...slogan on that ad is “Make your next trophy wife 100%titanium.” In the ad there is a picture of a female robot. This ad is using “sex” to make their ad persuasive. New Amsterdam is promoting their original vodka. The slogan on this ad is “It’s in your town, New Amsterdam.” In their ad they used an image of their original bottle, and a small glass filled with their vodka. This ad took a classy approach with their ad. New Amsterdam’s ad is more persuasive than svedka’s ad because New Amsterdam’s ad meets the criteria in a practical, aesthetic, and ethical way. New Amsterdam ad is more practical than svedka’s ad. New Amsterdam ad is very classy in the way its set up. It has the use of a slogan,...
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...To what extent did emperors successfully manage to elect a successor during the period 31 BC to AD 96? Nominating a successor was definitely a focal problem with every emperor recorded in Roman history, and doing it successfully was undeniably a problem that needed a solution for the Roman Empire, as no one was ever happy about what had been decided. However, it was a much more complex issue for all the emperors of the period 31 BC to AD 96; nonetheless there was no single solution to this problem. However not every appropriate successor elected meant that they would be successful in becoming the next definite emperor, as many died even before the emperor of that time did, or they were challenged and then under suspicious circumstances, murdered. The central reason of all the convolutions involved in trying to find an adequate successor, was mainly due to the Roman belief that family praise and glory were the most important things any Roman with authority should consider. And it by no doubt dominated the Romans on how they behaved. Augustus had introduced laws that the princeps or the title of the emperor could not be passed down like a monarchy, but could only be approved by the senate, but it eventually became inheritable. The senate had historically been allowed to pass on their status to their descendants, and so succession within the family was by no doubt acceptable, we can prove this by highlighting the fact that Augustus himself wanted to choose a successor who had...
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...dozens of want ads for experienced pressers or cleaner-spotters can be ... What would a Hotel Paris help wanted ad look like?Given the hotel's stated employee preferences, what recruitment sources would you suggest they use and ... What would a Hotel Paris help wanted ad look like?Given the hotel's stated employee preferences, what recruitment sources would you suggest they use and ... What would a Hotel Paris help wanted ad look like?Given the hotel's stated employee preferences, what recruitment sources would you suggest they use and ... What would a Hotel Paris help wanted ad look like?Given the hotel's stated employee preferences, what recruitment sources would you suggest they use and ... What would a Hotel Paris help wanted ad look like?Given the hotel's stated employee preferences, what recruitment sources would you suggest they use and ... What would a Hotel Paris help wanted ad look like?Given the hotel's stated employee preferences, what recruitment sources would you suggest they use and ... What would a Hotel Paris help wanted ad look like?Given the hotel's stated employee preferences, what recruitment sources would you suggest they use and ... What would a Hotel Paris help wanted ad look like?Given the hotel's stated employee preferences, what recruitment sources would you suggest they use and ... What would a Hotel Paris help wanted ad look like?Given the hotel's stated employee preferences, what recruitment sources would you suggest they use and ... What would a Hotel...
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...To what extent should the government pay attention to the size of the negative output gap when deciding whether to increase Government spending with a view to increasing Aggregate Demand? Aggregate demand is the sum of all expenditure in the economy over a period of time. The formula for working out aggregate demand is AD=C+I+G+(X-M). Governments are always looking to increase this as it shows that the economy is producing well. Back of sheet graph A trade cycle diagram shows the potential and ideal output of an economy as well as the actual output produced by the economy. This can be used to see how well an economy is doing and whether they are in recovery growth or real growth. Real growth is when the productive capacity increases while recovery growth is growth that occurs as spare capacity and idle resources are brought back into production to move closer to the production possibility boundary. Trade cycle diagram The negative output gap is when the economy is producing less than its trend or potential output. There are many views as to what a government should do with their spending during this period. Many believe that they should reduce their spending to reduce causing any debt problems and a possible recession however a man named John Keynes said that governments should increase their spending to try and pump more money back into the economy. Keynes's theory overturned the mainstream thought of the time and brought about a greater awareness of structural...
