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A Rhetorical Analysis Of Nixon's Watergate Scandal

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The Watergate scandal rocked the American public to its core. During Nixon’s re-election, operatives involved with his campaign trespassed into the Democratic National Committee Headquarters at the Watergate Hotel because of his involvement in the attempted coverup Nixon was brought up on charges. Then Vice President Agnew resigned in October 1973 over charges of tax evasion and the acceptance of bribes, which resulted in Gerald Ford being appointed as the vice president. Less than a year into Ford’s Vice Presidency, Nixon resigned, leaving Ford to become the first unelected president of the United States ("Gerald Ford"). Gerald Ford accepted the presidency during a time of great mistrust towards the federal government. He recognized his …show more content…
He expressed his wish by claiming, “Even though this is late in an election year, there is no way we can go forward except together and no way anybody can win except by serving the people's urgent needs. We cannot stand still or slip backwards. We must go forward now together.” This explained how the country had to work together for their future.
Ford’s inaugural address had an imbalancement of logos, ethos, and pathos. His speech consisted mostly of pathos because his audience was an emotional nation that needed comfort and strength. In 1974, the Cold War still hung over the world like an impending volcanic eruption. Ford appealed to national and global emotion, when he professed, “To the peoples and the governments of all friendly nations, and I hope that could encompass the whole world, I pledge an uninterrupted and sincere search for peace.” After a long series of wars, America was ready for …show more content…
In one powerful sentence of antitheses, he declared, “I have not sought this enormous responsibility, but I will not shirk it.” This distinctly emphasized Ford’s overall message; he did not ask for the Presidency, but he intended to uphold it. His speech started with a bold use of anaphora and asyndeton, “Not an inaugural address, not a fireside chat, not a campaign speech -- just a little straight talk among friends.” Ford was emphasising the difference from other presidents’ inaugural addresses and from Roosevelt’s fireside chats. The asyndeton served to imply that there was more to how unique Ford’s situation was. Additionally, his statement, “more painful and more poisonous than those of foreign wars, let us restore the golden rule to our political process…” contained alliteration. This drew the audience’s attention, especially with the use of the strong “p” sound. President Ford voiced his hope of America restoring itself after the Watergate

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