...exploited and seduced on a daily basis to purchase products without much logical thinking. Advertisements like the Dr. Pepper “Always One of a Kind” commercial give an illusion that aims toward people’s shadows and manipulates the mind in a way that the company would want it to be. The first time seeing the ad, it was evident that its intentions were to leave the viewers with feel-good emotions. It starts out with a series of short clips from following Macklemore onto the stage to people doing various activities like drumming, surfing, bull riding, dancing, swimming with a shark, and mountain climbing. There are Dr. Pepper cans and the Dr. Pepper logo subtly placed throughout the commercial. It also mentions that even woman can be “one of a kind” and that gave a sense that Dr. Pepper does not discriminate. It then goes on to show a clip of a cartoon, which can relate to a child. The advertisement basically shows all these different people doing their own thing around the nation and how they are “one of a kind” in hopes of promoting individuality tied in with Dr. Pepper. It is evident that the commercial is trying to appeal to the audience by using various inspirational images, popular scenes in modern society, music, and celebrities that influence young people to follow them. This all eventually leads to Macklemore on stage performing and while a Dr. Pepper can is being presented, he says, “Here’s to being one of a kind.”...
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...invest in until a person starts calculating their financial ratios. A company may have high revenues; however, that does not mean that they are fiscally responsible for those revenues. I was surprised to notice that just because the company may do good on the current ratio or earnings ratios that does not necessarily mean that they are financially stable. A person cannot look at one or even a few ratios to determine if a company is financially sound. Many ratios have are pulled to determine the financial stability of the company. I used a variety of ratios to use for analysis. I pulled a Current Ratio, Acid Ratio, Debt Ratio, Return on Sales, Return on Equity, Inventory Ratio, Cash Conversion Cycle and Net Income Per Share on the companies of Pepsi Co, Coca Cola, Dr. Pepper Snapple Group and Mondelez International. Because the company I had selected to analyze was PepsiCo, I know that I needed to diversify the companies I selected between food and beverage because the company covers both markets. Coca Cola is the top beverage distributor in the world, Pepsi Co is second and Dr. Pepper Snapple Group is the third. Mondelez International is a food company that is a recent spin-off from Kraft Foods. It has some familiar name brands of Nabisco, Oreo, Trident gum, and Cadbury chocolates to name a few and is one of PepsiCo’s major competitors in the snack market. What surprised me is that the Coca Cola Company looked good when it came to current...
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...Dr Pepper Snapple Group, Inc. Energy Beverages Author: Ravi Sockalingam, PhD Dr Pepper Snapple Group, Inc.’s brand manager Andrew Barker was tasked with recommending the company’s top management if it should decide to introduce a new branded product into the energy beverage market. A brief overview of the company’s position Dr Pepper Snapple Group, Inc. maintains a well-entrenched position in the flavored carbonated soft drink (CSD) market. In 2007 he held a market share of the US CSD market. And this share had been steadily growing year to year. The company is also a leader in the non-CSD drink category that comprises ready to drink tea, juice, juice drinks, enhanced water, drink concentrates and mixer categories. In addition to these beverages, the company also manufactures Mott’s apple sauce. Why Dr Pepper Snapple Group, Inc. is considering introducing a new energy drink? There are several strengths the company has. There is high brand awareness and a strong diverse portfolio of consumer preferred products. Their business model as far as ownership, bottling and distribution go, is very well integrated and robust. The top management is also very experienced with an average of 20 years in the food and beverage industry behind them. Plus, the company has a long standing relationship with major retailers and third party distributors. Through their extensive networks they have the capability to reach out to most geographical areas of the US. The company has been...
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...raid. OREOS VS. MEGA STUFF OREOS: As I approached the produce section, I nearly collided into the enormous, radiant, mass of NEW Oreo Mega Stuffs. Supermarket stockers specialize in making bold displays to lure in consumers, enticing impulse buys. While gazing in awe at the empire state building of cookies, I realized that there were also a few other varieties hidden in the mound. The original Oreos were tucked around the corner below eye level. Most packages were very similar; same color, same font, yet the font sizes were significantly larger on the Oreo Mega Stuffs. If one was not paying attention and grabbing their weekly drug dose of milk and cookies, they may have grabbed the wrong type. Although, if someone were to take time and look at both packages, they would conclude that both the Oreo Regular and Oreo Mega Stuff were composed of the same ingredients and additionally the same price. However the nutrient composition was slightly different. There were 160 Calories in the regular and 180 in the Mega Stuff. There was also a 2-5% increase in nutrients such as fat, sodium, and carbohydrates when comparing the Mega Stuff to the Original. The serving sizes for the Mega Stuff were 1 size larger than the Original, but since us consumers want more bang for our buck, and in this case more filling, many...
