...Rhetorical analysis is your way of persuasion. In other words, how to use your words to convince someone or some people of something. There are three types of appeals: Ethos, Logos, Pathos. Ethos, which is a Greek word that means ethical appeal; it means credibility. In other words, is that you talk about a specific field where you are considered an expert in it, where you use yourself as the source of your words. In order to be an expert in a field or to be considered an expert, you will have to do a research about the topic and ready some articles about it. Sometimes you can be considered an expert in a field by just working in same field or if you have been in a situation about the same topic. An everyday example of this is the weather man. The weather man is considered an expert in the climate changes,...
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...Rhetoric Paper After carefully reviewing and researching the required videos an accurate account for pathos, logos, and ethos were found in all three. In the first video, pathos is presented when the speaker gave great details of how Claudette Colvin was unjustly removed from the bus and thrown in jail in 1955. The movement caused the NAACP to be flooded with letters concerning those events. This shows sympathy of the behalf of the public. The local president of the NAACP chapter decided a boycott of the public bus system needed to take place to show this type of actions would not be tolerated by blacks. Thus showing empathy from the black community. The organization agreed with the motion but agreed Claudette was too young to appear before the public in that manor. All in agreeance, Rosa Park was chosen to lead the NAACP in the segregation movement of the bus boycott. Although this was carefully planned Rosa pretended to be tired and sat in the white’s only section of the bus. While being escorted of the bus white onlookers showed a lack of respect or understanding by taunting her....
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...As I watched “Demon Unleashed” the new advertisement for the Dodge SRT Demon I immediately began to pick up some audience entrancing methods such as ethos and pathos. The advertisement begins with Tim Kuniskis (head of passenger cars for FCA) talking about the purpose of the Dodge Demon. Tim says, “We didn’t start out to compete with anyone else in the industry, we started out working from our background and being the best version of what we could be. Because we are completely different, we are not trying to be a sports car, we are not trying to be a pony car, were trying to be a street strip muscle car and there is no one else in that space.” With this statement, Tim is conveying credibility to FCA for being different from the rest of the...
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...[pic] English 101 Assignments Unit One Rhetorical Situation Analysis Report (Graded as homework) Completing this rhetorical situation analysis “report” will help you to understand the context—the rhetorical situation—in which a text was written, identify the writer’s intended audience and rhetorical purpose, and consider how effective his or her strategies are for accomplishing that purpose. Text: “My View: Should Everyone Go to College?” by Mike Rose (Report due September 3rd) http://schoolsofthought.blogs.cnn.com/2012/10/09/my-view-should-everyone-go-to-college/ “What Value Really Means in Higher Education” by Karen R. Lawrence (Report due September 17th) http://hechingerreport.org/content/value-really-means-higher-education_15129/ Present your responses in the form of short answers to the questions below (not in essay form). Note: As you answer the questions, be guided by the information Rhetorical Choices: Analyzing and Writing Arguments provides in Chapters 3 and 4 to refresh your understanding of rhetorical situation, purpose, audience, kairos, the ethos, pathos, and logos appeals, and rhetorical analysis. 1. Where did this text originally appear? 2. What is the genre of the text? What are the common rhetorical purposes for texts in this genre? (See pp. 22-24 in Rhetorical Choices for examples) 3. What can you discern about the discourse community in which this text is operating? Who is part of the discourse community, what values...
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...Rhetorical Analysis: How to Keep Fit Nowadays the problem of obesity might be one of the hugest ones of modern society. It seems to me that a lot of people suffer from being overweight and just accept the problem when they have to solve it and resist it. It has to be mentioned that the potential audience of the chosen article under analysis might be people from school age till the age of 120, and more. It does not matter how old are you for this problem is able to touch anybody. There are several rhetorical concepts used in this article: logos, pathos and ethos. Logos is suggested to be responsible for reasoning and might be represented by a logical chain or flow of sentences. The effect of logos on the audience might sometimes be called the argument’s logical appeal. Pathos is another concept that refers to readers emotions by its appeal. However, pathos has an aim not only to evoke certain emotion, but to identify the point of view of the author. The aim of pathos is to provoke the reader to commit some actions. The last but not least concept is ethos is concerning the credibility. The aim of ethos is to convince the reader by creating the atmosphere of...
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...Essay 3.1 Rhetorical Analysis Obamas “A More Perfect Union” Speech Essay 3.1 Rhetorical Analysis Obamas “A More Perfect Union” Speech On March 18, 2008, Senator and future President Barack Obama delivered a speech that was titled “A More Perfect Union” (Obama Race Speech, 2008). This speech took place in Philadelphia, PA at the National Constitution Center. This speech was given during the 2008 Presidential race and looks to address the concerns regarding video of controversial and racially charged comments made by former pastor Jeremiah Wright which seemed to playing on loop in every media outlet possible. He also addressed the subjects of racial tension and race and inequality in the United States. From the beginning of the speech, it is evident that the most effective appeal that Obama chooses to use is ethos. As a rhetoric tool, ethos is used to establish character. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader (Examples of Ethos, Logos, and Pathos). In order to establish an effective ethos, the speaker must present themselves in a way that will make the audience believe what they say. A strong example of this is when he uses the quote “We the people, in order to form a more perfect union”. In referring to the U.S Constitution, this compels the audience to make a connection of significance and importance between his speech and that of the Constitution. Another way he established ethos in his speech...
