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7-Eleven Case Analysis

In: Business and Management

Submitted By xuejianyi
Words 1228
Pages 5
Industry & competitor analysis
Define industry: Convenience stores industry
So for 7-eleven absolutely it belongs to convenience stores industry.
Based on 7-eleven mission, The concept of convenience stores, developed by 7-Eleven, was shaping the way Americans shopped; in turn, American buying behavior and the American landscape were both shaping the identity of convenience stores. As a matter of habit, American shopped at big-box stores and supermarkets for all their weekly or monthly supplies. Convenience stores served as sources for supplementary shopping, for picking up daily-use items that had run out. Convenience stores were thus stuck in a warp. They could not gain top-of-mind recall among American consumers; they seemed destined to stay on the fringes.

The concept of convenience stores had evolved in countries outside the United States along the same lines as it had evolved in the United States. Convenience stores served as a source of supplementary purchases of essential items that could be readily consumed by shoppers. The format established in the United States could be replicated in any part of the world.

Operators in this industry are retail businesses that primarily sell basic food, beverage and tobacco merchandise in convenient locations that are generally open during extended hours.

This industry….

In the not too distant past, every convenience store looked about the same -- 2,400 square feet of packaged consumer items. Today, companies in the industry are approaching markets with different types of stores and different product offerings. There are mini-convenience stores under canopies, conventional size stores with expanded foodservice, and even hyper-convenience stores with the extensive variety of product offerings and in-store seating for foodservice. The fastest growing segments of the convenience store market are considered...

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