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...CASE: Dr Pepper/Seven Up, Inc Introduction Dr Pepper/Seven Up, Inc is the largest division of Cadbury Schweppes PLC that is the third largest soft drink companies and fourth largest confectionary company that sells its products in over 200 countries. Also, this company is the largest non cola soft drink company in the North America, and the third largest soft drink company in the United States. They are rated among first 10 companies based on their product share. However, some of their products represent a market leader in specific categories. Market situation In the United States there are more than 900 registered brand names for carbonated soft drink. Most of these brands are recognized and accepted in the local regions and they mostly represent the taste of the local consumers. Taste of the locals are changing over time and where there were just colas taste was accepted in the past; in the last decade there is significant growth (30%) in popularity of flavored soft drinks. Flavors such as orange, cherry, grape, lemon lime are much more represented in the market. For the purpose of soft drink production there are three groups of participants in the chain production. These are: concentrate producers, bottlers, and retail outlets. Three major concentrate producers in the United States are Coca Cola Company, Pepsi Cola Company, and Dr Pepper/Seven Up, Inc. However, there are more than 500 bottlers that also convert flavor concentrate into carbonated soft drinks...
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...Dr Pepper Snapple Group: Fighting to Prosper In a Highly Competitive Market June 2011 Written by Joseph S. Harrison under the direction of Jeffrey S. Harrison at the Robins School of Business, University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case, contact Jeffrey S. Harrison (RCNcases@richmond.edu). In your message, state your name, affiliation and the intended use of the case. Permission for classroom use will be granted free of charge. Other cases are available at: http://robins.richmond.edu/centers/center-‐for-‐active-‐business-‐education/research/case-‐network.html Larry Young, President and CEO of Dr Pepper Snapple Group, Inc. (DPS) seemed to be on a roll. Named 2010 Beverage Executive of the Year by Beverage Industry Magazine, he led the company through three very difficult...
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...the only “real” men? Does it take a strong jaw-line, defined and muscular abs, and a beer in one hand to be considered a “true” man? Today’s world has summed up men to be just that… In order to be considered real men, they can’t wear the color pink, drink diet soda, do housework, drink fruity-flavored alcoholic drinks, or be anything less than a sports-loving, scotch-drinking, gym-going, and woman-loving guy. In an ad about the new Dr. Pepper soda, “Dr. Pepper Ten”, the slogan that Dr. Pepper used was “IT’S NOT FOR WOMEN” in big, bold letters. This message implies that the drink is meant to be only for men. Underneath the slogan, the ad reads “A lady-free zone of rugged, macho, hair-on-your-chest awesomeness that’s definitely not for women.” In this ad, not only is Dr. Pepper discriminating women, but it is also raising the question that if a guy is not “rugged, macho”, and has “hair on his chest” then, could he not drink that soda? Would he fall in the same category as the women who can’t drink it, therefore not be considered a man? Dr. Pepper made it clear that this drink was for men even though the description of the “ideal man” that they would like to drink their new soda is very specific and only a small percentage of the male population would fit those criteria. Yet, men continue to view this image of the ideal male as what they should be; they view it as what they want to become, and sometimes even believe that they should be. Another ad that is directed specifically...
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...Dr. Pepper-Snapple Company Kim Hayes Deonta Samilton Jordan Narcisse Tori Wallar Professor Cary Accounting November 11, 2013 Section 2: Introduction Dr. Pepper-Snapple Group, Inc. 5301 Legacy Dr. Plano, TX 75024 Industry: Beverages (Non-Alcoholic) Sic Code: 2080- Beverages Major Products: Canada Dry (Ginger ale,) 7-up (lemon-lime,) A&W (Root beer,) Sunkist (Orange,) and Sun Drop (Citrus.) Competitors: Coca-Cola and PepsiCo. Stock exchange: 47.33 Ticker symbol: DPS Name of outside auditors: Deloitte & Touche, LLP SIC (Standard Industry Classification): 2080 Beverages * History: Today, Dr Pepper Snapple Group is one of the leading producers of flavored beverages in North America and Caribbean. The have 6 of the top 10 non-cola drinks, and 13 of their 14 leading brands are ranked in the top two of its flavor categories. The DPS market more than 50 brands of carbonated soft drinks, juices, teas, mixers, water, and other premium beverages. Dr Pepper Snapple group include: 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr. & Mrs. T mixers, Penafiel, Rose's, Schweppes, Squirt and Sunkist soda. We are able to thank DPS for inventing the first carbonated drink. In 1783, Jean Jacob Schweppes created the world’s first carbonated mineral water. Schweppes’s was the original inventor of this new product, shared his invention with a young pharmacist in Waco, Texas, named Charles Alderton. They both invented Dr Pepper in...
