...Karlstad University A Study of Factors Affecting on Men’s Skin Care Products Purchasing, Particularly in Karlstad, Sweden A Thesis Submitted in Partial Fulfillment of the Requirements For the Degree of Master of Business Administration School of Graduate Studies Master Thesis – One year program (FEAD 01) Karlstad University Academic Year 2010 Thesis Advisors: Per Skålén Sofia Molander Chanintorn Moungkhem 860119-T219 Jiraporn Surakiatpinyo 860926-T204 Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se A Study of Factors Affecting on Men’s Skin Care Products Purchasing Page 1 of 77 ABSTRACT This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and customer decision making on the male consumer behavior in purchasing skin care products in Sweden, particular in Karlstad. In do so, the theories of masculinity and femininity, customer behavior theory, customer decision making’s theory, theory of metrosexual and theory of the four Ps in marketing mix strategy are employed as a theoretical framework and also adapted with theory of the self esteem involvement. It also endeavors to find out the reasonable impacts of perception on the relationship between variables and consumer behaviors. A questionnaire was developed and distributed to men who are in the age range between 15-45 years old and living...
Words: 24266 - Pages: 98
...Sensitive Skin: It is a Growing Problem and We Should Create Products to Help Customers Combat the Issue Have you ever tried a product for the first time and had some type of reaction to it? Well on average, 4 out of 10 women do have a reaction to new skin care or cosmetic products (Kligman, 2006). As one of the world leaders in the beauty industry, we should provide products for all skin types, even the most sensitive. Recent studies have shown that customers are worrying more about what they put on their skin and the possible reactions they will have. Customers want to know the products are made for their sensitive skin, but will also give them the type of results they come to expect from our brand. One of our competitors, Clinique, offers products that are gentle on the skin and do not contain some of the more popular irritants (Why Clinique, 2013). We need to figure out a way to gain the customers of our competitors and have them enjoy our products for what they offer to their skin. This study will help us understand the exact customer we want to reach as well as what they are looking for in their products. We will then be able to determine if we can move into the production phase and when the products are finished, where they should be sold. Problem Statement As more and more consumers are becoming health conscious, they are worry about their skin. In order to have healthy skin, you should wash, tone, and moisturize daily. For those with sensitive skin, it could be...
Words: 3166 - Pages: 13
...Abstract As life expectancy increases the number of older adults requiring long-term care of some kind increases. These adults have varying needs, but most adults have problems with skin integrity, muscle weakness, and emotional issues in long-term care facilities. Interventions to meet these needs focus on preventing skin break down, improving muscle strength to prevent falls, and settings that promote usefulness and a feeling of not being alone. Current options available to older adults may not meet all of their needs, and creativity is needed in devising interventions to meet these needs. Structuring long-term care settings to encourage activity in older adults and connecting with other generations can help prevent feelings of loneliness and uselessness, and help older adults live meaningful and productive lives in long-term care settings. Long-Term Healthcare Needs of the Elderly As adults age many will require long-term health care. The evolving needs of the older adult population will require creative and new ways to meet their health care needs. This paper will look at the needs older adults have, and options that are currently available to meet these long-term care needs. This paper will also present new options that have been proposed for long-term health care settings, how these options compare with current interventions, and what outcomes can be expected if these new options are implemented. The Problem As life expectancies increase the older adult population...
Words: 1967 - Pages: 8
...and Birth journal homepage: www.elsevier.com/locate/wombi Effect of immediate and continuous mother–infant skin-to-skin contact on breastfeeding self-efficacy of primiparous women: A randomised control trial Karimi Aghdas a, Khadivzadeh Talat b, Bagheri Sepideh c,* a Student Research Committee, Department of Midwifery and Reproductive Health, Nursing and Midwifery School, Mashhad University of Medical Science, Mashhad, Iran School of Nursing and Midwifery and Women Health Research Center, Mashhad University of Medical Sciences, Mashhad, Iran c School of Medicine, Mashhad University of Medical Sciences, Mashhad, Iran b A R T I C L E I N F O Article history: Received 3 July 2013 Received in revised form 25 September 2013 Accepted 26 September 2013 Keywords: Skin-to-skin contact Routine care Breastfeeding self-efficacy BSES Breast feeding initiation A B S T R A C T Objective: To evaluate the effect of mother–infant immediate skin-to-skin contact on primiparous mother’s breastfeeding self-efficacy. Study design: A randomised control trial. Settings: The study was conducted in Omolbanin obstetrics hospital (large tertiary hospital), Mashhad, Iran. Participants: 114 18–35 year-old primiparous, Iranian, healthy and full term mothers who anticipated normal vaginal delivery and intended to breastfeed their babies. Intervention: Skin-to-skin contact immediately after birth and then controlling breastfeeding selfefficacy at 28 days postpartum. Main outcome...
