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A Critical Review of Strategy as Revolution

In: Business and Management

Submitted By Teddyserena
Words 1385
Pages 6


Hamel strategic revolution seems to be the value of re-cognition. In the "Strategy is revolution", Hamel said that "Let us face the reality of it: the world is about to reach the asymptotic limit of the development." For enterprises, "or else it will hand over to the next challenger who has a revolutionary or innovation spirit, or on their company's strategic approach to a revolution." Therefore, Hamel made to establish a new strategic concept: "Strategy is Revolution, everything else is just tactics

Optimization, Innovation and Revolution Strategy

There are several theoretical debates in business strategy namely prescriptive versus emergent (Carr et al, 2004), positioning versus resource based view (Mosakowski, 1998) and innovation versus optimization (Johnston et al, 2001). In this article, innovation versus optimization which concentrates on the transformation of the industry is the mainly debate to discuss. In a broader context that innovation means new approach to doing business (Slavik, 2002, p. 43).

The human now, face of one pair of sharp social contradictions: on the one hand: the uses of various resources available are scarce; on the other hand, the human desire is infinite, and will not stay at a certain level. Therefore, the nature of the economy is to make a choice, to the appropriate allocation and full use of scarce resources to produce products, and assigned to social groups and members to meet their growing needs and desires. Corporate strategy formulation is to make a choice and direction. Business management is all required management innovation, management innovation and strategy innovation is the high ground and difficult that is corresponding to the position of this article. Enterprises, multinational companies, engaged in intensified competition among market, and want...

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