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In: Business and Management

Submitted By dpenn49
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Clorox Formula 409

Company Information * Company history * 409 isn’t the area code of the Clorox Company nor is it the birth date of the creators daughter. It was created by two dedicated scientist that worked hard on making the formula. On their 409th try, the product was formed. Referring to the name “Formula 409”.

* Overview: Divisions, Products and services * 409 consist of several products * All purpose cleaner – Cuts through tough grease and grime. This product disinfects against the following organisms: Staphylococcus aureus, Salmonella choleraesuis, Influenza a Hong Kong virus. Contains no phosphorus. Not harmful to septic systems. * Glass and Surface cleaner –Cleans and shines windows, mirrors, stainless steel and other hard surfaces with less streaking. Dissolves food and petroleum grease * Pro 409 degreaser – cleans grease around stove and kitchen tops. Leaving a shine to every surface after applying 409 degreaser to surface.

* Awards * The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2002 revenues of $4.0 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Armor All® and STP® auto care products, Fresh Step® and Scoop Away® cat litters, Kingsford® charcoal briquettes, Hidden Valley® and K C Masterpiece® dressings and sauces, and Glad® bags, wraps and containers. With 9,500 employees worldwide, the company manufactures products in 25 countries and markets them in more than 100 countries. Founded in 1980, The Clorox Company Foundation has awarded grants totaling more than $51 million to nonprofit organizations, schools and colleges, and in 2001-2002 made product donations valued at nearly $5 million. * Mission * The makers of Formula 409 – one of America’s most trusted household cleaners – just made it simpler and quicker to safely clean delicate granite, marble, travertine, slate and other natural stone surfaces. Today, The Clorox Company introduces Formula 409 Natural Stone Cleaner, a safe, convenient way to remove grease and grime from countertops, floors, and other stone surfaces in one easy step.

Commitment to client satisfaction * 6.1 scientific rating 222 out of 839 households have Formula 409 * 4.0 health rating * 7.5 environment rating * 6.8 society rating

* Testimonials related to your company * I Love this glass cleaning spray for a number of reasons #1 the fresh! #2 no streaks #3 I use it almost everywhere I need to quick wipe up a spill or pet accident... I purchased it here because of the cost being SO MUCH LESS than in stores where I live! Thank you for your professionalism. * I have always loved this product. It cleans superbly and has the nicest, freshest smell that I love. The only thing is I do love the lavender color liquid cleaner the best and they sent me this one. I want the lavender one next time. The product is great.

Product Information * Pictures

* Product description * All purpose * Easy to dissolve messes over all kind of contacts while leaving a streak free shine. * 22oz, 32oz, 64oz * Pro 409 * Dissolves through tough grease stains leaving a stove clean without any hassle * 22oz, 32oz, 64oz * Glass & surface 409 * Cleans though hand prints, dust and grease on a window and mirrors creating making visibility visible again. * 22oz,32oz, 64oz

* Common uses * All purpose is used for counter tops, stoves, kitchen appliances and bathrooms to make a clean environment, All purpose tackles the toughest jobs all in a few easy prays * Pro 409 is designed to convert greasy stoves into a whole new level of cleanliness * Glass & surface 409 is to make windows appear brand new. Never worry about smudges again when using 409 Glass & surface.

* Evidence of demand * Market share * Pricing $36.00 per case
Suggested Retail All Purpose Pro 409 Glass & Surface 409

22 oz. Size $2.49 $3.49 $3.49
32 oz. Size $3.99 $4.99 $4.99
Economy refill $4.99 $5.99 $5.99

2 percent discount for 10 cases (1 size and type only)
5 percent discount for pallet (50 cases, any mixture of size and type by the case – you cannot mix or match within a case on any order).

* How we promote our products

* Pallet pack: An end-of-aisle display of 50 cases, containing a mix of all sizes and scents, with a 7 percent discount.

* Advertising: A freestanding insert coupon of 50 cents off large-size cans on Sunday, June 14, plus a $1 million TV ad campaign from June 10 to June 28. This ad is going in the paper whether or not your customer buys. You cannot add your customer’s name to this ad

* Forty percent reimbursement to retailer of ad costs for up to ¼ page of a display ad bought by the retailer featuring Formula 409. For example, if the retailer bought a full-page ad and devoted 1/4 of that space to Formula 409, the retailer would receive 40 percent times 1/4 of the page cost. If the retailer devoted 1/8 of the page to Formula 409, the retailer would get 40 percent of 1/8 of the page cost back from the company.

* Preferred Retailer Program: For small retailers with little local competition (rural retailers_ - order 10 cases of the 32-ounce size (any combination of types), plus feature the product in a newspaper ad, and the retailer receives a 4 percent discount plus ad reimbursement (see above).