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...Rhetorical Analysis The title of this article is “Hip hop’s betrayal of Black Women” which first appeared in 2006, and was written by Jennifer McLune a librarian, activist, and writer living in Washington D.C. Although, the author makes valid points in her response she does not demonstrate enough knowledge on the subject of hip hop culture. The author argues black women in today’s hip hop culture are unfairly made out to be inferior to their male counterparts. The article can be broken down into five divisions. The author writes in response to the “socioeconomic” (297) reasoning given for the current state of affairs. The author disagrees with Powell’s response calling it a way to silence feminist critiques of the culture. The author argues that hip hop owes its success to the ideology to women-hating and that poverty is argued to be an excuse of it. The author addresses a range of issues from contemporary artists being too inconsistent, to female artists not being as united when it comes to standing up for a change. For this reason “Hip hop’s betrayal of Black Women” should not be considered by PopMatters and the National Council of Teachers of English (NCTE) for the top prize for persuasiveness due the author’s use of rhetorical analysis and logical fallacy in addressing opposing viewpoints In “Hip-Hop’s Betrayal of Black Women” the author uses three kinds of rhetorical techniques in the article logos, pathos, and ethos. Logos is used to show facts, reasons, and statistics...
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...COMMUNICATION THEORY A review of Stephen Mailloux’s (1995, ed) discussion of “Sophistry and Rhetorical pragmatism” (pp1-30) and West and Turner’s (2010, pp.312-327) discussion of “Rhetoric”. This essay is a review of Stephen Mailloux’s discussion of Sophistry and Rhetorical pragmatism (Mailloux, 1995) and West and Turner’s discussion of Rhetoric (West & Turner, 2010). The writings in question discuss the origins and evolution of Rhetoric, with Mailloux introduce a historical and philosophical criticism of “sophistic Rhetoric as applied in the modern American context” (for example, neopragmatism and poststructuralism), and evaluated in the rest of the book, whilst West and Turner enlighten the reader about the heurism and globalism of Aristotle’s Rhetorical theory with a focus on the discipline of public speaking. Mailloux introduces sophistic Rhetoric as founded on the pragmatic doctrine that “Man is the measure of all things: of things which are, that they are, and of things which are not, that they are not”, a phrase attributed to the Sophist Protagoras (Patrick, 2006). Others Sophists of note include Gorgias, Prodicus, Hippias and Thrasymachus – quoted in Plato’s Republic as saying “… ‘Just’ or ‘right’ means nothing but what is to the interest of the stronger party” (Plato & Lane, 2007)). West and Turner’s account of the Rhetoric show that the first teachers of Rhetoric were the "Sophists”, who were nomadic teachers of public speaking that were respected for their intellect...
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...TO KILL A MOCKINGBIRD Analysis of Atticus’ Closing Argument Using the Rhetorical Devices The purpose of this writing assignment is to analyze Atticus’ closing statement and identify the three approaches – ethos, logos, pathos—he uses to persuade the jury. This approach to rhetorical analysis will help you question a text, explore your responses to it, and prepare an analysis on the thoughts and ideas of the novel. INTRODUCTION: Paragraph 1: Introduction Catchy beginning – usually a quote from the reading Title of novel, Name of author 2-3 sentence summarizing what the trial is about Thesis statement based on the reading prompt and including the three points the prompt suggests—ethos, logos, and pathos. BODY PARAGRAPHS: Paragraph 1: Discuss...
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...Rhetorical Analysis of An Academy for Woman Education is an important part in everyone’s life and should be treated as an opportunity. Back in the seventeenth century women did not have this opportunity to go to school so an author known as Daniel Defoe provides the reader a rhetorical analysis of how women should be able to receive an education and the reader is able to see the uses of Ethos, Pathos and Logos. First off, Defoe provides Ethos by stating and outside source that provides information to improve his arguments to make it seem more logical. Defoe informs the reader of how he remembered “a passage which I had heard from a very fine woman” (Defoe, pg. 581). He also states how that woman had “wit and capacity’ (Defoe, pg. 581) but was unable to get an...
