...Problem A - "Ray, The Empowered Athletic Club Director" pp. 242-243. Analyze Questions 1-3. 1. How effective is Larry’s approach to empowering Ray to boost enrollment? I would say that Larry’s approach to empowering Ray to boost enrollment wasn’t effect at all. Larry told Ray, “Ray you are empowered as the manager to boost enrollment working within your advertising budget. Boosting enrollment is your responsibility, not mine….” With that being said I would say that isn’t much of an empowerment speech or boost. He should have given him some ideas of how to get more people in because it was clear that Ray was doing everything to try. There isn’t much Larry can do to empower him to boost enrollment, with Ray already putting out flyers, advertising on social media, as well as advertising word-of-mouth. Like Ray said they are competing with all of the other fitness clubs around the town so will be hard to get more people to join Modern Fitness. 2. Which political tactic or tactics do you recommend Ray to use to deal effectively with his empowering boss? I would recommend a few political tactics for Ray to use to deal effectively with his empowering boss. One would be changing the sales pitch, this is what draws in the gym members. His boss wants the number of gym enrollment to increase and this could help. With a great sales pitch it could have people come in to see what the gym has to offer. Secondly, get the timing right. It is critical to find the right timing to go out...
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...beverages including flavoured water, iced tea, and fruit drink and fruit juice, with 4 major companies representing 71.5% share. The industry had an annual growth of 1.1% in 2008-13, businesses profited over $106.2m creating the industry revenue of $2.0 billion. The major findings indicate the importance of correct advertising and labelling of fruit juice this ensures that no legal matters are taken against the business, how black-label brands hold a 10% share of the market holding a threat to other business with the ability to charge lower prices and committing more shelf space to their own fruit juices and how important it is for business to follow customer trends as they hold the purchasing power. The report also compares and contrasts Boost Juice Bars and Spring Valley Juice marketing strategies, recommending that Boost Juice Bars continue on with their strong marketing mix and Spring Valley focus on their customer trends and target market. The report also recommends the industry swap to BPA free plastic bottles to better enhance their brand and health and safety of their consumers. Table of Contents 1. Introduction …………………………………………………………………………………3 2. Fruit Juice Industry Overview …………………………………………………………3 3. Environmental Analysis 3.1 Fruit Juice Industry Warned …………………………………………………4 3.2 Private-label Brands to Take Over …………………………………………5 3.3 Consumer Trends …………………………………………………………6 4. Marketing Analysis 4.1 Defining the Target Markets …………………………………………………6 4.2 Product...
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...REITMANS WAY OUT INTRODUCTION (PROBLEM OR ISSUE) Founded in Montreal in 1926, Reitmans is a Canadian retailer of women’s, men’s and junior apparel and accessories, operating more than 900 stores under seven banners, each targeting consumers of different age groups. Although Reitmans has a long history and great reputation in Canadian apparel retail market, its sales revenues and net income declined steadily and significantly since 2011, with sales dropping from more than $900 million in 2011 down to nearly $700 million in 2015 and net income from $90 million in 2011 to about $10 million in 2015. (Attachment 1) Facing severe financial difficulties, in Nov. 2014, Reitmants, which had already closed dozens of stores across its various banners, announced that it would close or rename 107 Smart Set Stores which belong to one of its seven banners by the end of 2015. Earlier than this announcement, Reitmans had tried to refocus on the Smart Set banner over nearly two years, an attempt to attract more mature woman who had greater amount of income and who were willing to spend more on clothing. However, Reitmans decided to abandon the efforts eventually confronting with intense competition and the pressures brought on by the impact of a weaker Canadian dollar, which is currently of less the 70 cents U.S. In order to promote sales of its Thyme maternity apparels, Reitmans announced in 2012 a partnership with Babies “R” US to supply maternity accessories in 150 US chain stores...