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...Summary Dr. Pepper Snapple (DPS) has been successful in the beverage industry and continues to grow. Their marketing cost remains at a 6% even with the company having over 50 brands in their portfolio. Today, DPS is a leading beverage company in the North America and Caribbean market. The company strategy, brands, and people have made the company strong, sustainable and a profitable business over the years; and with the right plan and tactics this growth will progress in the future. The company goal is to grow sales three to five percent over a long-term, with a strategy plan that emphasizes on building and enhancing its brand names, pursuing channels, packaging, and categories that are profitable, and improving operating efficiency to name a few. The strategic plan that defines DPS mission, strategy, decision making, and allocating resources will allow the company to succeed in the direction or goal that is wanted to be achieved. If DPS continues to provide innovative products, focus on redeveloping some of their current brand names by using their marketing tools, and possibly undergo further mergers that add to their portfolios; the company will continue to see satisfied customer and an increase in revenues. Company background A company that formed in 1969 as Cadbury and later merged with Schweppes, the company has grown over three decades and acquired the third largest beverage company in the North American market, Dr. Pepper Snapple (Dr. Pepper Snapple...
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...Case Analysis and recommendations for Dr. Pepper/Seven Up Inc.: Squirt Brand Dr. Pepper/Seven Up incorporated Dr. Pepper/Seven Up Inc. is the largest division owned by Cadbury Schweppes PLC, who is the third largest soft drink maker in the world by a landslide. Although only bested by Coca-Cola and Pepsi-Cola, Cadbury Schweppes took Dr. Pepper/Seven Up a little bit of a different route concerning the flavors of their beverages, becoming the number 1 seller of non-cola carbonated soft drinks with the individual brands Dr. Pepper and Seven Up consistently in the top ten soft drink beverages consumed in the United States, the other 8 being owned by Coke or Pepsi. In addition to Dr. Pepper and Seven Up, DP/SU Inc. owns other top national brands that are often best sellers like Canada Dry, which is the best selling ginger ale in the US; Schweppes, the best selling tonic water; Squirt, the leading grapefruit drink; and A&W Root Beer, which was the highest selling root beer drink in terms of can and bottles. While Dr. Pepper/Seven Up incorporated may be lower on the charts than Coke or Pepsi, it is obvious that the company was no novice when it came to creating and marketing a product that consumers enjoyed on a national level. The carbonated soft drink industry in the United States In the US the carbonated soft drink industry has been on the rise since the 1800’s and had become everyday beverages to almost every citizen. By the year 1990, it was found that, on average, every...
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...Unit III Case Study MBA 5841 June 2, 2014 Professor Debra Glass Unit III Case Study 1. What is the offering concept? What does this mean for Dr. Pepper/7Up Inc.? The offering concept is basically a framework used to review competing businesses offerings, seek out the unmet needs and wants of the target market, and develop new products or services. Dr. Pepper/7Up has used the offering concept, which is why it is the largest non-cola soft drink enterprise in North America. The company has the right mix of products, target markets identified, and the type of soft drink that will appeal to the consumers. 2. How would you characterize the competitive situation for Dr. Pepper/7Up, Inc. and Squirt in the U.S. carbonated soft drink industry? The market is commanded by three companies that account for over 90% of soft drink sales in the USA. Coca- Cola is number one with 44.1 percent, Pepsi-Cola number two with 31.4 percent, and Dr Pepper/7Up number three with 14.7 percent. The companies offer competitive products that allow for competition amongst all organizations. 3. What are the possible new offering decisions for Squirt Brand? Some of the possible new offering decisions could be trying to market to a different demographics, attach the product to a star athlete in a major sporting team, or the product message being presented to the masses. 4. Given your assessment of the competitive situation, what are the pros and cons of: (a) continuing Squirt’s present...
