Premium Essay

6 Lines

In: Business and Management

Submitted By sprizbaby
Words 316
Pages 2
6 แนวคิดเชิงกลยุทธ์ ที่ควรมีสำหรับนักบริหาร
โดย วิบูลย์ จุง : Wiboon Joong (wbj)
หากคุณเป็นนักบริหารที่ต้องการประสบความสำเร็จในยุคโลกาภิวัฒน์ซึ่งมีการแข่งขันสูงเช่นในปัจจุบัน การเรียนรุ้ในเรื่องสิ่งต่างๆที่เกี่ยวข้องกับธุรกิจ เป็นสิ่งที่จำเป็นอย่างยิ่ง แต่การเรียนรู้สิ่งต่างๆรอบข้างนั้น ก็ยังไม่อาจที่จะทำให้ประสบความสำเร็จที่แท้จริง นักบริหารสมัยใหม่ที่จะประสบความสำเร็จสูงสุดได้ ควรจะต้องฝึกฝนตนเองให้มีทักษะความคิดที่เป็นเลิศด้วย ซึ่งแน่นอนว่า ทักษะความคิดที่ดีที่สุดสำหรับนักบริหาร ก็คงหนีไม่พ้น ความคิดเชิงกลยุทธ์ (Strategic Thinking) เพื่อทำให้ตนเองเป็นนักคิดเชิงกลยุทธ์ (Strategic Thinker) เพื่อจะได้ใช้ประกอบกับความรู้ที่มี เพื่อคิดหาทางแก้ไขปัญหา และ หาแนวทางที่ดีที่สุด สำหรับองค์กรต่อไป แนวคิดเชิงกลยุทธ์ เริ่มจากแนวคิดที่นำมาใช้ในการศึกสงคราม และ ได้นำเข้ามาสู่วงการธุรกิจ ซึ่งจะเห็นว่า แนวคิดเชิงกลยุทธ์เหล่านี้ มีมาตั้งแต่อดีต ก่อนสมัย ซุน วู หรือ สามก๊ก เสียด้วยซ้ำ ทั้งนี้ ทางยุโรป และ อเมริกา ได้มีการศึกษาเพิ่มเติม และได้รวมรวมแนวคิดเชิงกลยุทธ์ไว้มากมาย หลากหลายรูปแบบ แต่ที่น่าสนใจและสามารถนำไปต่อยอดแนวความคิดได้หลากหลาย และเป็นรูปธรรม มีอยู่ 6 แนวคิดคือ 1. ความคิดในมุมมองขององค์รวม (Holistic Thinking) และ ความคิดในเชิงบริบท (Context Thinking) ความคิดในมุมองขององค์รวม หรือ Holistic Thinking และ ความคิดในเชิงบริบท (Context Thinking) นี้ เป็นแนวความคิดเพื่อตอบโจทย์ในเหตุการณ์ต่างๆ อย่างรอบคอบ หรือ หาแนวความคิดให้ครบ ให้ถ้วนถี่ เช่น การเดินหมากรุกแต่ละครั้ง ก็ต้องคิดไปถึงการเดินต่อไปของฝั่งตรงข้ามอีกหลายช๊อตว่าเขาจะเดินได้อย่างไรบ้าง และ เขากำลังต้องการทำอะไร หรือ แม้นแต่การศึกสงครามที่ใช้กลยุทธ์ในการวางแผนการรบ อย่างปรัชญาแบบตะวันออก ตำราพิชัยสงคราม (The Art of War) ของซุนวู เมื่อกว่า 2000 ปีมา ซึ่งได้นำมาใช้อ้างอิงอย่างกว้างขวางในแวดวงธุรกิจ ทั้งนี้ เพราะ การทำธุรกิจก็เปรียบเสมือนการทำสงคราม เป็นการคิดเชิงกลยุทธ์ เพื่อเอาชนะคู่แข่งให้ได้ 2. การปรับเปลี่ยนแปลงกระบวนทัศน์ (Paradigm Shift) และ การคิดล่วงหน้า (Forward Thinking)

Similar Documents

Free Essay

Alan

...The Big Book of Huddle Energizers Ideas to enliven your huddle Contributed by employees of Citibank Singapore Table of Contents Service Value # 1 – Make Each Interaction Personal ................................................. 6  Energizer: Hebrew Numerology ................................................................................... 6  Energizer: Brain Teaser ............................................................................................... 9  Energizer: Human Treasure Hunt............................................................................... 10  Energizer: Secret Hat Trick ........................................................................................ 11  Energizer: Accentuate the Positive............................................................................. 11  Energizer: Name Game.............................................................................................. 11  Energizer: Heart to Heart ........................................................................................... 11  Energizer: Guess my Body Language ........................................................................ 11  Energizer: How to Say Hello in Different Languages ................................................. 12  Energizer: Good Morning Game ................................................................................ 12  Service Value # 2 – Maintain A Professional Image ...................................................

