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'A Rhetorical Analysis Of Lyndon B. Conservative'

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During the election of 1964, the democratic presidential candidate, Lyndon B. Johnson, was running against republican Barry Goldwater. At this time the war in Vietnam was lowering the morale of American citizens. Many Americans thought it was an absurd idea for the United States to enter this conflict, they were known as doves. However, there were others that showed full support of the war, which were known as war hawks. When the election was beginning to approach, nuclear warfare had become the emphasis in both campaigns. Goldwater, a reactionary, had a very ironic belief, which contradicted his nickname “Mr. Conservative”. He retained the belief that any country that dare to threaten war with our nation, should be bombed. These views were …show more content…
One of the techniques used in the ad is the rhetorical element of pathos. The scene with the nuclear explosion in the background while candidate Lyndon B. Johnson was speaking in a harsh manner, created an atmosphere of terror and turmoil for American citizens. The age of the little girl, her lack of knowledge, and the daisy symbolize the purity, innocence, and beauty America has. Johnson is persistent when it comes to the United States needing a conservative president who will acknowledge every single possibility before declaring war, while also making sure that Americans will retain their patriotism toward the nation. The ad has a negative tone, it clearly contrasts the safety and future of America, the innocence of America's children, with the danger of atomic weapons and by extension with the danger of Goldwater as a leader. The Daisy ad contrasts these ideas with Johnson's authoritative claim that he values life and survival, and that the upcoming election is the time for Americans to choose between preserving the future and death. Without naming Goldwater, the advertisement clearly conveyed its strong central message: Goldwater was more likely than Johnson to use atomic

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