Premium Essay

7-11

In: Business and Management

Submitted By omarico
Words 431
Pages 2
Customer-Orientated Factors
7-Eleven focused on meeting the needs of convenience-oriented customers by providing a broad selection of fresh, high-quality products and services at everyday fair prices, speedy transactions and a clean, safe and friendly shopping environment. Each store's selection up to 2,500 different products and services is tailored to meet the needs local customers.

Demand and supply: efficiency in distribution systems, enhanced brand awareness and increased entry barriers for new entrants. The demand for goods like food stuff is continuous but varies very quickly even within a day. In order to satisfy this fluctuating demand, the distribution system of 7-11 should be very responsive and must be supported by an IT system .
Inflation:
Inflation is a phenomenon that occurs when there is too much supply of money in the economy that is not supported by the output of goods and services. As there is a lot of money floating around, the prices of goods also increase in order to sustain the businesses, resulting in the increase of costs of raw materials which are needed for production. A hike in the prices of raw materials, thus, also increases the cost of a product.
Recession:
During recession, we will face a decrease in sales revenues and profits. To curtail cost, they resort to cutting back on hiring new employees, making capital expenditure, marketing and advertising expenditures, research and development activities, etc.
To be a top ranking superstore in Alexandria then in Egypt.
To satisfy our customers to a maximum level.
To bring to Egypt a new idea that will attract loyal customers.

Our location will be based in Kafr Abdo, Alexandria. With the hope of becoming a huge success and opening all over Alexandria.
We have all you need! 
From:
Slurpee® Beverages.
Fresh Bakery. Newspapers
Cold single-serve bottled water.

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