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...Banner Ads’ CASE ANALYSIS GROUP 6 What is Consumer Direct ? 1. Describe the research design for Consumer Direct. 2. Discuss the strengths and weaknesses of the research design. VASUNDHARA KEDIA MANDEEP PRADHAN SUDESHNA CHOWDHURY SOURABH SONI SHAURYADIPTA BASU NILOY BISWAS Consumer Direct, is a sequence of online advertising procedures done in conjunction with ACNielsen’s Homescan panel. In this process, Yahoo sets ads to target consumers, and the Homescan network is households that have elected to partake in such studies. From here households reflect back to the advertising agents after viewing a product on-line at Yahoo, and after a cool-down period of six weeks are then placed in the stores to see the purchasing power that the advertisement had on consumers that are part of the Homescan panel. The metrics of this advertising is to view the effectiveness of the ad targets, and the persuasiveness of the advertising to make consumers to want to go out and get the product. Consumer Direct used the descriptive research design. This design aims to observe and describe the usage of Yahoo without influencing the public in any way, in order to determine the effectiveness of the advertising on Yahoo. This design includes describing any behaviours, performing a case study, observing the amount of advertises being bought or look at through Yahoo, and lastly a questionnaire or presentation. The goal is to be more effective and efficient in internet advertising. Yahoo wants to target ads that...
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...through ads I chose the Gucci ad that has two handsome men in suits and another Gucci ad that has James Franco on it. Though these two ads are from the same brand, they advertise two different products, one being suits and the other being cologne. Nonetheless these two ads are selling products suited for men. In the article “Men and Women's Women: How TV Commercials Portray Gender to Different Audiences” Steve Craig states “My previous research (Craig, 1990, December) supports the argument that advertisers also structure the gender images in their commercials to match the expectations and fantasies of their intended audience” (Craig). Advertisers expect to sell a product using what the intended gender of consumers will understand. Through these ads women expect men to have a good job, to be manly, and also be attractive. Women’s perspective of men as well as men’s perspective of themselves is influenced by High end brands representation of masculinity; these brands advertise masculinity through occupations, physical characteristics, and sex appeal. A man’s job/occupation is a factor in defining masculinity and what it takes to be a masculine man. For instance if a man were a nurse then many people would say that his occupation is the opposite of masculine, but if that man were a firefighter or surgeon than suddenly he is masculine because of his job. In the essay “Masters of Desire: The Culture of American Advertising”, Jack Solomon discusses what American commercials ads are driven...
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...Newspaper Ads Overview This lesson introduces students to advertising in news papers. It begins with a discussion about the differences between display and classified advertisements. Students will also look at why newspapers need advertising and how it may influence newspaper content. In groups, students explore the "tricks" used by advertisers to attract consumers. They then create their own ads, take a print advertising campaign and apply it to television, and look at the differences between print ads and advertising on the Internet. Learning Outcomes Students will demonstrate: • an understanding of how advertising works • an awareness of the role advertising plays in sustaining newspapers • an awareness of how advertising may influence newspaper content Preparation and Materials Each student should have a whole newspaper to browse through and to clip ads from. Procedure/Discussion Inside the newspaper are pages of stories and pictures. Often the pictures go with stories, but sometimes the pictures are advertisements, or ads. Ads are space in the newspaper devoted to selling something. The ads scattered throughout the paper are called display ads. They usually have pictures or graphics with them, and can be anything up to a full page in size. Allow students time to browse through the paper and look at the ads. Keep them focused on the ads by asking: • What makes you stop and look at the ads? • Are the pictures in colour, or...