* Who’s using it? * About using the product, here’s a straw poll: if you use an all-purpose cleaner around the house, how do you use it? I asked around and everyone I asked uses this kind of product the same way I do: spray some on the counter, and wipe it off with a damp cloth or sponge. People! If you are using Formula 409 like this, you are breaking Federal law!!! Here’s how you are supposed to use it: * General cleaning: Spray it onto “soils” and wipe clean with a dry paper towel or lint-free cloth. Repeat if you are cleaning up something heavily soiled. * To disinfect: Spray until thoroughly wet. Let stand for 10 minutes, then wipe. Pre-clean if heavily soiled. * To sanitize non-food contact surfaces and deodorize: Same instructions as for disinfecting, but wait for 30 minutes before wiping.

* Competitive advantage(s) * Formula 409 holds a negotiation line with big retailers such as Wal-Mart

Competitor Comparison on major features
Retail Brand Market Share Cost per case Retail Price Discounts

Formula 409 22% $ 36.00 22 oz. $2.49 Yes, quantity & advertising 32 oz. $3.99 64 oz. $4.99

Spic & Span 18% Approx $36 22 oz. $2.49 Yes, quantity & advertising 32 oz. $3.99

Fantastik 20% Approx $32 20 oz. $2.29 No

Others 40% total $28-34 avg 22 oz. $1.99- $2.39 No

* Studies backing your claims
To be superior to all other muti purpose cleaners, and one day be the world’s leading and only cleaning products.

List price- Each Case $36.00
Discounts – 2% off with 10 cases, 5% off with pallet of mixed cases
* All purpose: 22oz $2.49, 32oz $3.99, Economy refill $4.99 * Pro 409: 22oz $3.49, 32oz $4.99, Economy refill $5.99 * Glass & surface 409: 22oz $3.49, 32oz $4.99, Economy refill $5.99
ROI- each case is $36.00, each case consist of 24 bottles for both 22oz, and 32oz. 12 bottles are in the economy refill. Each product will pay for itself, and return on investment will be made.
Payback period- payback period is depending on quantity served * Recommend Order
Pallet pack * Quantity – 50 cases containing mix of all sizes and scents, with a 7 percent discount * Investment – 50 cases * $36.00 = $1,800. With 7% discount the total investment for the pallet pack is $1674.00

Testimonials for products
All purpose- The best product I have used ever for an everyday cleaner. After dinner the house feels like a new home thanks to the all purpose cleaner. The lemon scent is my favorite and I want to use it all day every day.
Pro 409 – grease is more fun than ever when using pro 409. Never in my life did I think stains and messes could be cleaned so easily. 6 out 5 stars just for me never breaking a sweat to clean grease again.
Glass & window 409 – when I have guess over they ask is the window is open, I laugh and say nope I just use my 409 to clean it. It feels so good to know windows are cleaner than ever with a long lasting effect.

* Awards Product Rating: | | * Pros: Best surface spray cleaner on the market.

Cons: None.

The Bottom Line: Your surface cleaning will be noticeably easier and more effective if you switch from your current surface cleaning spray to Formula 409.
Personal Information * Daniel Penn, 26 years of age. Graduated UCF with a Marketing Major in 2012. Have worked with Customer of the age of 16. After graduating at 22, Daniel Penn received his job working with Clorox Formula 409. Interview went superior well and took off from there. * Awards won * Rookie salesman of the year in 2013 * Most sales per quarter 2015 * Leading sales personnel 2016 * Employee of the year 2014 * Testimonials
My boss said that I will be running the company one day; he said he has never seen so much heart put into a job

Ceo of Clorox Formula 409 claims that if all sales people were like me, there would be nothing more to sell

Retail Promotions
June 1 Promotion Announcement

Retail Promotions

* Pallet pack: An end-of-aisle display of 50 cases, containing a mix of all sizes and scents, with a 7 percent discount.

* Advertising: A freestanding insert coupon of 50 cents off large-size cans on Sunday, June 14, plus a $1 million TV ad campaign from June 10 to June 28. This ad is going in the paper whether or not your customer buys. You cannot add your customer’s name to this ad

* Forty percent reimbursement to retailer of ad costs for up to ¼ page of a display ad bought by the retailer featuring Formula 409. For example, if the retailer bought a full-page ad and devoted 1/4 of that space to Formula 409, the retailer would receive 40 percent times 1/4 of the page cost. If the retailer devoted 1/8 of the page to Formula 409, the retailer would get 40 percent of 1/8 of the page cost back from the company.

* Preferred Retailer Program: For small retailers with little local competition (rural retailers_ - order 10 cases of the 32-ounce size (any combination of types), plus feature the product in a newspaper ad, and the retailer receives a 4 percent discount plus ad reimbursement (see above).


* Along with our 1 million dollar TV ad campaign. * If you advertise us in the paper, will reimburse a percentage * ¼ page gets 40% times cost of page * $200 for the page. $200 * .25 = $50. $50 * 40% = $20. Overall. 10% is reimburse * 1/8 page gets 40% times cost of page * $200 for the page. $200 * .125 = $25. $25. * 40% =$10. Overall 5% is reimburse

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