...Marketing Research and Promotional Message Marketing Research and Promotional Message After conducting research on working moms, there were a lot of facts that were revealed about their consumer needs, perceptions, and attitudes within this group. The workforce is on the rise with mothers today. This is also becoming the trend globally. The market has to be ready to have the things that working mothers are using and doing on a daily basis. "Research suggests that women make the vast majority of household purchase decisions" (DeSimone, 2011). Companies have now become aware of the working moms in the workforce, and they are advertising many products towards them. In today's society, the consumer needs of working moms are much different than that of the average consumer in the workforce. Because a working mom is the driving force in any home, she is the one that the family depends on for many things. "That means meals as well. Stouffer realizes this and have created meals where parents can sit down and eat dinner with their children with the let's fix dinner meal plan" (Wong, 2010). As a working mom, there will be times that they will not be able to prepare meals and Stouffer's realize this and has created several meals to market that idea. "The company spent seventy-one million dollars in advertising its products" (Wong, 2010). Another need that working moms may have, and many do is the convenience to breastfeed or pump. If women are nursing their baby...
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...1 Marketing Research and Promotional Message PSY/322 Marketing Research and Promotional Message After conducting research on working moms, there were a lot of facts that were revealed about their consumer needs, perceptions, and attitudes within this group. The work force is on the rise with working mother’s today. This is also becoming the trend globally. The market has to be ready to have the things that working mothers are using and doing on daily basis. “Research suggests that women make the vast majority of household purchase decisions (DeSimone, K, 2011).” Companies have now become aware of the working moms in the workforce and they are advertising many products towards them. In today’s society the consumer needs of working moms is much different than that of the average consumer in the workforce. Due to the fact that a working mom is the driving force in any home she is the one that the family depends on for many things. That means meals as well. Stouffer’s realize this and have created meals where parents can sit down and eat dinner with their children with the Let’s fix dinner” meal plan (Wong, E., 2010). As a working mom there will be times that they will not be able to prepare meals and Stouffer’s realize this and has created several meals to market that idea. The company spent seventy-one million dollars in advertising its products (Wong, E., 2010). Another need that working moms may have and many do is the convenience to breast feed or...
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...generation is Teen Mom and Teen Mom 2. The media and pop culture are changing our society for the better and for the worst. I believe not just Teen Mom, but other TV shows as well illustrate what our culture is currently like. Teen Mom displays many things our generation is faced with. Teen pregnancy, suicide, depression, dropping out, violence, drug abuse, and domestic violence are problems that are among young mothers. Despite this, Teen Mom shows us that it is possible to be a successful young mother. All through the show, there is no holding back from anyone featured. “Look, she’s pregnant. How old do you think she is?” We’ve all heard it, saw it, and experienced society’s prejudice outlook on teen moms. We hear about the statistics, the welfare, and the inability that goes with it. Most people agree that teen moms are less likely to have strong futures. Has anyone taken the time to look at teen moms who are leading successful lives and who have beautiful, healthy, happy babies? On December 8, 2009 a new show was aired on MTV, Teen Mom. It is a show about teen pregnancy and young women starting a family in their teens. The teen birth rates in the United States reached their peak in 1991, but a new study shows that over 20 years later, in 2012, the number of new teen mothers had been cut in half. And while there are many things that have contributed to this huge decline in teen pregnancies, some experts are saying that MTV franchises “16 and Pregnant” and “Teen Mom” have played...
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...Java Message Service (JMS) Presenters: Nguyen Quoc Duy Dao Duy Khanh Contents 1. 2. 3. 4. 5. 6. 7. Messaging system & MOM What is JMS? Architecture of JMS JMS Programming APIs Steps for writing JMS Client JBoss Messaging Service Demo 1. Messaging system & MOM Messaging system Allows two or more applications to exchange information in the form of message. When used in business systems – enterprise messaging systems or Message-Oriented Middleware. Messages are delivered asynchronously from one system to others over a network. Message Oriented Middleware (MOM) Is infrastructure focused on sending and receiving messages. Increase the interoperability, portability and flexibility of an application by allowing it to be distributed over heterogeneous platforms. Support asynchronous calls. Depend on message queue system, broadcast/multicast messaging systems. MOM 2. What is JMS? Java Message Service (JMS) A specification that describes a common way for Java programs to create, send, receive and read distributed enterprise messages loosely coupled communication Asynchronous messaging Reliable delivery A message is guaranteed to be delivered once and only once. 5/52 JMS is an API 6/52 JMS Design Goals Consistency with existing APIs Independence from Messaging system provider Minimal effort on part of Messaging system provider Provide most...