Words: 24325 - Pages: 98

Free Essay

Finance

...How to Motivate Employees and Improve Work Ethics by Lisa Bigelow, Demand Media Don't point out mistakes that are mistakes in your eyes only. Related Articles * Can You Motivate Employees by Reducing Supervision at Work? * Decisions Employees Can Make to Help Motivate Themselves * Advantages of Training Employees About Work Ethics * How to Motivate Your Employees' Team Building * A List of Good Work Ethics by Employees * Different Types of Organizational Structure Motivating employees to work more productively and to be happier while doing it is a stiff challenge for even the most seasoned manager. Human behavior specialists indicate that the best way to avoid motivation and laziness problems is to assess potential employees carefully by way of personality testing. But what do you do when the hiring's done and you need the employees you have to perform more productively? Try proven, specific techniques designed to keep even your most cynical employees satisfied and productive. The first step? Back off. Nobody likes a micromanager. Ads by Google Options Trading Lessons With just these 3 Free reports you could be trading by day's end. wealthdaily.com​/​Options_Trading Step 1 Set specific goals, and trust your employees to reach them. According to Forbes, nothing makes enthusiasm vanish faster than a micromanager who doesn't trust her employees to do their work properly. Force yourself to let go by setting a clear and achievable goal; for example...

Words: 2101 - Pages: 9

Free Essay

Drug Use and Abuse

...kind of idea about drugs being used in my area by teenagers. DERAILMENT TIES UP PELHAM BAY SUBWAY. (1947, Sep 04). New York Times (1923-Current File). Retrieved from http://ez.lib.jjay.cuny.edu/docview/108091371?accountid=11724 The main point of this article is to show how responsibility is a big deal from the MTA employees and its very dependable amongst them to serve the public as we please because everyday there’s work to get to whether its public transportation or car and I know there’s a million or billion times more of people taking means of transportation to work than there is driving. This related to my neighborhood because once again its part of the Pelham Bay region and sometimes I take public transportation in this case the 6 train and that’s the train that was effected in this case and that’s a huge...

Words: 1936 - Pages: 8

Free Essay

Dead End

...You are diary holder number 1 "The random diary" -You will know the diary users that will die before they get eliminated. You are diary holder number 2 "The Yukiteru diary" -You can save diary holder number 1 if he was being eliminated if you choose to. You are diary holder number 3 "The murder diary" -You get to eliminate one diary holder if you choose to. You are diary holder number 4 "The criminal investigation diary" -you will know the 3 diary users who will be eliminating other people. You are diary holder number 5 "The Hyper Vision Diary" -You won't have to answer one of the 3 questions given. You can only use this diary once. You are diary holder number 6 "The Clairvoyance Diary" -You can know about one diary user and the diary's ability. You are diary holder number 7 "The exchange Diary" -You get to choose from number 1-12 (7 is an exception) and you will get the diary's ability (Number of diary you choose) You are diary holder number 8 "The blog diary" -You can bring a dead user back to life. You are diary holder number 9 "The escape Diary" -you can escape from being eliminated. You are diary holder number 10 "The breeder diary" -I will send you the questions first before I post them. You can only use your diary once in this game. You are diary holder number 11 "The watcher" -I will tell you the name of the diary holders and their diary's ability. You are diary holder number 12 "The Justice Diary" -You can be...

Words: 277 - Pages: 2

Free Essay

Bsbjsjsbsjxbsjxbs

...Percentage | Total | Percentage | 65 | 81% | 15 | 19% | 80 | 100% | Table 4 shows that the 81% agreed that they have friends they don’t know personally in facebook while the remaining 19% of the 80 respondents disagreed. Displayed in table 5 is result of the survey conducted for question number 3. Table 5 Q4: Do you spend more than an hour in Facebook? Yes | Percentage | No | Percentage | Total | Percentage | 49 | 61% | 31 | 39% | 80 | 100% | Table 5 shows that 61% agreed that they spend more than an hour using facebook while the 39% of the 80 respondents disagreed. Displayed in table 6 is result of the survey conducted for question number 5. Table 6 Q5: Do you have a Facebook account? Yes | Percentage | No | Percentage | Total | Percentage | 80 | 100% | 0 | 0% | 80 | 100% | Table 6 shows that all of them have a Facebook account. 100% Table 6 shows that 100% of the 80 respondents have their own facebook account. Displayed in table 7 is result of the survey conducted for question number 5. Table 7 Q6:Do you depend things on Facebook? Yes | Percentage | No | Percentage | Total | Percentage | 24 | 30% | 56 | 70% | 80 | 100% | Table 7 shows that 30% agreed that they depend things on facebook while 70% of the 80 respondents disagreed. Displayed...

