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7-11 Case

In: Business and Management

Submitted By Jason11880
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INTRODUCTIONLeading Convenience Store in Japan.No of Stores - 12000Annual Profit - $30 BillionChairman & CEO - Toshifumi SuzukiPositioning : “That Responds to Change”
3. US & Japanese Convenience StoresCultural ViewsJapan Stores – KonbiniIntegral part of their daily lifeUS – Simple Mini MartsLate Night Visits & Saves time while filling gas.
4. SEJ Success Mantra• Integration among Partners• Share Information through highly evolved Data richSCMImportant Aspect of Japanese Business Model is ability to gatherdata about their Consumers & transform it into Information.
5. Data Rich SCMSolid Information System (Trends in Market Demands)Helps in Product Replenishment & CreationPioneered a highly Efficient Logistics systemsReplenished Products to the very small shelfspace (Japan)
6. Major Innovator in convenience store Operations.Implemented TQM – (Kaizen-Japan)Achieved Success in Suffering Economy( Due to Consumer focused orientation based upon Analysis ofInformation Technology)In 1991 SEJ Invested $200 Million 4th Gen ITSystem.
7. ISDN Links their Retail Store with their Headquarters.Data is gathered during every single transaction.Store Manager & HQ Manager Analyze the Data.HQ Manager Aggregates the Data & send it to the Store Manager &Suppliers.Store managers Review Information Hourly.Weekly Cycle Information GatheringQuality control data is analyzed by computerized decision support(“whatif” & “goal seeking”)Started using ISDN (Integrated Service Digital Network)
8. Daily and weekly cyclesMacro & micro decision making which leads to reducerisk(SCM)Adopted 5th generation IT system in 1998SEJ introduced new system to combine store levelproduct tracking by using satellite and internetcommunicationAdopted JIT approach to reduce cost of keepinginventory and spoilage
9. Introduced Joint Delivery program.(Reduced DeliveryTime)Information System provides Sales Trend

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