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A Report on the Strategic Evaluation of Easyjet

In: Business and Management

Submitted By sween75
Words 3362
Pages 14
Business Strategy

Module Code – ST3S03

Tutor – Rachel Leek

Assignment

A Report on the Strategic Evaluation of Easyjet

Student Number - 09134190

CONTENTS

Terms of Reference Page 3

Executive Summary Page 3

Introduction Pages 4

Identify Strategic Position Pages 4 & 5

External Drivers Of Change Page 8,9,10 & 11

Adding value To Strategic Position Pages 12, 13 & 14

Conclusion Page 14 & 15

References Page 16

Bibliography Page 17

Terms of Reference

This report is based on a case study of Easyjet and its strategic position. The report is addressed to Rachel Leek from Shaun Sweeney, submitted on the 28/2/2013

Executive Summary

The purpose of this report is to look at Easyjet and how they align their Strategic Business Strategies to compete with other similar businesses within the aviation industry. It will also look at how they may implement these strategies into their business.

The report will look at how they deal with political, economic, social and technological obligations and threats. This will be analysed by using different theories and models in the form of external, internal and sustainability of position.

In conclusion, the author will consider if the business practices of Easyjet are conducive to achieving the overall goal of greater market share.

Introduction

This report will largely focus on the airline company Easyjet. This business is a successful example of a “no frills” budget...

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