...“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and Coan), suggesting restraint. The present research uncovers the opposite: consumers become more indulgent in their behavior after exposure to whimsically cute products. Drawing from research on cognitive priming, kindchenschema, anthropomorphization, indulgence, and regulatory focus, this research posits that exposure to whimsically cute products primes mental representations of fun, increasing consumers’ focus on approaching self-rewards and making consumers more likely to choose indulgent options. These effects do not emerge for kindchenschema cute stimuli, since they prime mental representations of vulnerability and caretaking. Four empirical studies provide evidence for the proposed effects and their underlying process. C ompanies market a rapidly increasing number and variety of cute products across numerous categories, targeting not only children but also adult consumers. The marketplace is replete with cute clothing, utensils, appliances, foods, office supplies, and...
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...“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and Coan), suggesting restraint. The present research uncovers the opposite: consumers become more indulgent in their behavior after exposure to whimsically cute products. Drawing from research on cognitive priming, kindchenschema, anthropomorphization, indulgence, and regulatory focus, this research posits that exposure to whimsically cute products primes mental representations of fun, increasing consumers’ focus on approaching self-rewards and making consumers more likely to choose indulgent options. These effects do not emerge for kindchenschema cute stimuli, since they prime mental representations of vulnerability and caretaking. Four empirical studies provide evidence for the proposed effects and their underlying process. C ompanies market a rapidly increasing number and variety of cute products across numerous categories, targeting not only children but also adult consumers. The marketplace is replete with cute clothing, utensils, appliances, foods, office supplies, and...
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...“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and Coan), suggesting restraint. The present research uncovers the opposite: consumers become more indulgent in their behavior after exposure to whimsically cute products. Drawing from research on cognitive priming, kindchenschema, anthropomorphization, indulgence, and regulatory focus, this research posits that exposure to whimsically cute products primes mental representations of fun, increasing consumers’ focus on approaching self-rewards and making consumers more likely to choose indulgent options. These effects do not emerge for kindchenschema cute stimuli, since they prime mental representations of vulnerability and caretaking. Four empirical studies provide evidence for the proposed effects and their underlying process. C ompanies market a rapidly increasing number and variety of cute products across numerous categories, targeting not only children but also adult consumers. The marketplace is replete with cute clothing, utensils, appliances, foods, office supplies, and...
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...Dear nutrition student, Thank you for inquiring about my RD/DTR study guide. And yes, there is no catch, the study guide is COMPLETELY FREE! All I ask for is some feedback. So feel free to shoot me any questions/comments! A little background: This study guide is the culmination of years of my own research. And after careful thought, I put into the study guide what I feel are the most important concepts you need to know for the RD/DTR exam. If you notice, I spent much time teaching you in detail the concepts you need to know, not just “spitting” you questions with little or no explanation. I believe this is important. I know you might be thinking “oh, how am I going to absorb and learn all this material?” I say, just read and answer the questions at your own pace. Simply test yourself and of course take some breaks along the way. Just take it one concept at a time. After you have mastered one concept, then move on to the next. I know if you study whole-heartedly what I have outlined in this study guide, you are sure to pass! GOOD LUCK! YOU CAN DO IT! ϑ Your nutrition friend, -Jonathan Brown, B.S, DTR THE “NO FLUFF” RD/DTR STUDY GUIDE *Updated as of July 2011 The “NO FLUFF” RD/DTR STUDY GUIDE Tips for taking the RD/DTR exam 1. PERIODICALLY CHECK THE CLOCK TO MAKE SURE YOU’RE GOOD ON TIME! If you wish, get a basic digital watch with a timer for...
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...UV0273 BEN & JERRY’S HOMEMADE Jerry: What’s interesting about me and my role in the company is I’m just this guy on the street. A person who’s fairly conventional, mainstream, accepting of life as it is. Ben: Salt of the earth. A man of the people. Jerry: But then I’ve got this friend, Ben, who challenges everything. It’s against his nature to do anything the same way anyone’s ever done it before. To which my response is always, “I don’t think that’ll work.” Ben: To which my response is always, “How do we know until we try?” Jerry: So I get to go through this leading-edge, risk-taking experience with Ben—even though I’m really just like everyone else. Ben: The perfect duo. Ice cream and chunks. Business and social change. Ben and Jerry. —Ben & Jerry’s Double-Dip As Henry Morgan’s plane passed over the snow-covered hills of Vermont’s dairy land, through his mind passed the events of the last few months. It was late January 2000. Morgan, the retired dean of Boston University’s business school, knew well the trip to Burlington. As a member of the board of directors of Ben & Jerry’s Homemade for the past 13 years, Morgan had seen the company grow both in financial and social stature. The company was now not only an industry leader in the super-premium ice cream market, but also commanded an important leadership position in a variety of social causes from the dairy farms of Vermont to the rainforests of South America. Increased competitive...
