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99 Speedmart

In: Business and Management

Submitted By hddanker
Words 9630
Pages 39
A STUDY OF 99 SPEEDMART’S SUPPLY CHAIN STRATEGY, ISSUES AND CHALLENGES

RETAIL SUPPLY CHAIN & LOGISTIC MANAGEMENT (RSCLM)

LECTURER: MR.RAZIF

PREPARED BY:
MAGENTHIRA
MOGANAMALAR
RENUKA
PUTRI FARHANA BINTI MOHAMAD ASRI (6102010171)

MBA
99 SPEEDMART
INTRODUCTION

99 Speedmart mini markets have more than 3000 kinds of groceries offered and highly organized environment easier for customers to choose and find the desired item themselves. They will put these mini markets strategically positioned in close proximity to residential areas and neighborhood customers to facilitate their daily expenditure. Nowadays 99 Speedmart supported by three distribution centers with a size of 80,000 square feet, 65,000 square feet and the third distribution center with size of more than 100,000 quare feet. 99 Speedmart able to achieve economies of scale in bulk purchasing of goods, thus helping to improve efficiency and reduce costs. At 99 Speedmart, they always offer low prices every day and saving can be delivered to all customers. This store started in 1987 as a small grocery store and up to now have more than 300 branches throughout Malaysia.

99 SPEEDMART’ HISTORY
Starting at year 1987, 99 Speedmart with form of a traditional “mom and pop” sundry mart called Pasar Raya Hiap Hoe by Mr. Lee Thiam Wah in Tepi Sungai Klang. Mr.Lee starts a business with very humble beginning and only through personal interaction with suppliers and customers. After doing business for 5 years, which is in 1992, the first store of that name 99 opened in KlangUtama. Pasar Mini 99 named by Mr. Lee with a move for realizing the vision to build an integrated chain. Selection of number 99 symbolizes longevity and continuity in Chinese is the underpinning philosophy behind his vision. With sheer dedication and hard work, Mr. Lee expands Pasar Mini 99 to eight other outlets in Klang ala…...

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