Words: 3274 - Pages: 14
...Knowledge and Conformance of Delivery Room Staff on Essential Newborn Care Protocol A Thesis Proposal Presented to the Faculty of the Graduate School of University of the Visayas Cebu City, Philippines In Partial Fulfillment of the Requirements for the Degree of Masters of Arts in Nursing Major in Maternal and Child Health Nursing by MAY PRINCES T. ABUCEJO, RN August, 2012 THE PROBLEM AND ITS SCOPE INTRODUCTION Rationale of the Study The Child Survival Strategy published by the Department of Health has emphasized the need to strengthen health services of children throughout the stages. The neonatal period has been identified as one of the most crucial phases in the survival and development of the child. The Millennium Development Goal Number four (4) of reducing under five child mortality can be achieved by the Philippines, however, if the neonatal mortality rates are not addressed from its non-moving trend of decline, MDG 4 might not be achieved (http://www.doh.gov.ph/node/2664). Based on health statistics, the Philippines is one of the 42 countries that account for 90% of under-five mortality worldwide. Eighty two thousand (82,000) Filipino children under five years old die every year. Thirty seven percent (37%) or 40,000 of them are newborn. Majority of them (3/4) die within the first two days of life, mostly from preventable causes. The high mortality and morbidity rates in newborn are directly related to inappropriate hospital and community practices...
Words: 6901 - Pages: 28
...Peri operative nursing care includes nursing care given before (preoperative), during (intraoperative) and after surgery (post operative) (Crisp J &Taylor C 2005:1660). Peri operative nursing is a fast paced, changing and challenging field. Skin preparation is one of the important peri operative procedures. Evidence based practice provides a helpful framework for health care providers in peri operative settings to use research in practice settings (Beyea S 2004:97). In this essay exploration of research evidence around skin care preparation will be discussed. Based on the findings from the research material, conclusion will be drawn. Surgical site infections are reported to be the third most frequently occurring nosocomial infection among hospitals patients. It can increase the length of stay up to 7.3 days, and increase the cost by prolonged postoperative stay as well as increase morbidity & mortality ( The impact of Preoperative 2003:1). SSIs can occur both peri and postoperatively, and skin is a potential source of microbial contamination. Therefore, it is important to prepare peri operative skin preparation. Skin preparation is a pre-operative procedure, which is performed to reduce the risk of postoperative wound infection and to prepare patient for surgery by removing soil and transient microorganisms from the skin. Peri operative skin preparation involves two processes- the first is physical cleansing, the physical removal of bacteria and dirt by washing with soap, detergent...
Words: 2060 - Pages: 9
... • What are the contents of mango that is/are applicable to our skin? • What are the effects of mango face powder in terms of whiteness, smoothness and softness of the skin? OBJECTIVES: • To make a face powder out of mango extract. • To determine the contents of mango extract that is/are applicable to our skin. • To know the effects of mango powder in terms of whiteness, smoothness and softness of the skin? 2. HYPOTHESES • A face powder can be made out of mango extract. • There are contents in the mango extract that can be applicable to our skin. • The face powder can make our skin white, smooth and soft. 3. CONCEPTUAL FRAMEWORK 4. SIGNIFICANCE OF THE STUDY The experimental research problem on the making mango extract as face powder has important implications in the young teens or tweens who spend much buying cosmetic face powders to have fair skin but when this problem had been proven there will be no worries spending too much money. Besides of being cheap it also improves health condition of the people for having “healthy and fair skin” because mango extract has contents which makes our skin healthy. Mango is rich in Vitamin A (beta-carotene), contains powerful anti-oxidants; thus, it helps in imparting a younger-looking skin....