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...September What is an Effective Ad? This is an assignment to be done individually. You will each do an in-class, short (1 to 2 minutes), verbal presentation on Tuesday, 3 September. Find an example of what you consider to be an effective ad. It can be a print ad in a newspaper or magazine; an online ad; a TV ad; an ad from a website or YouTube; a radio ad; or a billboard ad. You must bring a copy of the ad to show it to the class. So if you want to use a TV ad or billboard, you must either find a copy of the ad somewhere online, or you must record it, or take a picture of the billboard. If the ad is on the radio, record it. You must explain why you consider the ad to be effective, using the following criteria: 1. Be noticed – or your message is going nowhere. * Does your ad grab the viewer’s attention? How? 2. Know your audience – understand the cage * Who is your audience – is the ad targeted towards a general audience, or a specific audience, based on age, race, social class, family style, gender, culture, or region? 3. Be real – understand how your product intersects with people’s lives * Does your ad appeal to the viewer’s emotions? * Does the ad establish a strong positive, negative, or mixed tone that clearly advances its argument and the effect of that argument? * Is it is clear how the ad wants viewers to feel? and does the ad achieve the desired emotional effect? 4. Be truthful – believability is vital * Does your ad present...
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...Module number one: 1.1 Benefits of online advertising and Adworks: So this lets you show yours ads to people who are interested in the same kind of products. And don’t show those to the ones that are not. Also you can track those who clicked your ads. Benefits of google adworks: adwords is about showing your ads to the right people in the right place at the right time. 1. Target your ads: specific interests. You can make your marketing campaings more targeted. a. Keywords: words or phrases relevant to your products or services. So when customers type those words it will show em your websites. b. Ad location: you can show your ads in search engines, commercial sites, or personal sites. c. Age, location, language: you chose that depends on the customers. d. Days, times, frecuency: you decide when to show your ads. e. Devices: you chose which devices or maybe all of them. 2. Control your costs: gives you control on how to spend your money. You only pay when someone licks your ad. 3. Measure success: it will allow you to see which ads are being clicked the most. And of course give you an idea in which ads to invest more. Also, you can learn on how long do customers take to purchase something. 4. Manage your campaings: MCC allows you to manage all accounts in just one location. i. You can also use adwords editors. 1.2 Google Advertising networks: the google search network and the google...
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...Same-sex marriage is something that should be legal and for all to enjoy. However, there are groups out there that believe it is only between a man and a woman, which is what they constitute as marriage. Although one may agree with legalizing gay marriage under the appeals of Jib Fowles, marriage inequality having impacts upon a person’s health, discrimination, and sharing legal rights others enjoy according to the advertising appeals of...
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...Week 5: Internet Exercise Below are two ads which were taken from an entertainment website and a company website. In these two ads the problem recognition will be identified. The first ad is from Metacritic.com and the second ad is from expedia.com. Problem recognition is defined by our text Consumer Behavior: Building Marketing Strategy, 12th Edition as “the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.” (Hawkins, 2012, p.445) With that said the website ad chosen can be seen as one that triggers problem recognition. 1. The ad above was found on an entertainment website known as Metacritic.com which is a site where consumers go before buying or watching anything movie related. What this ad does is that it aims to address the need for younger looking skin for consumers who desire this look that actually doesn’t this type of skin. The actual state (what the consumer recognizes as already existing) in this ad would be having wrinkles while the desired state (what the consumer would like) would be seeking to have a younger looking skin by not having wrinkles. This ad recognizes a problem by addressing what is an active problem which is a problem that consumers are already aware of (older looking skin/wrinkles). This ad could therefore be effective as marketers only have to persuade consumers that meaningful beauty by Cindy Crawford is the superior solution to their known problem of having...
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...APA Sample Term Paper: Tutoring College Students with AD(H)D Andrea Shettle English Works! Department Gallaudet University APA Sample Term Paper 2 Sample APA Research Paper: Tutoring College Students with AD(H)D We have all heard of the schoolboy who doesn't know how to stay in his seat at school; instead he climbs furniture and makes noise during work time. We have also all known a schoolgirl who looks out the window quietly daydreaming instead of paying attention to the teacher. We now know that the hyperactive boy has a neurological disorder called attention deficit hyperactive disorder (ADHD) (Hallowell & Ratey, 1994; Latham, 2000). Experts recently have agreed that the daydreaming girl also has ADHD - sometimes called ADD because it occurs without hyperactivity (Hallowell & Ratey, 1994). But what happens when the child with AD(H)D grows up? How can tutors work with college students who have AD(H)D? What AD(H)D Is College tutors need to understand what AD(H)D is before learning how to accommodate this condition. The three most important symptoms of AD(H)D are inattentiveness, impulsivity, and hyperactivity (DSM-IV, 1994; Hallowell & Ratey, 1994; Latham, 2000). The Diagnostic Statistical Manual of Mental Health (DSM-IV) explains that simply having these symptoms is not enough to diagnose AD(H)D because everyone sometimes has the same symptoms. These symptoms must be "persistent" and they must...