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...Thompson−Strickland: Strategic Management: Concepts and Cases, 13th Edition 23. PepsiCo’s Acquisition of Quaker Oats Case © The McGraw−Hill Companies, 2002 1 case 23 PepsiCo’s Acquisition of Quaker Oats John E. Gamble University of South Alabama In 2001, PepsiCo was the world’s fifth-largest food and beverage company, with such brands as Lay’s, Tostitos, Mountain Dew, Pepsi, Doritos, Aquafina, and Lipton contributing to revenues of approximately $26 billion. PepsiCo’s revenues had reached $31 billion in 1996, but a new corporate strategy embarked upon in 1997 slimmed the company’s portfolio from a collection of fast-food restaurants, snack foods, and beverages to a sharply focused lineup of convenience foods and beverages. Between 1997 and 1999, CEO Roger Enrico spun off Kentucky Fried Chicken (KFC), Taco Bell, and Pizza Hut as one independent, publicly traded company; created a stand-alone softdrink bottling business through an initial public offering; and entered additional snack and beverage categories with the acquisitions of Cracker Jack and Tropicana. Enrico’s focus on convenience foods and beverages placed PepsiCo in food and beverage categories that grew at twice the 2 percent industry growth rate and gave it a 2-to-1 market share lead over its nearest competitor in the convenience food and beverage industry. Roger Enrico and Quaker Oats Company’s CEO, Robert Morrison, jointly announced on December 4, 2000, that PepsiCo would acquire Quaker Oats...
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...In Partial Fulfillment of the Requirements in Feasibility Studies Submitted to: Leo Santiago C. Arrabaca III, MBA Date Submitted: January 24, 2015 I. Executive Summary A. Market Research 1. Research Methods a. Survey: (Location where Survey was done) The surveys were administered to people around the Divisoria area through printed questionnaires. b. Observation: (Location where Observation was done) Observations were done at Something Sweet, Sweetleaf, Greenwich, Chinkee Tea, and Coffee Works. All located in the Divisoria area. c. Focus Group Interview: (Location where FGI was done) The focus group interview was held at Insideout City, 4/f One Montecarlo Building, Corner Corrales-Hayes, Hayes Street, Cagayan de Oro City. 2. Demand Analysis a.Total Monthly Demand of Products = 7110 units/month b. Market Share: Something Sweet 15.11% Sweet leaf 20.51% Greenwich(pearl coolers) 10.40% B. Marketing Mix 1. Name of product / service / company: Table Top 2. Price per variant: Php 60.00 3. Distribution Channel: Somewhere in Divisoria 4. Promotions: a.) Business Uniforms b.) Product Packaging (jars and notes) c.) Loyalty Stamp Card for customers C. Production Plan Production Schedule: Everyday for 6 days per week except for school holidays. Total Duration per Production: Per unit=5 minutes Total Number of Units Produced...
