...Marketing Mix Student name Class name/number/ week number Date due Instructor’s name Marketing Strategy Marketing strategy can work with any company from profit to nonprofit. A nonprofit organization provides some input into how families in need can and do receive help without anyone judging anyone else for asking. Working with The Way Ministry is a learning experience that teaches people, to help, and receive help. Providing information on the marketing environment and the marketing mix are the next steps in the marketing strategy. The picture gives some information on where each item is in the marketing strategy. (Marketing: An introduction, p. 48). Marketing Environment According Armstrong and Kotler (2009), “There are three kinds of companies: those who make things happen, those who watch things happen, and those who wonder what’s happened” (Marketing: An introduction, p. 47). The above statement describes the different companies and the success of each. A company can look toward the future and predict what may happen in advance to control the situation, possibly making a profit. Another company will watch what happens and follow through with the flow of what is going on at the time not making a profit but not losing money. The third company will look at the first company and wonder how it could...
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...sapient institute of management studies 2012 Project report on Marketing Mix of Apple Inc. Guided By:- Dr.Vishal Khasgiwala Submitted By:-Hussain RatlamWala Aziz RatlamWala Contents SL no. | Particulars | Page no. | 1 | Introduction of sector | 3 | 2 | Introduction of Company | 4 | 3 | Organization structure | 6 | 4 | The 4 p’s | 7 | 5 | Unique Selling Proposition | 10 | 6 | Comparative analysis | 10 | 7 | Recommendation | 14 | 8 | Conclusion | 16 | Page no (2 of16) IT Industry in India | | | | IT Industry in India comprises hardware, software, and ITES (Information Technology Enabled Services). As per McKinsey-NASSCOM report, India's annual revenue from the IT industry for 2008 has been projected at US $ 87 billion. This includes IT services, software products and services, IT enabled services and e-businesses. The distribution of US $ 87 billion has been worked out as: * IT Services generating a revenue of US $ 38.5 billion * Software products and services contributing with a revenue of US $ 19.5 billion * IT enabled services (ITES) generating a revenue of US $ 19 billion * E-business earning a revenue of US $ 10 billion * Other vital observations of the NASSCOM-McKinsey report about Indian IT industry are: * Of the total Indian exports, IT will constitute 35% * FDI (foreign direct investment) of almost US $ 5 billion will be attracted by the IT industry * Software and services...
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...familiar with advertising and promotional activities that were geared to a specific target audience. Marketing includes everything that has to do with coming up with a desired service or product for prospective customers. A key goal that I learned while working in the field, was to develop a lasting relationship with the customers who can directly or indirectly affect the success of the company’s business. A big factor of marketing is the recruitment of new customers and the retention and expansion of the company’s relationship with existing customers. According to business dictionary marketing is “The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing (Businessdictionary, 2013). One is identification, selecting and development of a product or service. Two is determination of price. Three is selection of a distribution channel to teach the customers place. Fourth is development and implementation of promotional strategy. Wikipedia Encyclopedia offers another definition that marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone else's products, services...
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...freely exchanging products and services of value with other. The managerial perspective of marketing is “the art of selling products” (Kotler P. and Keller K, 2006). It can also be defined as an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and it stakeholder (AMA, 2007). Marketing Mix – this has been defined as the set of marketing objectives in target market (Kotler P. and Keller K, 2006). According to Borden, is the set of marketing tools that the firm uses to pursue its marketing objectives (Zinkhan et al, 2007). However, these tools were classified into four based groups which McCarthy called the four P’s of marketing: product, price, place and promotion. Marketing strategy – this is the marketing tool as well by which the business units hope to achieve its marketing objectives. It consists of specific strategies for target market positioning the marketing mix and marketing expenditure level (Levy S.J, 2004). Marketing of banking services – this is the process of identifying and stimulating demand for the banks service, meeting that demand by making available the banking services in the most effective and efficient manner to present and potential customers and achieving the profit and other objectives related to the identification, stimulation and satisfaction of demand for the bank services (Kotler P. and Keller K, 2006). CHAPTER 2 LITERATURE...
