4ps Product

In: Business and Management

Submitted By ericvinicius5
Words 340
Pages 2
Produtos / Serviços
O termo "produto" refere-se a produtos tangíveis , físicas, bem como serviços. Aqui estão alguns exemplos de decisões de produto a serem feitas :
Marca
Funcionalidade estilo qualidade segurança acondicionamento
Reparos e Suporte garantia Acessórios e serviços

Ray-Ban fabrica óculos de alta qualidade, para se tornar uma boa marca na indústria de óculos . Ray-Ban saber o que o cliente quer a partir do produto eo que precisa é que satisfazer. Ray-Ban produz um produto que é elegante e diferente de outras empresas de óculos como fastrack. Ray-Ban sabe que o cliente como modelo clássico para usar no momento em que o dia mudança de moda por dia, mas Ray -Ban produzir seus modelos antigos e venda . Ray-Ban vender seu produto a preço elevado porque empresa dando algumas características como proteção UV. E Ray-Ban óculos de sol nunca dar efeito negativo do lado dos olhos. Assim, este tipo de características do produto ajuda a atender os clientes querem e needs.what este tipo de recursos podem ser cliente não quer ou realmente usar , por exemplo, se falamos de Ray- Ban Óculos a maior parte do cliente quando vestindo googols eles estão dirigindo carro ou algum tempo na festa.
Como e onde o cliente vai usá-lo?
Quando a empresa Ray-Ban começou em 1937, a maior parte dos consumidores usando isso apenas para proteger seus olhos dos sunrays.But agora é tornar-se parte de fashion.If alguém vestindo uma panos de marca e se ele também usar um óculos de sol de marca não alguém a sua dar uma boa óculos de sol impression.Ray -Ban vem em apenas três cores como preto, prata e ouro
Ray-Ban tem muitos modelos desta três óculos de sol colors.Ray -Ban desgaste por personalidades mais famosas em todo wold.its tornou um símbolo de vida statues.And empresa Ray-Ban nunca tentar vender seu produto a baixo preço por causa da concorrência . essas coisas todas criar…...

Similar Documents

Blitzmegaplex-4p

...1 Product Blitzmegaplex is serving a mix of a product and a services, we need to attract people and to make their visit to us a habit, the current satisfaction of customers is high because they get exactly what they need when they need it, although, the big deferent in ethnicities, believes and religions in Indonesia can affect the taste of consumers. We can make our product range wider by insuring more rooms that can project another kind of films that can serve the other group that share the same of cultures, ethnicities, believe or language aspects. Concentrating on each group needs and wants will insure their satisfaction and loyalty. Combining products and services together with special offers and special promotions will have a positive effect on loyal customers. Blitzmegaplex can also produce a sub-brand in other smaller cities in the long term that can show the films that the public needs in that area, the big distance and the deferent multiple transport that is needed of a customer to come to our theater from a far city will limit the attraction to visit us, going to the customer in this situation and bringing the product to him will attract more customers and their loyalty. 2 Price Using the market penetration could be achieved buy the right pricing mix, geographical pricing can be used in Indonesia because of the huge amount of islands in Indonesia, some islands are more urbanized than other, other islands are more industrial and not to forget the......

Words: 1065 - Pages: 5

4ps Tagline

...Apple iPad 4 p`s Today, Apple unveiled its new product, the iPad. The much publicized rumor about a tablet created by Apple is now a reality. Tablet pc's have been around for a long time, but what makes the iPad different from the other market offerings? What strategy does Apple have in place in order to make this a runaway hit like its iPhone and iPod product lines? We'll use the marketing mix(4 P's) to see how Apple strategized its goal to make the iPad a bestseller. Marketing Mix is the set of controllable,tactical marketing tools that the firm blends to produce the response it wants in the target market. Price, product, place and promotion are the 4 P's or components that make up a marketing mix. Product The iPad is a tablet device that has several features. It looks like a bigger iPhone or iPod Touch and possess a led touch screen interface. Its dimensions are 9.56 in x 7.47 in. It is also very thin and has a battery life of ten hours. This product has the ability to surf the internet, listen and purchase music, watch videos, view photos, read e-mail, read and purchase e-books and execute multiple applications. In fact, the multiple applications available for the iPhone will be fully compatible with the iPad! There will be different versions of the iPad at launch with different hard drive capacities and 3g capability. There will be a 16 gb, 32 gb, and 64 gb variants. Also all iPads will have wi-fi and are wireless-n capable. The iPad will also feature the latest......

