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70's Ad: the Gremlin

In: English and Literature

Submitted By foorourke
Words 529
Pages 3
Banning Smoking in Public Places
Kyle O’Rourke
Engl112

Professor: Pal

December 7, 2011

American Motors came out with a new car called the Gremlin X in 1971. American Motors Claims that they are the first car company to break the mold of little sports cars. The original Gremlin X ad was run in April of 1971 in Road and Track magazine. The people at American Motors what you to believe that their new car is different from the others, that it broke the mold. Finally the Gremlin X was a completely different looking car from all of the others and had more horse power.

When American Motors Ran this ad they had a big picture of the Gremlin X in the foreground, and all of the competing cars in the background. This gives a clear picture of their new car but makes all of the other vehicles of the time seem bland or run of the mill. This is an effective way to market their vehicle because theirs stands out, you can see the colors clearly also the lines of the vehicle. This was one of the first cars of the 70’s to move away from the curved corners on a vehicle, and move to a boxier look.

The Original ad for the Gremlin X had a lot of comparisons between vehicles. The largest comparison made is the horse power that is available in the Gremlin X, but not other vehicles. American Motors made it very clear that their base model of the Gremlin X had more horse power than any model out at the time. They also included that there was another engine option available with even more horse power. Throughout the history of the car horse power has been a selling point, or buying point for many people. Simply stating the facts about the size of the motor and the output that it created probably sold multiple cars by itself.

Bells and whistles sell a lot of merchandise in the world, and the Gremlin X was no different. In this article while describing the vehicle there are...

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