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...Marketing Plan Guidelines Ok, so this is the real deal – the synthesis of everything you’ve learned this semester. It represents a big chunk of your final grade and will probably teach more than all the chapters and multiple choice exams combined! 1. What is a marketing plan?!?!? So, the first question is, what the heck is a marketing plan? Here’s a couple of Google definitions I found: - - “an integral part of the business plan stating in words and numbers how, where and to whom a business proposes to sell its product and/or services.” - - “details of specific tasks worked out by and for a business concerning how market research, product choice and pricing, advertising, promotion and distribution will be done.” - - “A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.” Here’s my definition: - - “A Marketing Plan describes how you’re gonna get your product in customer’s hands.” Of course, different projects will require different definitions, but the idea is describe how you’re going to maximize sales, fix image problems, introduce new products, battle competition, or whatever specific problem your firm is facing. 2. What does a marketing plan look like?!?!? ...
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...and Human Resources Functional Areas of Business - Marketing and Human Resources The MBA overview highlights several areas of business that are studied in the MBA program at University of Phoenix. Two of the functional areas of business that appeal to me are marketing and human resources. This paper will review these two business functions, and provide an explanation of the management role in each area. Marketing Business Function. The role of marketing in an organization is critical to its success. Marketing can be defined as “the management process through which goods and services move from concept to the customer” (businessdictionary.com). Marketing focuses on the marketing mix, also known as the four P’s of marketing; Product, Price, Place and Promotion. All four must be present and work together in order to achieve success with a product or service (Khonat, 2013). However, marketing is much more than just the traditional role of being charged with advertising and promotional plans. Today’s marketing operations require cross-functional and diverse teams to produce results (Scott, 2013). Scott (2013) goes on to explain that marketing must work with all areas of the business; for example, with sales and IT for customer relations, and with R&D and manufacturing with regards to new product development and innovation. The Marketing Manager. I believe that the role of marketing Manager would be a challenging and exciting...
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...Programme: | BTEC L3 Extended Diploma in Business | Unit (No. and Name): | Unit 3 Intro to Marketing Part 2 | Start Date: | 18th December 2014 | Deadline Date: | 16th January 2015 | Marking Tutor: | Danielle Vipond | Internal Verifier (Brief): | Tam Baldwin | Brief Verified (Date): | | Internal Verifier (Assessment) | Tam Baldwin | Targeted Criteria: | P1 | P2 | P3 | P4 | P5 | P6 | P7 | P8 | Achieved: | | | | | | | | | | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | Achieved: | | | | | | | | | | D1 | D2 | D3 | D4 | D5 | D6 | D7 | D8 | Achieved: | | | | | | | | | Plagiarism: Work handed in against this brief must be the learner’s own work. Any content not generated by the learner must be appropriately referenced; otherwise it will be taken to be that of the learner submitting it. Any infringement of the College’s Plagiarism guidelines will result in the Assignment not being marked and Disciplinary proceedings initiated. Scenario: | You work for a large marketing agency that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products and services. Your marketing agency has a varied portfolio of clients and you have been given a range of business tasks to complete to help maintain their business and that of their clients. | Assessment Tasks: | Number | Task | Criteria Targeted | 1. | * Following your attendance at the workshop for P3 you will be given...
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...Lux : Celebrating Beauty Brand : Lux Company: HLL Agency : JWT Brand Count :190 Lux is a super brand that celebrated beauty across the world since 1925. The soap which was endorsed by the beautiful film stars came to India in 1929. Lux has been the largest selling personal wash brand in the country. Lux has effectively managed its PLC through careful brand building and changing the product in line with the changing consumer. The brand is being positioned as the favorite soap of Film stars has been consistent interms of communication and positioning. The brand is also the classic example of successful celebrity endorsement. The first celebrity to endorse the brand was Leela Chitnis . From Leela to Aishwarya , From Madhuri to Madhubala, Lux has been endorsed by more than 50 film stars ( a sort of record isn't it). But in all these communications, the celebrity never shadowed the brand. Lux was always changing with the times. Whether it be interms of the product or interms of promotions, the brand kept the consumers excited. Lux has two basic extensions interms of segments. Lux beauty soap and International Lux. Lux was initially a premium brand. Lux was being projected as an aspirational brand and the endorsements by stars further reinforced the positioning. The increasing competition in the soap category forced Lux to rethink on its targeting strategy. The brand had a choice either to compromise on market share and uphold the premium positioning or to retain the...