Words: 779 - Pages: 4

4ps Analysis

...Product The important thing to remember when offering menu items to customers is that they have a choice. They have a huge number of ways of spending their money and places to spend it. Therefore, McDonald's places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is. However, customers' requirements change over time. What is fashionable and attractive today may be discarded tomorrow. Marketing continuously monitors customers' preferences. In order to meet these changes, McDonald's has introduced new products and phased out old ones, and will continue to do so. Care is taken not to adversely affect the sales of one choice by introducing a new choice, which will cannibalise sales from the existing one (trade off). McDonald's knows that items on its menu will vary in popularity. Their ability to generate profits will vary at different points in their life cycle. Products go through a life cycle, which is illustrated below: The type of marketing undertaken and the amount invested will be different, depending on the stage a product has reached. For example, the launch of a new product will typically involve television and other advertising support. At any time a company will have a portfolio of products each in a different stage of its lifecycle. Some of McDonald's options are growing in popularity while arguably the Big Mac is at the 'maturity' stage. Price The customer's perception of value is an important......

Words: 776 - Pages: 4

4p Strategy

...一、4P策略   4P是市场营销过程中可以控制的因素,也是企业进行市场营销活动的主要手段,对它们的具体运用,形成了最基本的企业的市场营销战略。4P是指产品product,价格price,地点place,促销promotion。   首先对于产品来说,要注意到产品的实体、服务、品牌和包装,具体来说产品是指企业提供给目标市场的货物和服务的集合,这其中包括产品的效用、质量、外观、式样、品牌、包装和规格,此外还包括服务和保证等因素。   作为价格则主要包括基本价格、折扣价格、付款时间、借贷条件等。它是指企业出售产品所追求的经济回报。   地点通常就包括分销渠道、储存设施、运输设施、存货控制,它代表企业为使其产品进入和达到目标市场所组织、实施的各种活动,包括途径、环节、场所、仓储和运输等。   促销的内容是指企业利用各种信息载体与目标市场进行沟通的传播活动,包括广告、人员推销、营业推广与公共关系等等。   4P策略是这四种策略中最为基础的一种,4P具有的特点也十分明显:    首先这四种因素是企业可以调节、控制和运用的,如企业根据目标市场情况,能够自主决定生产什么产品,制定什么价格,选择什么销售渠道,采用什么促销方式。    其次,这些因素都不是固定不变的,而是不断变化的。企业受到内部条件、外部环境变化的影响,必须能动地做出相应的反应。    最后这四种因素是一个整体,它们不是简单的相加或拼凑集合,而应在统一目标指导下,彼此配合、相互补充,能够求得大于局部功能之和的整体效应。   二、4C策略   4C是由营销学家菲利普·科特勒所提出来的,他提出了整体营销的概念,整合营销其意义就是强调各种要素之间的关联性,要求它们成为统一的有机体。具体地讲,整合营销更要求各种营销要素的作用力统一方向,形成合力,共同为企业的营销目标服务。4C是指消费者consumer,成本cost,便利convenience,沟通communication。   消费者指消费者的需要和欲望。企业要把重视顾客放在第一位,强调创造顾客比开发产品更重要,满足消费者的需求和欲望比产品功能更重要,不能仅仅卖企业想制造的产品,而是要提供顾客确实想买的产品。   成本指消费者获得满足的成本,或是消费者满足自己的需要和预想所愿意付出的成本价格。其中包括:企业的生产成本,即生产适合消费者需要的产品成本;消费者购物成本,不仅指购物的货币支出,还有时间耗费、体力和精力耗费以及风险承担。因此企业要想在消费者支持的价格限度内增加利润就必须降低成本。   便利指购买的方便性。比之传统的营销渠道,新的观念更重视服务环节,在销售过程中强调为顾客提供便利,让顾客既购买到商品,购买到便利。企业要深入了解不同的消费者有哪些不同的购买方式和偏好,把便利原则贯穿于营销活动的全过程,售前做好服务,及时向消费者提供关于产品的性能、质量、价格、使用方法和效果的准确信息。售后应重视信息反馈和追踪调查,及时处理和答复顾客意见,对有问题的商品主动退换,对使用故障积极提供维修方便,大件商品甚至终身保修。   沟通指与用户沟通,企业可以尝试多种营销策划与营销组合,如果未能收到理想的效果,说明企业与产品尚未完全被消费者接受。这时,不能依靠加强单向劝导顾客,要着眼于加强双向沟通,增进相互的理解,实现真正的适销对路,培养忠诚的顾客。   三、4R策略    美国的Done......

