Free Essay

A Palavra Design

In: Other Topics

Submitted By Ceres
Words 1582
Pages 7
A PALAVRA “DESIGN”

HISTÓRIA DO DESIGN

INÊS AMADO | MARIA JOÃO CUNHA | CLÁUDIA QUEIRÓS | CÁTIA SILVA
MARÇO/2012 | PROFESSOR MÁRIO MOURA | FBAUP 2011/2012

O termo “Design” surgiu aquando da revolução industrial, em meados do século XVIII. Segundo Bomfim, no livro “Ideias e formas na história do Design”, a expressão “Design” surgiu na Inglaterra mas, somente com o progresso da produção industrial e com a criação das Schools of Design é que esta expressão passou a caracterizar uma actividade específica no processo de desenvolvimento de produtos.
O Design contribuiu também para a industrialização, optimizando as produções financeiramente, com o menor número de mão de obra qualificada e maior produção em menor tempo. A revolução industrial, que a partir de determinado ponto teve um índice ainda mais acelerado de optimização em produção, e que era capaz de produzir cada vez mais em quantidades maiores, acabou revelando o Design como grande causador dessa aceleração.
Como Hiratsuka (1996) afirmou, a origem imediata da palavra “Design” está na língua inglesa, referindo-se tanto à ideia de plano, desígnio, intenção como à de configuração, arranjo, estrutura (e não apenas de objectos de fabricação humana).
A origem mais remota do termo “Design” está no latim designare, verbo que abrange os sentidos de designar e de desenhar. “Também ‘Design’ tem as mesmas origens das palavras ‘desenho’, disegno, diseño e dessin. Enquanto estas últimas, porém, sozinhas, indicam primariamente a capacidade de representar a realidade ou as ideias numa superfície de suporte, então a mesma representação delas, a palavra “Design”, possui em si um significado mais abrangente e é habitualmente usada como sinónimo de projecto.” A palavra Gestaltung foi a escolhida pela Bauhaus para descrever esta actividade. Esta significa o acto de praticar a gestalt, ou seja, lidar com as formas, ou formatação.
Em inglês, a palavra “Design” pode ser usada tanto como um substantivo quanto como um verbo. “Como substantivo significa – entre outras coisas – ‘plano’, ‘intenção’, ‘objectivo’, ‘esquema’, ‘conspiração’, ‘padrão’, (…). Como verbo (‘to design’) significa ‘preparar alguma coisa’, ‘simular’, ‘esboçar’, ‘desenhar’”. O termo “designer” é um derivado da palavra que se refere ao individuo que pratica a actividade de Design.
O termo inglês é bastante abrangente, mas quando os profissionais o absorveram para o português, queriam designar somente a prática profissional do design. Era preciso, então, diferenciar design de drawing, ou seja, diferenciar projecto de desenho, enfatizando que a profissão envolvia mais do que a mera representação das coisas projectadas, tendo se adoptado a palavra em inglês. Na língua espanhola também existe essa distinção: existem as palavras diseño (que se refere ao design) e dibujo (que se refere ao desenho).

