...Rhetorical analysis is your way of persuasion. In other words, how to use your words to convince someone or some people of something. There are three types of appeals: Ethos, Logos, Pathos. Ethos, which is a Greek word that means ethical appeal; it means credibility. In other words, is that you talk about a specific field where you are considered an expert in it, where you use yourself as the source of your words. In order to be an expert in a field or to be considered an expert, you will have to do a research about the topic and ready some articles about it. Sometimes you can be considered an expert in a field by just working in same field or if you have been in a situation about the same topic. An everyday example of this is the weather man. The weather man is considered an expert in the climate changes,...
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...Rhetorical Analysis: How to Keep Fit Nowadays the problem of obesity might be one of the hugest ones of modern society. It seems to me that a lot of people suffer from being overweight and just accept the problem when they have to solve it and resist it. It has to be mentioned that the potential audience of the chosen article under analysis might be people from school age till the age of 120, and more. It does not matter how old are you for this problem is able to touch anybody. There are several rhetorical concepts used in this article: logos, pathos and ethos. Logos is suggested to be responsible for reasoning and might be represented by a logical chain or flow of sentences. The effect of logos on the audience might sometimes be called the argument’s logical appeal. Pathos is another concept that refers to readers emotions by its appeal. However, pathos has an aim not only to evoke certain emotion, but to identify the point of view of the author. The aim of pathos is to provoke the reader to commit some actions. The last but not least concept is ethos is concerning the credibility. The aim of ethos is to convince the reader by creating the atmosphere of...
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...Essay 3.1 Rhetorical Analysis Obamas “A More Perfect Union” Speech Essay 3.1 Rhetorical Analysis Obamas “A More Perfect Union” Speech On March 18, 2008, Senator and future President Barack Obama delivered a speech that was titled “A More Perfect Union” (Obama Race Speech, 2008). This speech took place in Philadelphia, PA at the National Constitution Center. This speech was given during the 2008 Presidential race and looks to address the concerns regarding video of controversial and racially charged comments made by former pastor Jeremiah Wright which seemed to playing on loop in every media outlet possible. He also addressed the subjects of racial tension and race and inequality in the United States. From the beginning of the speech, it is evident that the most effective appeal that Obama chooses to use is ethos. As a rhetoric tool, ethos is used to establish character. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader (Examples of Ethos, Logos, and Pathos). In order to establish an effective ethos, the speaker must present themselves in a way that will make the audience believe what they say. A strong example of this is when he uses the quote “We the people, in order to form a more perfect union”. In referring to the U.S Constitution, this compels the audience to make a connection of significance and importance between his speech and that of the Constitution. Another way he established ethos in his speech...
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...Rhetorical Analysis The title of this article is “Hip hop’s betrayal of Black Women” which first appeared in 2006, and was written by Jennifer McLune a librarian, activist, and writer living in Washington D.C. Although, the author makes valid points in her response she does not demonstrate enough knowledge on the subject of hip hop culture. The author argues black women in today’s hip hop culture are unfairly made out to be inferior to their male counterparts. The article can be broken down into five divisions. The author writes in response to the “socioeconomic” (297) reasoning given for the current state of affairs. The author disagrees with Powell’s response calling it a way to silence feminist critiques of the culture. The author argues that hip hop owes its success to the ideology to women-hating and that poverty is argued to be an excuse of it. The author addresses a range of issues from contemporary artists being too inconsistent, to female artists not being as united when it comes to standing up for a change. For this reason “Hip hop’s betrayal of Black Women” should not be considered by PopMatters and the National Council of Teachers of English (NCTE) for the top prize for persuasiveness due the author’s use of rhetorical analysis and logical fallacy in addressing opposing viewpoints In “Hip-Hop’s Betrayal of Black Women” the author uses three kinds of rhetorical techniques in the article logos, pathos, and ethos. Logos is used to show facts, reasons, and statistics...
