...International Expansion Zara was found in Spain, 1974. With the successful opening through out Spain, Zara starts to expand in 1980s. Firstly Zara entered Portugal, later on United States and France. Then in 1990s the expansion reached Mexico, Greece, Belgium, etc. Now Zara has really been a globalized brand. Zara can be found in 86 countries, 5887 retail stores worldwide according to the latest data research. For the latest markets Zara just invested in are Australia, Taiwan, Azerbaijan, South Africa and Peru. In 2012, there were 360 stores newly opened in the world. Depends on different countries, zara expands more in Asian countries like China, Japan. (Inditex website)In China zara increased its presence to 156 new stores in 2011, at rate of 3 stores per week. (THE ECONOMIST, 2012) |Number of Zara’s stores in major Countries (Inditex website) | |Asia |Europe |North America |South Hemisphere and Africa | |China: 138 |Spain 332 |Mexico 56 |Australia 8 | |Japan 83 |France 126 |United States 45 |Brazil 39 | |South Korea 39 |Italy 90 |Canada 22 |Egypt 4 | |Saudi Arabia 26 |Germany69 | |South...
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...Question 1: From an analytical prospective, explain how information systems relate to the way Zara runs its business. What types of systems are the most essential for this company in its current environment? In this new era of globalization, the using of technology has been very common and can be conclude as part of human’s life. In order to survive in today’s challenging business world, every organization has to be confronted with highly competitive pressure to bring out more effectiveness and efficiency when running a business. This case study is about Zara, large international fashion company which known as one of the survivors by successfully overcome the business pressure by implementing new technology system. Zara is known as one of the largest international fashion companies which belong to Inditex, one of the world’s largest distribution groups. This clothing retail group headquartered their first store which located at La Coruna, Spain. By having 531 stores located in 45 countries, Zara carry out their business model by using information system to generate design, production and distribution service through retail network. From production till distribution, Zara choose to manage the entire process by itself because they believe is more efficient and profitable by doing so. It also helps Zara to penetrate fashion trend faster compare to other competitors. Today, Zara works towards their mission by contribute to the sustainable development of society and that of...
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...Harlem is a captivating and diverse city with a rich Black culture. Known by many scholars as the “Mecca of the New Negro,” Harlem’s identity is nuanced, and as a result, its history is challenging to comprehend fully. When looking at primary sources from Harlem and similar urban spaces, scholars should be particularly attentive to their multisensory aspects. By examining sensory experiences such as sound, sight, and taste within Black urban environments, scholars can more clearly analyze the dynamism and gravity of events and experiences in African American urban communities; This multifaceted approach allows for a more nuanced and comprehensive understanding of Black urban history. Through historians’ analysis of sound, the reader can more clearly understand the powerful...
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...Company G 3-Year Marketing Plan Assessment Code: Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction The busy women of today after more active and more involved than ever. Often they wear many “hats”, serving in multiple roles such as mother, wife, employee, supervisor, volunteer, etc. These many roles do not need to be separate but should all cross over and Mix-N-Match is here to help. Many times there are specific clothes for each activity, Mix-N-Match wants to help women see that their clothes can be intermingled and get the maximum outfits as possible. Mission Statement “We enable clients to maximize their wardrobe by helping them to see how their current clothes can be worn together in outfits and by identifying key pieces to add to their wardrobe and helping...
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...Celebrity Endorsement in the fashion industry (march 2010) Table of Contents List of tables Acknowledgements Authors Declaration Abstract Introduction Chapter 1: Literature Review Chapter 2: Methodology & Objectives Chapter 3: Data Analysis/Findings Chapter 4: Conclusions Recommendations Appendice 1: The model of Celebrity Endorsement Appendice 2: The meaning transfer of McCracken Appendice 3: Questionnaire Appendice 4: Coding Questionnaire Bibliography List of Table/figure Table 1: 4 types of celebrity Appeals Figure1: Do you think that celebrities in fashion advertising help you to remember the brand and to be interesting in? Figure 2: I think the print advertisement is attractive Figure 3: I believe Kate Moss is an expert on the product Figure 4: Do you intend to know more about the product? (about the print advertisement) Figure 5: Do you want to purchase the fashion product/brand after watching the celebrity endorsed advertisement? Figure 6: Will you purchase the product because of the endorsing celebrity? Acknowledgements First of all, I would like to express my immense gratitude to my supervisor …… for her help during this project and to show me the way to do it. I would also like to thank my teacher …. without whom I would not have been able to lead this project. Finally I am also thankful to my family, friends and mates who have rendered their whole hearted support at all times for the successful completion of this project. Authors Declaration I, ......., declare...