Na língua inglesa, a palavra “Design” era e continua a ser articulada com o adjectivo industrial, formando a locução industrial design mas, de facto, não necessita desta adição para expressar o projecto ou até mesmo o acto de projectar, planear. Esta característica permite-lhe mais versatilidade, podendo ser facilmente aplicada nos diversos nomes de especializações disciplinares como, por exemplo, product design, service design, communication design, etc.
A evolução do termo “Design” e da sua significação faz com que ele chegue aos nossos dias carregado de referentes e com marcas visíveis de todo o percurso percorrido, conferindo-lhe assim uma abrangência e multidisciplinaridade que, para além de rica, pode levar, e efectivamente leva, a equívocos. As várias definições presentes nos mais diversos dicionários não nos conseguem dar uma explicação clara e breve da palavra em questão. Ao longo das épocas o Design converteu-se numa actividade ora mais objectiva e racional ora mais subjectiva, como exemplifica o esquema 1 (pág. 4), a sua constante mutação e reconfiguração contaminaram a nossa compreensão do conceito e conferiram-lhe uma certa ambiguidade. O seu uso cada vez mais frequente e o facto de se continuar a expandir e a agregar em si cada vez mais áreas distintas - web design, design de moda, entre outras - contribuiu em grande medida para esse facto. Nem mesmo entre Designers há um consenso quanto à sua designação, o que naturalmente nos faz compreender que haja também discrepância entre a visão do que é Design para o emissor, o fazedor e para o público em geral, o seu receptor.
A palavra Design é empregue, repetidas vezes, como alusão a apenas uma das suas vertentes, por exemplo, a forma. Rui Larlos Ferreira Cavadas Costa, na sua tese intitulada “Investigação em/por Design”, dá-nos o exemplo da seguinte frase encontrada num folheto publicitário que traduz o referido anteriormente, “No momento de escolher a cadeira de carro para um bebé não se deixe levar pelo design, assegure-se que cumpra todas as normas de segurança infantil”. Hoje em dia aplicamos a palavra Design ao referir um corte de cabelo, a decoração de um ambiente, expressões como design ergonómico, design moderno e por aí adiante. Sendo a nossa sociedade marcada pela indústria, por produtos estandardizados, cujo valor da matéria-prima é praticamente nulo, o Design é visto aos olhos do público como um atributo, uma mais-valia, sendo assim associado a um qualquer produto que se diferencie e como consequência adoptou também essa significação.
A palavra Design parece estar a querer infiltrar-se em todas as esferas da nossa sociedade e a fim de conseguirmos compreender o seu total alcance é imprescindível não ter em conta a diversidade de ideias e actividades que abrange e o quanto contribuem para a sua completude.

Esquema 1: Modelo design/sociedade, adaptado de Kuthe/Thun 19955

REFERÊNCIAS
5 COSTA, Rui Larlos Ferreira Cavadas — Investigação em/por Design. 2005. Tese de Mestrado.
SPERB, Daniel Quintana (2009) — Definindo Design. In Andafter.org [em linha]. [Consult. 10 de Março de 2012] Disponível em WWW: <http://andafter.org/publicacoes/definindo-design_1314.html>
STURM, Sean Kohingarara (2009) — About the Word Design by Vilém Flusser. Te Ipu Pakore: The Broken Vessel. In WordPress [em linha]. [Consult. 10 de Março de 2012] Disponível em WWW: <http://seansturm.wordpress.com/2009/10/03/about-the-word-design-by-vilem-flusser/> FRANZATO, Carlo — O Design Estratégico no Diálogo entre Cultura de Projeto e Cultura de Empresa. Strategic Design Research Journal [em linha]. São Leopoldo, Brasil: Universidade do Vale do Rio dos Sinos. ISSN 1984-2988. 3:3 (Set/Dez 2010). [Consult. 10 de Março de 2012] Disponível em WWW: <http://www.unisinos.br/sdrj/pdf/89.pdf>
Design. In Wikipédia (última actualização em 9 de Março de 2012) [Em linha]. Wikipédia, a enciclopédia livre. [Consult. 10 de Março de 2012] Disponível em WWW: <http://pt.wikipedia.org/wiki/Design>
Design & Revolução Industrial. Cloudy, With Occasional Rain (2008). In WordPress [em linha]. [Consult. 10 de Março de 2012] Disponível em WWW: <http://justmajortom.wordpress.com/2008/03/13/design-revolucao-industrial/>
O que é design?. In WECA-Wiki dos alunos do Luli na ECA (última actualização em 9 de Março de 2012) [Em linha]. WECA-Wiki dos alunos do Luli na ECA. [Consult. 10 de Março de 2012] Disponível em WWW: < http://wiki.eca.luli.com.br/index.php/O_que_%C3%A9_design%3F>
SUA PESQUISA — Revolução Industrial [Em linha]. Sua Pesquisa (2004-2011) [Consult. 11 de Março de 2012] Disponível em: <http://www.suapesquisa.com/industrial/>

SOLOQUENTE (2007) — Revolução Industrial. Teoria do Design. In Sapo Blogs [em linha]. [Consult. 12 de Março de 2012] Disponível em: <http://factopormedida.blogs.sapo.pt/931.html>
CUNHA LIMA, Edna — Design Gráfico, um conceito em discussão. Anais do P&D Design 96. p.25-33 BOMFIM, Gustavo Amarante — Ideias e formas na história do Design. UFPB, João Pessoa, 1998.
MARGOLIN, Victor e BUCHANAN, Richard — The Idea of Design: A Design Issues Reader. London, England: The MIT Press, 1995. Segunda Impressão: Cambridge, Massachusetts, 1996. ISBN 0-262-63166-0