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...Energy Beverage Category: Energy drinks provide consumers with a boost of energy and they fall under the category of functional drinks. Functional drinks are non-alcoholic drinks which include ingredients such as herbs, vitamins, minerals, amino acids or other nutritional ingredients. Other functional drinks include sport drinks, teas, fruit drinks and enhanced water drink. DPSG participation → In the US and Canada, Dr Pepper Snapple Group participated primarily in the flavoured carbonated soft drink (CSD) market segment Competitor: The largest non-alcoholic beverage category, after carbonated soft drinks, sport drinks, and bottled water, but the fastest growing one. DPSG participation → their major competitors include Red Bull, Monster Energy, and Coca Cola. Consumers: Average US per capita consumption of energy beverage drinkers increased by 14% since 2004. Predominantly consumed by males aged between 12- 34 during the afternoon or morning. The reasons for consumption include energy boost, mental alertness and taste. Most limit their options to 1.4 different brands which sheds light on strong brand loyalty. DPSG participation → DPSG have an attractive positioning within a large, growing, and profitable market. Channels: Distribution channels include convenience stores and supermarkets, which are the dominant off-premise retail channels for energy beverages. Industry analysts expect continued sales erosion in the convenience channel in the future. Hence, companies...
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...Implementing a CRM System into the Hospitality Industry By Submitted in Partial Fulfillment of the Course Requirements for: Managerial Applications of Information Technology MIS-535-12777 Professor Flores Table of Contents Abstract 3 Company Information 4 Business Problem 4 High Level Approach 5 Benefits of Solving Problem 6 Business/Technical Approach 7 Business Process Changes 8 Technology Solution 9 Conclusion 10 High-level Implementation Plan 11 Summary 12 References 13 Abstract Diamond Cluster Entertainment is trying to build a solid relationship with their loyal customers. For the past few year customer satisfaction have declined significantly which caused profits and competitiveness to decrease significantly. In order to increase customer satisfaction a customer relationship management (CRM) system must be implemented. Salesforce Platform is an award winning cloud based CRM system that is used in sales and marketing departments throughout the world. With this cloud based platform critical data can be accessed at all times on any device which makes it easier to connect with customers. This system offers lots of features like contact management, social intelligence, and opportunity management which will boost competitiveness and productivity of the organization. An added bonus with this system is the ability to create a custom app that can be downloaded and accessed on any device. This would help the business attract new customers and retain current customers...
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...different divisions for example customer support, accounting, finance, sales, marketing, and operations. This report will cover an offer for an essential modification in Kudler’s sales division. The objective of this report is to get approval from higher administration to carry out a modification administration program in the sales division. The initial step is to explain the key reason why the modification is essential as well as the significance of the possibilities it offers. The 2nd stage entails explaining the 4 dimensions of modification administration and just how these functions apply to the problem. The 3rd measure concentrates on offering an overview of just how one would make use of the project administration method to describe the way to control the modification. The final measure includes supporting the modification proposal position with the return on investment (ROI) expectation. Need for Change A modification administration program will help Kudler Fine Foods in making sure that the modification is controlled properly (Leban & Stone, 2008). Modification administration programs must be relayed to higher administration to make sure that everybody in the company is on the same page and agrees to the kind of modifications needed. Approval of modification begins at the top and makes it much simpler for other people in the company to follow in case everybody is on board. In the present scenario, the sales division of Kudler Fine Foods isn't working properly and modification...