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...Contents 1.0 Executive Summary 4 1.1 Introduction 5 1.2 Company Description 5 1.3 Industry Analysis 5 1.4 Market Analysis 6 1.5 Marketing Plan 6 1.6 Management Team and Company Structure 6 1.7 Operations Plan 7 1.8 Financials Projections 7 1.9 Funding Sought 7 2.0 Company Description 8 2.1 Introduction 9 2.2 Company History 9 2.3 Slogan 9 2.4 Motto 10 2.5 LOGO 10 2.6 Mission 11 2.7 Vision 11 2.8 Funding Sought 11 2.9 Legal status and ownership 11 3.0 FEASIBILITY ANALYSIS 12 3.1 Introduction 13 3.2 PRODUCT FEASIBILITY 13 3.3 INDUSTRY / MARKET FEASIBILITY 14 3.4 Organizational Feasibility 14 3.5 Financial Feasibility 15 4.0 INDUSTRY ANALYSIS 17 4.1 INTRODUCTION 18 4.2 Industry Size, Growth Rate and Sales Projection 18 4.3 Industry Characteristics 19 4.3.1 Industry Structure 19 4.3.2 Key Success Factor 20 4.4 Industry Trend 21 4.4.1 Trends that favor the industry 21 4.4.2 Trend working against the industry 21 4.5 Long Term Prospects 22 5.0 MARKET ANALYSIS 23 5.1 Introduction 24 5.2 Market Segmentation and Target Market Selection 24 5.2.1 Market Segmentation by Demographic Variables 24 5.2.2 Target Market Selection 25 5.2.3 Target Market Size 25 5.3 Buyer behavior 26 5.4 Competitor Analysis 27 5.4.1 Competitive Analysis Grid 29 5.5 Estimate of Annual Sales 29 5.5.1 Partnership fees forecast for 1st year 30 5.2.2 Partnership fees Forecast the Next 4 years 31 ...
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...CAREERS IN MARKETING ★ ★ ★ ★ ★ INDUSTRY TRENDS AND RANKINGS POSITIONS AND RESPONSIBILITIES WORKPLACE CULTURE AND COMPENSATION THE RECRUITING PROCESS ★ INSIdER SCoop: FRoNT-LINE REpoRTS ★ GuIde Careers in Marketing 2008 EDITION InsIder Careers in Marketing WETFEET, INc. The Folger Building 101 Howard Street Suite 300 San Francisco, CA 94105 Phone: (415) 284-7900 or 1-800-926-4JOB Fax: (415) 284-7910 Website: www.wetfeet.com carEErs IN markETINg 2008 Edition ISBN: 978-1-58207-759-8 PhOTOcOPyINg Is PrOhIbITED Copyright 2008 WetFeet, Inc. All rights reserved. This publication is protected by the copyright laws of the United States of America. No copying in any form is permitted. It may not be reproduced, distributed, stored in a retrieval system, or transmitted in any form or by any means, in part or in whole, without the express written permission of WetFeet, Inc. The publisher, author, and any other party involved in creation, production, delivery, or sale of this WetFeet Insider Guide make no warranty, express or implied, about the accuracy or reliability of the information found herein. To the degree you use this guide or other materials referenced herein, you do so at your own risk. The materials contained herein are general in nature and may not apply to particular factual or legal circumstances. Under no circumstances shall the publisher, author, or any other party involved in creation, production or delivery of this guide be liable to...
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...INTRODUCTION Review of Related Literature Pneumonitis Pneumonitis is a general term that refers to inflammation of lung tissue. It occurs when some irritating substance – solid particles, liquids, gases, radiation or bacteria – cause the tiny air sacs to become inflamed. This can hamper the exchange of oxygen and carbon dioxide in the air sacs. Pneumonia is one type of pneumonitis caused by an infection. There are several types of pneumonitis. They include: • Aspiration pneumonitis- occurs when you inhale (aspirate) foreign matter into your lungs. Stomach contents, such as ingested food or liquid, are a frequent cause of aspiration pneuomonitis. Accidental inhalation of small particles, such as tiny pieces of peanuts or vegetables, while swallowing is common in young children. • Chemical pneumonitis- is a type of aspiration pneumonitis that develops when you inhale chemicals that are toxic to your lungs. Industrial and household chemicals, such as chlorine gas, ammonia, solvents and pesticides can all cause chemical pneumonitis. • Hypersensitivity pneumonitis- is nicknamed “farmer’s lung,” “mushroom picker’s disease” and other colorful names with good reason. Dust from animal dander, molds and plants, all potential allergens, can provoke an inflammatory reaction in your lungs. Symptoms usually develop within six hours of exposure to the allergen. Some people are more susceptible to developing hypersensitivity pneumonitis than are others, although it’s...
