Brave New World: The use of mass media and propaganda

The society is determined by the nature of people within it and how they relate. The influence of external factors like religion, politics, and technology contribute a lot to the structure and development of the society. In the novel Brave New World, the concept of social media and propaganda are explicitly expressed through various accounts. The author has used the influence of social media to bring a deeper understanding of how various characters, decisions, and acts are influenced. Social media in the novel act as a channel through which propaganda is manifested. Social power and influence is an attribute of propaganda that is directed through the masses via social media. Hence, in the context of this essay will address how mass media and propaganda are used in novel Brave New World.
The human society has been dictated by their role in social media and how they influence decision and choices in life. Aldous Huxley in his novel describes a community that has been infiltrated by untruth and misguided by some beliefs and information from a selected group of people. The basic set up in the society is controlled by those who feel superior and elite compared to the others. Propaganda is spread of wrong information that causes a severe impact to the community or a group of people. In the novel Brave New World, the conflict between individual and the society being different and unique is an act of propaganda. The use of Soma drug and its effects has been expressed as propaganda to mislead the people.
Social media has been used by Huxley in the novel to express how people are influential on matters that affect their decision and choices in life. Information concerning human morality is exploited through social media. Nevertheless, for people to believe in the value of society over their individualism, the social media has played a significant media for channeling such propaganda. The idea of biological reproduction, brainwash, and social caste is manifested as propaganda that is used to bring the difference between individual in the society. Brave New World explores the how the society is split into five cases with few minor difference between them. The influence of social media has been used to bring out the difference between these five societies castes.
Every society is pre-determined by their status and social values. The world state leaders have used technology in this case the social media to address the difference and promote propaganda that has caused a huge rift between the five castes. The government has spread propaganda concerning the social class expressing how different the Alphas, Beta, Gamma, Deltas, and Epsilons are different. They have used the social media technology to gain stability and control of the society. Social classes differentiate the various castes, with those inferior serving the upper class believed to be superior to the rest. The government has imprisoned the citizen of Brave New World and provides them with wrong information. They are brainwashing them on the true value and meaning of happiness. The cost of happiness in the novel is costly, and the government confines in the mind of its citizen propaganda concerning their right to be happy.
Social media has been used to enforce violence laws to the people. In the novel Brave New World the use of technology such as social media to convey information and dictate the government has helped in enforcing power and oppression. The government causes mental stereotype among its people causing them to believe on issues that cause them to suffer mentally rather than liberate them. The spread of propaganda is addressed on how people acquire irrelevant information that has not significant value to their life. They view taking Soma as the solution to most of their problem and the only source of happiness. This is expressed as propaganda that has infiltrated and brainwashed the citizens of the new world. Propaganda has been used in the novel to indicate how people get swayed by wrongful information and how society is divided depending on the information they are given. The five castes are all viewed differently due to the social class difference propaganda that the government spreads. This has influenced the relationship between people in different castes and degraded social value.
Huxley in his novel describes the relationship between social media and how it aids in promoting propaganda. With the development of technology more people are gaining access to information via social networks. This has aided in propagating propaganda in the society. The issue of political supremacy by the government and control over their citizens is aided through social media. Social media in the novel does not address the risk of drug and substance abuse but instead address the value of using Soma. It can be summed that social media is a tool of promoting propaganda. It is used to influence the society and bring either unity or disunity. Social media determine the power of the government and address the social value integrity.

References
Huxley, A. (2008). Brave new world. Harlow, England: Pearson Education Limited.