Words: 569 - Pages: 3

Premium Essay

Student

...Customer number 1 Interested in a Camera Photo • What is your age? 38 • What is your gender? Male • What is your household size? 2 people • What is your household income? $40,000.00 • What is your profession? Handling heavy machinery • What is your education level? High School Diploma Psychographic Questions • What did you find interesting about this product? It’s capability of taking photos • What are your thoughts about the product? It has a great resolution Buying Pattern Questions • Do you ever purchase electronics? YES • Where do you go when you are looking for electronics? On Web • How often do you purchase electronics? Once in a while • How long does it take you to make a buying decision? A few days • What is your typical budget for electronics? $200-$500 • How far would you travel to make the purchase? Around Windsor Benefits Questions • What features do you look for when you purchase electronics? Its quality • What specific benefits do you look for in electronics? Reliability • What motivates you to purchase electronics? Universal Trend • What needs are you trying to meet when you purchase electronics? Enhancing lifestyle • How do you hope electronics will make your life better? Time saving Customer Number 2 Interested in a gaming console • What is your age? 22 • What is your gender? Male • What is your household size? 4 people • What is your household income? $30,000.00 • What is your profession? Student • What is your education...

Words: 2014 - Pages: 9

Free Essay

Ten Little Known Facts About the Amish

...own language. It's called Pennsylvania Dutch, and is called such due to the large number of Amish people living in the namesake state. The tongue is a combination of Dutch, English, and German.  * Number 9. Riding in cars is fine. Owning, driving, or even having one within the confines of the community is what's forbidden.  * Number 8. School attendance past the 8th grade is rare. Based on the 1972 Supreme Court ruling in Wisconsin vs. Yoder, the Amish are given an exception to regular US truancy laws on the basis of religious freedom.  * Number 7. The Amish are not a cult. Their religion is of the Christian variety. One unique aspect is that they practice adult baptism. They also don't engage in evangelism. * Number 6. Beard growing doesn't start until after marriage. Marriage doesn't happen until the person's been baptized.  * Number 5. The Amish don't go to church. Rather, they have community Sunday services in their own homes. On average, each family hosts once a year. Bigger communities get broken down into smaller, more manageable districts.  * Number 4. Amish brides make their own dresses. That it be blue is required by some groups, but others leave the color option open. After the wedding day, the woman wears the dress for Sunday services and is eventually buried in it.  * Number 3. Some technology gets the green light. The decision about what can enter the community is based upon how good it will be for it. Regardless of what's...

Words: 379 - Pages: 2

Free Essay

6ch01 01 Msc

...of qualifications including academic, vocational, occupational and specific programmes for employers. Through a network of UK and overseas offices, Edexcel’s centres receive the support they need to help them deliver their education and training programmes to learners. For further information, please call our GCE line on 0844 576 0025, our GCSE team on 0844 576 0027, or visit our website at www.edexcel.com. If you have any subject specific questions about the content of this Mark Scheme that require the help of a subject specialist, you may find our Ask The Expert email service helpful. Ask The Expert can be accessed online at the following link: http://www.edexcel.com/Aboutus/contact-us/ Alternatively, you can speak directly to a subject specialist at Edexcel on our dedicated Science telephone line: 0844 576 0037 Summer 2010 Publications Code US023629 All the material in this publication is copyright © Edexcel Ltd 2010 6CH01_01 1006 Section A (multiple choice) Question Number 1 (a) Question Number 1 (b) Question Number 2 Question Number 3 Question Number 4 (a) Question Number 4(b) Question Number 4 (c) Question Number 4 (d) Question Number 5 Question Number 6 Question Number 7 Question Number 8 Question Number 9 Correct Answer B Correct Answer D Correct Answer D Correct Answer A Correct Answer B Correct Answer D Correct Answer C Correct Answer A Correct Answer B Correct Answer A Correct Answer C Correct Answer D Correct Answer C Mark 1 Mark 1 Mark 1 Mark 1 Mark 1 Mark...