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...Manny Gutierrez Rhetorical Analysis Paper ENG 105 Ms. Sagdic News Anchor on Fire Americas greatness is a controversial topic on the worlds standards of living. In the opening scene of the television show “The Newsroom”, Will McAvoy the news anchor, is in an auditorium participating in a panel of politically knowledgeable people. McAvoy who is the protagonist of the show, he avoids answering one of the questions asked by a student “Why is America the greatest country in the world?”. He finally does answer “it is not the greatest country in the world.” By analyzing the video “The Newsroom Opening Scene” the viewer sees how McAvoy appeals to ethos, logos and pathos to express his answer. McAvoy appeals to ethos just by being on the stage, the audience’s attention is focused on him as also the other two panelists, Sharon and Lewis, because of their knowledge in politics. The juxtaposition of how they are sat gives the audience an idea of who is the conservative, republican, and the mutual being McAvoy. The fact he has been invited to the college. This demonstrates that the college sees McAvoy as a trustworthy speaker. Generally, colleges are viewed as a place where people go to expand their knowledge on a specific major therefore this invitation gives him credibility. In addition, he is the news anchor of the show. McAvoy is the mutually trustworthy one of the panel. Ideally he is sat in the middle of the conservator & the liberal to further his ethos. People view newscasters...
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...As a freshman at the Virginia Polytechnic Institute and State University and currently enrolled in the second semester of basic freshman English, and being considered by most as the forefront and most trustworthy source when it comes to rhetorical analysis, I am here to inform my wonderful intellectually adept group of readers about the rhetorical devices used by _______ and _______ in their essays _______ and _______. Being the brilliant and genius readers, that you are, it will be easy for you to not only comprehend but agree with my findings. As you can see I am not a professional author. I do not write for a living. I use rhetorical devices poorly and write with sarcasm that often leads readers astray. In my introduction of sorts, I...
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...Rhetorical Analysis of Martin Luther King’s Speech “I Have a Dream” Likita M. Taylor ITT-Tech English 1320: Composition I November 12 2012 Rhetorical Analysis of Martin Luther King’s Speech “I Have a Dream” “I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.” These are the opening words of Martin Luther King’s “I have a dream speech”, which he predicted will be the foundation of the Civil Rights Movement and the turning point in finally ending segregation. Time and time again, his speech is credited as being “one of the most successful and most legendary speeches in United States history.”(Martin, 2010, 10 par 1). He was an astonishing, intelligent speaker who often relied on using strong rhetoric devices to get his message across. Through his articulate use of logos, pathos, and ethos, King was able to persuade his generation that "the Negro is not free.” (Martin 2001 par3). His speech became the rallying cry for civil rights and lives on to this day as a perpetual masterpiece. Before one can really understand the analysis of his speech, it is important to understand King’s arguments. His main point is that blacks are not free or equal according to the rights guaranteed by the Constitution. He argues that African-Americans must claim their full rights and demand liberation from inequality and suppression. King's audience is not only Black Americans, but his message...
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...| Rhetorical Analysis Essay: M.A.C. Cosmetics VIVA GLAM Line | | | | | | Rhetorical Analysis on the M.A.C VIVA GLAM ad The cosmetic industry is a very innovative and competitive industry where product innovation and brand image is the key to success. M.A.C does a great job differentiating itself from the competition by refusing to subject to the stereotypical corporate image of beauty for its brand. This specific advertisement contains all three rhetorical appeals; logos, pathos, and ethos. The VIVA GLAM line of M.A.C has used many different celebrities to market their lipstick product. In this advertisement I am writing about, M.A.C uses controversial rapper Lil’ Kim, and the Queen of Hip Hop and Soul Mary J. Blige. By using those two celebrities it shows the ethos appeal based on the character and reputation of theses celebrities in the advertisement. It also shows M.A.C’s vision and values all revolve around the notion of individuality, equality and originality. M.A.C also focuses on what VIVA GLAM is and what its purpose is, which shows the rhetorical appeal of logos and pathos. The VIVA GLAM line is the first lipstick created to directly confront and raise money and awareness for AIDS. 100 percent of the proceeds of every VIVA GLAM product go directly to the M.A.C Aids Fund organized in 1994 by founders Frank Angelo and Frank Toskan. Their mission is to serve people of all ages, all races and all sexes affected by HIV and AIDS....
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...As we all know that Nike ads display confidence, attitude, and a good seller about their products. Historically, using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques like ethos, pathos and logos to catch consumers’ attention. Its successful visual appealing makes consumers cannot escape even take a glance of it and want to buy their products. Briefly Introduce the Visual Content of the Ads 1. This advertisement is a Nike advertisement in the old time. 2. It shows a famous basketball player, Michael Jordan, in the air about to most finish off a slam dunk. There are two lines of words in large size on the top right of the advertisement, showing “Michael Jordan: 1, Isaac Newton: 0” this shows that Michael Jordan is basically defying gravity by being that high up in the air. Thus, this goes against Newton’s law of Universal gravitation. 3. Below these two lines, there is a logo of Nike Company----a check mark. The whole design of this ad is very simple and clear. Rhetorical Analysis of the Ads: Ethos, Pathos and Logos. Ethos: 1. The use of ethos is clearly delineated by endorse Michael Jordan. 2. He is a world famous basketball star and has a good reputation. 3. He is wearing Nike shoes in the ad and Jumping that high in the air. His reputation makes audiences and consumers to believe the high quality of Nike shoes. 4. The Jordan ad carried...
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