...“Like and equal are not the same thing at all.” ― Madeleine L’Engle- A Wrinkle In Time. More specifically, A Wrinkle In Time is a book about a girl (Meg), and how her father disappeared. In the book, the government told them he was on a top secret mission, while in the movie, he disappeared after Charles Wallace was born. Meg, Calvin, and Charles work through Camazotz and Uriel to find Meg’s father. This happens in both the story and the movie. Mrs Which, Mrs. Who, and Mrs. Whatsit also helped them on their mission along the way. The story was more powerful than the movie because of its dialogue, setting, and plot. Following that, The story was better than the movie because of its dialogue. For example, “But Mrs Whatsit came to her and...
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...In the novel A Wrinkle in Time by Madeline L’Engle, Meg Murry saves the ones she loves from a dark force. Throughout Meg’s journey she fights with evil itself while trying to save her father from it’s clutches. When she is defeating the darkness she learns the importance of love. Meg has amazing courage when it comes to tackling the incredible amount of obstacles that are in her way. In the novel A Wrinkle in Time Meg shows her stubbornness, her short temper, and her protectiveness over her loved ones. Throughout the story Meg shows many signs of her stubbornness. Meg was taught to solve math problems differently by her father, and her teachers won’t let her. The principal blames her bad grades on her not being able to face facts, by facing facts he means that he believes her father is not ever coming back, but she doesn’t. Meg responds to his accusations by saying, “...I do face facts” (15). Showing that Meg is a strong-willed, opinionated, stubborn person. She then...
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...In A Wrinkle in Time by Madeleine L’Engle, the main character, Meg Murry, develops into a strong, independent person. At the beginning of the novel, Meg is an insecure person and no one really likes her or her little brother. On pages 8-9 in the book it says “That morning one of her teachers said crossly, “Really Meg, I don't understand how a child with parents as brilliant as yours are supposed to be such a poor student. If you don't manage to do a little better you’ll have to stay back next year.” Another quote from the novel also says, “And on the way home from school, walking up the road, with her arms full of books, one of the boys had said something about her “dumb little brother.” At this time she’d thrown the books on the side of the...
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...‘helplessly young’, but the whole poem is a memory – ‘I used to think’. Between the lines, the reader understands that the crafting narrator is moving towards old age. Both young and old are ‘helpless’ in the progression of time. These wider considerations are based on precise, particular memories and observations. The first section vividly describes the physical features of old age, while the second centres around the moment of realisation about ‘My great-aunt Etty’s friend’ and her rolling beads from a broken necklace. Though written in one stanza, consider the effects of Cornford’s use of short lines. The first serves to complete the childish observation before the epiphany in the poem’s second section, while the final short line provides the ambivalent conclusion. Note the way too that the couplets, established in the early part of the poem, break up in the last four lines. Compare with My Parents Stephen Spender For Heidi With Blue Hair Fleur Adcock Praise Song for My Mother Grace Nichols Follower Seamus Heaney Country School Allen Curnow A Quoi Bon Dire Charlotte Mew Songs of Ourselves: Section 5: Notes 3 ANALYSIS OF "Childhood" by Frances Cornford 1. I used to think that grown-up people chose 2. To have stiff backs and wrinkles round their nose, 3. And veins like small fat snakes on either hand, 4. On purpose to be grand. 5. Till through the banister I watched one day 6. My great-aunt Etty's friend who was going away, 7. And how her onyx...
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...Business Strategy Case 3 The O-Fold Kyle Huffman Olds College Submission Date: February 14 2013 O-Fold Business Opportunity Introduction Alex Richards was a 4.0 GPA student, double majoring in finance and accounting. Before taking a trip to Colorado, Alex was faced with a problem: whether or not to take a suit on the plane, he did not want to wear it on the plane nor pack a suit case due to having the clothing wrinkle. He came up with the idea of the O-Fold, a cylindrical tube that clothes could be wrapped around, secured with straps, packed into tight spaces, and arrive wrinkle free. After completing a preliminary patent search online and finding nothing similar to his idea, Alex had to make a choice whether or not to start a company. He came up with four options, sell the idea, license the idea, outsource production, or use a crawl-walk-run strategy. External analysis With more then $5 billion in sales the luggage industry strengthened, as the baby boomer generation reached its peak travel ages (45-54). With profit margins growing from 28.9 percent in 1990 to 45.9 percent in 2000 the industry is looking profitable. As well having around 75 percent of the merchandise imported, this lowers the cost of production and materials. An important trend to look at is the use of handbags or carry on items. With the rising cost of fuel airlines started charging for check baggage, resulting in an increase of people buying carry on/handbags. Handbags sales increased from 3...
