4p Analysis in Marketing

In: Business and Management

Submitted By sandyssss
Words 409
Pages 2
Management of the 4-P’s of marketing (marketing mix) is the mandate of a marketing manager in firm. A marketing manager therefore analyzes the market, plans for the future, develops marketing strategies, and meets market needs and desires. The marketing plan identifies all controllable elements of the exchange relationship between an organization and its customers. The 4-Ps are considered controllable since they represent the key inputs into a marketing manager’s plan. Such inputs may entail budgetary allocation, human and physical resources. The 4-Ps and their management strategies are explained below.


1.Product: -Is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry and the hotel industry or codes-based products like cell phone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. The product aspect includes individual goods, product lines or service features and benefits that meet consumer wants and needs as identified through market research.
2.Place: Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Place is not exactly a physical store where it is available. Place is nothing but how the product takes place or creates image in the mind of customers. It depends upon the perception of customers. Place aspect of product mix deals with channels of distribution, middlemen, warehousing, transportation and shipping as identified in research in meeting consumer expectations.
3.Price: The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition,…...

Similar Documents

The 4p Analysis of the First Day of Selling Iphone 5 in New York

...The 4P analysis of the first day of selling iPhone 5 in New York In the following paragraphs, I will apply the 4P Marketing Framework to a news article about the first day of selling iPhone 5 in New York with my own thoughts. The iPhone 5, which was claimed by Apple to be ‘thinnest, lightest and fastest’ smartphone ever with a larger 4-inch screen and LTE capabilities is the product. In my opinion, this product not only satisfied customer needs but also exceeds customer needs. When I look at it, I see the hard-work behind each precision in the phone. To quote what was said on the company website, ‘iPhone 5 is made with a level of precision you’d expect from a finely crafted watch-not a smartphone’. I could not agree more with it. It becomes more of a piece of art than a product to me. Because of the greater value such as the fine design that it gives me, I am willing to pay more to it than any other cell phones such as the Samsung Galaxy S® III. From my perspective, the promotion, which is least involved in the article, is the price reduction of $500 one can obtain if he is willing to sign a contract with a wireless service provider. This price reduction obviously made the iPhone 5 more appealing in terms of price. With a two-year contract, the smartphone worth US$199 with 16GB of storage, $299 for a 32GB model and $399 for a 64GB model. And according the AT&T website, without a contract, the smartphone is US$649.99 with 16GB of storage, $749.99 for a 32GB model...

Words: 1356 - Pages: 6

Blitzmegaplex-4p

... islands that contains farmers, that affect the income of citizens and their spending power. We can use price discounts, quantity discount will be something that can attract a bigger groups of customers, promotional discounts can be used to shift an old film before launching a new one, price discounts are time sensitive and we should be sure to terminate them once they have outlived their usefulness. Promotional pricing is also going to attract customers when it will be used by promoting the opening of a new Blitzmegaplex building, a new film, special event or any ethnic, religious or cultural feast. Discriminatory pricing will also attract people to visit us in the time that they do not usually visit theaters and that will make the traditional visiting time less fuss and our employees can serve the customers better, it can also increase the habit feeling buy customers. We can continue the location pricing to make other locations more attractive to customers to visit. What is important is that the tickets with lower price should not be resalable to a higher price and also time limited, we can do that by coupling the ticket to the name of the buyer or a blitz card, the cost of pricing strategy for tickets will not affect the revenues in a direct way because our price in consuming products and other service product will be higher. 3 Place The place is very important in our marketing mix, customers are visiting us because they want to enjoy their time in a nice...

