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A Rhetorical Analysis Of Onion

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In the face of a rising consumer culture and a subsequent full of common sense, the onion uses a satirical tone to draw attention to the public’s gullibility and the advertising industry’s power. Through subtle, tongue-in-cheek humor, it mocks the seductive diction of real advertisements. The article first asserts that through “no fewer than five forms of pseudoscience,” the sole inserts will “stimulate and soothe.” This plays on the ever-popular more-is-better mindset of the consumer public. “Where one solution may be good, five must be even better” is the ringing cry of an almost greedy consumer. The Onion makes light of the post WWII baby boomer “more is more” sentiment that often clouds and misguides human judgment. Also, the alliteration

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