--------------------------------------------
[ 1 ]. FRANZATO, Carlo — O Design Estratégico no Diálogo entre Cultura de Projeto e Cultura de Empresa. Strategic Design Research Journal [em linha]. São Leopoldo, Brasil: Universidade do Vale do Rio dos Sinos. ISSN 1984-2988. 3:3 (Set/Dez 2010). [Consult. 10 de Março de 2012] Disponível em WWW:
[ 2 ]. STURM, Sean Kohingarara (2009) — About the Word Design by Vilém Flusser. Te Ipu Pakore: The Broken Vessel. In WordPress[em linha]. [Consult. 10 de Março de 2012] Disponível em WWW:
[ 3 ]. Dicionário Houaiss da Língua Portuguesa, Rio de Janeiro: Objectiva, 2001. António Houaiss, Mauro de Salles Villar, Francisco Manoel de Mello Franco. A concepção de um produto (máquina, utensílio, mobiliário, embalagem, publicação, etc.) esp. no que se refere à sua forma física e funcionalidade 2.p.met. o produto desta concepção 3.p.ext. (da acp:1) m.q. Desenho industrial 4p.ext.m.q. Desenho-de-produto 5p.ext.m.q. programação visual 6.p.ext.m.q. Desenho (“forma de ponto de vista estético e utilitário” e “representação de objetos executada para fins científicos, técnicos, industriais, ornamentais”) d.grafico DES.IND.Gráf. conjunto de técnicas e concepções estéticas aplicadas à representação visual de uma ideia ou mensagem, criação de logótipos, ícones, sistemas de identidade visual, vinhetas para televisão; projeto gráfico de publicações impressas, tec. ETIM ing. Design (1588) “intenção, propósito, arranjo de elementos ou detalhes num dado padrão artístico” do lat. designare “marcar, indicar”, através do fr. designer “designar, desenhar”.
[ 4 ]. Lázlsó Moholy-Nagy avança com o seguinte conceito,Design é a integração de requisitos tecnológicos, sociais e económicos, necessidades biológicas, e o efeito psicológico dos materiais, forma, cor e volume. Já Peter Downton aponta para outra vertente, Design é um modo de questionar, de produzir conhecimento; ou seja, é um meio de pesquisa.…...

Similar Documents

Free Essay

Design

...some concept on aggression. Aggression is the emotions that everyone has to face in the daily life. No one likes to be in that emotion and that was the biggest challenge for us. From this we started thinking that how it can be brought into a positive level. So we decided that this would be an aggression releasing treatment for the stressed ones. A space is designed which induce aggression in a normal person and take that aggression into a hyper level and breaks it suddenly and makes an art piece in the end of the treatment. Basically it’s a passage painted with psychedelic design and there are four levels for it. On the first level it’s with checker board, which generally do not make much irritation on normal people, because people generally have a tendency that if they get into a weird place or situation they tend avoid going there. So we don’t want that to happen with space and it’s been design in such a way that after you cross one level the door closes and you cannot go back. The second level includes noisy floor, door closing with irritating sound, which again annoy you and when you enter the third level the difficulty increases again. There would be an arrangement of irregular steps, Illusion wall and floor, Illusion fans and lights. This would raise the aggression into an optimum level. The fourth level is the toughest one and it is the last one. This level contains irregular mirror and highly mind blowing psychedelic painting and also with annoying sound systems......

Words: 490 - Pages: 2

Free Essay

Is Design

...pe baza dependenţelor între atribute. Pasul 9. Se realizează Diagrama Entitate-Relaţie (DER) – de preferat în forma cu entităţi şi atribute prezentate ca în Figura 3-15. 36 3.5 Limbajul Unificat de Modelare (UML) Până în anii 1990, se considera că activitatea de analiză şi proiectare este specifică tipului de aplicaţie vizat – de exemplu aplicaţie de rezolvare a unei probleme economice (realizată cu baze de date) sau aplicaţie de rezolvare a unei probleme de automatizare (realizate cu programe în limbaj de nivel mediu sau jos). După apariţia programării orientate obiect (OOP) s-au dezvoltate metode de analiză specifice acestei abordări, cum sunt - OMT (Object Modeling Technique) – iniţiată de James Rumbaugh, - OOD (Object Oriented Design) – iniţiată de Greedy Booch, - OOSE (Object-Oriented Software Engineering) – iniţiată de Ivar Jacobson. În deceniul 1990, s-a constatat că metodele de analiză şi proiectare orientate obiect au un grad de generalitate foarte mare şi pot fi folosite în diverse domenii şi în abordări care nu erau orientate obiect. Mai mult cele trei metode amintite aveau diferenţe de nuanţă sau se completau în multe privinţe, dar lumea era divizată între cele trei metode de abordare. Această situaţie de conflict a fost rezolvată după 1997, când se înfiinţează Limbajul UML constă din setul de concepte şi notaţii privind structura şi funcţionarea unui sistem din lumea reală, spre a fi modelat şi reprezentat grafic în mod intuitiv şi lucrativ – adică uşor......