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...States but there are still around 850,000 teenagers who get pregnant each year. This yearly rate is still double the amount of Canada, and triples the amount of Spain (The National Campaign to Prevent Teen and Unplanned Pregnancy, 2012). In efforts to educate teenage girls, the US cable television network, MTV, created two television series: 16 and Pregnant and Teen Mom. During 16 and Pregnant each episode followed a different teen throughout her pregnancy up to a few weeks after giving birth. Teen Mom followed some of the original mothers from 16 and Pregnant during the first few years of their child’s life. The intentions of these shows were sincere when first created but have developed into a mockery of their original message. Throughout the seasons of Teen Mom, the focus has become less about education, and more about ratings. MTV began to advertise each episode for the wild activities of the mothers rather than the struggles of being a teenage mother in today’s society. By advertising the mistakes each mother makes in gossip magazines, the wrong message is being sent to young viewers. Shows like Teen Mom and 16 and Pregnant are now glamorizing teenage pregnancy and are in turn promoting pregnancy instead of educating viewers about the risks of having sex and the consequences that follow with bad decisions in sexual relationships. “In one study, those who watched the highest levels of sexual content on television (in the 90th percentile of the...
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...of Teen Mom (after life of the girls on 16 and pregnant and where they are with their kids). After the first episodes of 16 and Pregnant and Teen mom many more seasons began to come out; four episodes of 16 and pregnant in 2009, 2010, 2011 and 2012 and then leading to three seasons of Teen Mom (Teen Mom 2 and Teen Mom 3). Shortly after the shows aired it was said that girls were getting pregnant on purpose just to be on the new television show. The newly show for pregnant girls isn’t helping girls prevent pregnancy. But more of leading girls on to become pregnant just to be a star get their 15 minutes of fame. Is the show really coming off as educational and realistic or are the shows making the girls make bad decisions. It all started with Maci, Farrah, Amber and Catelynn on the first season of 16 and Pregnant. The show was made to be educational and prevent teen pregnancies, to show young girls and boys about the real struggles of being a teen parent, showing the real struggles of parenting. It went into great and deep detail of the everyday lives of the girls. The show started off as a good educational show but then lead into more drama than just teen pregnancy. Catelynn had more than just issues with dealing with her adoption. She dealt with drama between her boyfriend and issues with her family having to do with drugs. Fahrrah had issues with her family as well. Maci and Amber had issues dealing with both their boyfriends. The show slowly started to change from an “educational”...
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...Case Study: Fox Meadow Assisted Living Facility Members of the health care industry are beginning to understand that the mass-market approach is no longer viable and that service providers are moving from a product orientation to a marketing orientation. Mary Jane Martin, CEO of Fox Meadow Assisted Living Facility is concerned about the facilities occupancy rate. While at one time, the assisted living facility enjoyed a dominant position in the area, its occupancy rate has declined to 70 % from 90% three years earlier. This erosion is at the hands of other local competitors. Their key market are the Baby Boomers. The Baby Boomers are those individuals born during the post-World War II euphoria of 1946 to 1964. The aging of this group has opened numerous opportunities for assisted living marketers. The segment numbers almost 80 million Americans and accounts for close to 30% of the U.S. population. Mary Jane has directed Tomas Rodriguez, her Marketing Director to institute a promotional campaign directed specifically toward this segment. Tomas’ advertising objective was to increase requests for information about the facility by 30 % in three months. The goal was to use print advertisements that were meaningful, believable, and distinctive. The execution style for the message was to take a “slice of life” approach. With a promotional print budget of $8000, Tomas ran a ½ page ad in the local weekly free newspaper in 4 communities surrounding their facility. The ad provided contact...
