...University of Economics ho chi minh city | TRUNG NGUYEN 2014 ANNUAL MARKETING PLAN | GROUP 2 | 12/18/2013 | | | Group 2: Le Hoai Tram – Pham Thanh Tu – Tran Thi Hong Van | Table of Contents Executive Summary 3 I. Introduction 4 II. Situational analysis 4 1. PEST 4 2. Company analysis 6 3. Market Potential and Sales Forecast 8 4. Customer analysis 9 5. Competitor analysis 12 III. Marketing objectives 16 IV. Marketing strategy 16 1. Product: Coffee G7 16 2. Service: Trung Nguyen Coffee Chain 18 V. Supporting Marketing Programs 19 VI. Financial Projection 20 VII. Monitors and Controls 21 1. Sales force efficiency 21 2. Advertising efficiency 21 3. Sales promotion efficiency 21 4. Distribution efficiency 21 VIII. Contingency Plan 21 IX. Marketing Plan Timeline 22 Appendices 23 Reference 33 Executive Summary This report aims to propose marketing activities for Trung Nguyen Coffee in the year of 2014. The marketing plan includes (1) situational analysis, (2) marketing objectives, and (3) marketing strategies. First, situational analysis reveals that Trung Nguyen coffee is in the top 3 leaders in the industry with a market share of 38%, chasing after are Nescafe and Vinacafe with 27% and 31% respectively. It also shows that although the government has supported the development of coffee industry, some market volatility has had negative effects on Trung Nguyen’s performance. In terms of competitors...
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... IMPACTS TO AUTOMOBILE INDUSTRY Lecturer: Professor Dhruba Lahiri Group members: • Tran Vu Hoang Long • Tran Nam Quoc • Nguyen Cong Hoang • Nguyen Pham Duy Trung Studied objects: • Vietnam’s automotive industry • Toyota Motor Vietnam [GROUP MEMBERS: TRAN VU HOANG LONG, TRAN NAM QUOC April 27, 2013 NGUYEN CONG HOANG, NGUYEN PHAM DUY TRUNG] • Table of contents Part One Part Two -‐ -‐ Introduction about the study: o Reasons for choosing Automobile...
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...Competitive Strategy Essay research: Trung Nguyen“Chasing the Starbucks Dream” Lecture: Mr Frankie Yee Group No: 4, Industry A Group members: Smita Mukesh-ID: 12515963 Anay mapuskar-ID: 12527640 Kaaviya Ramesh-ID: 12526283 Nguyen Minh Dao-ID: 12528600 Kathambari Ravichandran- ID: 12526461 Ram Hasubhai Kathadbhai- ID: 12526208 Date: January 9th 2011 Group 4 Table of Contents 1. 2. 3. Frankie Yee ` Executive summary ..................................................................................................................................................... 3 Introduction ..................................................................................................................................................................... 3 Company situation ......................................................................................................................................................... 4 3.1 Past and present performance............................................................................................................................... 4 4. External Analysis............................................................................................................................................................ 5 4.1 PESTEL factors ............................................................................................................................................................. 5 4.1.1 Political/Legal ................
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...Trung Nguyen Coffee By TruongM | Studymode.com TABLE OF CONTENT Contents INTRODUCTION In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years. According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname” In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years. According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname”. Being one of the most famous brands in Viet Nam, Trung Nguyen has been being confirm its position not only in VietNam but also in the world. With the successes Trung Nguyen has achieved so far, now this brand name confidently can expands and competes with any other top brands. Today we are going to discuss Trung Nguyen Coffee “A Vietnamese brand, an International brand”. CHAPTER 1 THE MANAGERS’ MACRO ENVIRONMENT THE MANAGERS’ MACRO ENVIRONMENT I-/ The...
