5guys

In: Business and Management

Submitted By studymalik83
Words 1230
Pages 5
Five Guys Burgers and Fries: Ingredients for Success
Kareem Abdullah
Jack Sterling
BUS 508
1/24/13

1. Determine how Five Guys’ philosophy sets it apart from other fast- food chains.
Well to start off The “Five Guys” originally started in Arlington, VA with Jerry and Janie Murrell off advice to their four younger brothers. The ultimatum was to either go to college or open a business. So the brother eventually they open a business. At first it started off as a carry-out burger joint. Through the guidance of Jerry and Janie, the Murrell family served only hand-formed burgers cooked to perfection on a grill along with fresh-cut fries cooked in pure peanut oil. The little burger joint quickly developed a cult-like following. Press paid attention and customers voted the burger"#1" in the metro area. The Five Guys' menu is centered on hamburgers offered with American cheese or bacon, kosher style hot dogs, grilled cheese and vegetable sandwiches. Five Guys uses buns that are sweeter and "eggier" than normal buns. The use Fresh-cut French fries are the sole side item, available salted only in "Five Guys style" or seasoned "Cajun style". Complimentary roasted in-shell peanuts are offered for on-site consumption at most locations, with signage alerting potential customers who may have a peanut allergy. Peanuts are not permitted to be taken out of the restaurant, out of concern for spreading the allergen. Their omelets also offer egg sandwiches on Five Guys' buns for breakfast. As of today there are now over 1,000 locations in the United States and 6 in Canada. They were proclaimed the fastest growing fast food chain, with a 32.8% sales increase from 2010 to 2011.
2. Analyze the original values for the start-up company and it remains strong today.
One thing about this company that separates them from everyone else is their consistency. The food is always hand made,…...

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