Words: 2331 - Pages: 10

Free Essay

Math Investigation

...Cubes Introduction I was given a brief to investigate the number of faces on a cube, which measured 20 small cubes by 20 small cubes by 20 small cubes (20 x 20 x 20). To do this, I had to imagine that there was a very large cube, which had had its outer surface painted red. When it was dry, the large cube was cut up into the smaller cubes, all 8000 of them. From there, I had to answer the question, 'How many of the small cubes will have no red faces, one red face, two red faces, and three faces? From this, I hope to find a formula to work out the number of different faces on a cube sized 'n x n x n'. Solving the Problem To solve this problem, I built different sized cubes: 2 x 2 x 2; 3 x 3 x 3; 4 x 4 x 4; 5 x 5 x 5; 6 x 6 x 6; 7 x 7 x 7; 8 x 8 x 8; 9 x 9 x 9, using multi-links. I started by building a cube sized '2 x 2 x 2'. As I looked at the cube, I noticed that all of the corners had three faces. I then went onto a '3 x 3 x 3' cube. As I observed the cube, I saw that the corners all had three faces, the edges had two, and the faces had one. I looked into this matter to see if this was true. As I went further into the investigation, I found this was true. This made it much easier for me to count the cubes, and be more systematic. Now I could carry on building the cubes, and be more confident about not missing any out. Whilst building the cubes, I also drew them and decided to color code the different faces (Red = Three faces, Green = Two faces...

Words: 4265 - Pages: 18

Free Essay

Presentation of Data

...Number of Persons Number of Persons Years Fig 1. Showing the Ages of Respondents Fig 2. Showing the Responses to the Definitions of Globalization by persons Fig 3. Showing whether Technology has a relationship with Globalization by persons’ Responses With respect to question number 3, Persons’ thoughts of whether Globalization is Important: All thirty- two (32) persons replied with – Yes No persons replied with – No Reasonability of Technology Technology as the Most Reasonable way to contribute to Globalization | Quantitative Response of Persons | Yes | 20 | No | 12 | Table 1. Showing the response of persons in terms of whether Technology is the Most Reasonable way to contribute to Globalization With respect to question number 5, Persons’ thoughts of whether a Country/ State should strive for Globalization if they could afford it: All thirty- two (32) persons replied with – Yes No persons replied with – No Ways in which Technology can contribute to Sectors of Society | Quantitative Response of Persons | Transport | 0 | Agriculture | 0 | Health | 0 | Infrastructure | 0 | All | 30 | Agriculture, Health & Infrastructure | 1 | Health & Infrastructure | 1 | Impact of Technology Table 2. Showing the response of persons in terms of Ways in which Technology can contribute to Sectors of Society ...

Words: 809 - Pages: 4

Premium Essay

The Power in Words

...Jordan Jones Cady 1A ENGL 101 CC 8 March 2013 The Power in Words Speeches can be one of the most difficult things to write and present. Anyone can give a speech about anything, but not all of them are going to be amazing. Actually, speeches are one of those things that not everyone is going to feel the same about. One person could think that the speech was great and it changed their life, while another person could absolutely hate that same speech. Most speeches are given to persuade your audience to believe whatever it is that you believe. The speaker wants them to agree with what they are saying. The President of the United States has a huge job when it comes to public speaking. They are addressing a whole country that is looking to them for their opinion, advice, or guidance. Even though not every citizen in the country is going to agree with what the president is saying, it is usually over an important issue, so the president is completely aware that everyone will be listening. On January 28, 1986, while Ronald Reagan was serving as president, the country experienced a huge tragedy when the Challenger space shuttle exploded on live television. It wasn’t really an event that words could describe, but as the president, Reagan had to try. Through the use of ethos and pathos, President Reagan’s speech attempts to persuade America and the viewers of the Challenger explosion that despite the tragedy, the United States and its space program will continue to move forward...