Words: 1065 - Pages: 5

Norstorm Hr Case Analysi

...| 1. What is the cause of the problems described in the case? How serious are these problems? The cause of Problem in Nordstrom is misaligned Compensation system. The Compensation is not vertically aligned with the Strategy of the company. Nordstrom depended on its sales employee for customer care and selling the products. However, the compensation structure was not adequately aligned to reward those behaviours which forced employees to work off-hours without getting Compensated for it. The problems were very serious as is evident from the case; the company came under a barrage of national class action suits which made a huge dent into the brand of the company. They had to make a $15 million fund which wasn’t enough. More importantly, it broke the numero Uno position and aura that Nordstrom was enjoying vis-à-vis their competitors. 2. Are Nordstrom employees pressured inappropriately by the sales-per-hour system? By management? Yes, Nordstrom employees are pressured quite inappropriately by the SHP ( Sales Hour Performance) system. In this system, employees were assigned a given SHP and if they go above the SHP , then they would be eligible for commission otherwise they will just get the base price. Now, the employees worked “off hours” for doing everything from writing Thank You letters to sales meetings etc. but if they add the “off hours” then the SHP will go below the stipulated figure and they will not eligible for commission and without the...

Words: 917 - Pages: 4

Marketing 4p of Nike

... equipments in the world. Nowadays, besides selling sportswear, Nike also involves in selling of casual and fashion footwear in order to increase its consumer networks coverage. To distributing its products, Nike is operating own outlets which known as Nike Town and distributing the franchises to most of the countries in order to extend the business throughout the world. Nike helps to create a lot of employment opportunities as it employed more than about 35000 (2010) people worldwide. The athletic footwear industry in Malaysia is a highly competitive environment. According to the research, the top 4 manufacturers including Nike, Adidas, Reebok and Puma hold about the dominant market share (about 70%) in Malaysia market. In addition, the competition within the industry will get higher as the entry barriers for the industry is low. In order to further investigate about Nike, a SWOT analysis can be used. Marketing Mix Elements Promotional Promotional mix can be defined as the business ‘total marketing communications programme’. Normally, it consists of 4 elements which are advertising, personal selling, sales promotion and lastly public relations (publicity). A good promotion activity can always lead the retailer in front of other competitors. Hence, Nike had carried out the promotional mix in order to stimulate demand of its products and to enhance the brand. The strong brand power is the factor that generates high revenues for Nike Company.......

Words: 3153 - Pages: 13

Marketing

... that help the organization to sell the products and services and in result it create a reasonable turnover to meet the business’s objectives. Strategic Marketing Plans help the company to identify and establishment of unique position in the market through the different advertisement, promotion program and qualitative product and services. Marketing plan is always reflect the organization’s mission, vision and its objectives. This character of marketing plan give a unique image to the organization and encourage to analysis the different geographic market in order to identify the key target customer, existing or possible competitors and their strengths and weaknesses (Bruce et al,2000). The key components of 'strategic marketing planning: Vision: this is main component and base of a marketing plan that describes the company desire to reach on a certain position in long-term future (Henry 2008). Mission: marketing plan of every organization follow its mission, which is essential purpose and related to welfare responsibility of the organization, it make us aware about the ethical side of the business, its nature and why is it existing in this way(Helms and Marilyn, 2006). Objectives: it is predefined target for the company, some of them need to achieve within short time period and some are long term time scale to be achieved (www.unilever.com accessed on 12 august 2012). Strategies: Means to (overall) ends and these ends concern the purpose and objectives of the...

Words: 2312 - Pages: 10

4p Analysis in Marketing

...Management of the 4-P’s of marketing (marketing mix) is the mandate of a marketing manager in firm. A marketing manager therefore analyzes the market, plans for the future, develops marketing strategies, and meets market needs and desires. The marketing plan identifies all controllable elements of the exchange relationship between an organization and its customers. The 4-Ps are considered controllable since they represent the key inputs into a marketing manager’s plan. Such inputs may entail budgetary allocation, human and physical resources. The 4-Ps and their management strategies are explained below. 1.Product: -Is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry and the hotel industry or codes-based products like cell phone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. The product aspect includes individual goods, product lines or service features and benefits that meet consumer wants and needs as identified through market research. 2.Place: Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Place is not exactly a physical store where it is available. Place is nothing but how the product takes place or creates...