Words: 25152 - Pages: 101

Premium Essay

Design

...Your neighbor is starting a small billing business and has asked you to design the network. Currently, you neighbor has nothing, but needs the following: - 2 workstations, 2 laptops, and 1 server supporting 3 users Go to Dell.com website, Small Business section. Then select 2 workstation (PCs), 2 laptops, and one server. Pick all standard configurations; copy all information details including cost of each. Add the cost together and see if it less than $5,000 or not. If it was more than $5000, then change hardware components or pick lower end computers to lower the cost. You need to get total cost for these items no more than $3,000. - Wireless networking Do the same thing above but choose a wireless switch or routes that have at least 8 ports for expanding at later time. Include cost$$ PowerConnect 2808 Switch. >> Organizations seeking an 8-port switch that offers incredible value, flexible management capabilities and energy-efficient power savings. >> Dell Price $119.00 - 1 quality networked printer Dell V525w All-in-One Wireless Inkjet Printer: Versatile and efficient, this all-in-one printer provides enhanced high speed performance at a great value. Print, scan, fax, and copy with this efficient printer for your office - File and folder sharing Do this through Windows Server 2008 Standard Edition. Setup account, access and permission; create shared folder, etc./437 - Internet access Use Verizon for internet service. Get monthly fee estimate online. Buy a......

Words: 317 - Pages: 2

Premium Essay

Design

...Tropical Building Design Considerations 1. Naturally comfortable houses are low energy houses 2. Ceiling fans provide low energy cooling if you only use them whilst rooms are occupied 3. Light coloured roofs (or zinc alum) reflect the heat 4. Use orientation and shading to eliminate direct sun on walls 5. Minimise east and west wall areas and avoid windows on east and western walls to prevent low morning and afternoon sun heating up the house 6. Correctly sized eaves can provide permanent shade to north and south windows and walls (northern verandas make sense 7. Plant tall trees on the east and west sides of the house to shade walls 8. Tall trees on north and south shade roof (minimise mid-height foliage to let breeze through for naturally ventilated houses). Consider leaving half roof unshaded if solar panels are to be used Design for Natural Ventilation 1. Use the breeze for cross ventilation through openings in opposite walls and internal partitions 2. Maximise the area of windows (e.g. louvres) that can be opened 3. Orientate house to catch the breeze (whilst still minimising sun on east and west walls) 4. A long narrow floor plan catches the breeze best. 5. Trees and shrubs act to cool the air passing through the house. 6. Don't use exposed concrete on ground immediately outside the house as it heats the air. 7. Roof space ventilation draws the heat out. 8. Dirty flyscreens block more breeze. Consider......

Words: 569 - Pages: 3

Free Essay

Design

... Standardization around IT strategy Cost-effective solution Rollback option Minimum downtime of applications Stakeholder Perspectives Business Owners Business impact Cost Downtime New features Technical Services Performance and capacity planning Deployment process Skills needed to set up new environments Stakeholder Perspectives Enterprise Architecture Team Architecture roadmap Standards and governance Application Team Effort required to migrate Required skills to migrate Design based on new features Additional work in an already busy schedule Stakeholder Perspectives (contd.) Application Server Vendor Backwards compatibility Product roadmap Competitive advantage Third Party Vendors Compliance with new APIs Program Management Risk mitigation Project management for analysis, planning, execution Why Migrate? How We Got Here J2EE Migration By Any Other Name … Migrating J2EE Applications Migrating Enterprise Applications Migration Methodology Migration Planning Migration Aids Summary ......