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...The message in the bottle Ryan was running down the beach one evening when he saw a bottle stuck in the sand. He sat down on the beach and pulled the cork out. After a while he finally got the paper out of the bottle and unrolling the paper, he read the message. Hey there I am Samantha. I am a girl, 18 years old and I live in USA. I know you wonder why I sent, this bottle message but I am going to tell why. I was on a cruise, to Hawaii when our boat sunk in open sea. I was swimming many miles before I reach to an uninhabited island. In the next couple of days, the only thing I was living of was bananas and pineapples. Then I found this bottle, and a piece of paper. I decided to write a message, in the hope for someone was going to find it. And I was lucky, because you found it. Okay there is a reason why, I wrote this letter. I want you to send a letter, to my mom and tell her I am okay, and it all is going to be okay and I am coming home soon. My mom’s name is Emma Landon. She lives at 1210 east cliff rd. Bar harbor, Maine 04605, USA. Then I want you to, call the police and tell them the story about me. And say that the must start to look for me. I miss my home, my friends and I miss my mom so would you please do that. I want to go home. With love from...
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...In Sherman Alexie’s Reservation Blues, Alexie uses music as a way interweave the past and the present as it represents cultural identity and history, ultimately sending the message that music is an unforgiving but positive force in the Indian’s lives. The horses’ music plays an important role in the novel as Alexie uses their silence and screaming to demonstrate the connection music forms between the Indian’s past and present. Reliving her experience before and during the horse massacre by the white men, Big Mom recalls “She had taught all of her horses to sing many generations before, but she soon realized this was not a song of her teaching. The song sounded so pained and tortured that Big Mom never could have imagined it before the white men came” (Alexie 9). As the white men approach, the horses sing for the first time a song of pain and torture...
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...Introduction Mahatma Gandhi has been a distinctive leader throughout his lifetime. His leadership characteristics have been recognized, analyzed and praised all around the world. He has become a prime example of a successful leader. In this research paper, I will pick certain theories to analyze Gandhi’s leadership. Then I will choose a “leader” from my circle of family, my mother, and examine her leadership using the same criteria. The purpose of the comparison is to recognize key leadership attributes and behaviors and establish an understanding of the importance of certain fundamentals of leadership. As I was beginning to research information on the topics of leadership and the basic ideas of it, I realized that I agreed with a lot of theories and opinions. However, I decided to take some key ideas and formulate my own definition of leadership that fits my perceptions of life, my cultural beliefs, my background and my personality. In my view, in order to be a leader one must have an open mind. One must have the ability to view situations from different perspectives. One must be able to think logical and free of clichés and acknowledge all advantages and disadvantages for all parties involved. In order to practice those characteristics one must get to know the players of the situation, one must get to know their mindset and their reasoning for action. What inspired me most about Gandhi, and which is also considered his most distinguishable and memorable trait, is that he...
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...1)What messages do the modern shows give you about family life? How do they get these messages across? Shows I usually like, deal with teens with broken families/absent parents. However, they also point out that it's OK to have an unusual kind of family structure. On One Tree Hill, for example, Lucas is being raised by a single mom, and he has a close relationship with his uncle, but his dad isn't completely out of the picture. On a teen show such as iCarly, on Nick, Carly's older brother plays the role of guardian, because her dad is in the Air Force. Her mom is never really spoken of. Family life has changed a great deal during the course of the 20th century. Few people these days have the stereotyped family of a working father, a stay-at-home mother, and several children. There are millions of single parent households in America today, and many mothers work outside the home. There are also millions of blended families that, through divorce and remarriage, consist of a married couple and his, hers, and/or their children. Today, almost any arrangement in which children live with one or more adults who are responsible for meeting their physical and emotional needs can be considered a family. This is one way our culture is different then the culture of fifty years ago. While fifty years ago, young parents learned their parenting skills from their own parents and older siblings, today they often learn from friends, books, the Internet, and classes. Today, on a teen...