Words: 391 - Pages: 2

Hul- 4p

...and Planning Assignment An analysis of HUL brands Submitted By Shuchi Singh F 74 Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands Brand 1: Kwality Wall's Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato and Viennetta are available • • Manufactured using international processes Product Line includes Cornetto, Feast, Paddle Pop, Selection the award winning parlour concept, Swirl’s. Price • The prices range from low cost i.e. Paddle Pop which costs Rs 8 to Viennetta which costs Rs 150 • • The most popular Cornetto Walls is priced at Rs 20 to Rs 30 Feist is in the range of Rs 15 to Rs 20 Place • It is has a four step distribution system. From production units the lot is taken to the distributors, then wholesalers, then company salesmen and they take the lot finally to the retailers • It has major presence currently in the 30 big cities across India 3 • It is sold extensively by push carts since most customers are impulse buyers and it believes in giving maximum visibility to the products Promotion • • • Promoted as the “ice cream with the big heart” which is taken from its logo A “good, honest, daily scoop of pleasure” Extensive publicity campaigns especially organised by Cornetto Walls......

Words: 1639 - Pages: 7

Xiaomi 4p

...Product * Xiaomi’s phone is a low-price smart phone, which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA, hardware team millet mobile phone production by Foxconn and Envada foundry. * Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system, which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style, like, there is no menu option. It’s very easy to use for British people. * Xiaomi’s phone has many beautiful themes. Which will be popular with business, girls. The Mi3 has Stunningly beautiful screen with 5-inch IPS display. Full HD at 16:9. It will be so great to See crisp details in 1080p HD video or play games rich textures in 3D games environments. * The company has so far only sold phones in greater China - but is now looking to expand globally  Price * In 2011 the first millet mobile phone MI 1 release, sells nearly 1999 RMB. The latest MI phone MI 3 only 2999 RMB. For low-end Xiaomi’s mobile phone products, such as Hong MI and Hong MI note, only sells 799 RMB. Therefore, Xiaomi’s product is high quality mobile phone with lower price. Compare to others product in the industry, Xiaomi’s phone has its own price advantage for distribution to the UK. Use Vodafone Company as example. * The popular phones price sells in Vodafone Company. The Samsung Galaxy 5 sells 37 pound per month for a contract phone. A Xiaomi’s......

Words: 511 - Pages: 3

Marketing 4p

...(4P’s) Product. Key elements in the marketing mix are Product where it offered to the market to satisfy those needs and wants. Besides, Sony has been expended their business globally as they are able to innovates their product to get fully satisfied by everyone. By adding to that, the company also able to provides a unique customer service to satisfy consumers needs and wants. Quality; Nowadays, customer is more likely to look at a product quality rather than the price paid off. The consumer is more demanding to a valuable product which can last for years and also to the reasonable price. Thus, Sony have been innovated/ add value into the Sony product like the models of Sony 50” W800B Bravia 3D TV. This model have a unique functions which include 3D, Internet, and HD and so on. By this, the customer will have the feels like having the model/product in a high standard. Variety; The product in the marketing mix have a tangible product and service. Sony company have a tangible products which consumer can look, touch, and feel the elements of the Sony products. Product decision is all based on the brand name, styling, quality, safety, packaging and etc. Customer always look for a new and improve things. For example, like Sony TV 50”W800B Bravia 3D TV. Place (Distribution). The place means location in the marketing mix tools. It means that the products have to be in the right place at the right time. The delivery channel must be able to deliver the products when......

Words: 841 - Pages: 4

4p Strategy

...he Marketing Mix and 4 Ps Understanding How to Position Your Market Offering How to use the 4Ps, with James Manktelow & Amy Carlson. What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time. It's simple! You just need to create a product that a particular group of people want, put it on sale some place that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy. Then you've got it made! There's a lot of truth in this idea. However, a lot of hard work needs to go into finding out what customers want, and identifying where they do their shopping. Then you need to figure out how to produce the item at a price that represents value to them, and get it all to come together at the critical time. But if you get just one element wrong, it can spell disaster. You could be left promoting a car with amazing fuel-economy in a country where fuel is very cheap; or publishing a textbook after the start of the new school year, or selling an item at a price that's too high – or too low – to attract the people you're targeting. The marketing mix is a good place to start when you are thinking through your plans for a product or service, and it helps you avoid these kinds of mistakes. Understanding the Tool The marketing mix and the 4 Ps of marketing are......

