Premium Essay


In: Business and Management

Submitted By studymalik83
Words 1230
Pages 5
Five Guys Burgers and Fries: Ingredients for Success
Kareem Abdullah
Jack Sterling
BUS 508

1. Determine how Five Guys’ philosophy sets it apart from other fast- food chains.
Well to start off The “Five Guys” originally started in Arlington, VA with Jerry and Janie Murrell off advice to their four younger brothers. The ultimatum was to either go to college or open a business. So the brother eventually they open a business. At first it started off as a carry-out burger joint. Through the guidance of Jerry and Janie, the Murrell family served only hand-formed burgers cooked to perfection on a grill along with fresh-cut fries cooked in pure peanut oil. The little burger joint quickly developed a cult-like following. Press paid attention and customers voted the burger"#1" in the metro area. The Five Guys' menu is centered on hamburgers offered with American cheese or bacon, kosher style hot dogs, grilled cheese and vegetable sandwiches. Five Guys uses buns that are sweeter and "eggier" than normal buns. The use Fresh-cut French fries are the sole side item, available salted only in "Five Guys style" or seasoned "Cajun style". Complimentary roasted in-shell peanuts are offered for on-site consumption at most locations, with signage alerting potential customers who may have a peanut allergy. Peanuts are not permitted to be taken out of the restaurant, out of concern for spreading the allergen. Their omelets also offer egg sandwiches on Five Guys' buns for breakfast. As of today there are now over 1,000 locations in the United States and 6 in Canada. They were proclaimed the fastest growing fast food chain, with a 32.8% sales increase from 2010 to 2011.
2. Analyze the original values for the start-up company and it remains strong today.
One thing about this company that separates them from everyone else is their consistency. The food is always hand made,…...

Similar Documents

Premium Essay

Entrepreneurial Leadership • Liz Welch. How I Did It: Jerry Murrell, Five Guys Burgers and Fries. (2010). Retrived from: • Juli Thompson. Key Factors in a Successful Franchise. (2012). Retrieved from: • Barbara Farfan. Five Guys Restaurant Mission Statement - Burgers Are the Business & the Mission. (2012). Retrived from: • Five Guys Burgers and Fries, plans book. Retrieved from:

Words: 944 - Pages: 4

Premium Essay

Five Guys

...via telephone.   Researching locations and viewing the menu are other ways for customers to access Five Guys’. Conclusion The purpose of this paper was to acknowledge Five Guys’ Entrepreneurial Leadership.   Five Guys’ possess different positive attributes that add to the organizations success. Five Guys’ has established the ability to provide a high quality product to valuable customers. References Page Elan, E (2007).   Fast Grown Five Guys chain beefs up, eyes meaty growth.   Nation’s Restaurant News, 4. Retrieved July 22, 2012 from e-library. Nunnery, N (2009).   Latham brings ‘5Guys’ franchise to state. Volume 31 (41), pg. 4,       Retrieved July 19, 2012 from EBSCOhost/ Academic Research Complete Scarlett, R (2010) Five Guys Burgers and Fries: A fast food success story       Retrieved July 22, 2012 from Welch, L (2010). Jerry Murrell.   Volume 32 (3), pg76-80.       Retrieved July 20, 2012 from EBSCOhost/Academic Research Complete York, E (2009). FIVE GUYS. Advertising Age, volume (39),       Retrieved July 19, 2012 from EBSCOhost/Academic Research Complete Yu, R (2009).   Five Guys is simply successful.   USA Today, section: Money, pg.03b,       Retrieved July 22, 2012 from EBSCOhost/Academic Research......

Words: 2339 - Pages: 10

Free Essay


...about to leave when they said my name. I sighed got up and followed the man.  Half an hour later after loads of tests, I was told to come back a week later to hear what the tests said. I was screwing him because the reason I went was because I didn?t want to go again.  I got out of there and looked around me. I was bored and wanted something to do. I didn?t want to go home just yet so I decided to walk about and explore because I hadn?t been exploring in a while.  As I walked around watching people, I reflected on my life so far and tried not to cry because it hurt a lot knowing that I could have had a baby. That was the worst pain ever and it I knew it wasn?t going away any time soon.  ?Excuse me??  I turned around to see about 5guys on bikes behind me. I moved out of the way for them to pass through but they stopped.  I watched and waited.  ?My friend likes you.? One of them said grinning at me. ?Um, okay. Bye now.? I said walking off.  ?Nah wait babes.? Another said cutting me off on his bike.  ?What? I got somewhere to go.? ?Can he get your number?? Someone asked. ?Who the hell is he?? I asked really confused. ?Me.? a deep voice replied.  I looked to see one guy staring at me with fire in his eyes and a smile on his face. I laughed and his smile grew wider.  ?So can I have your number then??  ?I don?t have a phone.? I replied. ?Don?t gas? ?No, seriously, I don?t have a phone.? ?Can I have your second name then??  ?For what?? I blurted......

Words: 25347 - Pages: 102