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Consumer Traits and Behaviors Paper and Presentation Formal Outline
Nicholas Tatum
PSY/322
April 14, 2015
Mr. Scott Skjordahl

Consumer Traits and Behaviors Paper and Presentation Formal Outline
I. Introduction A. Narrative Hook: Sentence to engage reader in your topic. B. Background on what the paper will be about. C. Thesis Statement: One-two sentences informing the reader what they will learn from reading the paper. It can outline what the main sub-topics of your paper will be
II. Identify at least three psychological processes and three social processes that may influence consumer behavior. 1. Psychological factors which influence consumer behavior. 1. Motivation is a key factor as it deals with the consumer and their behavior. 2. Perception is what the consumer thinks about the brand or service. 3. Learning comes with experience. Trial and error. The consumer knows and supports a brand and/or service only after he/she uses the product/service. The consumer is satisfied when they decide to purchase the brand or service again. 4. Beliefs and attitude are essential when the consumer make a purchase. The brand image has an influence on the consumers buying decision. Marketers create the image of the product/service available in selected markets. The brands have an image associated to it.

2. Social processes which influence consumer behavior. a. Reference groups are made up of people that compare themselves with each other. i. Primary groups consists of people who interact on a regular basis like friend, family, and Co workers ii. Secondary groups are formal and share indirect. Examples are clubs, political parties, and religious associations. b. Role in society also plays a part because the consumer has a role in society depending on which group they belong to. c.

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