Words: 1275 - Pages: 6

Survey 4ps

...AN EVALUATIVE STUDY OF “PANTAWID PANGKABUHAYAN PAMILYA PROGRAM” (4Ps) IN THE DISTRICT OF TONDO MANILA ______________________________________________ A Thesis Proposal Presented to the Faculty of ADAMSON UNIVERSITY MANILA ________________________________________________ In Partial Fulfillment Of the Requirement for the Degree BACHELOR OF SCIENCE IN BUSINESS ECONOMICS BY Vincent Earl S. Palec Lorenzo C. Templo October 2014 CHAPTER I. INTRODUCTION Poverty is a condition where people are deprived by their basic needs, it is a widespread problem experienced in every country whether developed or developing. It is a never ending cycle, it cannot be eliminated but rather a country can only mitigate it. Conditional Cash transfer programs are one of the most popular methods used by the government in poverty alleviation and is greatly used among countries, mostly on Latin America such as Mexico, Brazil, Colombia and Chile, who are developing and underdeveloped (Dadap, 2011). The Philippines adopted the same program for the reason that it shown success in poverty reduction among Latin American Countries. The Department of Social Welfare and Development who spearhead its implementation created the first CCT program AhonPamilyang Pilipino Program under the Arroyo Administration on 2008 and later on replaced by the PantawidPamilyang Pilipino Program under the Aquino Administration. The program provides cash grants to its......

Words: 5564 - Pages: 23

4ps of Marketing

...respectively. The product category is fairly mature and is dominated by two players, HUL and Nirma. Nirma created a revolution in the market by pioneering the concept of low-cost detergents. Putting the right product in the right place, at the right price, at the right time. India is a one of the largest consumer economy, with burgeoning middle class pie. In such a widespread, diverse marketplace, Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products. In a short span, Nirma created an entirely new market segment in domestic marketplace, which is, eventually the largest consumer pocket and quickly emerged as dominating market player – a position it has never since relinquished. Rewriting the marketing rules, Nirma became a one of the widely discussed success stories between the four-walls of the B-school classrooms across the world. What do you think about the positioning of the brand? Amongst the low cost players, Nirma commands a premium positioning PRODUCT Since the launch of Nirma detergent powder in 1969, the Nirma portfolio has grown to include fabric care products, personal care products, food products, packaging and chemicals. However, the underlying philosophy remains consistent – to deliver value to consumers products for the lower-end market. in the mid-priced segment, the Super Nirma Washing Powder successfully debunked the myth that high-quality products......

Words: 2413 - Pages: 10

4ps Research

...EAST ASIAN DEVELOPMENT NETWORK EADN WORKING PAPER No. 71 (2013) Pantawid Pamilyang Pilipino Program (4Ps): Examining Gaps and Enhancing Strategies in Cebu City, Philippines Adrian Boyett D. Agbon Fiscalina Amadora-Nolasco Elmira Judy T. Aguilar Rhoderick John S. Abellanosa Lauren Ligaton University of San Carlos Cebu City, Philippines 1 Pantawid Pamilyang Pilipino Program (4Ps): Examining Gaps and Enhancing Strategies in Cebu City, Philippines* Adrian Boyett D. Agbon, Fiscalina Amadora-Nolasco, Elmira Judy T. Aguilar, Rhoderick John S. Abellanosa, and Lauren Ligaton *This work was carried out via a grant from the Global Development Network/East Asian Development Network (GDN/EADN), which was administered by the Philippine Institute for Development Studies as EADN Secretariat and University of San Carlos (USC), Cebu City, Philippines. The views expressed in this paper are those of the author(s) and do not necessarily reflect the views or policies of the EADN and USC. 2 Acknowledgements We would like to thank - The East Asia Development Network (EADN) for the financial support extended to this project as part of their research capacity building; - - Dr. Josef Yap, President of Philippine Institute of Development Studies (PIDS) and regional coordinator of the East Asia Development Network (EADN); - Our mentor, Dr. Fernando T. Aldaba of Ateneo de Manila University, Department of Economics, for his comments and......

