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A Study of Bangladesh Telecom Market

In: Business and Management

Submitted By tazim18
Words 21347
Pages 86
June 11, 2008

How suitable is Bangladesh Telecom market for an internationalized Telecom company (TeliaSonera) and what could be a preferable entry strategy for such company to enter into such market?

A Study of Bangladesh Telecom Market

Authors:
Group 2011
Rana Alamgir 801004
Nitin Anand 810618
Supervisor:
Professor Jan Löwstedt

Master Thesis in Business Administration (EFO705)
School of Sustainable Development of Society and Technology
Mälardalen University, Västerås, Sweden

Abstract
Date

June 11, 2008

Course name

Master Thesis

Program

Masters in Business Administration (International Marketing)

Authors

Rana Alamgir 801004, Uppsala
Nitin Anand 810618, Västerås

Supervisor

Jan Löwstedt

Title of the
Paper

“A Study of Bangladesh Telecom Market”

Target
Audience

The management of TeliaSonera is our main target audience. Also students from management, marketing and business administration are our secondary concern.

Problem
Statement

“How suitable is Bangladesh telecom market for an internationalized telecom company (TeliaSonera), and what could be a preferable entry strategy for such market?” Purpose

The purpose of this paper is to investigate Bangladesh telecom market in order to find out the potentiality of the market which could be considered by the company to think about starting a business there and also to determine a suitable entry strategy from the company depending on the factors have been investigated.

Methodology

The project is based on both primary and secondary information retrieved in connection with the theoretical framework. A qualitative approach of research and analysis has been considered to reach the desirable result.

Theoretical
Framework

The theoretical framework has been created with Porter’s (1998) five forces and
National Diamond together with

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