Words: 2346 - Pages: 10

Free Essay

Silêncio- Algures Aquém E Além Das Palavras

...Silêncio Algures,  aquém  e  além  das  palavras O  silêncio  na  comunicação  e  na  prática  psicanalítica  e  psicoterapêutica       Beatriz Horta Correia. Branco Silêncio (desenho) 2011 Isabel  Botelho Psicóloga,  MFaPA  e  MFaPP Email:isabelmbotelho@netcabo.pt Julho  de  2011 1 Introdução O  silêncio  está  presente  em  toda  a  comunicação.  Esta  é  atravessada  por  ele,  pontuada  por  ele.  O  que  não  equivale   a  dizer  que  o  tenhamos  adequadamente  em  consideração,  sendo  que,  muitas  das  vezes,  até  hipervalorizamos,  as   trocas  puramente  verbais  desconsiderando  o(os)  silêncio(s)  como  algo  que  se  pode  pôr  de  lado,  marginalizar  ou   analisar  à  parte.   O  silêncio,  como  pausa,    pode  ser  transcrito  no  texto  escrito  pelos  símbolos  gráRicos  da  “vírgula”,  do  “ponto”  ou   das  “reticências”,  mas  quantas  vezes  não  poderá  assumir  um  valor  de  “ponto  Rinal”,  de  “exclamação”,  ou  de   “interrogação”?  E  começa  já  aqui  a  complexidade  da  sua  conversão  em  linguagem  ou,  neste  caso,  de  simbologia   gráRica,...

Words: 16548 - Pages: 67

Premium Essay

Design

...policy, current production operations, and identify new business models. This paper provides a background to better understand current trends in this multidisciplinary field that intersect with operations management, and the research opportunities and challenges it presents. # 2007 Elsevier B.V. All rights reserved. Keywords: Supply chain; Sustainability; By-products 1. Introduction The interaction between sustainability and supply chains is the critical next step from recent examinations of operations and the environment (Corbett and Kleindorfer, 2003) and operations and sustainability (Kleindorfer et al., 2005). While important contributions have been made in relation to environmental operations and policy, strategy, finance, product design, supplier relations and post-consumer product management it is critical to move forward to the systemic issues * Corresponding author. E-mail addresses: linton@management.uottawa.ca (J.D. Linton), rklassen@ivey.uwo.ca (R. Klassen), vaidy@miami.edu (V. Jayaraman). 0272-6963/$ – see front matter # 2007 Elsevier B.V. All rights reserved. doi:10.1016/j.jom.2007.01.012 that exist at the intersection of sustainability, environmental management and supply chains. This paper gives consideration to both sustainability and supply chains. First, the relationship between these two concepts and previous work on environmental management of operations is considered. Second, new questions and research directions prompted by taking a sustainable......

Words: 4927 - Pages: 20

Free Essay

Design

...influențe tradiționale - Proiect la Design şi estetica mărfurilor - Coordonator ştiinţific: Asist. univ. dr. Smaranda Giuşcă Studenţi: Florea Mihaela-Raluca Florian Maria Geangu Andreea Ghenea Dana-Roxana Grupa 940, Seria A, Anul III Bucureşti 2014 Cuprins Introducere Capitolul I: Prezentarea generală a produselor cu influențe tradiționale Capitolul II: Exemple reprezentative pentru design-ul cu influenţe tradiţionale 2.1 Ceasul Mora 2.2 Păpușa Matryoshka 2.3 Evantaiul 2.4 Ia românească Capitolul III: Ceasul suedez Mora pe piaţa românească Concluzii Bibliografie Introducere Motivul alegerii stilului tradițional derivă din dorința de a analiza impactul tradiției asupra fiecărei culturi și cum aceasta și-a creat propria cale către autenticitate. Astfel, în acest proiect, vom evidenția câteva dintre caracteristicile stilului cu influențe tradiționale, un stil care se remarcă prin diversitatea trăsăturilor în funcție de regiune, cultură, religie, așezare geografică și alți factori reprezentativi pentru o comunitate sau țară. De asemenea, vom prezenta câteva dintre caracteristicile stilulurilor tradiționale cu influențe suedeze, rusești, chinezești si românești, unele dintre cele mai importante, care și-au păstrat influențele tradiționale, fiind puternic conturate prin multitudinea de caracteristici, prin unicitatea lor și care sunt prezente și astăzi în societatea noastră. Design-ul cu specific......