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...todays world, no matter what it is, you often have to put it out there, show it off to people, and well advertise it. The advertising industry is one of the top grossing industries in the world. The fact is that in this modern technology era we live in there are over 1 trillion pages of advertising on the internet alone, according to author Rachel Bauer, that’s about 417 pages per person. Seems insane but when someone really sits down to think about it it’s really not, there are ads everywhere these days. Ads for cologne, make-up, taxes, therapy, reality TV, and politicians you name it. Anything and everything that wants to create and keep a name for itself has to invest in some sort of advertising. Look around you, look around your kitchen and in your fridge, why did you go out and buy that yummy cereal you ate this morning, is it because you just happened upon it and thought it looked good or because the cute little girl on the commercial told you it was “heart-healthy “and because she said it about 3 times in 20 seconds. I believe it’s the second one advertising is everywhere in homes, on the television, on the radio, on buses and benches, in our magazines, everywhere. What we never pay attention to is how things are actually advertised to us. Nothing in advertising is accidental, much like a favorite show there was something about it that either caught your eye or made you relate to it somehow to keep you watching. Well advertising is just like this, ads are targeted and marketed...
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... • Discussion is video taped! Confidentiality! • Colleagues are taking notes! • Respondents Introduces him/herself! (Age, Main activity, Family, Hobbies) 2. CSD and Coca-Cola Consumption (5 min) • What kind of CSDs do you drink? Do you drink Coca-Cola? • When, how often and in what kind of situations do you drink Coca-Cola? • Which Coca-Cola advertisements can you recall? What kind of mood do they have? To whom are these ads addressed? • Can you recall any music of Coca-Cola advertisements? Likes/dislikes? Why? • What are the general characteristics of Coca-Cola? What does it provide you with? • Let’s make a list what Coca-Cola brings to you! MODERATOR PUTS ALL ATTRIBUTES MENTIONED ON FLIPCHART. PROBES FOR “very refreshing, energizes me, for people like me, favorite brand, great tasting, the best CSD, part of everyday life”. MARKS THOSE NOT RELEVANT TO BACKCHECK AFTERWARDS WITH STORYBOARDS. 3. Evaluation of storyboards (5x20 min) Executions are demonstrated on boards. Executions are rotated. Now I am going to show you several new advertising ideas for Coca-Cola. They are not ready TV spots but an approximate demonstration of what they are going to be when shot. I will be showing you different visuals and you try to imagine that you are watching a real TV spot with real actors. While you are looking at the pictures, I will read out the story so that you better...
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...that woman are what they wear. Women’s magazines everywhere show ad after ad about perfume and what she will be able to do once they wear it. However, not all women have the same tastes and interests. In order for perfume ads to be successful, advertisers cannot just use one kind of formula to appeal to attract women. Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell women’s perfume in order to appeal to the different types and personalities of today’s women. Many perfume ad campaigns nowadays use simple women doing simple things but clearly enjoying it. The ad campaign for Clinique’s perfume lines is a very good example of this. In the May issue of Teen People, the ad for Clinique’s perfume, “Happy,” shows a woman wearing a sleeveless turtleneck sweater. Although not clearly shown, the girl seems to have a huge smile on her face but is hidden behind her turtleneck. The caption of the ad says “Clinique happy.” Although it is a simple ad, it deems as effective toward women. Featured in a magazine targeted to teens, the girl in the ad is young looking, which would relate to teens. As for older women, it would appeal to them as well so they too can feel young and fresh again. Another ad for a Clinique perfume is for “Simply,” found in Cosmopolitan magazine. The name of the perfume alone, says it all. The ad shows a bottle...
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