Words: 409 - Pages: 2

Hul- 4p

...2010-0806 Corporate Relations and Planning Assignment An analysis of HUL brands Submitted By Shuchi Singh F 74 Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands Brand 1: Kwality Wall's Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato and Viennetta are available • • Manufactured using international processes Product Line includes Cornetto, Feast, Paddle Pop, Selection the award winning parlour concept, Swirl’s. Price • The prices range from low cost i.e. Paddle Pop which costs Rs 8 to Viennetta which costs Rs 150 • • The most popular Cornetto Walls is priced at Rs 20 to Rs 30 Feist is in the range of Rs 15 to Rs 20 Place • It is has a four step distribution system. From production units the lot is taken to the distributors, then wholesalers, then company salesmen and they take the lot finally to the retailers • It has major presence currently in the 30 big cities across India 3 • It is sold extensively by push carts since most customers are impulse buyers and it believes in giving maximum visibility to the products Promotion • • • Promoted as the “ice cream with the big heart” which is taken from its logo A “good, honest, daily scoop of pleasure” Extensive publicity campaigns...

Words: 1639 - Pages: 7

Xiaomi 4p

...Product * Xiaomi’s phone is a low-price smart phone, which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA, hardware team millet mobile phone production by Foxconn and Envada foundry. * Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system, which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style, like, there is no menu option. It’s very easy to use for British people. * Xiaomi’s phone has many beautiful themes. Which will be popular with business, girls. The Mi3 has Stunningly beautiful screen with 5-inch IPS display. Full HD at 16:9. It will be so great to See crisp details in 1080p HD video or play games rich textures in 3D games environments. * The company has so far only sold phones in greater China - but is now looking to expand globally  Price * In 2011 the first millet mobile phone MI 1 release, sells nearly 1999 RMB. The latest MI phone MI 3 only 2999 RMB. For low-end Xiaomi’s mobile phone products, such as Hong MI and Hong MI note, only sells 799 RMB. Therefore, Xiaomi’s product is high quality mobile phone with lower price. Compare to others product in the industry, Xiaomi’s phone has its own price advantage for distribution to the UK. Use Vodafone Company as example. * The popular phones price sells in Vodafone Company. The Samsung Galaxy 5 sells 37 pound per month for a contract phone. A Xiaomi’s...

Words: 511 - Pages: 3

Business Analysi

... arrived with the acquisition of NeXT Step Computers Inc. in 1997 and its CEO, Steve Jobs. So, how did the company that invented the personal computer find itself in this situation, and how did it recover? An environmental analysis of Apple’s corporate history will examine the reasons including its competition with Microsoft, leadership changes, predatorial marketing and pricing practices, and the proliferation Intel chips and boards. Finally, to understand Apple’s recovery it is vital to study the decision to rehire Steve Jobs, initiate production of entry-level computer systems, introduce a new operating system, and enter the digital music market. Apple Falls far from the Tree Perhaps the greatest mistake Apple made was in dropping litigation against Microsoft over copyright infringement of the Macintosh Operating System. In 1985 with the release its Windows 1.0, Microsoft had seemingly copied the Macintosh Operating System. The similarities between Windows 1.0 and the Macintosh o/s were staggering, including the use of a mouse, a drag and drop interface, and tiled graphics. Apple viewed the move as blatant piracy and sued Microsoft for copyright infringement. To resolve the dispute outside of court, a meeting was arranged between John Sculley and Microsoft Chairman, Bill Gates. In the meeting, Sculley agreed that to drop its suit against Microsoft if it agreed to delay its release of its new spreadsheet program, Excel. ......