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...I. Introduction Trung Nguyen was established in 1996. At first, it as a fledgling brand in Vietnam and after that, they have created their reputation and familiar brand name to both customers at home and abroad. Over the past 10 years, from a small coffee company in Bon Me Thuot, Trung Nguyen has developed as a powerful corporation with 6 member companies with the major industries include manufacturing and trading tea and coffee, franchise and distribution services, modern retail stores. With their slogan “Bring a new creative inspiration”, they still create a phenomenon coffee not only in Vietnam but also all over the world. Trung Nguyen coffee products and G7 instant coffee has been exported to 43 countries around the world with main markets such as America and China. Moreover, they has also built a network of 1000 stores and distributed G7 across the country. Moreover, they were honored to receive EUREGRAP International Certificate for its cleanliness and excellence in producing and they have also won a lot of prizes and good titles for the company. It makes a lot of people know about their products and brand name, and then they become more popular in the coffee market and can compete to the others. II. Task 1 1a. Explain how market structures in practice deviate from the model of perfect competition. As you know, for a company as successful as today, members in Trung Nguyen coffee company knew that business environment is more or less influenced on it, especially...
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...NATIONAL ECONOMICS UNIVERSITY BTEC HND IN BUSINESS (MANAGEMENT) Assignment Cover Sheet NATIONAL ECONOMICS UNIVERSITY BTEC HND IN BUSINESS (MANAGEMENT) Assignment Cover Sheet NAME OF STUDENT | Nguyễn Hùng Chiên | REGISTRATION NO. | 10120115 | UNIT TITLE | Business Environment | ASSIGNMENT TITLE | Individual Assignment | DURATION | | ASSIGNMENT NO | 1 of 2 | ASSESSOR NAME | Daniel Vanhoutte | SUBMISSION DEADLINE | Tuesday, 16 October 2012 | ------------------------------------------------- ------------------------------------------------- I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ________________________________ _________________________ ------------------------------------------------- ------------------------------------------------- Signature Date ------------------------------------------------- -------------------------------------...
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...Assigment 1st Assigment 1st Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Table of Contents ACKNOWLEDGEMENT 2 1. 1 Explain strategic contexts and terminology 3 a. Nestle vision statement: 3 b. Nestle mission statement: 3 c. Objective: 4 d. Strategic intent 5 e. Core competencies: 5 f. Role of strategy for the company 5 g. How does the company create and implement strategy 5 Summary: 5 1. 2 Review the issues involved in strategic planning 6 a. The report chose the Objective 2 6 b. Set the target 6 c. Impact on managers: 7 1.3 Explain different planning techniques 7 A. BCG growth-share matrix 7 2.1 Produce an organisational audit for a given organisation 14 a. Limiting factors 14 b. Distinctive competencies 14 c. Product positions 15 d. Value-chain analysis 18 e. Organisation structure 19 f. MARKET AUDIT MATRIX 20 g. CUSTOMER AUDIT MATRIX 21 g. Strength and Weakness summary 23 2.2. Carry out an environmental audit for a given organisation 24 Micheal Porter’s five forces 27 Opportunities and threat summary 30 2.3. Explain the significance of stakeholder analysis 31 2.3...
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... MARKETING PLAN – VINAWATCH SUBJECT: PRINCIPLES OF MARKETING LECTURER: LE DINH MINH TRI GROUP 3: 1. ĐẶNG ĐỨC CƯỜNG 2. NGUYỄN HIẾU NGHĨA 3. HÁN THÀNH DƯƠNG 4. LÊ NHẬT UYÊN NHI 5. NGUYỄN TRUNG TÍN 6. TỪ GIA HUY 7. NGUYỄN NGỌC TUYỀN 8. NGUYỄN THỊ PHƯƠNG HUỲNH 9. NGUYỄN HỮU MINH NGÔN 10. LÊ VIỆT PHƯƠNG 11. TRẦN NỮ THIÊN TRANG 12. NGUYỄN NGỌC HOÀNG HẢI EXECUTIVE SUMMARY VINAWATCH Company has just been established on October, 2013 and specialized about genuine watch and modern glasses. Our target markets are students in universities (age: 18-23) and officials (age: 24-49). Our company focuses mainly on HCMC market since HCM city have large population (about 8 million peoples) and it is the most developed city in Viet Nam with economic key. Following the social developing trend, more and more people need to have a watch to see the time arrange the schedule all work because of their busy and fast lives. This is an opportunity for our company; moreover, although our competitors are very strong, they are not deep in digital marketing or online marketing. Thus, the aim of our company is concentrating on digital marketing and customer care. Because our company newly formed, our company’s marketing objective is divided into 6 periods: * From October, 2013 to November, 2013: build customers’ awareness, collect customers’ database. * December, 2013: push sale...
