...culture to embrace the more environmentally friendly model discussed in the three previous questions, a more progressive corporate culture can be produced. Interface can market itself as the first carpet company of its kind to choose to find ways to conserve, reuse, and promote ecologically friendly processes while at the same time making a good quality sustainable product and a profit. The managers will be able to promote a clear and consistent vision for developing pride and social responsibility among the employees. This corporate pride will in turn help to build business confidence among the managers, which will lead to future growth and success of the company. The vision and philosophy that managers endorse can have a huge impact on helping to developing a positive organizational culture. In an article about Facebook, the very profitable social networking website, employees have said this about founder Mark Zukerberg’s leadership: “... I saw the vision. I came in, and I saw it on a whiteboard… The place hums with a sense of high purpose, a feeling that the world is changing for the better, and this is where the change is coming from.” (l. Grossman, 2010). The progressive organizational culture Interface can achieve by the type of management we propose could lead to this type of environment at Interface. Grossman, L. (2010). 2010 Person of the Year Mark Zuckerberg. (Cover story). Time, 176(26), 44-75. Retrieved from...
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...Most of the people in today’s workforce are millennials. Today we live in a highly technologically developed society and millennials are the reason for this. We millennials think outside the box. In this ever-changing world we are always thinking of new ideas. Millennials have the ability to progress in their career and are more attracted to careers where they know they have room to be given more responsibilities. This means that they won’t just do their jobs mindlessly; they’re driven and deeply invested in the work they do.(16 Advantages,3) They will give you their all in order to prove that they are capable. Even in this devastating economic shrink millennials don’t give up. There are optimistic about the future. Jenna Marbles, Mark Zuckerberg and Jennifer Lawrence are a few of the famous and successful millennials. Their optimism and progressiveness in them made them what they are today.(16...
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...Balance Scorecard The balanced scorecard is a tool for management that facilitates the efficacious implementation of strategies instigated by an organization. This is an implement that has been measured expansively in study as well as practice (Figge, Schaltegger & Wagner, 2002). By linking organizational activities that are non-financial and functioning with fundamental chains to the organization’s long-lasting method, the Balanced Scorecard supports the appointment and administration of all corporate activities in agreement with their strategic implication. In theory, value-based sustainability management makes an endeavor to take into consideration the matter of business offerings and impacts on sustainability in an integrative way (Figge, Schaltegger & Wagner, 2002). It suggests that for companies to improve sustainable development, it is suitable for commercial performance developments in all three extents of sustainability, which include: social, economic and environmental, in a coordinated way. The Balanced Scorecard is considered to be a proper and efficient component when it comes to alignment. It can facilitate budget synchronization or management purposes by interconnecting strategy to administrators or supervisors, offering them a proper course. Similarly, it can aid executives to be able to supervise strategic advantages and creativities, interconnect and financial activities (Kumari, 2011). The vibrant representation of strategic significances by the Balanced...
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...ALS Helpful or Hurtful The ALS Ice Bucket Challenge went viral on social networks, but is it too successful for its own good? ALS (Amyotrophic lateral sclerosis) often referred to as “Lou Gehrigs Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord (ALS Association). It’s like Parkinson’s on super-steroids. Now, the challenge aspect was a simple dare. You had 24 hours to drench yourself in a bucket of ice water, and if you didn’t complete the dare in 24 hours you had to donate $100 to the research. To keep the cycle going you had to dare others before completing yours ( ). It all started with a patient named Peter Frates diagnosed with ALS in Boston. Then it totally went viral within weeks from everyday locals, to professional athletes, and then to national and international celebrities. LeBron James, who was previously a Heat player in the NBA at the time accepted the ALS Ice Bucket Challenge from the deck of a yacht in Greece (Forbes). Having many celebrities including Bill Gates, Mark Zuckerberg, and Justin Bieber helped raise donations more than $15 million. It took over mainly on the social network of Instagram, an online mobile photo and video social networking service that branch out to Facebook, Twitter, Tumblr and Flickr. I personally participated in the ALS Ice Bucket Challenge. I was nominated by my boyfriend to complete the challenge. I completed the challenge, but I only completed the challenge because...
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...Chapter II Related Literature There is a study that shows the positive impact of technology affecting youth. Other studies also shows its negative impact particularly on youngsters. Focusing of their growth with technology products. In some cases reveal both sides the positive and negative. For balance approach. Based on wikipedea gadget was revealed on 1990’s in creation of social networking (SN) In the software industry, "Gadget" refers to computer programs that provide services without needing an independent application to be launched for each one, but instead run in an environment that manages multiple gadgets. There are several implementations based on existing software development techniques, like JavaScript, form input, and various image formats. The earliest documented use of the term gadget in context of software engineering was in 1985 by the developers of Amiga OS, the operating system of the Amiga computers (intuition.library and also later gadtools.library). It denotes what other technological traditions call GUI widget—a control element in graphical user interface. This naming convention remains in continuing use (as of 2008) since then. The X11 windows system 'Intrinsics' also defines gadgets and their relationship to widgets (buttons, labels etc.). The gadget was a windowless widget which was supposed to improve the performance of the application by reducing the memory load on the X server. A gadget would use the Window id of its parent widget and had no...
