Free Essay

422 Morning Notes

In: Computers and Technology

Submitted By sandyvalsabre
Words 650
Pages 3
Chapter11

Research Topics of New Technology
-Uses and Gratifications of internet use
'Applied to all Media
-Effects of Social Interactions
'Displacement Effects discussed earlier
-Internet Addiction
'TV Addiction
-Individual Differences
'Other Studies with Similar Findings
-Effects of Age and gender
'Variables in previous studies
Our Brains
-Reeves & Nass (1996)
'The Media Equation
“Brains have not caught up with technology
'” Bodies still react to technology as we do to real events
-Naas & Moon (2000)
'What have you done in your life that you feel most guilty about?
'Computer discloses it crashes for no reason
'People more willing to disclose information (more likely to disclose info to computers rather than actual people)
Health Implications
-Van Den Bulck (2003)
'Survey 2,500 adolescents
'14% stated they were woken up at night by test 1-3 times a month
-Van Den Bulck (2007)
'1600 adolescents
'Cell phone use at night and quality of sleep
'More than 60% of users reported using their cell phone after their lights were out.

Chapter 12

Why McLuhan
-Stirred discussion that has lasted over 40 years
-implications are far reaching and provocative
-his theories are a great contrast to scientific thinking

Pember
Today is December 31st at Midnight
Mechanical December 27th
Radio and Motion Pictures invented at 9am this morning

McLuhan
Considered himself a prober/explorer
Found it a luxury

Periods of time
The Tribal Age
Communication was Oral
No Alphabet or system of writing
Heavy reliance on acoustics and sound

All-at-onceness
Processed all sound information simultaneously

Print Age
1500BCE- Phonetic alphabet emerged
Printing press – formal transition into print age sight becomes more important for information can detach from the tribe and still be informed
Linear information processing
Letters have to be in order, as do words and sentences

Electronic Age
Late 1800s - Marconi – Wireless Telegraph
Global Village – Instantaneous communication turning the world into one massive, modern-day, tribal community
One big group emotion after big events
Ex. 9/11, Hurricane Sandy, JFK Assassination, Challenger explosion, etc.
Television is an acoustic medium
More frustration with picture and no sound, making sound more important
Direct opposition to print media
The Medium is the Message
Many scholars study the messages wuthin the medium
McLuhan did not deny the importance of the message, but the mode of communication changed the pople more than the messages themselves.
Media were extensions of people
Wheel-Foot
Book-Eye
Electronic circuit-Nervous system
Because these are extensions of ourselves we are unaware of the mediums effects.
Children spend man hours processing electronic information in a non-linear, acoustic fashion.
Education is print based
Education finds it difficult to win over instantaneous acoustic form of television
The information level outside of the room is higher than the information level inside
Teachers report TV watching children are harder to teach
More important, less well behaved, and eager for entertainment over book learning.
June 2008-Chronicle of higher education law schools permitting laptops in the classroom information outside is higher than inside
Hard for students to give up

Temperature of Media
Cool Media- High Participation and Involvement
Ex. TV – Nature of the technology
Hot Media- Information definition and little involvement
Ex. Newspapers, Radio, Film
“cool is involving, hot is not”
Hot media can tolerate high levels of violence because of lack of involvement
Vietnam War- did not play well on TV because of pictures of suffering
Iraq war- Gruesome war footage on TV
Pfau et al. (2008) – Iraq War
Two conditions 1)Audio with no Visuals 2) visuals and audio
Results:
no difference in negative emotional reaction differences in extent to which they felt involved in the issues and attitude toward supporting continued involvement with Iraq conflict
Politics and temperature
Clinton- Cooler than H.W. Bush
Talked to the audience and to the camera
Traditional debates are hot- Lecterns separate us from the candidates
Obama cooler than McCain
Was he cooler than Romney? Probably.

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