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...not have the capability of creating export industry. Singapore, under the leadership of Lee Kuan Yew, sought to bring in foreign industry. But, with much of the Third World trying to do the same thing it was not an easy task. One of the first goals was to make potential employers aware of the relative incorruptibility of the Singaporean bureaucracy. In much of the world laws are arbitrary and subject to change by the government. Corporations do not want to risk investing millions of dollars in facilities in an area where various elements of the government can take part or all of it at any time. The laws in Singapore might not be exactly to the liking of foreign companies but they would be fairly enforced. This proved to be a highly attractive feature of Singapore. The tax system was also attractive to foreign companies, often giving lower tax rates for foreign investment than for local residents. One of the keys to Singaporean development was the upgrading of infrastructure, streets, roads, an airport, port facilities. The upgrading was financed not primarily by borrowing but by a special infrastructure tax. Lee Kuan Yew was not infallible. His ideological background was the social democratic Labour Party. His intention was to raise income levels of Singaporean labor and when his program for attracting foreign employers was proving successful he announced an increase in the minimum wage...
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... |Web | |3 |Revolution | Bài 3: Cuộc cách mạng Web By the end of this topic, you should be able to: 1. Define electronic commerce; 2. Describe electronic major mechanisms; 3. Discuss common e-commerce applications and some major support services; 4. Explain wireless mobile computing and commerces and 5. Discuss location-based commerce and pervasive computing. Kết thúc bài này, bạn có thể: 1. Xác định thương mại điện tử; 2. Mô tả các công cụ điện tử chính; 3. Thảo luận về các ứng dụng thương mại điện tử phổ biến và một số dịch vụ hỗ trợ chính; 4. Giải thích điện toán di động không dây và commerces và 5. Thảo luận thương mại dựa trên địa điểm và máy tính phổ biến. INTRODUCTION According to a study by IDC, Malaysia Internet and E-Commerce 2006--2010 Forecast: Tracking the Development, Malaysia is expected to register a strong growth of 70 % in electronic commerce (EC) spending in 2006. Business-to- consumer (B2C) EC spending is expected to record a healthy increase of 43% to reach US$2.8 billion (RM9.8 billion) from US$1.9 billion (RM6.65 billion) in 2005. Malaysia's business-to-business (B2B) EC spending is expected to register a high growth of 77% to US$13.6 billion (RM47...
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...Nike footwear Nike footwear Supply chain analysis report Supply chain analysis report RMIT International University Vietnam Bachelor of Commerce Program Subject Code: | ACCT2118 | Subject Name: | INDUSTRY PROJECT | Location & Campus (SGS or HN) where you study: | RMIT Vietnam (Hanoi Campus) | Title of Assignment:(In the form of a question) | Intro to logistic – Nike – Group 2 | File(s) Submitted: | 1 | Team Name | Group 1 | Student names: | Nguyen Tuan Thanh – S3393110Tran Hai Dang - S3462793Bui Ngoc Phuong – S3462090Vo Hai Phuong – S3483004 | Lecturer and Group number: | Nguyen Manh Hung - Group 1 | Assignment due date: | 21 December 2014 | Date of Submission: | 21 December 2014 | Number of pages including this one: | 20 | Word Count: | 3298 | Assignment Cover Page Table of Contents Executive summary 1 I. Introduction 2 II. Function 4 1. Distribution 4 1.1 Task 4 1.2 Issue 5 2. Transportation 6 2.1 Task 6 2.2 Issue 7 3. Distribution 9 3.1 Task 9 3.2 Issue 12 III. Conclusions 14 IV. Appendix 14 V. Reference list 17 * Executive summary Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of athletic footwear. At the moment, Nikes bases its factory at three Asian countries: Vietnam, India and China. Because the distance from factories to distribution channels and warehouses is far, this makes distribution...
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...Unit 1: Brand Made in Europe Almost every fashion label outside the top luxury brands is either already manufacturing in Asia or thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted gross margins1 from 55 per cent to 71 per cent by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and now outsources all its products. Burberry has many Asian licensing arrangements2. In 2000 it decided to renew Sanyo's Japanese licence for 10 years.This means that almost half of Burberry's sales at retail value will continue to be produced under licence in Asia. At the same time, however, Japanese consumers prefer the group's European-made products. Sanyo is now reacting to this demand for a snob3 (a) thích làm sang alternative to the Burberry products made in its factories across Asia by opening a flagship store4 in Tokyo's Ginza, where it sells Buberry imported from Europe. In interviews with the FT, many executives say the top luxury brands will continue to be seen, particularly in Asia, as European .Domenico De Sole, who is to step down next year from chief executive of Gucci, the Florentine fashion and leather goods group, says: "The Asian consumer really does believe - whether it's true or not - that luxury comes from Europe and must be made there to be the best. Serge Weinberg, chief executive of Pinault Printemps Redoute, which controls Gucci...
