Premium Essay

99 Speedmart

In: Business and Management

Submitted By jasoncheah1104
Words 319
Pages 2
99 Speedmart
A STUDY OF 99 SPEEDMART’S SUPPLY CHAIN STRATEGY, ISSUES AND CHALLENGES

RETAIL SUPPLY CHAIN & LOGISTIC MANAGEMENT (RSCLM)

LECTURER: MR.RAZIF

PREPARED BY:
MAGENTHIRA
MOGANAMALAR
RENUKA
PUTRI FARHANA BINTI MOHAMAD ASRI (6102010171)

MBA
99 SPEEDMART
INTRODUCTION

99 Speedmart mini markets have more than 3000 kinds of groceries offered and highly organized environment easier for customers to choose and find the desired item themselves. They will put these mini markets strategically positioned in close proximity to residential areas and neighborhood customers to facilitate their daily expenditure. Nowadays 99 Speedmart supported by three distribution centers with a size of 80,000 square feet, 65,000 square feet and the third distribution center with size of more than 100,000 quare feet. 99 Speedmart able to achieve economies of scale in bulk purchasing of goods, thus helping to improve efficiency and reduce costs. At 99 Speedmart, they always offer low prices every day and saving can be delivered to all customers. This store started in 1987 as a small grocery store and up to now have more than 300 branches throughout Malaysia.

99 SPEEDMART’ HISTORY
Starting at year 1987, 99 Speedmart with form of a traditional “mom and pop” sundry mart called Pasar Raya Hiap Hoe by Mr. Lee Thiam Wah in Tepi Sungai Klang. Mr.Lee starts a business with very humble beginning and only through personal interaction with suppliers and customers. After doing business for 5 years, which is in 1992, the first store of that name 99 opened in KlangUtama. Pasar Mini 99 named by Mr. Lee with a move for realizing the vision to build an integrated chain. Selection of number 99 symbolizes longevity and continuity in Chinese is the underpinning philosophy behind his vision. With sheer dedication and hard work, Mr. Lee expands Pasar Mini 99 to eight other outlets in...

Similar Documents

Premium Essay

99 Speedmart

...A STUDY OF 99 SPEEDMART’S SUPPLY CHAIN STRATEGY, ISSUES AND CHALLENGES RETAIL SUPPLY CHAIN & LOGISTIC MANAGEMENT (RSCLM) LECTURER: MR.RAZIF  PREPARED BY: MAGENTHIRA MOGANAMALAR RENUKA PUTRI FARHANA BINTI MOHAMAD ASRI (6102010171) MBA  99 SPEEDMART INTRODUCTION 99 Speedmart mini markets have more than 3000 kinds of groceries offered and highly organized environment easier for customers to choose and find the desired item themselves. They will put these mini markets strategically positioned in close proximity to residential areas and neighborhood customers to facilitate their daily expenditure. Nowadays 99 Speedmart supported by three distribution centers with a size of 80,000 square feet, 65,000 square feet and the third distribution center with size of more than 100,000 quare feet. 99 Speedmart able to achieve economies of scale in bulk purchasing of goods, thus helping to improve efficiency and reduce costs. At 99 Speedmart, they always offer low prices every day and saving can be delivered to all customers. This store started in 1987 as a small grocery store and up to now have more than 300 branches throughout Malaysia. 99 SPEEDMART’ HISTORY Starting at year 1987, 99 Speedmart with form of a traditional “mom and pop” sundry mart called Pasar Raya Hiap Hoe by Mr. Lee Thiam Wah in Tepi Sungai Klang. Mr.Lee starts a business with very humble beginning and only through personal interaction with suppliers and customers....

Words: 9630 - Pages: 39

Free Essay

Why I Choose 99 Speedmart

...* Company that I choose is 99 Speedmart at Dataran Selayang * The address 99 Speedmart at Dataran Selayang is No:1-G & 2-GJalan Dataran Selayang 1, Dataran Selayang68100, Batu Caves, Selangor. * The owner of 99 Speedmart is Mr. Lee Thiam Wah * Phone number 99 Speedmart Dataran Selayang is +060332917699 or +060332901199 * Website for 99 Speedmart is www.99speedmart.com.my * 99 Speedmart Dataran Selayang provide the products a wide variety of goods. Since 99speedmart are not a manufacturer, every item that they sell in the stores and all goods and services we use in day-to-day business operations must be supplied by vendors. * The business ownership structure for 99speedmart is sole proprietor business. * The 99 speedmart have been almost 6 years operation at Dataran Selayang * The current economic situation affected the business because the falling value of the ringgit, and a slowdown in the rate of economic growth. It makes the supplier increase the price of the goods and 99 speedmart need to get the best price discount from supplier cause 99 speedmart sell with the best lower prices. For me , this is not the best ownership structure , because 99 speedmart Dataran Selayang is business ownership structure is sole proprietorship. As we know, sole proprietorship has many disadvantages from the advantages. One of the disadvantages is the limited of resources....