Words: 3798 - Pages: 16

Marketing 4p

...MARKETING MIX (4P’s) Product. Key elements in the marketing mix are Product where it offered to the market to satisfy those needs and wants. Besides, Sony has been expended their business globally as they are able to innovates their product to get fully satisfied by everyone. By adding to that, the company also able to provides a unique customer service to satisfy consumers needs and wants. Quality; Nowadays, customer is more likely to look at a product quality rather than the price paid off. The consumer is more demanding to a valuable product which can last for years and also to the reasonable price. Thus, Sony have been innovated/ add value into the Sony product like the models of Sony 50” W800B Bravia 3D TV. This model have a unique functions which include 3D, Internet, and HD and so on. By this, the customer will have the feels like having the model/product in a high standard. Variety; The product in the marketing mix have a tangible product and service. Sony company have a tangible products which consumer can look, touch, and feel the elements of the Sony products. Product decision is all based on the brand name, styling, quality, safety, packaging and etc. Customer always look for a new and improve things. For example, like Sony TV 50”W800B Bravia 3D TV. Place (Distribution). The place means location in the marketing mix tools. It means that the products have to be in the right place at the right time. The delivery channel must be able to deliver the...

Words: 841 - Pages: 4

Job Analysi

... organizations that they may be experiencing. These types of problems in organizations can range from employee turnover, employee theft, and employee attitude in the work environment. Researchers can get access to data by looking in major publications or journals produced by associations, and private entities, or by attending annual conferences. Industrial/Organizational psychologists can use different research methods that would include the basic methods, procedures, techniques, and tools used to conduct important research. These basic techniques of scientific method are inductive and deductive reasoning, development of research questions, hypothesis creation, design and implementation of studies, and the nature and definition of constructs form the basis the general areas of Industrial/Organizational psychology (Spector, 2012). Industrial/Organizational psychologists also use many different statistical techniques to analyze the data that important research produces. When looking at Descriptive statistics which is a term given to the analysis of data which help describe, show or summarize data in a meaningful way such that patterns might emerge from the data gathered. Though Descriptive statistics do not allow us to make any conclusions beyond that data that was analyzed or reach any type of conclusion regarding the hypotheses that might have been made. We use descriptive statistics to explain what is happening with the data. With inferential statistics, they would be...

Words: 2421 - Pages: 10

Marketing 4p for Big Companies

... boost sales, because people these days tend to switch to lower priced products. Unilever is organizing promotions with their brand “Baba” to increase sales. They often use even bundling, which means they sell several products together in one package. References: Kotler, P, Armstrong, G, Saunders, J, Wong, V 1996, Principles of Marketing, Prentice Hall , Europe Gyükeri Mercédesz, 2009, “Fő szerep a régióban”, manager magazin, November 2009, pp. 33-40. (http://en.wikipedia.org/wiki/Colgate-Palmolive) (http://www.unilever.com/images/sd_Environment-Policy_tcm13-173498.pdf) (http://www.colgate.com/app/Colgate/US/Corp/LivingOurValues/Sustainability/RespectForOurPlanet/ReducingEnvironmentalImpacts/Waste.cvsp) (http://www.colgate.com/app/Colgate/US/Corp/CommunityPrograms/HomePage.cvspP) http://www.colgate.com/app/Colgate/HU/HomePage.cvsp (http://knowmore.org/wiki/index.php?title=Unilever) (http://www.unilever.com/sustainability/environment/agriculture/sustainablepalmoil/default.aspx) (http://www.unilever.com/careers/careerchoices/supplychain/) (http://www.colgate.com/app/Colgate/US/Corp/Annual-Reports/2008/Building-On-Global-Strength/Effectiveness-And-Efficiency-In-Everything.cvsp) (http://www.colgate.com/app/Colgate/US/Corp/ContactUs/GMLS/ProductsServicesPurch.cvsp) http://www.cosmeticsdesign-europe.com/Financial/Unilever-hit-by-stiff-competition-in-both-Asia-and-Europe...