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...CASE 3 DUE: 7/29/15 The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity? CASE 3The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity? Assignment Questions: 1. Select which business model Alex should pursue and defend your answer. In my opinion, Alex should use the Crawl-Walk-Run Strategy. By pursuing this strategy, Alex can make more money by using the characteristics of the other strategies. The Crawl-Walk-Run strategy has a three step process of growing a company. The first step is crawl, where Alex and his brother can produce the O-Folds themselves. By marketing and distributing locally themselves they can cut down their expenses, thus making marketing cost to a minimum. He can collect market data to support his business idea and also get an idea for what to expect when starting up his business. This would help with getting investors to get involved, which should help move smoothly into the next phase. The walk step is “selling” the idea to investors, get a patent, develop the distribution route and a marketing strategy. This will also offer an exit strategy for investors and also for other establishments to buy O-Fold. The run step would be the step where Alex would decide to carry on with the company or sell his portion of the company. At this point, he would need to be manufacturing substantial quantities. This strategy would allow Alex to make judgments at three separate segments, allowing him to make...
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...Final Analysis Paper Women’s Health Product: Olay, Anti-Aging Eye Roller In today’s society there are a lot of beauty products for women that promise to get the job done. These products could be make-up, dieting pills or drinks, and aging products. Women need to be careful though because these products may not do what they are supposed to do. The products could cause health problems, allergic reactions or just not work at all and people then waste their money. If a women wants to buy a product for themselves, they first should do research. Their research should including reading reviews to see if the product will work and then see if the products are FDA approved and if doctors or health professionals recommend them. If all seems true and real, then buy the product but first do research to keep yourself safe. The product Olay, anti-aging eye roller is a product that reduces puffy-ness under women’s eyes, this product furthermore helps with aging. The message this ad is sending is negative but could also be positive. It could be positive because it is showing women that you do not have to age, that there are products to help with looking younger. On the other hand, this message it also negative. This is because the ad is not that it is not ok to look older. Women can look beautiful when they are older, they do not have to buy products to fix themselves. This ad could go either way to people; it depends on how they look at the message. I have asked different women with...
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...QUESTIONS • CHALLENGES • CONTROVERSIES Section Editor: James Q. Del Rosso, DO, FAOCD products, and failure to discern “fiction from fact” related to unsubstantiated claims made by some OTC anti-aging skin care products. A cosmeceutical product by definition is a cosmetic product in which the active ingredient is meant to have a beneficial physiological effect due to an enhanced pharmacological action when compared with an inert cosmetic.1 Every day in clinical practice, dermatologists see patients who ask them if cosmeceutical products are beneficial. Accurate advice is a challenge that requires knowledge of the structure and function of human skin and the available scientific data, which may or may not support the efficacy of a given cosmeceutical product. As dermatologists, it is very hard for us to keep up with the latest evidence on the popular cosmeceutical ingredients due to the vastness of ingredients, the multitude of commercially available products and their efficacy claims, and the validity or accuracy of data gleaned from invitro and clinical studies, if available. How Much Do We Really Know About Our Favorite Cosmeceutical Ingredients? Jacquelyn Levin, DO; James Q. Del Rosso, DO, FAOCD; Saira B. Momin, DO Abstract To date, we are unaware of a review that has investigated common cosmeceutical ingredients in order to answer the three specific questions proposed by the father of cosmeceuticals, Dr. Albert Kligman. It is the goal of this review to gather all...
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...traits such as dominance, assertiveness and independence. In contrast, we have femininity in which advertising labels as passive, beautiful and co-dependant. These two images advertisers try to paint normalize the stereotypes of different gender roles. Different companies use different strategies to sell products and encourage consumers to part with their hard earned money. Advertising reinforces particular gender norms. Through an analysis of a case study of anti-aging cream aimed towards women, this paper will argue that all advertising fundamentally plays on dominant ideologies to make people believe that in order to be “normal” or “successful”, they must buy product X. In particular, it will focus on how dominant norms surrounding masculinity and femininity are encouraged. These norms suggest what is considered an acceptable male and female appearance. It will also focus in particular on gender norms which female attractiveness is above all else, while men are valued for their other characteristics. The following case study is on the analysis of women and the use anti-aging products. Growing old is a way of life, but for women in modern society it is a grim reality, the aging process cannot be stopped, but thanks to anti-aging adverts, it leaves the impression that the aging process can be slowed down. Today there are several...
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...Table of Contents I. Executive summary: 1 II. Current market situation: 1 1. Market description: 1 2. Product Review: 2 3. Competitive Review: 3 III. Strengths, Weaknesses, Opportunities and Threat Analysis 6 1. Strengths: 6 2. Weakness: 7 3. Opportunities: 7 4. Threats: 8 IV. Market-Product Focus: 8 1. Marketing and Product Objectives 8 2. Target Market 9 3. Product differentiation 9 V. Marketing Strategy: 9 1. Product Strategy: 9 2. Pricing Strategy: 9 3. Distribution Strategy: 10 4. Marketing Communication Strategy: 10 4.1. Advertising: 10 4.2. Direct Marketing: 11 4.3. Sales Promotion: 11 4.4. Personal selling: 12 5. Marketing Organization: 12 VI. Action Programs: 12 VII. Budget ( in one year from 7/2012 to 7/2013 ) 13 VIII. Controls 14 Source 15 Executive summary: Lancôme is preparing to launch a new anti-aging cream concluding the perfect result of 10 years exploring in lab and be recommended as “A miracle elixir exists”, the Absolue L’Extrait, in Vietnam cosmetic market. Our product offers a competitively unique combination of the latest advanced technology in dermal stem cells and great beauty effects after testing and launching in other countries. We are targeting specific segments in the consumer and taking advantages of opportunities indicated by the huge demand for beauty in such a dynamic economic. The primary marketing objective is to achieve first-year Vietnam sales of 10,000 units. The primary financial objectives are to...