Words: 1100 - Pages: 5
...organic personal care products Hee Yeon Kim and Jae-Eun Chung Department of Consumer Sciences, The Ohio State University, Columbus, Ohio, USA Abstract Purpose – Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the attitudeintention relationship. Design/methodology/approach – An online survey was conducted with 207 online panel members, and multiple regression analysis was used to test the relationships among the variables. Findings – The results indicate that environmental consciousness and appearance consciousness positively influence attitude toward buying organic personal care products. The addition of past experiences as a predictor of purchase intention and perceived behavioral control as a moderator of the attitude-purchase intention relationship yielded an improvement on the TPB model. Practical implications – This study suggests that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers’ intentions to buy organic personal care products. Originality/value – This study provides valuable insight into US consumer behavior regarding organic personal care products by examining the factors that influence consumers’ attitudes toward buying organic personal care products and consumers’...
Words: 6823 - Pages: 28
...C301 Cesarean Sections and Skin-to-Skin Erica Curry Western Governor’s University A.1. Identify and Describe a Current Nursing Practice within your Healthcare Setting that Requires Change. Willow Creek Women’s Hospital is located in Johnson, Arkansas. Willow Creek is a 38 bed hospital specializing in women’s health, including labor and deliver. Currently we practice skin to skin with our mothers and babies post birth for vaginal deliveries. Skin to skin is when an infant is put directly on the mother’s chest after delivery. The infant is dried off and assessed while on the mother’s chest. I work in the operating room and infants are taken to nursey after delivery. The mothers and infants are apart for two to three hours after delivery. I plan to initiate a skin to skin policy in the operating room during cesarean sections. Infants will stay with their mothers in the operating room and will have the opportunity to participate in skin to skin. A.2. Discuss why the Current Nursing Practice needs to be Changed. Approximately 30 percent of deliveries at Willow Creek are performed via cesarean section. Currently, when a mother has a cesarean section, mother and infant are separated for several hours immediately following birth. Separating mother and infant immediately after birth affects them both negatively. Mothers who experience skin-to-skin are more likely to exclusively breastfeed. Infants who experience skin-to-skin immediately after birth have...
Words: 2962 - Pages: 12
...Abstract: Hyperpigmentation refers to a skin condition in which spots of skin become darker than the natural surrounding skin due to an overproduction of melanin. Hyperpigmentation services and products that garner effective and safe results are becoming essential menu items in salons and spas. Advances in skin care technology have been incorporated in the treatment of hyperpigmentation. Along with this, the use of holistic, natural ingredients in skin care preparations is becoming increasingly prevalent. This paper contends that the utilization of high-tech skin care equipment and holistic ingredients allow for a safe, minimally-invasive, and highly-effective facial hyperpigmentation treatment in salons and spas. This paper will propose a treatment protocol for facial hyperpigmentation. Abstract: Hyperpigmentation refers to a skin condition in which spots of skin become darker than the natural surrounding skin due to an overproduction of melanin. Hyperpigmentation services and products that garner effective and safe results are becoming essential menu items in salons and spas. Advances in skin care technology have been incorporated in the treatment of hyperpigmentation. Along with this, the use of holistic, natural ingredients in skin care preparations is becoming increasingly prevalent. This paper contends that the utilization of high-tech skin care equipment and holistic ingredients allow for a safe, minimally-invasive, and highly-effective facial hyperpigmentation treatment...
Words: 6246 - Pages: 25
...The article “Facilitating Skin-to-Skin Contact in the Operating Room after Cesarean Birth” was written by Susan Stone, Lyn Prater, and Rebecca Spencer. The purpose of this project was to implement an evidence-based change to provide skin-to-skin contact (SSC) in nonemergent, full-term cesarean births in low-risk healthy mothers and neonates. The three main goals of this project were to develop a protocol for health care professionals’ roles in providing SSC in the OR, implement the protocol, and evaluate the process of implementation of the evidence-based intervention. The project was conducted at an inner-city hospital in the Southwestern United States. The Iowa Model of evidence-based practice to promote quality care and Lewin’s Change...