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...10-year AmCham Scholarship Photos AmCham Scholar Alumni Information AmCham Scholarship Management Team Special Thanks to Sponsors AmCham Scholarship Review Interview with Nguyen Ngoc Ha and Le Tran Anh Dung (AmCham Scholars 2009) Facts and Figures AmCham Scholar Alumni Activities AmCham Scholars Profiles Index th Directory Introduction 02 AmCham Scholarship Directory - 10th Anniversary HERB COCHRAN Executive Director AmCham Vietnam, Ho Chi Minh City Chapter Mr. Cochran has lived in Vietnam for about 10 years, in various cities such as Can Tho, Hanoi, and now Ho Chi Minh City. Previously, Mr. Cochran worked for the US State Department, US Commerce Department, and US Embassy in Japan and Thailand. “I would like to see AmCham Scholarship expand to other cities such as Can Tho, Da Nang and Da Lat.” AmCham Scholarship started out as an idea for community development. From there, we created a selective program to find the most outstanding Vietnamese students. Through this process, we hoped to find the best employees for AmCham companies. We thought this investment would generate benefits for both the companies and the community at large. The AmCham HR Committee then stepped up to take real leadership in designing the program and winners selection. It was the Vietnamese staff of AmCham companies on the HR Committee who decided the process, the application, the English language test, the ability test (now the Profile assessment) and the interview. By reaching out to...
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...fields below are completed Subject Code: Subject Name: MKTG1253 Buyer Behaviour Location & Campus (SGS or HN) RMIT Vietnam SGS Title of Assignment: Product Analysis Student name: Nguyen Thi Thuy Huong Ta Trung Kien Huynh Bich Tram Truong Bao Tram Le Nguyen Hong Van Student Number: S3311318 S3259028 S3298222 S3298834 s3210260 Learning Facilitator in charge: Mr Mattia Miani Assignment due date: 22nd August 2011 Date of Submission: 22nd August 2011 Page numbers including this one: 32 Word Count: 3,048 (Main Content) iii Marked by Mr Mattia Semester 2, 2011 iv v Executive Summary As being aimed to demonstrate better understanding of buyer behaviour concepts and improve critical thinking by examining a real case of business, this report is written regarding a new brand in food and beverage market in Vietnam: BreadTalk bakery from Singapore. Through a brief overview of the company and Vietnamese market’s dimensions, the variety of used stimulus is presented with captured screenshots and pictures from both the origin country and Vietnam’s BreadTalk bakeries. The report afterward discusses the internal influences and culture values that are imperative affections of consumer behaviour, before gives some recommendations at the end. In the introduction, BreadTalk’s company overview, main competitors in Vietnam market and the positioning map, in which BreadTalk is referred to have high service and one of the most favourite tastes, are provided as basic facts...
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...L1 Contracts /'kɔntrækt/ N. hợp đồng, giao kèo, khế ước, giấy ký kết .......... 3 L2 Marketing (thị trường, nơi tiêu thụ; khách hàng)................................. 3 L3 Warranties /wɔrənti/ ........................................................................ 4 L4 Business planning ............................................................................ 5 L5 Conferences /'kɔnfərəns/ hội nghị ...................................................... 5 L6 computers ....................................................................................... 6 L7 Office Technology ............................................................................. 6 L8 Office Procedures .............................................................................. 7 L9 Electronics (điện tử) .......................................................................... 7 L10 Correspondence (quan hệ thư từ, sự phù hợp) .................................... 8 L11 Job Advertising and Recruiting .......................................................... 8 L12 Applying and Interviewing ............................................................... 9 L13 Hiring and Training .......................................................................... 9 L14 Salaries and benefits .................................................................... 10 L15 Promotions, Pensions and Awards ................................................. 10 L16 Shopping .....................................................
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