Words: 978 - Pages: 4

Free Essay

Interesting Brand Success Stories

...1/5/2015 A History of Innovation | BAND­AID® Brand   A History of BAND­AID® Brand Innovation BAND­AID® Brand Adhesive Bandages make their first appearance on the market. They are made by hand and are not a big hit. They were three inches wide and eighteen inches long. Only $3,000 worth were sold the first year. The little red string used to open BAND­AID® Brand Adhesive Bandages wrappers makes its first appearance. Completely sterile bandages are introduced. 1920 1924 1938 1942 Millions of adhesive bandages go overseas as part of the war effort 1951 1956 1957 1958 Plastic strips are introduced. Decorative bandages are introduced ­ "Stars and Strips" (not Stripes). Clear Strips bandages are introduced. BAND­AID® Brand Adhesive Bandages are first produced in sheer vinyl. 1963 Adhesive bandages go into space with Mercury astronauts. 1971 1975 1975 1982 1988 Brooke Shields appears in a BAND­AID® Brand television commercial. Terri Garr appears in a BAND­AID® Brand television commercial John Travolta appears in a BAND­AID® Brand television commercial Chris Evert appears in a BAND­AID® Brand television commercial Perestroika arrives in Eastern Europe and so does BAND­AID® Brand. http://www.band­aid.com/brand­heritage/info 1/3 1/5/2015 A History of Innovation | BAND­AID® Brand 1994 BAND­AID® Brand SPORT STRIP® Adhesive Bandages are introduced 1995 75th Anniversary 1997 Introduction of BAND­AID® Brand Antibiotic...

Words: 382 - Pages: 2

Free Essay

The End

...from one rack and closet if it must but it must still follow the standard Covered raceways needed in the work environment Open baskets in the locked closets Cross connect means different types of media where they mean is a transmit point Cables specified in 606 Phones usually were run by cat 3 Cat 5e and above is best for modern installs 200 out of coax cable Rg6 coax used in lab Fiber is more secure and maintenance is very low on fiber Closet standards are under 568-C Document EVERYTHING!!! Identify by room number not by name Identify in a boring manner FIBER Better quality Better security Better distance Harder to install Fiber patch panel is tight buffered Loose buffer is a jack Multimode 50 to 62.5 microns Single 6 to 10 microns Can make a crossover from fiber Optical repeater is a repeater for...

Words: 325 - Pages: 2

Free Essay

Xrdctfvygbhnijm

...head 6. (Mathematics) maths a. the angle between a line on a graph and the positive limb of the x-axis b. the smaller dihedral angle between one plane and another 7. (Astronomy) astronomy the angle between the plane of the orbit of a planet or comet and another plane, usually that of the ecliptic 8. (General Physics) physics another name for dip28 ˌincliˈnational adj Collins English Dictionary – Complete and Unabridged © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003 in•cli•na•tion (ˌɪn kləˈneɪ ʃən) n. 1. a special disposition of the mind or temperament; a liking or preference: a great inclination for sports. 2. something to which one is inclined. 3. the act of inclining or state of being inclined. 4. a tendency toward a certain condition, action, etc. 5. deviation or amount of deviation from a normal, esp. horizontal or vertical, direction or position. 6. an inclined surface. 7. a. the angle between two lines or two planes. b. the angle formed by the x-axis and a given line. [1350–1400; Middle English < Latin]1. (often foll by: for, to, towards, or an infinitive) a particular disposition, esp a liking or preference; tendency: I've no inclination for such dull work. 2. the degree of deviation from a particular plane, esp a horizontal or vertical plane 3. a sloping or slanting surface; incline 4. the act of inclining or the state of being inclined 5. the act of bowing or nodding the head 6. (Mathematics) maths a. the angle between a line on a graph...

Words: 4637 - Pages: 19

Premium Essay

Mgt 496 Week 1 Quiz

...Question 2. Economic order quantity (E.O.Q.) is a balance of ____________ and __________. Question 3. Which of the following statements are true about independent or random demand? Question 4. The supply chain does not need an order to operate. Question 5. Which of the following is a technique to reduce demand lead time variability (L.T.V.)? Question 6. The relationship between cost and service is always a straight line. MGT 496 WEEK 1 QUIZ To purchase this visit following link: http://www.activitymode.com/product/mgt-496-week-1-quiz/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 496 WEEK 1 QUIZ MGT 496 Week 1 Quiz 1.Question : Which of the following is NOT an example of independent demand? Question 2. Economic order quantity (E.O.Q.) is a balance of ____________ and __________. Question 3. Which of the following statements are true about independent or random demand? Question 4. The supply chain does not need an order to operate. Question 5. Which of the following is a technique to reduce demand lead time variability (L.T.V.)? Question 6. The relationship between cost and service is always a straight line. MGT 496 WEEK 1 QUIZ To purchase this visit following link: http://www.activitymode.com/product/mgt-496-week-1-quiz/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 496 WEEK 1 QUIZ MGT 496 Week 1 Quiz 1.Question : Which of the following is NOT an example of independent demand? Question 2. Economic order quantity (E.O.Q.) is a balance of ____________...

Words: 733 - Pages: 3