Words: 962 - Pages: 4
...Kangaroo Mother Care Clinical Practice Guidelines KMC India Network Supported by Saving Newborn Lives an initiative of Save the Children® USA Published by the KMC India Network and supported by Saving Newborn Lives / Save the Children (US) with funds from the Bill and Melinda Gates Foundation. October 2004 www.kmcindia.org This protocol is based on the consensus recommendations of the KMC India Network, and does not necessarily reflect the official views of the sponsors or the Bill and Melinda Gates Foundation. Kangaroo Mother Care 1. What is Kangaroo Mother Care (KMC) Kangaroo Mother Care (KMC) is a special way of caring of low birth weight babies. It fosters their health and well being by promoting effective thermal control, breastfeeding, infection prevention and bonding. In KMC, the baby is continuously kept in skin-to-skin contact by the mother and breastfed exclusively to the utmost extent, KMC is initiated in the hospital and continued at home. Components of KMC • Skin-to-skin contact • Exclusive breastfeeding Pre-requisites of KMC • Support to the mother in hospital and at home • Post-discharge follow up 1.1 The two components of KMC are: i. Skin-to-skin contact Early, continuous and prolonged skin-to-skin contact between the mother and her baby is the basic component of KMC. The infant is placed on her mother's chest between the breasts. ii. Exclusive breastfeeding The baby on KMC is breastfed exclusively. Skinto-skin contact promotes...
Words: 882 - Pages: 4
...of work, study, raising children, staying fit and healthy and socialsing. ⑶ social and cultural factors They live in inner city or suburban area, average income is about $150,000. ⑷ values or attitude facors The target audience is beauty conscious and interested in looking after their well-being using holistic approaches to health. They consider taking care of their skin a major priority. They are searching for a skin care regime based on natural products which won’t harm their body or the environment. They are looking for natural skin care products which are good value for money and will leave their skin looking radiant and help fight aging. 2. Detailed customer profile The customer profile of Earthesprite skin care range of Eywa | Gender | Female | Age | 25-54 | Income | Approximately $150,000 | Marital status | Married (50%) Unmarried (50%) | Level of education attained | Undergraduate (30%)Postgraduate (45%)Others (25%) | Occupation | Professionals (45%)Study (30%)Housewives (20%)Others (5%) | Benefits sought | Looking after wellbeing in a holistic approachSearch for a skin care product that won’t harm their body or the environment Search for a skin care product of good money valueSearch for a skin care product helping with aging | Geographic profile | Live in inner city or suburban areas | 3. Relevant market factors to be considered 4. Creative and media implications For advertising the new Earthsprite skin care range, a combination...
Words: 591 - Pages: 3
...Evidence Based Nursing Practice Morise Oluwole Walden University Nurs 4000- Research and Scholarship for Evidence -Based Practice September 6, 2015 PRESSURE ULCERS An essential part of nursing care of hospitalized patients is skin integrity maintenance. As markers of the values or products of care most affected by the assessment and interventions delivered by nurses, the rate of PUs is being screened thoroughly now than ever before (Manning, 2015). Pressure ulcers (PUs) are preventable, but PU rates persist to increase disturbingly fast, according to an article by Gary and Hampton published in 2015, the incidence of PUs has increased in the US between 1995 and 2008. The purpose of this paper is to review the incidence of PUs and how to prevent its occurrence and nurses’ responsibility. Practice Setting Problem Pressure ulcer occurs when part of the skin and the tissues underneath are impaired as a result of being placed under enough pressure to impair blood supply. Immobility-related pressure ulcers are defined as localized areas of tissue damage that develops when soft tissue is compressed between a bony prominence and an external surface for a prolonged time. The most common sites were the sacrum, the heel, the ischium and the trochanter. Pressure is where the weight of the body squeezes the tissues between a bony prominence (such as heel, elbow, sacrum or ischials etc) and a hard surface (such as bed, chair or, in the case of heels, the floor). There are four...
Words: 1301 - Pages: 6
...help patients, managers and other healthcare professionals to recognize the unique contribution that nurses make to the healthcare service. The First stage is introducing the paper. The Second stage is the body of paper which consists of six different articles from pages three to eight. Each article starts with brief description about the study following with concise review of the selected theory. About who formulated the theory and also describes the components of the theory. The middle part of the article states the reasons for using the specific theory by the author. Also describing how the theory was used and illustrates the results of the study. The article ends with explaining how that particular theory can be used in my own nursing administrative practice. The Last stage is summarizing the paper and listing the references in alphabetical order. Pressure sore and skin tear prevention and treatment during a 10-month program Brillhart (2005) article reports the effectiveness of a 10-month skin care program conducted in residential Alzheimer’s disease unit. In this study 30 clients were selected, in which 26 were free of skin tear and 4 clients had stage I pressure sores. The theoretical support for this project was Orem’s...
Words: 3541 - Pages: 15