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...planning and market research. The bottler’s responsibility is to set up local and retail trade promotions. Among this is selling and servicing retail outlets, placements and maintenance of advertisements, and the restocking of retailer’s shelves and vending machines. Competition in the soft drink industry is mostly relevant among the top three companies; Coca-cola, Pepsi-Cola, and Dr. Pepper/Seven Up. Each of these companies offers a product similar to Squirt, but each has their own variation. Coca-Cola’s Fresca is also a grapefruit flavored carbonated rink, but it has sugar and is caffeine free. Coco-cola also offers Mello Yellow and Surge. Pepsi-Cola has the largest carbonated citrus drink called Mountain Dew. The Organization Squirt Brand carbonated drink is a caffeine-free, low sodium soft drink that is a blend of grapefruit juices mixed with carbonation. It is the best selling carbonated grapefruit drink in the United States. Squirt is marketed under Dr. Pepper/Seven Up Inc, which is owned by the London based company Cadbury Schweppes, the world’s third largest soft-drink company. Dr. Pepper/Seven up Inc is the largest non-cola soft drink enterprise in North America and the third largest soft drink company in the United States. They produce such products as Hawaiian Punch, Canada...
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...Marketing Plan for Snapple Date: Dec. 5, 2011 TABLE OF CONTENTS EXECUTIVE SUMMARY………….………………………………………….…….pg. 2 COMPANY DESCRIPTION…………………………………………………………pg. 3 STRATEGIC FOCUS AND PLAN…………………………….………………….....pg. 3 SITUATION ANALYSIS…………………………………...……………………..…pg. 5 MARKET-PRODUCT FOCUS…………………………………………………….…pg. 7 MARKETING PROGRAM……………………………………………..…………….pg. 8 FINANCIAL DATA AND PROJECTIONS……………………………...…………pg. 10 ORGANIZATIONAL STRUCTURE……………………………………………….pg. 11 IMPLEMENTATION………………………………………….………………….…pg. 12 EVALUATION AND CONTROL…………………………..………………………pg. 13 Executive Summary Snapple is a well-known brand of iced tea and fruit drinks. It is a publicly traded company owned by Dr. Pepper Snapple Group. They are best known for their slogan of “Made From the Best Stuff on Earth” and Snapple Fact Caps. The company’s mission is to be the best beverage business in the Americas. It will achieve that goal through their philanthropic and sustainability efforts as well as building on their brand. The ready-to-drink industry is very competitive - containing teas, soft drinks, sports drinks and bottled water to name a few. The food and drink market is constantly changing. The current market trends are focused on health and wellness as well as its’ consumers being sure that the brands they use fit into their lifestyles. Consumers are more informed and knowledgeable than ever and it is important that a brand can deliver a message and product of the...
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...| Dr. Pepper Snapple Group Inc | Financial Analysis | | Mahruf Rashid Ratul | Wilmington UniversityMBA - 7200Professor Bruce Martin05/03/2015 | | Abstract Carbonated soft drinks are a norm in our everyday lives. With so many brands out there sometimes it is difficult as a consumer to pick a favorite. However, as an investor one must be careful and perform a financial analysis of the company one wishes to invest in. This paper focuses on the financials of Dr. Pepper Snapple, a leading CSD brand in north America. A brief introduction of the company and its business operations is followed by detailed financial analysis. Income statement and balance sheet analysis explains the company's health while the cash flow gives a clearer picture of the firms activities. Ratio analysis provides a tool to judge the firm performance over time including against its competitors and the industry. Comparison to competitors and the industry is can also be done by stock price, EPS and beta analysis. In conclusion, DPS is a stable and healthy firm as it will be shown in this paper. Company Overview Dr Pepper Snapple Group, Inc. is a leading integrated brand owner, manufacturer and distributor of non-alcoholic beverages non carbonated beverages and carbonated soft drinks in the United States, Canada and Mexico. Its product line also includes ready-to-drink teas, juices, juice drinks, water and mixers. some of its famous brands in the US are Dr. pepper, Schweppes, Sunkist, Snapple...
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...New Launch Marketing Plan III Executive Summary Coca-Cola continues to be an industry leader in offering and reinventing some of its core drink products in new global markets. The company currently has captured over 50% of the soft drink market and seeks to obtain 55% or better in the next three years. With the introduction of its latest product, millions of new customers can be reached. The New Product Launch Marketing Team is prepared to introduce the “Snatch a Pack” in both the domestic and global markets; with a great push on its Coca-Cola International India’s market. An emphasis is placed on Coca-Cola International India because it is one of the most populous countries in the world and is receptive to international trade. The product is cost-effective, easy to use, and very flexible. Launching the product, “Snatch a Pack” will help the company expand its customer base while increasing revenues by an estimated $2.5 billion. An integrated communication marketing plan will be developed to ensure that market segmentations are identified and communication channels are established. Pricing strategies for the Snatch a Pack will be defined and distribution plans established. An integrated communications marketing plan will be designed, three year objectives defined, and a description of the milestones to be implemented presented for the new product lunch. In addition Coca-Cola New Product Launch Team will create a budget to Market the “Snatch a Pack” and establish an evaluation...
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