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A Study on Customer Satisfaction with Reference to Bank Muscat

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A Study on Customer Satisfaction with reference to Bank Muscat- Dhofar Region Table of Contents

Topics
Page No.
Introduction to the Study

2
Aims and Objectives

3
Scope of the Study

3
Rationale

3
Literature Review

4-8
Research Variables

8
Conceptual Framework

9
Research Methodology

10
Data Analysis

10
Time Plan

11
Budget

11
Limitations of Study

12
References

13-14

A Study on Customer Satisfaction with reference to Bank Muscat- Dhofar Region

Introduction to the Study
The banking sector plays an important part in our country, it has become difficult to imagine a world without banks. A country’s economic stability is maintained through banking systems, which the government does by making use of different monetary tools. Banks are always looking for ways to provide extra benefits for their borrowers and depositors, commercial banks set up have been serving citizens for a long time. (Natrajan and Parameswaran, 2001) In the Sultanate of Oman the banking sector is a competitive environment which comprises of local, foreign banks and financial institutions. The banking sector scenario according to Tarawneh (2006) is one that challenges all banks to be prepared appropriately in order to meet the increasingly competitive financial market by dealing with the continuously broadening national and international banking markets, adapting to the latest technological innovations and by providing numerous monetary unions.
The core component that helps banks survive are their customers. The success of a bank depends on how they provide towards their customers and the level of satisfaction their customers are capable of attaining through the differentiated products and services provided by the bank. Customers are the major factors that dictates the scope of any business. The present day customers...

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