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...[pic] English 101 Assignments Unit One Rhetorical Situation Analysis Report (Graded as homework) Completing this rhetorical situation analysis “report” will help you to understand the context—the rhetorical situation—in which a text was written, identify the writer’s intended audience and rhetorical purpose, and consider how effective his or her strategies are for accomplishing that purpose. Text: “My View: Should Everyone Go to College?” by Mike Rose (Report due September 3rd) http://schoolsofthought.blogs.cnn.com/2012/10/09/my-view-should-everyone-go-to-college/ “What Value Really Means in Higher Education” by Karen R. Lawrence (Report due September 17th) http://hechingerreport.org/content/value-really-means-higher-education_15129/ Present your responses in the form of short answers to the questions below (not in essay form). Note: As you answer the questions, be guided by the information Rhetorical Choices: Analyzing and Writing Arguments provides in Chapters 3 and 4 to refresh your understanding of rhetorical situation, purpose, audience, kairos, the ethos, pathos, and logos appeals, and rhetorical analysis. 1. Where did this text originally appear? 2. What is the genre of the text? What are the common rhetorical purposes for texts in this genre? (See pp. 22-24 in Rhetorical Choices for examples) 3. What can you discern about the discourse community in which this text is operating? Who is part of the discourse community, what values...
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...TO KILL A MOCKINGBIRD Analysis of Atticus’ Closing Argument Using the Rhetorical Devices The purpose of this writing assignment is to analyze Atticus’ closing statement and identify the three approaches – ethos, logos, pathos—he uses to persuade the jury. This approach to rhetorical analysis will help you question a text, explore your responses to it, and prepare an analysis on the thoughts and ideas of the novel. INTRODUCTION: Paragraph 1: Introduction Catchy beginning – usually a quote from the reading Title of novel, Name of author 2-3 sentence summarizing what the trial is about Thesis statement based on the reading prompt and including the three points the prompt suggests—ethos, logos, and pathos. BODY PARAGRAPHS: Paragraph 1: Discuss...
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...As a freshman at the Virginia Polytechnic Institute and State University and currently enrolled in the second semester of basic freshman English, and being considered by most as the forefront and most trustworthy source when it comes to rhetorical analysis, I am here to inform my wonderful intellectually adept group of readers about the rhetorical devices used by _______ and _______ in their essays _______ and _______. Being the brilliant and genius readers, that you are, it will be easy for you to not only comprehend but agree with my findings. As you can see I am not a professional author. I do not write for a living. I use rhetorical devices poorly and write with sarcasm that often leads readers astray. In my introduction of sorts, I...
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...Manny Gutierrez Rhetorical Analysis Paper ENG 105 Ms. Sagdic News Anchor on Fire Americas greatness is a controversial topic on the worlds standards of living. In the opening scene of the television show “The Newsroom”, Will McAvoy the news anchor, is in an auditorium participating in a panel of politically knowledgeable people. McAvoy who is the protagonist of the show, he avoids answering one of the questions asked by a student “Why is America the greatest country in the world?”. He finally does answer “it is not the greatest country in the world.” By analyzing the video “The Newsroom Opening Scene” the viewer sees how McAvoy appeals to ethos, logos and pathos to express his answer. McAvoy appeals to ethos just by being on the stage, the audience’s attention is focused on him as also the other two panelists, Sharon and Lewis, because of their knowledge in politics. The juxtaposition of how they are sat gives the audience an idea of who is the conservative, republican, and the mutual being McAvoy. The fact he has been invited to the college. This demonstrates that the college sees McAvoy as a trustworthy speaker. Generally, colleges are viewed as a place where people go to expand their knowledge on a specific major therefore this invitation gives him credibility. In addition, he is the news anchor of the show. McAvoy is the mutually trustworthy one of the panel. Ideally he is sat in the middle of the conservator & the liberal to further his ethos. People view newscasters...