Words: 5932 - Pages: 24

4ps of Marketing

...The Marketing Mix: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.The 4 Ps of marketing are Product, Price, Promotion and Place. Let’s understand first the meaning of these terms and how are these vital to understand before the product is pitched in market. 1. Product: Whether you sell a mobile phone, a hair conditioner, soap or anything else, you first need to understand what your product is. This explains the unique selling preposition of the product and how that product is different from the other competing products in the market. 2. Price: Once you have completely understood the product, then the price is the next thing that needs to be determined. Price will also then determine how you decide o place the product and what will be the method of promotion. Price will also determine the profit amrgins and eventually the top line and the bottom line will also be affected by the price you set for your product. 3. Promotion: Now you have a product and the price for it, it can now be decided how the product is going to be promoted. There are several methods to promote a product for example there are traditional ways of promoting the product like newspaper, TV advertisements, radio advertisements, hoardings etc. and then there are the modern ways of promoting the product like online promotion, social media promotion on Facebook & Twitter, advertising through the mobile applications, push......

Words: 1580 - Pages: 7

Marketing with 4p

...A2267694 – 杜梅幸 Marcy MARKETING STRATEGIES WITH 4P Apple’s Products (Product Mix) Apple Inc. has continued to expand its product mix. Based on the theory of Marketing : This component of the marketng mix determines the outputs of the business organization. * The main product lines: 1. Mac 2. iPad 3. iPod 4. iPhone 5. Apple TV 6. Apple watch 7. Software These products show: + The firm’s diversification in this component of the marketing mix + The company continues to develop new products such as the Apple electric vehicle, which is under development through collaboration with firms like Tesla Motors. + Apple’s marketing mix is extensive in terms of product variety to address customers’ needs in differnent areas of their lives. Apple’s Promotions (Promotional Mix) Promotion activities emphasize the premium image and quality of the firm’s products. * Support business position in reaching more target buyers * The elements of this component: 1. Advertising 2. Personal selling 3. Sales promotion 4. Public relations + Advertising through the company’s website, Apple Stores, as well as advertising through other firms such as technology news sites + Personal selling in the aim of covincing store visitors to make a purchase + Sales promotion: Some Apple stores offer old models with discounted prices when bundled with larger and more expensive products + Public relations to optimize its corpratate......

Words: 412 - Pages: 2

Walmart 4ps

...In Class Assignment 1 Walmart 4 P’s Critical Analysis Product Walmart provides a retail service to its customers that offers a wide range of products. The customer wants a convenient shopping experience matched with a low price. Walmart offers almost everything you may need in day to day life. They offer groceries, cosmetics, items for the home, gardening, tools, electronics and many more. The customer who goes to Walmart is looking for a one stop shop for all of their needs. The customer will drive to their local Walmart and hopefully have an easy shopping experience. They may go to pick up one item of go in and fulfill all of their needs. Walmart has large box stores that in almost all major cities and surrounding areas. Walmart is branded as a low cost quality store that has everything under one roof. Walmart also prides itself on its low prices of “rollbacks”. Walmart is different from its competitors because of the wide range of products it offers. No competitor offers the wide range of products at the low prices that Walmart has achieved and that is why they are growing. Walmart has managed to keep their prices so low by selling so much of everything. Walmart only receives a low profit margin on each product. Walmart employees offer services that will allow your shopping experience to run smoothly. The customer service staff directly effect how your shopping experience is and if you will return. Price and Pricing Strategy The value to the......

Words: 810 - Pages: 4

4p Analysis

...and Planning Assignment An analysis of HUL brands Submitted By Shuchi Singh F 74 Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands Brand 1: Kwality Wall's Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato and Viennetta are available • • Manufactured using international processes Product Line includes Cornetto, Feast, Paddle Pop, Selection the award winning parlour concept, Swirl’s. Price • The prices range from low cost i.e. Paddle Pop which costs Rs 8 to Viennetta which costs Rs 150 • • The most popular Cornetto Walls is priced at Rs 20 to Rs 30 Feist is in the range of Rs 15 to Rs 20 Place • It is has a four step distribution system. From production units the lot is taken to the distributors, then wholesalers, then company salesmen and they take the lot finally to the retailers • It has major presence currently in the 30 big cities across India 3 • It is sold extensively by push carts since most customers are impulse buyers and it believes in giving maximum visibility to the products Promotion • • • Promoted as the “ice cream with the big heart” which is taken from its logo A “good, honest, daily scoop of pleasure” Extensive publicity campaigns especially organised by Cornetto Walls......

Words: 319 - Pages: 2