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...Activists call for closure of No. 2 nuke power plant TAIPEI--Environmental groups staged a protest yesterday to urge the government to shut down the No. 2 nuclear power plant in northern Taiwan, citing concerns about the safety of the plant. The protesters gathered outside the Legislature, calling for the government to review the operations of the 30-year-old plant in Wanli, New Taipei City. They pointed out that in a routine safety check on March 16, the state-run Taiwan Power Co. (Taipower) found that one of 120 bolts that anchor the plant's No. 1 reactor to its concrete base had broken and six others had cracked. Taipower recently applied to resume operations of the No. 1 reactor after replacing some parts and carrying out other safety checks. But the environmental groups said the cracks in the bolts indicated deterioration of the nuclear power plant's structure, operating systems, parts and components. Allowing continued operation of the aging plant would jeopardize public safety. At a recent public hearing on the matter, Tsuei Su-hsin, secretary-general of Green Citizen Action's Alliance, said the decision to resume operations was not transparent. Forecasts for slow growth in China, worries over Greece bailout take toll on markets HONG KONG--World stock markets sank Tuesday over worries about slower economic growth in China and a possible snag in the deal for Greece to get its bailout money. In early European trading, Germany's DAX was down 0.4 percent at 6,835...
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...Innovation * TEHRAN: An Iranian schoolteacher has innovated an amusing way of encouraging young children to say their daily prayers — robotics. * LOS ANGELES: Disney is launching a digital movies app that allows fans to store movie purchases online and play them back over Apple devices and computers. * TOKYO: A tiny personal computer that is worn on the ear and can be controlled with the blink of an eye or the click of a tongue is being tested in Japan. The 17-gram (0.59-ounce) wireless device has bluetooth capability and is equipped with a GPS, compass, gyro-sensor, battery, barometer, speaker and microphone. Wearable computing is thought by many commentators to be the next big thing in technology, with products such as Google Glass at the forefront. The device, known at the moment as the "Earclip-type Wearable PC" has a microchip and data storage, enabling users to load software, said engineer Kazuhiro Taniguchi of Hiroshima City University. Its designs are based on traditional "ikebana" flower arrangements. "We have made this with the basic idea that people will wear it in the same way they wear earrings," Taniguchi told AFP in a recent interview as he showcased a black prototype. The system, which developers are hoping to have ready for Christmas 2015, can be connected to an iPod or other gadget and would allow the user to navigate through software programmes using facial expressions, such as a raised eyebrow, a stuck-out tongue, a wiggle of the nose or...
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...CASE: M-321 DATE: 8/27/09 OBAMA AND THE POWER OF SOCIAL MEDIA AND TECHNOLOGY In early 2007, Barack Obama was a little-known senator running for president against Democratic nominee and household name, Hilary Clinton. But on November 4, 2008, Obama made history as the first African American to win the election against Republican candidate, John McCain, thus becoming the 44th president of the United States. Obama won by a margin of nearly 200 electoral votes and 8.5 million popular votes. Many factors contributed to his success, but a major one was the way Obama and his Chicago-based campaign team used social media and technology as an integral part of their campaign strategy, not only to raise money, but also more importantly, to develop a groundswell of empowered volunteers who felt that they could make a difference. Michael Malbin, executive director of the Campaign Finance Institute said: “No other candidate has ever integrated the full picture the way he [Obama] has, that‟s what‟s really new about his campaign.”1 Edelman Research analysts said that Obama won by “…converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The campaign‟s proclivity to online advocacy is a major reason for his victory”2 (Exhibit 1). In terms of the numbers, externally, Obama‟s campaign was able to garner 5 million supporters on 15 different social networks ranging from Facebook to MySpace...
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...ELEVENTH EDITION Management LEADING & COLLABORATING IN A COMPETITIVE WORLD Thomas S. Bateman McIntire School of Commerce University of Virginia Scott A. Snell Darden Graduate School of Business University of Virginia MANAGEMENT: LEADING & COLLABORATING IN A COMPETITIVE WORLD, ELEVENTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2015 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2013, 2011, and 2009. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 ISBN 978-0-07-786254-1 MHID 0-07-786254-6 Senior Vice President, Products & Markets: Kurt L. Strand Vice President, Content Production & Technology Services: Kimberly Meriwether David Managing Director: Paul Ducham Executive Brand Manager: Michael Ablassmeir Executive Director of Development: Ann Torbert Senior Development Editor: Laura Griffin Digital Product Analyst: Kerry Shanahan Marketing Manager: Elizabeth Trepkowski ...