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...As we all know that Nike ads display confidence, attitude, and a good seller about their products. Historically, using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques like ethos, pathos and logos to catch consumers’ attention. Its successful visual appealing makes consumers cannot escape even take a glance of it and want to buy their products. Briefly Introduce the Visual Content of the Ads 1. This advertisement is a Nike advertisement in the old time. 2. It shows a famous basketball player, Michael Jordan, in the air about to most finish off a slam dunk. There are two lines of words in large size on the top right of the advertisement, showing “Michael Jordan: 1, Isaac Newton: 0” this shows that Michael Jordan is basically defying gravity by being that high up in the air. Thus, this goes against Newton’s law of Universal gravitation. 3. Below these two lines, there is a logo of Nike Company----a check mark. The whole design of this ad is very simple and clear. Rhetorical Analysis of the Ads: Ethos, Pathos and Logos. Ethos: 1. The use of ethos is clearly delineated by endorse Michael Jordan. 2. He is a world famous basketball star and has a good reputation. 3. He is wearing Nike shoes in the ad and Jumping that high in the air. His reputation makes audiences and consumers to believe the high quality of Nike shoes. 4. The Jordan ad carried...
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...Rhetorical Analysis of An Academy for Woman Education is an important part in everyone’s life and should be treated as an opportunity. Back in the seventeenth century women did not have this opportunity to go to school so an author known as Daniel Defoe provides the reader a rhetorical analysis of how women should be able to receive an education and the reader is able to see the uses of Ethos, Pathos and Logos. First off, Defoe provides Ethos by stating and outside source that provides information to improve his arguments to make it seem more logical. Defoe informs the reader of how he remembered “a passage which I had heard from a very fine woman” (Defoe, pg. 581). He also states how that woman had “wit and capacity’ (Defoe, pg. 581) but was unable to get an...
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...Name Instructor Subject Date Rhetoric Analysis: Millennials: The Me Me Me Generation by Joel Stein Introduction The millennial generation are an interesting group of social class that are going to change the world from their own point of view regardless of how the older generations view or relate to them. The article Millennials: The Me Me Me Generation is talking about the Millennials and how the society perceives them. The millennial is a group of the social generation that were born between the years 1980s to the beginning of the millennium in 2000. These individuals are also referred to as Generation Y, as the previous was known as generation X. The group is made up of mostly teenagers and adults still in their 20s as the author puts it. They make up about 80 million of the American population making them the biggest age group in the history of the United States. Analysing the rhetorical and Aristotelian elements of the essay, particularly the ethos, the pathos, and the logos as the writer applied them throughout the essay, goes on to prove the change the millennial represent Ethos Stain, the author expresses Ethos in the article as an appeal to the ethical side of the audience. The element seeks to convince, inform or entertain the audience about some of the subjects and objectives of the essay through the character and the credibility of the persuader (Banev, 104-107). Stein appeal to ethos may be a part where the writer tries to pass the point across based on...
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...| Rhetorical Analysis Essay: M.A.C. Cosmetics VIVA GLAM Line | | | | | | Rhetorical Analysis on the M.A.C VIVA GLAM ad The cosmetic industry is a very innovative and competitive industry where product innovation and brand image is the key to success. M.A.C does a great job differentiating itself from the competition by refusing to subject to the stereotypical corporate image of beauty for its brand. This specific advertisement contains all three rhetorical appeals; logos, pathos, and ethos. The VIVA GLAM line of M.A.C has used many different celebrities to market their lipstick product. In this advertisement I am writing about, M.A.C uses controversial rapper Lil’ Kim, and the Queen of Hip Hop and Soul Mary J. Blige. By using those two celebrities it shows the ethos appeal based on the character and reputation of theses celebrities in the advertisement. It also shows M.A.C’s vision and values all revolve around the notion of individuality, equality and originality. M.A.C also focuses on what VIVA GLAM is and what its purpose is, which shows the rhetorical appeal of logos and pathos. The VIVA GLAM line is the first lipstick created to directly confront and raise money and awareness for AIDS. 100 percent of the proceeds of every VIVA GLAM product go directly to the M.A.C Aids Fund organized in 1994 by founders Frank Angelo and Frank Toskan. Their mission is to serve people of all ages, all races and all sexes affected by HIV and AIDS....