Words: 3592 - Pages: 15

Free Essay

Design

...User Experience ©Jeff Patton Five topics today: User Experience explained simply and then: Users and modeling what you know about them Usability evaluating & testing it Visual Design guidelines to help visual design to communicate what you intend Emotional Design how do users feel about your software? 2 3 4 User Experience is Built From Dependent Layers Jesse James Garrett’s Elements of User Experience: http://www.jjg.net/elements/ 5 The Surface Layer Describes Finished Visual Design Aspects Surface Skeleton Structure Scope Strategy 6 The Skeleton Describes Screen Layout and Functional Compartments in the Screen Surface Skeleton Structure Scope Strategy 7 Structure Defines Navigation from Place to Place in the User Interface Surface Skeleton Structure Scope modal wizards task panes modal dialogs Strategy 8 The Places in the User Interface are Built to Support User Task-Centric Scope Surface Skeleton Structure Scope Strategy user tasks: • enter numbers • enter text • enter formulas • format cells • sort information • filter information • aggregate information • graph data • save data • import data • export data • print • ….. 9 Business Goals Drive User Constituencies and Contexts Supported To Form Strategy Surface Skeleton Structure Scope Strategy business goals: • displace competitive products • motivate sale of other integrated products • establish file format as default information sharing......

Words: 2870 - Pages: 12

Premium Essay

Design

...Chapter 4 Product Design Russell and Taylor Operations and Supply Chain Management, 8th Edition Lecture Outline • • • • • • • Design Process – Slide 4 Rapid Prototyping and Concurrent Design – Slide 11 Technology in Design – Slide 27 Design Quality Reviews – Slide 29 Design for Environment – Slide 33 Quality Function Deployment – Slide 36 Design for Robustness – Slide 45 © 2014 John Wiley & Sons, Inc. - Russell and Taylor 8e 4-2 Learning Objectives • Explain the importance of the product design process and provide an overview of each step of the process • Calculate the reliability and availability of a product or service • Understand the technologies involved in designing new products and their related production processes • Utilize techniques for analyzing design failures and eliminating unnecessary design features • Explain why and how each step of the product lifecycle can be changed for improved environmental stewardship, and provide examples of programs that support green efforts • Use quality function deployment as a design tool © 2014 John Wiley & Sons, Inc. - Russell and Taylor 8e 4-3 Design Process • Effective design can provide a competitive edge • matches product or service characteristics with customer requirements • ensures that customer requirements are met in the simplest and least costly manner • reduces time required to design a new product or service • minimizes revisions necessary to make a design workable © 2014 John Wiley...

Words: 2304 - Pages: 10

Premium Essay

Design Pitfalls and Major Design

...Design Pitfalls and Major Design/Interaction Problems Websites have the potential to promote business and reach wide audiences with information and interaction opportunities. Unfortunately, common pitfalls make online experiences negative for customers and information seekers. An initial pitfall of websites is often their homepage; the homepage is an introduction and it should be inviting, clean, and easy to navigate. Having an opening page that is cluttered with irrelevant content, busy background, and lacking basic organization information leaves a bad first impression. Another issue is a site not being regularly maintained and frustrating its users with out of date and missing information. Working links are helpful, but choosing a “click here option” that doesn’t open or leads to “page not found” can try a user’s patience. By the same token, having unwanted content in the form of outside ads or suggestion pop-ups during use can add to user annoyance. An additional website stumbling block is poorly formatted menu options and the absence of an internal search feature. Website users should be able to easily follow menu options to drill down to the level of information they need versus being hit with too much information upfront or complicated menu features that seem like a convoluted maze. Having a search option that throws a user outside of the website into a Google search versus searching internally can cause undue irritation. Information seekers come to a......

Words: 635 - Pages: 3

Premium Essay

Design

...Suliman AlSumairi Dr.Paul Sevensky COMM 598-01 Special Topics Assignment 1 – Analysis of Ad Campaign The Invenergy Campaign ads series convey important messages with basic design layout from my perspective. The photos, fonts, and colors failed to provide an effective example of alignment and proximity. However, it’s more likely hard to reveal the concept of the messages when you look at them for first time. Based on last discussion at the class, the relationships of elements of design to each other and to the total composition play an important role. They help to arrange and enhance the delivery of messages in effective compositions. For instance, Stronger Jessup ad failed to illustrate the relationship between the visual symbol and the text. They have not applied the alignment element, which needs a visual connection. As a result, ignoring any principle will make the design of the advertisement poor. Designing of visual documents and understanding of color importance helps when incorporating it into any design. The reason for the impact is that the colors have deep subliminal meanings that have massive impact on human attention. Choices regarding color should be matched with purpose of messages that try to deliver. Ads should have the colors in them perfectly matching. It is clearly shown in the advertisements. Whenever they run out of color meanings, they use blue and yellow. Color psychology dictates that the appropriate color enhance the environment. Green,......