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...ASSESSMENT TASK 2: DESCRIPTION The marketing report is an evaluation of the service product ‘live case’ experience in a marketing context and recommendations to the firm that will add value for future customers. The first step in preparing the report is to read all the postings in your group blog on LearnJCU and consider them carefully. The report will consist of the following sections and address requirements outlined below: Title page: title of the report (innovative, captures attention & conveys theme of report content), prepared for (your Lecturers name), prepared by (your name & student number), due date, subject name and number. Letter of Transmittal: not required Table of contents: in the appropriate layout as per directions provided; include Reference List not a Bibliography Executive summary: purpose and scope of report, main issues discussed and findings, conclusions and recommendation. (length approx 150 to 200 words and not included in word count) Remember, this is not a summary or an introduction. An Executive Summary provides the main outcomes of the report. It must be written as the final part of the report. 1. Introduction: purpose, scope/context, main data sources, assumptions and limitations, plan/layout of report (concise and focused) (Word length: 100 words) 2. Situation analysis: This section will briefly describe the firm, examine the environmental factors influencing the firm’s marketing situation and outline the target...
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...| Marketing Mix Analysis | Apple Computers vs. Dell Computers | | Jeremy Milliorn - ProductWill Moss - Price Peggy Harris - PlaceNader Khader - Promotion | | This paper describes the elements of the Marketing Mix of Dell Computers and Apple Computers. We will provide details found during research of these elements including Product, Price, Place and Promotion as they relate to manufacturing, marketing, sales and distribution of the products available at each company. | Table of Contents Introduction 3 Target Market 3 Competitors 4 Product 6 Price 10 Place 14 Promotion 17 Table of Figures 21 Works Cited 22 Introduction This paper will introduce the Marketing Mix for Dell and Apple Computers. We have researched the two companies and will describe both similarities and differences in the way they approach the marketing of their products. Both companies offer computers and laptops. Dell offers computers that are designed handle day to day operations of a business or home user while Apple is more attractive to the world of graphic design. There is some overlap due to the fact that Apple is found in educational environments covering classroom activities while the offices of the same campuses might employ Dell. Target Market Dell Computers marketing efforts are aimed at work oriented and business friendly users. Prior to a re-structuring, it focused on individuals and families. Television commercials and promotional literature often displayed...
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...Wall’s 1.0 Introduction Source: Www.pycomall.com Source: Www.pycomall.com Wall’s is an ice cream brand operating under the food and beverage section of Unilever and it the world’s biggest ice cream manufacturer, operating under the heart brand since 1995. Furthermore, the heart brand has grown into world most recognize ice creams brand. Wall’s sell millions of ice cream everyday consistently in more than 40 countries such as Singapore, Thailand and United States of America with 50 percent market penetration and 80 percent brand awareness. (Adding vitality to ,2014) Wall’s has fabricated a brand name that implies quality ingredients, satisfaction and services. They make and offer their products as indicated by the geological setting, local preference and standard of living. They generally take after the client's need, and interest to make their products more compelling and dependable in the client's psyche. Wall’s include product includes Cornetto, Paddle Pop and Magnum and a price range from low to high take in the context of premium ice cream. (Adding vitality to ,2014) Wall’s is currently under maturity product life cycle. In order to stay as a strong competitor in the market, Wall’s continue to launch new products to compete with their competitors. Therefore Wall’s is consistently the star brand, conveying the picture of premium ice creams that have been secured over many years. With solid on-ground initiation and fruitful purchaser advancements the brand had...