Words: 1045 - Pages: 5

Premium Essay

7-Eleven

...Introduction “Always there for you” Nowadays, convenient store becomes the famous store to purchase daily stocks such as groceries, snack foods, candies, toiletries, soft drinks, tobacco products, and newspapers. The word ‘convenient’ itself, shows that the convenient store concept is easy to be accessed by customer which it is different from supermarket. People are getting busy in daily life with works and has no time to go to supermarket everyday and that triggers them to approach the convenient store. With many outlets and easy to access 24/7, 7-Eleven welcomes every customer to get their daily needs. We are providing groceries, snack foods, candies, instant foods, drinks, reading materials, and also services such as prepaid reload and ATM service where customers can fulfill their daily needs even though they don’t have time to shop. All of our 1,497 stores are open 24 hours everyday out of 7 days in a week to assure that customers can get anything they need anytime and anywhere. We create a simple and convenient as an adjustment toward people’s lifestyle, which is very mobile and active. With our motto, 7-Eleven will Always There For You. Company Description History Founded in 1927, 7-Eleven is known as The Southland Ice Company in Dallas, Texas whom the founder is J. C. Thompson. It was started as an ice vendor which eventually began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. The idea managed to satisfy the customer......

Words: 3382 - Pages: 14

Free Essay

Sparkling Water

...Introduction Consumer behaviour is the buying behaviour of the last consumers that buy goods or services for their personal consumption. As a marketer, in order to change customers’ think and act, understand consumer behaviour is really important. They have to know the ‘why’ to influence the remaining ‘WH’ in consumer behaviour (Kotler and Armstrong, 2014)1. In this assignment, I will be aiming the white-collar workers which also known as office workers, their ages are around 30 to 50 years old. I’ve chosen psychographic segmentation to target buyers in the market. This segmentation classify consumers based on social class, personality or lifestyles (Kotler and Armstrong, 2014)2. Office workers are the bunch that always work overtime and seldom have proper meal. This unhealthy lifestyle causes most of them having weak digestion system. Carbonated water is a plain water with sugar free, no calorie and contains carbon dioxide, it gives a bubbly mouthfeel and slightly sour taste. It also known as sparkling water, seltzer water or soda water (Collins, 2015). According to Greenfield (2014), consume carbonated water can help in curing the digestion problem like dyspepsia and constipation. Besides, with carbonated water that contained sodium, it can help in reduce the risk of getting heart diseases. Also, people will tend to drink more carbonated water because of its unique taste, it is good for those who are having dehydration. The Characteristics that Affect Consumer Behaviour...

Words: 1940 - Pages: 8

Premium Essay

Business Plan

...1.0 EXECUTIVE SUMMARY Name of business: Salmon Sport Centre Nature of business: Services Industry profile: Sport and Cafe Location of business: Roof Top, Parking Lot, Giant Hypermarket Jalan Plumbum, Section 7, 40100 Shah Alam, Selangor Date of business commencement: January 2014 Factor in selecting the proposed business: 1. Nowadays sport centre is beginning to gain popularity in the society. It is getting attention by many people now especially teenagers. Therefore, business that is based on sport can be profitable. 2. The cafe business involving type of food that chosen for it is getting place in society. It is one of the best choices among the society especially to the teenagers, whom are our target customers for our business, since the area we planning to create the business is an area where teenagers such as student prefer to hang out. 3. Nearby to UNISEL and UiTM Shah Alam 4. The population in Shah Alam are high 5. Majority of the people in Shah Alam comes from a good social class 6. Demand and potential for sport are increasing 7. The good facilities around the area can be the attraction for people to visit the centre. Besides, it is near to the highway. 2.0 INTRODUCTION Salmon Sport Centre is established as a result of the survey and research made by the Salmon Sport Enterprise to add another facility for people in Shah Alam. The plan made for this business is because of the increasing potential and......

Words: 9066 - Pages: 37

Premium Essay

Gardenia Bakeries Marketing

...Food & Beverages industry – Gardenia Bakeries (KL) Sdn. Berhad TABLE OF CONTENT PAGE 1.0 INTRODUCTION 4 2.0 COMPANY BACKGROUND 4 3.0 SEGMENTATION, TARGETING AND POSITIONING 5 3.1 SEGMENTATION 6 3.1.1 PSYCHOGRAHIC FACTORS 6 3.1.2 DEMOGRAPHIC FACTORS 7 3.2 TARGETING 7 3.3 POSITIONING 8 4.0 MARKET ENVIRONMENT 8 4.1 COMPETITIVE FACTORS 8 4.2 ECONOMIC FACTORS 9 4.3 POLITICAL AND LEGAL FACTORS 9 4.4 TECHNOLOGICAL FORCES 10 4.5 SOCIOCULTURAL FORCES 10 5.0 MARKETING MIX 10 5.1 PRODUCT 11 5.2 PLACE 14 5.3 PRICING 16 5.4 PROMOTION 18 6.0 CONCLUSION 21 7.0 REFERENCES 23 1 1.0 INTRODUCTION In this assignment, we will focus about the marketing strategies of Gardenia Bakeries (KL) Sdn. Bhd (Gardenia) in the consumer market. Although Gardenia Bakeries launch a lot of products in South East Asia, here we will only focus on products and marketing activities done by Gardenia Bakeries in Penisular Malaysia. We are going to analyse the marketing strategies by Gardenia Bakeries such as how Gardenia Bakeries does it market segmentation, targeting and positioning. Segmentation, targeting and positioning helps Gardenia Bakeries to find out which area or segment should the company focus in. Besides, we will also look at its marketing environment that plays an important role in implementing marketing......

Words: 5943 - Pages: 24