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...Discuss “The generation gap is which can be bridged” A. OUTLINE 1. Introduction + General statement: The generation gap is the everlasting social phenomenon... + Topic sentence: Many people say that it can be bridged; however, it’s still a question mark. 2. Body * For: + Para 2: Some people argue that it can be bridged by building positive relationships between children and elders, especially in a family. + Para 3: Spending much time accessing to traditional and modern things in life helps two different generations scratch out these distances. * Against: + Para 4: Many others do not consider that the case as generation gap is not just a simple matter to be solved easily as mentioned above. + Para 5: The differences are not only in fashion, music, art, taste, values, mindset etc. but also in time. 3. Conclusion I want to say that there is one common thing in every generation that never changes: the lack of understanding. B. ESSAY The generation gap is the everlasting social phenomenon. Especially, due to the globalization and the 20th century achievements in technology, such issue has become more aching than ever before. Many people say that it can be bridged; however, it’s still a question mark. First of all, some people argue that it can be bridged by building positive relationships between children and elders, especially in a family. They think if parents or grandparents understand their children, they can know almost their children’s...
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...essay, I want to share my personal guide to how to dress with style. There’s an old saying, “The clothes don’t wear you, you wear the clothes”. I often see someone on the street dressed so horrendously that I see only the clothes, and not the person wearing the clothes. For example, I saw someone wearing baggy business suits in the financial districts, like we’re in the 90’s. As a result, he definitely left a bad impression. Dressing stylishly is not easy; however, it is a great investment and gets the person going everyday asking the same question: what should I wear today? In order to dress stylishly, you ought to have the essentials mastered, such as tailored fit, color coordination and self-confidence. I feel like every individual should dress with style because the way they dress reflects their personality and dressing with style means that you are doing it your way. The key to dress stylishly is be yourself because your fashion sense, taste and style should reflect your character. We live in a judgmental society, where a person’s outfit can affect how people perceive that person. By all means, I’m not saying the way you dress determines your whole personality — there’s an old saying, “You can’t judge a book by its cover”; however, you only get one chance to make a first impression. So be yourself and you will succeed in dressing stylishly. I...
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...becoming universal and widely known, not only in the Philippines but also in the other countries. Hallyu is the other word for Korean sensation set by Korean Tourism Organization in year 2007. Its culture spread widely through mass media has known the start of Hallyu Wave. For the past few years, Korea started to infect every Filipino Youth with their telenovelas, Korean Pop, films, and fashion. Everywhere you will go, in schools, malls and stores, while riding in a jeep, walking in the park and other tourist places, you can see its effects to Filipino especially to the Filipino Youth. You can see some students singing and grooving to its music even if they don’t know what the meaning of it is. Talking about the Kdramas that they’ve watched recently and how they admire the actors and actresses in it. On this study we will distinguish its effects, the advantages and disadvantages of Korean culture to our youth, society and our country. We will focus on its history, characteristics, diplomacy, effects, and its tourism. We will understand its bad effects to us and how it will affects our taste when it comes to our culture. This will be helpful to understand the occurrence of Korean Wave to its neighbouring countries particularly Philippines and what its impacts to the public is. I. II. III. LITERATURE REVIEW IV. METHODOLOGY This certain research study aims to determine the Pinoy Youth’s...
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...things remaining constant. That is, if the income of the consumer, prices of the related goods, and preferences of the consumer remain unchanged, then the change in quantity of good demanded by the consumer will be negatively correlated to the change in the price of the good. Assumptions Every law will have limitations or exceptions. While expressing the law of demand, the assumption is that other conditions of demand are unchanged. If they don't remain constant, the inverse relation may not hold well. In other words, it is assumed that the income and tastes of consumers and the prices of other commodities are constant. This law operates when the commodity’s price changes and all other prices and conditions do not change. The main assumptions are: * Habits, tastes and fashions remain constant. * Money, income of the consumer does not change. * Prices of other goods remain constant. * The commodity in question has no substitute or is not in competition by other goods. * The commodity is a normal good and has no prestige or status value. * People do not expect changes in the price. * Price is independent and demand is dependent. Exceptions to the law of demand Generally, the amount demanded of a good increases with a decrease in price of the good and vice versa. In some cases, however, this may not be true. Such situations are explained below. Giffen goods Initially...
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...Boutiques and 1 clearance stores Connecting with customer 1) Maintain "no question asked" return policy. 2) Sales representatives send thank-you cards to customers who shop there and have hand-delivered special orders to customer's homes. 3) Installed a tool called Personal Book at its registers that allow salespeople to enter and recall customer's specific purchases in order to better personalize their shopping experiences 4) Provides customers with multichannel for shopping, allowing them to buy something online and pick it up at a store within an hour. 5) Fashion Rewards Program, rewards customers on four different levels based on their annual spending. a. Customers who spend $10,000 annually receive complementary alterations, free shipping, a 24-hour fashion emergency hotline, and access to a personal concierge service b. Customers at the highest rewards level ($20,000 spent annually) also receive private shopping trips complete with restocked dressing rooms in the customer's specific size, champagne, and live piano music; tickets to Nordstrom's runway fashion shows; and access to exclusive travel and fashion packages, including red carpet events. 6) When a new store opens, Nordstrom connects with the surrounding community by hosting an opening night gala complete with live entertainment, a runway fashion show, and the ultimate shopping experience to help raise money for local charities. Questions: 1) How else can Nordstrom continue to provide exceptional customer service...