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...Desserts Buffet Restaurant A. Ruste Drive, San Jose Road, Zamboanga City A Feasibility Study Presented to The College Faculty of the Business Finance Administration Program Pilar College of Zamboanga City In Partial Fulfillment of the Requirements for the Subject TC105 – Entrepreneurship and Feasibility Study BY: ARCILLAS, EDEL JOY BAHANI, DONNA MARIE DULATRE, PRECIOUS MAE JUMAO-AS, MIKEE SHEEN PAMPORA, NIKKA A. Executive S ummary Proposed Subject Eat All You Can Desserts Buffet Restaurant Proposed Project Name Desserts Buffet Restaurant Location Ruste Drive, San Jose Road, Zamboanga City Project Proponents Arcillas, Edel Joy Bahani, Donna Marie Dulatre, Precious Mae Jumao-as, Mikee Sheen Pampora, Nikka Form of Business Organization Partnership Type of Industry Food Industry Project Objective Determine the Feasibility of Eat All You Can Desserts Buffet Restaurant in A. Ruste Drive, San Jose Road, Zamboanga City Project Beneficiaries The Proponents, the target market, the local residents of Zamboanga City and the Local Government Proposed Target Market Students of Pilar College Zamboanga City, Inc., Brent Hospital and Colleges, and Western Mindanao State University Proposed Potential Market High School and College Students of Zamboanga City, and others Proposed number of employees Ten (10) employees: Manager/Supervisor (1); Pâtissier (1); Commis (2); Steward (1); Cashier (1); Waiters (5);...
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...Chapter I Introduction Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavors. Most varieties contain sugar, although some are made with other sweeteners. In some cases, artificial flavorings and colorings are used in addition to the natural ingredients. Philippines’ version for ice cream: Sorbetes is usually produced from unknown factories and sold from carts that roam the streets, exposing it to pollution. Thus, it is also called dirty ice cream; though it is not really dirty as the name implies. Kids love ice cream, and so do grown-ups, but to indulge in this frozen delight can mean a lot of fat and calories, depending on the choices. The calories in a cup of ice cream can vary anywhere from 180 to 600, depending on brand, fat content, sugar content, and flavor. Nonfat or fat-free ice creams contain virtually no fat: vegetable gums are added to make them creamy and mixtures are made in soft serve machines to whip in additional air and ice crystals. Most nonfat ice creams contain 90 to 100 calories per half cup but not all, leaving health-conscious consumers, who avoid calories and fat, fewer options, or none at all. A newly industrialized country, the Philippine economy has been transitioning from one based on agriculture to one based more on services and manufacturing. Despite this, the agricultural sector employs close to 32% of the country's total labor force of around...
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...Running Head: Marketing Juice Plus+ Marketing Plan – Juice Plus+ December 11, 2011 Keller Graduate School of Management 1.0 Executive Summary Juice Plus+ is the name brand of a varied line of whole food products that include capsules, gummies, and powdered shake mixes. It is the only product on the market that is backed by several clinical studies and endorsed by a host of medical doctors, athletes, and families across the world. Currently, Juice Plus+ is only available online and must be purchased through a distributor. Making the product available through retailers is going to give more exposure to the product line and increase demand. Juice Plus+ products will be the most sought after, available to anyone entering a fitness center or attending a special event in which we are participating. Juice Plus+ will have also established relationships with health food stores and will begin to sell some of its products through health food retailers. Customers who are trying to eat healthy and who have disposable income will find that Juice Plus+ products are an affordable way to help get the recommended daily allowances of fruits and vegetables in their diet. Educating the customer on the clinical research behind the product will ensure they understand that these are whole food products and not supplements, which will set us apart from the competition. The manufacturer has a solid reputation and great customer relations. They are a member of the Direct Selling Association...
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...CASE 21 PepsiCo’s Diversification Strategy in 2014 John E. Gamble Texas A&M University–Corpus Christi P epsiCo was the world’s largest snack and beverage company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the lineup as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business lineup included 22 $1 billion global brands. The company’s top managers were focused on sustaining the impressive performance through strategies keyed to product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. Newly introduced products such as Mountain Dew KickStart, Tostitos Cantina tortilla chips, Quaker Real Medleys, Starbucks Refreshers, and Gatorade Energy Chews accounted for 15 to 20 percent of all new growth in recent years. New product innovations that addressed consumer health and wellness concerns were important contributors to the company’s growth, with...
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...|[pic] | | | |Amity GlObal BUsiness SCHOOL, hYDERABAD | |[pic] | |Service Marketing Project Report On Café Coffee Day | | | | | |Submitted by :- Nandita Sadani | |Enrollment No. :- A30601909048 | PREFACE Marketing strategies are methods followed by most successful and well known companies to improve their scope in any market. It is a means by which we determine whether one company is better than the other or...
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