Words: 1111 - Pages: 5

Marketing with 4p

...A2267694 – 杜梅幸 Marcy MARKETING STRATEGIES WITH 4P Apple’s Products (Product Mix) Apple Inc. has continued to expand its product mix. Based on the theory of Marketing : This component of the marketng mix determines the outputs of the business organization. * The main product lines: 1. Mac 2. iPad 3. iPod 4. iPhone 5. Apple TV 6. Apple watch 7. Software These products show: + The firm’s diversification in this component of the marketing mix + The company continues to develop new products such as the Apple electric vehicle, which is under development through collaboration with firms like Tesla Motors. + Apple’s marketing mix is extensive in terms of product variety to address customers’ needs in differnent areas of their lives. Apple’s Promotions (Promotional Mix) Promotion activities emphasize the premium image and quality of the firm’s products. * Support business position in reaching more target buyers * The elements of this component: 1. Advertising 2. Personal selling 3. Sales promotion 4. Public relations + Advertising through the company’s website, Apple Stores, as well as advertising through other firms such as technology news sites + Personal selling in the aim of covincing store visitors to make a purchase + Sales promotion: Some Apple stores offer old models with discounted prices when bundled with larger and more expensive products + Public relations to optimize its corpratate image...

Words: 412 - Pages: 2

Marketing Strategy 4p on Kotex

... information about their bodies and this gave rise to the myth among many cultures in Asia. Accordingly, Kotex has launched iKnowMovement - so that all women can learn the truth about their bodies. After that let them tell the truth on the other girl to make the Origami Girl - the symbol of this movement and spread it on other girls. iKnowMovement has spread to more than 1 million women across Asia through school programs, initiatives, web, outdoor events and social sites like Facebook and Twitter ... all for one purpose, to spread the truth to women in Asia. Introduction & Company Background Kimberly-Clark is a leading global health and hygiene company employing nearly 53,000 people worldwide and posting sales of $19.4 billion in 2008. Headquartered in Dallas, Texas, with operations in 35 countries, Kimberly-Clark’s global brands are sold in more than 150 countries. Every day, 1.3 billion people trust Kimberly-Clark products and the solutions they provide to make their lives better. Kotex’s success was more than just a great product, but the result of a clever marketing program as well. At the time, most drug stores carried every item behind the counter, and these drug stores were virtually 100% staffed by men. Most women of the time found it very embarrassing to ask for feminine hygiene products from the men behind the counter. Kimberly-Clark urged these stores to move the items from behind the counter to in front of the counter, so that women could simply......

Words: 3898 - Pages: 16

Case Analysi

....   NH’s  well‐recognized  doll  characters  had  such  brand  value  that  NH  was able  to  strike advantageous  deals with licensees.  The licensing division generated $5 million annually from licensing agreements  with  book  publishers;  $2.5  million  from  software  and  video  licenses;  $12  million  from  movie  and  TV  licenses; and $5 million from other miscellaneous licensing agreements.  Generally the company tried  2 ONLINE SIMULATIONS | HARVARD BUSINESS SCHOOL PUBLISHING Online Simulation Foreground Reading—Finance Simulation: Capital Budgeting to negotiate agreements in which it received greater than 50% of the net product revenue.  The media  licensing strategy reduced the ongoing advertising and marketing spend requirements for individual  doll brands and generally made the dolls more popular among consumers.   New Heritage’s Corporate Strategy  New  Heritage’s  CEO  considered  the  company’s  distinctive  skill  to  be  its  management  of  the  creative  process  in  each  of  its  divisions.    The  company’s  overriding  strategic  goal  was  to  build  and  grow  customer  identification  with  its  doll  characters  in  various  forms  of  product  and  entertainment  through all stages of a child’s life, from toddlerhood through the teenage years.  To achieve this goal,  the  CEO  encouraged  expansive and  innovative  ideas  and  was  very protective  of the  creative  process.    However, she was also very clear that...

Words: 2246 - Pages: 9