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...Western countries during the 1960s referring to differences between people of younger generations and their elders, especially between children and their parents. It might be summarized as the differences in language, for the younger generations developed slang languages(informal way of speaking), like pidgins, instead of using the formal language.it might also be the difference in appearance, or even in technology, for most of the things we carry today are things that weren't present in the past. Although some generational differences have existed throughout history, modern generational gaps have often been attributed to rapid cultural change in the modern and postmodern period, particularly with respect to such matters as musical tastes, fashion, technology and politics. These changes are assumed to have been magnified by the unprecedented size of the...
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...enjoyed tremendous success. At the present time there are 16 different types/flavors of Tostitos and Frito-Lay has over 30 separate products on the market. The other products range from tortilla chips to Cracker Jacks. “For more than 75 years, we have enjoyed making the best snacks on earth, starting with simple, farm-grown ingredients” The focus of this market research was on the bite size chip due to its dwindling sales. The Objective The overriding objective of market research is to obtain data on customers and potential customers. The collected data will provide valuable information for business decision making. Thereby, reducing the risks involved in making these decisions. There were a number of factors we looked at; was taste an issue, did the size and type of ingredients of the chip cause the drop in sales, and was there a competitor’s brand tortilla chip people preferred? Individually, these factors might not cause a drop in sales. However, when combined with multiple factors a drop in sales could and has happened. Research Method “There are many types...
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...clean water became heightened amongst American consumers. And instead of buying bottles of water all the time, consumers were on the hunt for something more practical, this is where Brita and its system came into play. As such, eventually Brita managed to create a home water purification industry worth $350million at retail, and held a 70% revenue share. What was interesting was the decision from management to position Britas system on grounds that emphasized the taste benefit. After the product was well known enough and people knew how it worked, the management focused on positioning it on the basis of taste. A water purifier that emphasizes taste? Sounds strange. The rationale for this was that aside from benefiting from a ‘health benefits’ halo it would be a differentiating factor that would be harder to compete with. If they said for instance that they could remove 93% of lead, competitors could claim a 95% removal. As such they decided to be first movers on claiming this benefit and did so in a loud and proud fashion. However, as expected – consumers came in droves. Some were more expensive,...
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...Globalization Impact on Fashion Industry Globalization is a word that has many different definitions. All together, it is a process of cultural integration, comprising with global labor division, production resources, as well as the removal of borders between cultures of various countries and tariffs. Fashions connection to globalization has significantly expanded within the last decade, with its evolvement several more designers have become universally accepted for their high-end designs soaring into popularity. Global fashion designers such as Dolce & Gabbana, Christian Dior, Versace, and Roberto Cavalli have in a way united people through clothes: fashion. Each of these designers come from a range of different backgrounds, cultural, and practices helping express several different styles in their clothing lines, appealing to a larger audience than intended. By acknowledging these well renowned designers, we look into deciphering the impacts and effects that fashion takes on the world. For global retailers, it is important to understand globalization affect on the fashion industry and its impact on cultural views and the consumption patterns gathered from different countries (Daye et al., 2008). Clothing is manufactured in nearly every country throughout the globe, mainly in developing nations. Because of globalization the production process has changed entirely with no plans of going back. Its changes include the location of where things are being made, sold and as well...
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...September 26 & 28: Wal-Mart case Question 1 – Assessment of Wal-Mart’s external environment Wal-Mart –> Part of the retailing Industry External Environment: * Demographics I. Age Structure –> younger generation, a generation that is easier to influence, mainly women between the ages of 25-45. II. Income Distribution –> lower class/lower income individuals, but who still have a strong interest in fashion and who want to look good * Socio-Cultural Our society and our culture “dictate” how and what you should wear. The increase in TV reality shows such as “What Not To Wear” greatly influence our decision-making. Industry Environment: * Power of Buyers –> High We, the consumers, are the buyers of Wal-Mart’s cheap chick clothing line. The switching costs are low; it is easy for us to go see elsewhere to acquire clothing. As buyers, the consumers represent Wal-Mart’s sole source of income, which means that if dissatisfied consumers will buy elsewhere, giving buyers high power in Wal-Mart’s future profit margins. * Power of Suppliers –> Low The textile industry would be considered to be Wal-Mart’s suppliers as well as a third-party clothes producers / factories where Wal-Mart places its orders. Since Wal-Mart is part of the “cheap chick” industry, it is not as picky when it comes to the “quality” of the textiles acquired to make their clothing items; and the clothes are not expected to be of premium quality and long-lasting...
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