Words: 896 - Pages: 4

Free Essay

Design Thinking - Design Flaw

...Design Flaw and Solution to the Micron Pen 005 Sydney Jacobson University of Minnesota—Twin Cities DES 1101V Intro to Design Thinking Design Flaw and Solution to the Micron Pen 005 Sydney Jacobson University of Minnesota—Twin Cities DES 1101V Intro to Design Thinking Abstract This paper serves to analyze the Micron Pen 005 and its efficiency. Created as a high quality item, with its aptness for high detail and sustainability, the soft tip of the pen shortens the lifespan through attrition. I propose a solution to increase the amount of soft tip available in the pen by redesigning the pen to assimilate a mechanical pencil. I then delve into detail about the Micron Pen 005’s reflection on society in regards to accessibility, quality, and frugality. This analysis is then concluded that my solution would create a more reliable product. Design Flaw and Solution to the Micron Pen 005 Even in today’s technology dependent world, a quality pen is a necessity. People desire something that has permanence and accuracy for daily tasks such as writing reports, scratching down notes, or drawing out rough drafts. A pen that glides onto the paper with precision is necessary to get the job done perfectly. Now enter Sakura’s Micron Pen. Designed with the user in mind, the average person is able to handle it with the simplest of motions. However, specifically with the Micron Pen 005, there are flaws that have some considering this pen as inefficient and thus needs......

Words: 1194 - Pages: 5

Free Essay

Logical Design and Physical Design

...Logical Design and Physical Design CMGT 555/ Systems Analysis and Development   Throughout the whole process of system development, there are designs that take place before any coding or setup takes place. During this time, phrases like logical design and physical design get tossed around a lot, but what are they and what do they mean? In short, the logical design defines what must take place, not how it is accomplished. The logical design is like a set of blue prints, it describes the actual processes of entering, verifying, and storing data. In this paper we will explain when logical designs and physical designs are used, what design information a logical design and physical design contain and any similarities or differences. Figure 1. Example of Logical Model and Physical Model for an ERD Relationship Diagram (Compare Logical and Physical ERD, 2009) The direct definition of a logical design “is the Conceptual Blueprint of a software application, illustrating entities, relationships, rules, and processes (Thibeault, 2011)”. So what is the logical design is used for? The logical design contains all the business entries, what each entries attributes are, and relationships among entries. Now the logical design to some is misleading because they often confuse it with detailed technical design, even though the goals for these two are not similar at all. Now when do we use the logical design? That question is simpler to answer; it usually starts during the......

Words: 845 - Pages: 4

Free Essay

Design

...delineates a space in the open air. There are three principal types of structural walls: building walls, exterior boundary walls, and retaining walls. Building walls have one main purpose: to support roofs and ceilings. Such walls most often have three or more separate components. In today's construction, a building wall will usually have the structural elements (such as 2×4 studs in a house wall), insulation, and finish elements or surface (such as drywall or panelling). In addition, the wall may house various types of electrical wiring or plumbing. Electrical outlets are usually mounted in walls.Building walls frequently become works of art externally and internally, such as when featuring mosaic work or when murals are painted on them; or as design foci when they exhibit textures or painted finishes for effect.On a ship, the walls separating compartments are termed "bulkheads", whilst the thinner walls separating cabins are termed "partitions".In architecture and civil engineering, the term curtain wall refers to the facade of a building which is not load-bearing but functions as decoration, finish, front, face, or history preservation. A partition wall is a wall for the purpose of separating rooms, or dividing a room. Partition walls are usually not load-bearing.Partition walls may be constructed with bricks or blocks from clay, terra-cotta or concrete, reinforced, or hollow. Glass blocks may also be used.They may also be constructed from sheet glass. Glass partition......

Words: 1582 - Pages: 7