Premium Essay

A Local Product

In: Other Topics

Submitted By Shakilmaa
Words 1090
Pages 5
Sopon Electronics is a locally well known electronics brand which is owned by the person Sopon. The brand is well known for the specialised products for charging fan and light. It started its journey in 2010 in Jessore area. In the year of 2011, Sopon Electronics made and launched charging fan with light for the target group basically for the lower class, middle class and the poor people in our country. This product helps the people who do not effort IPS or generator cost or those who do not have any electricity. The moment Sopon Electronics launched their product; they had to create an effective balance in the product, price, place and promotion. These four elements together make the marketing mix, or just the four P’s. To achieve an effective marketing campaign we have to find a perfect combination of the four P’s.

In our country, government does not supply electricity hole over the country. Load shedding is a familiar word in our country people. Load shedding disrupts our daily life. So charging fan with light that is made or launched by the Sopon Electronics, is an excellent solution for this problem.

After one year, in 2011, Sopon Electronics has developed the product by creating new formulas, new design and a new name. Below the four elements of the marketing mix some are explained.

Product:

Product is the solution of a problem. Here, at first, I am mentioning the product strategies on the basis of product of Sopon Electronics. SCF is the brand name of this product.

There are three levels of product.

LEVEL 01: Core Product: what is the core benefit our product offers? Customers who purchase the fan are buying more than just a fan they are purchasing cooling air.

LEVEL 02: Actual Product: All fans provide cooling air. The aim is to ensure that our potential customers purchase our product. The strategy at this level involves

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