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...COMMUNICATION THEORY A review of Stephen Mailloux’s (1995, ed) discussion of “Sophistry and Rhetorical pragmatism” (pp1-30) and West and Turner’s (2010, pp.312-327) discussion of “Rhetoric”. This essay is a review of Stephen Mailloux’s discussion of Sophistry and Rhetorical pragmatism (Mailloux, 1995) and West and Turner’s discussion of Rhetoric (West & Turner, 2010). The writings in question discuss the origins and evolution of Rhetoric, with Mailloux introduce a historical and philosophical criticism of “sophistic Rhetoric as applied in the modern American context” (for example, neopragmatism and poststructuralism), and evaluated in the rest of the book, whilst West and Turner enlighten the reader about the heurism and globalism of Aristotle’s Rhetorical theory with a focus on the discipline of public speaking. Mailloux introduces sophistic Rhetoric as founded on the pragmatic doctrine that “Man is the measure of all things: of things which are, that they are, and of things which are not, that they are not”, a phrase attributed to the Sophist Protagoras (Patrick, 2006). Others Sophists of note include Gorgias, Prodicus, Hippias and Thrasymachus – quoted in Plato’s Republic as saying “… ‘Just’ or ‘right’ means nothing but what is to the interest of the stronger party” (Plato & Lane, 2007)). West and Turner’s account of the Rhetoric show that the first teachers of Rhetoric were the "Sophists”, who were nomadic teachers of public speaking that were respected for their intellect...
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...Strategies are guidelines consisting of planned actions and program components. Public relations practitioners have to analyze situations and conceptualize appropriate strategies to better the organization’s public relations position in the eyes of its stakeholders. In order to identify the appropriate strategy to use, public relations practitioners fall back on the four key theories of public relations – discourse, rhetorical, ethical and critical. These theories help in defining the public relations plan and strategy by assisting in evaluating, examining, planning and performing public relations activities such as gaining publicity, providing entertainment, disseminating information and developing national public information campaigns. Depending on the outcome the organization hopes to achieve and its current circumstances, professionals would seek to apply the most appropriate theory applicable to their situation. Rhetorical theory Rhetoric is defined as the art of effective or persuasive speaking or writing. (Online Oxford Dictionaries, 2012) Rhetorical theory, examines the various methods in which language, signs or symbols are carefully selected and organized by the practitioner to produce persuasive and meaningful messages in order to better the organization’s position in the eyes of its publics. (Toth, 1992) The practitioner uses persuasion to soften hostile opinions during crisis management; reinforce latent opinions and positive attitudes and behaviors as well as...
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...A Rhetorical Analysis on Nike.com Tony Rashad Walker, Jr. DeVry University A Rhetorical Analysis on Nike.com Well known for its athletic apparel, Nike, Inc. widespread slogan “just do it” shows their target audience, adults; adolescents; and teenagers, “how to take it to the next level”. (Hill, 2011, para 2) To showcase their apparel, Nike classic “swoosh/check” trademark is displayed on all clothing, shoes, jerseys, socks, and sports even display Nike banners during games. (Id.) Being that Nike.com advertised brandish are first and foremost used to irradiate physical health and fitness and the improving of athletic ability, the current theme of Nike.com is “Don’t break resolutions… Beat Them. Get better with us this year in our latest looks, layers, and innovation”. (Nike Women’s Spring Style Guide, 2015) Inasmuch, this rhetorical analysis is on NikeFuel, a Nike, Inc. brand advertised effectively and convinces Nike.com target audience that this brandish is the next level to their physical health and fitness and athletic endurance and abilities. (Explore the Power of NikeFuel, 2015) Insofar as Nike.com empowers through their themes and slogans, many of us look at this as Nike.com “battle cry.” These themes and slogans have become the essence of Nike, Inc.; therefore, Nike.com sets the mood and there slogans are the crux of the company. These slogans and themes are “the company identity, the corporate motto, and the battle cry”. (Forsythnov, 2014, para 5) Nike.com “just...
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