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...Over the years, interpersonal technology has advanced immensely with instant messages, texting and social networks, including Twitter and Facebook. All of these methods of non-verbal communication help to connect people and cultures around the world as the messages may be sent across borders and over oceans. In the United States alone, two thirds of teenagers reportedly use instant message services regularly. Non-verbal communication offers many benefits due to its efficiency and convenience. The messages that are sent are instantly delivered to the recipient, making for a rapid connection between the sender and the recipient. It is more convenient than a call because it is less disruptive. For example, a student can’t call her mom during class to tell her important information, but she can send her mom a quick text without interrupting the class. Non-verbal communication has also made communication easier by helping people avoid long, unpleasant phone calls and by making a quick “Hello” much simpler. According to the Pew Research Center, 72 percent of teenagers text regularly, and one in three sends more than 100 texts per day. Unlike verbal communication, non-verbal communication gives those involved control over response time. They can respond quickly to a message or take the time to formulate an ideal response, the latter of which is not allowed in everyday conversation. This situation is especially preferable to individuals who tend to be more introverted. Researchers...
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...In Barbara Kingsolver's novel, The Poisonwood Bible, one can obviously see support for Edith Wharton's claim that "lighting up episodes" serve as windows into the significance of a work. Here, Kingsolver uses the passing of most youthful girl Ruth May as a window into the subject of blame and its place on the planet. Through the family's responses to her passing and Ruth May's message to her mom, Kingsolver builds up the subject of blame and obligation. It is fascinating to take note of the diverse responses and ways of dealing with stress every relative utilizes in reacting to Ruth May's passing. Her dad promptly says "She wasn't purified through water," and spends whatever is left of his life going insane in the wilderness attempting to...
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...What is hero? What attributes must someone have in order to be considered a hero? A hero is anyone who goes out of their way to help someone and puts those people's safety above theirs. Maya can be considered a hero because she risked her life for people, the quest to find her mom wasn't an easy one and she kept toll on her emotions when her pass resurfaced. The first and most important person that Maya put before herself is her adopted Mom, Pam. After Pam was kidnapped Maya realized that enough wasn't been done to rescue Pam so she set off on her own journey to rescue Pam. She knew that she was risking her safety but she was still determine to rescue Pam. "I have to do something, I can’t just lie here. If Simon isn’t going to Leeds then I’ll go there myself. "(54) Even though Maya knew that the moment she left the house, she was putting her and her mom's life in jeopardy she was still determined to get to Pam. Lubna was another person that Maya risked her life for. At first Lubna and Maya's relationship was perfectly fine because Lubna helped to free Maya after Omar locked her up in the basement. "Her wounds seem to be getting worse by the minute. She has already lost so much blood. I have to help her". (125) Even though Maya knew that Lubna had been working against her, she was still determine to do anything to save her life after she was shot. She believed that Lubna was brainwashed and wasn't in her own mind, therefore she Maya didn't blame her for anything that...
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...mother) Who was the receiver? Do’Shonique (my niece) What was the message? Do’Shonique, will you please go in my room and look in my refrigerator and bring me a coke zero? What channel was used to send the message? Face-to-Face communication What was the misunderstanding that occurred? Instead of my niece going in my moms room to the refrigerator, she went to the kitchen refrigerator to discover there were no drinks in there. How could the misunderstanding have been avoided? The misunderstanding could have been avoided by my mom making sure my niece understood what was asked of her to do. Misunderstanding could have also been avoided if my niece would have clarified that she understood what was asked of her to do. 1. What did you learn about the communicating process from this activity? I learned that as the receiver, it is important to know that you clearly understand the message being sent before taking action. 2. What seemed to be the main causes of the misunderstanding? The main cause of the misunderstanding was improper decoding of the message. Because my niece did not decode the message properly, she didn’t go to the proper place to fulfill the task. 3. What tips can you suggest for preventing misunderstandings in communication? 1. As the sender, take caution when encoding a message. Be sure the point is clear. 2. As the receiver, be sure you have decoded the message properly before taking any action. If you are unclear of what the...
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