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7 for All Mankind

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Submitted By poojarawal
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7 FOR ALL MANKIND
COMPILED AND PRESENTED BY:
POOJA S RAWAL FD- 7 BATCH- 1 27/08/2013

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INTRODUCTION

 7 For All Mankind (often referred to simply as Seven, Seven Jeans or 7FAM) is a premium denim brand founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000.  It is headquartered in Los Angeles, California. Since 2007, it has been owned by the VF Corporation.  7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005.  In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets.  The brand is sold in over 80 countries including Europe, Canada, and Japan.

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COMPANY PROFILE
 The story of premium denim is one that is intricately intertwined with the launch of 7 For All Mankind in Los Angeles, California during Autumn in 2000.  7 For All Mankind was the first company to truly bring premium denim to scale, marking Los Angeles, California, as denims’ venerable center for research and development worldwide changing the landscape of denim forever.  The brand became an instant favourite among Hollywood’s elite.  7 For All Mankind rank as a preferred jean among Hollywood’s leading ladies such as Angelina Jolie, Cameron Diaz, Jennifer Garner and Liv Tyler.  Male celebrities such as Jake Gyllenhaal, Ben Affleck, and Ryan Reynolds became fans after the launch of 7 For All Mankind’s men’s collection in 2002.  The company continues to grow and evolve as a true denim lifestyle brand, expanding its product line to include women’s, men’s, kids, sportswear, handbag and footwear collections.  The brand’s offerings also continue to expand through innovative collaborations with highly regarded designers such as The Great China Wall, Zac Posen, Azzedine Alaia, Evan

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