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...Microsoft Customer Solution Retail Industry Case Study Retailer Boosts Sales 14%, Cuts Inventory Management Costs 35% with RFID Solution Overview Country or Region: United States Industry: Retail Customer Profile American Apparel, based in Los Angeles, California, makes, distributes, and retails basic fashion apparel for men, women, and children. It has 260 stores in North America, Europe, and Asia, and 10,000 employees. Business Situation American Apparel wanted to boost its instore sales, while reducing the costs required to generate those sales. Solution The company adopted Clarity ARS from Xterprise, based on Microsoft® BizTalk® Server RFID and Microsoft SQL Server®. The end-to-end solution covers the tagging of merchandise at the factory through the analysis of store sales. Benefits Store sales up 14 percent Profit margins increased to 65.9 percent System can extend to other solutions Business intelligence enables better decision making ―RFID is the future of retail because it’s a better way of counting inventory, period…. Every retailer can make more money by making replenishment more efficient.‖ Zander Livingston, Director of RFID, American Apparel Like virtually all retailers and all businesses, American Apparel wanted to do more with less at its retail locations—specifically, it wanted to boost store sales while reducing the cost of generating those sales. It met that goal with a solution provided by Xterprise, a Microsoft® Gold Certified Partner...
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...1.0 Market Analysis 1.1 Industry The energy shot industry is relatively new and is experiencing exponential growth. According to bevindustry.com, sales of energy shots have increased by 39 percent to a total of $780.7 million for the 52 weeks ending June 13, 2010. This growth can be attributed to greater product awareness as well as high satisfaction with these shots leading to increased consumption. The growth is expected to continue, as Mintel International forecasts energy shot sales to increase 147 percent in current prices from 2010 through 2015. This swelling growth will push energy shot manufacturers to compete at an even higher level than they are currently operating at. Shots Energy Energy Drinks Beverages Functional Beverages Figure 1 Prior to 2004, consumers in search of an energy beverage could choose between a few alternatives—soda, coffee and energy drinks. These choices have their drawbacks. The average calorie content in a 12oz can of soda is around 150. Coffee can leave a person jittery as well as stain the teeth. Energy drinks provide a pick-me-up but leave the consumer to crash once the initial effects wear off. When defining the relevant market, figure 1 explains different choices a consumer has the option of purchasing. The top section is beverages. The second relevant section is generic drinks. The third section is energy drinks and the final is energy shots. All these problems led the company, Living Essentials...
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...analysis: Questionnaire Job Title: Sales Representatives Department: Direct Sales Force – Retail Division Reports to: Executive Sales Manager Candidate Interiewed for the Position Date: 1) __________________ 2) __________________ 3) __________________ a) Basic Functions and Scope of Job: Please provide a brief summary of the main purpose of this job and the prime reason for its existence. State briefly the scope of the job. Include quantitative data when possible. b) Work Performed: Describe in detail the duties performed. State specifically what is done, and explain why and how. State the frequency of the duties performed. Duties Frequency c) Interaction: Please detail the extent of communication required with different internal and external stakeholders. Stakeholder Frequency Purpose / Means of Contact Sales Support Operation Support Line Manager Other Managers Customers Other (Specify) d) Decision-Making Authority: The level of decision making authority granted e) Functions Essential Mental Functions • • Essential Physical Functions • • • Working Conditions • Equipment Used • • Minimum Education and Experience • • Additional Requirements • • Job Description Stars Hollow Hat Company Job Title: Sales Representative Date: 24th November 2013 Department: Direct Sales Force – Retail Division O Exempt O Non-Exempt Job Reports To: Executive Sales Manager Job Summary A consultant...
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...family operation to date. The idea of the ‘Nordstrom Way’ - with strong commitment to the firm, emphasis on proactive service, no external hiring, and a decentralized management structure (e.g., Nordstrom has no CEO) - is central to their employee relations, and is seen as central to their success. Average compensation within the company is above industry average. Despite this, the company has encountered problems over the years with its employees, leading to high turnover rates and lawsuits. While some employees are very happy with the way company operates, others criticize Nordstrom for unjust labor practices. As the company continuous to expand, the labor-force becomes further divided on whether or not the working conditions and compensation systems are fair. Improvements that would increase employee job satisfaction and organizational commitment can be made on the basis of two basic issues: the company’s compensation system and management style. The following factors contribute to the two major problems described above, and must be dealt severally in order for them to be a positive outcome for firm. 1. Sales per Hour (SPH): double edged sword. SPH is a commission structure based on which the “employees receive either their commission percentage times their total sales for that pay period or their hourly rate times their total work hours depending on which is higher”, so “consequently, only if an employee’s sales are high relative to the hours they have worked,...