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...Contents Introduction Chapter 2 Problem statement 2 Motivation 2 Research question 2 Interpretation 3 Scope 3 Methodology 4 Project type 4 Models and theories 4 Structure 4 Data collection 4 Criticisms of data 4 Introduction 5 Social media platforms suitable for B2B 6 Benchmark 11 Conclusion 12 Key success factors that affect the social media marketing 13 Industries that can benefit from using social media marketing 15 Parts of the value chain in which SMM could be used 15 Social media in R&D 17 Social media in Marketing and sales 17 Social media customer support and service 19 Costs involved in engaging in social media marketing 20 Measuring the outcome of social media marketing 20 Social media and the future 23 Appendix 24 Linked IN 24 Twitter 28 FaceBook 32 Youtube 34 Blogs 37 Forums 39 Literature list 41 Introduction Chapter Problem statement Motivation Social media has revolutionized the way we communicate with each other. People who previously just was content consumers, now has the possibility of being content producers. New social media brands keep popping up, and people are starting to interact more and more. What is interesting is to see how social media and B2B companies are using social media, why they are using it, and what they are gaining from it. With the introduction of social media, a new marketing term arose: social media marketing. This brings up an interesting discussion, saying that...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership...
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...IMPRINT Imprint © 2013 Smashing Media GmbH, Freiburg, Germany ISBN: 978-3-94454016-0 Cover Design: Ricardo Gimenes PR & Press: Stephan Poppe eBook Strategy and Editing: Vitaly Friedman Technical Editing: Cosima Mielke Planning and Quality Control: Vitaly Friedman, Iris Lješnjanin Tools: Elja Friedman. Syntax Highlighting: Prism by Lea Verou. Idea & Concept: Smashing Media GmbH Preface Over the past few years, our eBook collection has grown steadily. With more than 50 eBooks already available and counting, we made the decision half a year ago to bundle all of this valuable content into one big lovely package: The Smashing Library1. As a humble gift to you, dear reader, we have now put together this Editor’s Choice eBook. It’s a little Smashing Library treat, featuring some of the most memorable and useful articles that have been published on Smashing Magazine in the last few years — all of them carefully selected and thoroughly edited. Ranging from heavily discussed topics such as responsive Web design, to ideas on UX, to trusty mainstays like nifty Photoshop tricks, to hands-on business advice and design inspiration, this eBook is a potpourri as diverse as your work as a Web designer. We hope you enjoy reading it as much as we do editing and creating each and every eBook page that finds a home in our Smashing Library. — Cosima Mielke, Smashing eBook Producer 1. http://smashed.by/library 2 TABLE OF CONTENTS Designing For The Reading Experience...
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...The Lauder GLobaL business insiGhT reporT 2014 rebalancing the Global economy Lauder-Report-2014.indd 1 12/18/13 12:07 PM Introduction The Lauder GLobaL business insiGhT reporT 2014 rebalancing the Global economy In this special report, students from the Joseph H. Lauder Institute of Management & International Studies examine current trends and recent developments shaping today’s global marketplace. The articles cover a wide variety of topics ranging from technology, innovation and brand building to infrastructure, entrepreneurship and social impact. A section on consumer markets looks at the popularity of e-cigarettes in France and elsewhere, efforts by Japanese firms to expand their businesses into Asia, new trends in French gastronomy, changes in Japan’s traditional food-consumption habits, and how a sector of the Chinese population is spreading, and spending, its newfound wealth. The report offers an analysis linking market-driven strategies with social impact in Peru and Colombia, as well as an article describing South Carolina’s embrace of innovative research. Other articles look at the Russian government’s attempt to reboot the city of Skolkovo as an innovation hub, the mixed success of innovation efforts in China, and the growing threat of cybercrime to businesses across the world. The challenges of infrastructure and planning are addressed in analyses of transportation in areas of Latin America, deficiencies in Brazil’s infrastructure, and real estate’s...
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...Acclaim for THE LEAN STARTUP Acclaim for THE LEAN STARTUP “The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s great problems. It’s ultimately an answer to the question How can we learn more quickly what works and discard what doesn’t?” —Tim O’Reilly, CEO, O’Reilly Media “Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scienti c process that can be learned and replicated. Whether you are a startup entrepreneur or corporate entrepreneur, there are important lessons here for you on your quest toward the new and unknown.” —Tim Brown, CEO, IDEO “The road map for innovation for the twenty-first century. The ideas in The Lean Startup will help create the next industrial revolution.” —Steve Blank, lecturer, Stanford University, UC Berkeley Hass Business School “Every founding team should stop for forty-eight hours and read The Lean Startup. Seriously, stop and read this book now.” —Scott Case, CEO, Startup America Partnership “The key lesson of this book is that startups happen in the present —that messy place between the past and the future where nothing happens according to PowerPoint. Ries’s ‘read and react’ approach to this sport, his...
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