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...Market Segmentation- Report Marketing Mix, Segmentation and Targeting Segmentation Each business will have their marketing segmentation set different from other businesses. For example McDonald’s is a ham-burger fast food restaurant; McDonald’s sells food but they will target different groups of people via using the market segmentation methods (Behavioural, Demographic, Psychographic and Geographic): * Behavioural- this is basically the time and occasions of when the consumers buy the item. It is to do with how and why they would consume your item. It is to target; occasions, usage, loyalty and benefit sought. Occasions is how often people buy the product this will happen in food restaurant for example Tuesday there won’t be as much customers as Friday. Usage is how often the person will use the product for example a mobile phone, devices and such a smart phone will have to be used a lot. A Majority of devices (mobile phone etc) are planned obsolescence- industrial design policy of planning or designing a product, with an artificially limited useful life time, so it will become obsolete, that is: unfashionable or no longer functional after a certain period of time. * Demographic- relating to a structure of the population- young to old age range. Salary statistics of people will be strongly considered in this method, older people with a high paying job will buy products that are more expensive because they can afford it; young people won’t have as much money as the older...
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...question paper contains three parts A, B and C. Maximum Marks : 80 (ii) Part-A is compulsory for all candidates. (iii) Candidates can attempt only one part of the remaining parts B and C. (iv) All parts of the questions should be attempted at one place. QUESTION PAPER CODE 67/1/1 PART - A (Accountancy) 1. 2. Define partnership. P Ltd. purchased assets worth Rs. 1,80,000 from S Ltd. The payment was made by issuing equity shares of the face value of Rs. 100 each at a premium of Rs. 20 per Share. Pass necessary journal entries. 3. JCM Ltd. invited applications for issuing 20,000 equity shares of Rs. 20 each at a discount of 10%. The whole amount was payable on application. The issue was fully subscribed. Pass necessary journal entries. 4. On 31.1.2005 Janta Ltd. converted its Rs. 88,00,000, 6% debentures into equity shares of Rs. 20 each at a premium of Rs. 2 per share. Pass necessary journal entries in the books of the company for redemption of debentures. 5. Pappu and Munna are partners in a firm sharing profits in the ratio of 3 : 2. The partnership deed provided that Pappu was to be paid salary of Rs. 2,500 per month and Munna was to get a commission of Rs. 10,000 per year. Interest on capital was to be allowed @5% per annum and interest on drawings was to be changed @ 6% per annum. Interest on Pappu's drawings was Rs. 1,250 and on Munna's drawings Rs. 425. Capital of the partners were Rs. 2,00,000 and Rs. 1,50,000 respectively, and were fixed. The firm earned a profit...
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...Chapter 1 - Defining Marketing for the 21st Century Questions to be answered 1. Why is marketing important? 2. What is the scope of marketing? 3. What are some fundamental marketing concepts and new marketing realities? 4. What are the tasks necessary for successful marketing management? Reviewing important marketing concepts, tools, frameworks and issues. The Importance of marketing * Creating demand * Introduce and gain acceptance of new products * Increasing demand creates jobs * Allow firms to more engage in socially responsible activities The scope of marketing Marketing is about identifying and meeting human and social needs. 1. Meeting needs profitably Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. We see marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. Important part of Marketing (Peter Drucker) The aim of marketing is to know and understand the customer so well that the product of service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available. What is marketed Marketers market 10 main types of entities: * Goods...
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...MSc Health and Social Care Management Strategic Business and Service Planning Business plan for an Old Age Care Home in UK Submitted To: Marion Jackman Submitted By: Santi Thomas Date: 29th May 2015 Table of Contents 1. Introduction 3 1.1 Setting the Objective 3 2. Market Analysis 5 3. Market Strategy Plan 8 4. Operational Plan 12 5. Current and Future Financial Plan 13 6. Ownership and Commitment 14 7. Future Scenario 15 8. Conclusion 16 References 18 Self Assessment Form 21 1. Introduction In developed nations like the UK and Japan, there is an exponentially growing need of care and nursing homes for the elderly. This is because UK and other developed nations have a high percentage of ageing and mature population. Their population rate is poor and the people above the age of 45 are more than 65% of the population. This has led to a drastic change in the overall health and social care requirements in the country (Euromonitor, 2015). NHS is concerned and taking steps to fulfil this gap but it requires efforts both at public and private level to achieve this mammoth task of providing residential and nursing facilities to people above the age of 60 who are living on their pensions (Oswald et al, 2007). There are a large number of elderly people who by force or by choice live in old age care homes and hence the quality and quantity of these centres should increase manifold based on...
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