Market Research – The UK jeans market
Nearly 50% of adults in the UK regularly wear jeans. The market includes a wide range of styles, such as flared, bleached, distressed, ripped and low waist and numerous brands for example Levi, Diesel and Wrangler.
Within this market there are numerous segments which vary from the low price TESCO value, where jeans are just a few pounds to premium brands which sell for hundreds of pounds. Not only is the market size big: it is also in a major period of growth
MINTEL forecasts the overall Jeans market will grow by an estimated 38% to £2.1 billion in 2013
This year Brits are set to buy 86 million pairs of jeans an increase of 40% in the last 5 years
Market share Manufacturer | Market share (%) | Other brands | 24 | Own label | 19 | Gap | 3 | Falmer | 3.5 | CK Jeans | 5 | Next | 6 | Diesel | 6 | Wrangler | 4.5 | Lee | 5 | Marks & Spencer | 9 | Levi | 15 |

More jeans are bought by men than women (nearly 50% compared to 35% with the remaining 15% being children’s jeans), however women represent the fastest growth sector.
Only around 8 million jeans a year are actually produced in the UK, the remainder are provided by overseas producers. Low cost production abroad has made it possible for most manufacturers producing in the UK to compete.
Women’s jeans preferences – Flared v Skinny | Flared | Skinny | Love | 26.3% | 19.2% | Hate | 14.4% | 17.1% | Neutral | 59.3% | 65.7% |

Market research has also shown that so far in 2013 65% of people want to try jeans on before buying them. This is a drop when compared to 2012 where 79% of people wanting to try jeans on before buying.
85% of people asked buy jeans on line
90% of people buy jeans in store
Future trends
Sales of jeans are likely to be helped by growth in the population (albeit slow) particularly growth in 15-24 age range