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A Comparative Study of Walmart

In: Business and Management

Submitted By isanka
Words 6771
Pages 28
A Comparative Study of Walmart
Operations in Canada & Mexico

Table of Contents

1. Executive Summary…………………………...………………………………...…...2

2. Introduction………………………………………………………………………….3

3. Walmart and the Canadian Marketplace……………………………..…………3

A. Country Competitiveness

B. Cultural Environment

C. Political and Legal Environment

D. Entry Strategies

4. Walmart and the Mexican Marketplace……………………………..………….10

A. Country Competitiveness

B. Cultural Environment

C. Political and Legal Environment

D. Entry Strategies

5. Summary Comparison of Canadian and Mexican Markets…………………….18

6. Recommendation…………………………………………………………………….19

7. References…………………………………………………………………………...21

1. Executive Summary
This report closely examines the operations of the world's largest retailer, Walmart, in Canada and Mexico. Assessments of market conditions in both countries have been conducted in terms of country competitiveness, cultural, political and legal environments and the strategies used by Walmart upon entry. Tying into these international business factors, specific aspects of international economic integration, monetary systems, social responsibility and corruption have also been reviewed.
While being part of one continent and a common trade bloc (NAFTA, the North American Free Trade Agreement), considerable differences between Canada and Mexico are apparent. These differences are individually analyzed on the following pages. Inevitably, they are best understood in the context of the two countries' long-standing economic and cultural ties to Walmart's home country, the United States of America.
Walmart gained enormous success under its current low-price business model in both Canada and Mexico; therefore it is recommended that Walmart maintain its current strategy of delivering products at everyday low prices in both countries....

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