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...MARKET SHARE OF “HEALTH DRINKS” SUBMITTED TO PUNE UNIVERSITY BY CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 SINHGAD COLLEGE OF COMMERCE, PUNE - 411048 C O N T E N T S |Chapter No. |Title |Page No. | | |Declaration |3 | | |Guide Certificate |4 | | |Acknowledgement |5 | | | | | | | | | | | | | | | | | |I |Executive Summary |6-7 | | | ...
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...SNC brings in new customers. Phase 1- Decisions a. Selection of an option that will lower working capital requirement thereby reducing the short term debt well. b. Adoption of an option that lowers the cycle of cash conversion. c. Strategizing on an option that would set free the capital locked in inventories and receivables. d. Adoption of an option that would eventually lead to the minimal working capital policy in the long term. The above laid decisions will affect SNC from the below explained perspectives. Sales: A keen evaluation of SNC reveals that their sales have been increasing by $4 million each year and this sale is quite admirable sale given that the company only started business in 2006. (Cantot & Luzeaux, 2011). However an effort should be made to raise this sale with time. The additional sale targeted over the next three years will help in the boosting of the sales trend analysis meaning better results on the part of the management and the whole company in large. Earnings before Interest and Tax (EBIT): in the next three years, it is expected that...
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...MARKET SHARE OF “HEALTH DRINKS” SUBMITTED CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 C O N T E N T S |Chapter No. |Title |Page No. | | |Declaration |3 | | |Guide Certificate |4 | | |Acknowledgement |5 | | | | | | | | | | | | | | | | | |I |Executive Summary |6-7 | | | | | | ...
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...by market maturity: In developed markets, snacking items can be used to drive incremental traffic and take share from competitors; in emerging markets, the same can be used to appeal to lower-income consumers who may not be able to afford full meals. A focus on taking share In developed markets, the effects of the recession have left restaurant operators fighting for share in stagnating, or even declining, markets. In Japan, consumer foodservice value sales have declined each year since 2004, and in the US value has not grown since 2007. Other major markets, including France, Spain and the UK, have all shown a net decline in value since 2007, and many are expected to see this stagnation continue through 2011. As such, operators in these markets can no longer rely on organic growth to boost sales year after year. Transactions are also declining in many markets (as much as 3% between 2009 and 2010 in France and Spain). Consumers are dining out less frequently, and operators need to take share from each other in order to grow sales. Snacks, beverages and desserts can be instrumental in achieving this goal, as these items have the ability...
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...How to Motivate Fred Maiorino Fred Maiorino was a successful sales manager for Schering-Plough for over 31 years before Jim Reed was appointed general sales manager over the South Jersey sales district. Upon Jim Reed’s arrival he implemented several changes to try to increase sales and motivate staff. Jim Reed was unsuccessful at motivating Fred. Fred Maiorino was later terminated after countless unsuccessful attempts were made to motivate him. After analyzing the situation Jim Reed lacked the management skills needed to motivate Fred a successful employee of over 31 years. Jim Reed’s unsuccessful leadership attempt and a failed appraisal system were factors in the demise of Fred Maiorino. Jim Reed’s leadership can be described as directive leadership which is typically used with new employees according to Dubinsky, Yammarino, Jolson and Spanger (1995). Jim felt the need to micro-manage Fred as he attempted to tell Fred how to accomplish his goals and increase his sales. The appraisal system was a failed attempt in motivating Fred. Fred was accustomed to excelling at a certain level in which he failed to do under Jim Reed. When one does not excel or meet certain expectations with an appraisal system he or she will not be awarded merit raises or bonuses. This can be and was demeaning for Fred. In an appraisal system an employee is rated and given feedback on his or her deficits. The feedback should be constructive criticism that should help the employee improve upon...
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