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...Consumer Psychology and Marketing Communications Article Analysis Riki J. Shye PSY/322 April 13, 2015 Donald Crabtree, Instructor 1. Consumer Psychology and Marketing Communications Article Analysis According to http://smallbusiness.chron.com/marketing-communication-strategy, “Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market.” And brittanica.com defines consumer psychology as: “is a branch of social psychology concerned with the market behavior of consumers. Consumer psychologists examine the preferences, customs, and habits of various consumer groups; their research on consumer attitudes is often used to help design advertising campaigns and to formulate new products.” In defining both consumer psychology and marketing communication, the main common denominator is marketing. How can a company provide a product to a consumer without proper marketing? Marketing is one of the more key elements in a company to bring communication between them, their product and the consumer. The psychological concepts and their importance in developing a successful marketing communication message within the articles presented notated that communication, whether by commercial, print or radio ads are a vital asset in promoting a product and presenting...
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...Which Fruit Molds the Fastest? Problem Which fruit molds the fastest? Materials * Pears, Apples, Bananas * Plastic baggies * Fruit knife * Location: Kitchen * Pen and paper Question Which fruit, banana, pear or apple, will mold faster? Does fruit type effect mold growth? Hypothesis I think that bananas will mold faster than the apple or pear. Variables Independent Variable: Type of fruit Dependent Variable: Time to mold Variables That Need To Be Controlled: place left exposed to air, room temperature Vocabulary List That Needs Explanation Mold can be explained in the following ways: 1. Any of various fungi that often cause disintegration of organic matter. 2. The growth of such fungi. Procedures In my project I will be molding fruit that is exposed to air. To make this happen, I need a container box, one apple, one banana and one pear. I will cut each fruit with a knife and place them in a bag in a room temperature area such as my kitchen. I will need to wait for two weeks and see if any mold has grew. Every other day, I will take notes about the change that had occurred. Safety or Environmental Concerns Mold might cause sickness due to fumes. I need to throw away the fruit once it molds. Experimental Design Controlled, manipulated experiment What is your experimental unit? Molding Fruit Number of Trials: One Number of Subjects in each trial: Three Number of Observations: Fourteen ...
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...Marketing Plan: Phase 2 MKT/421 Marketing Plan: Phase 2 Market Segmentation In doing market research and conducting how a company is going to sell a product that company needs to take the time to focus on a target market. In this phase of the marketing plan we are going to focus on the segmentation we will use to market our product. Needs The Market Segmentation Company states that, “Market Segmentation, correctly applied, is about understands the needs of customers and, therefore, how they decide between one offer and another” (The Market Segmentation Company, 2012). When we focus on the needs of our target market we can consider needs such as the need for extra space or the need to save time and forgetting about your laundry once you’ve started a load. Geographic Simply put, this segmentation is done by the geography of our target market. In this instance it may be best to focus on the urban consumer that lives in apartments where space is limited. However, it is also a way for us to break into the larger home community and offer this product to those who would like additional space in their washrooms for more storage or even a second All-in-One to do two loads simultaneously. Demographics Dictionary.com defines Demographics as “the statistical data of a population, especially those showing average age, income, education, etc” (Dictionary.com, n.d.). As we target our demographic we must look at who most likely does laundry and focus on them. Statistically...
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...in any medium, provided the original work is properly cited. Abstract This article discusses the complexity of literary analysis and the implications of using fiction as a source of sociological data. This project infuses literary analysis with sociological imagination. Using a random sample of children’s novels published between 1930 and 1980, this article describes both a methodological approach to the analysis of children’s books and the subsequent development of two analytical categories of novels. The first category captures books whose narratives describe and support unequal social arrangements; the second category captures those whose narratives work instead to identify inequality and disrupt it. Building on Griswold’s methodological approach to literary fiction, this project examines how children’s novels describe, challenge, or even subvert systems of inequality. Through a sociological reading of three sampled texts – Tales of a Fourth Grade Nothing, A Wrinkle in Time, and Hitty: Her First Hundred Years – readers learn how these analytical categories work and how the sociology of literature might be enriched by attention to structural forms of inequality within literary fiction. This essay investigates children’s books in order to reinvigorate the discussion and use of novels by sociologists. Keywords: childhood, fiction, gender, literary analysis, literary narrative, power relations, social inequalities, Sociology, Sociology of literature Acknowledgments: I...
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...“The Collapse” Mark Beasley (30 March 2010) Extract: Bill Wrinkle had it all; he was the leader of one of the most powerful financial institutions in the world, he had the respect (and some might say fear) of his rivals and colleagues and he had the beautiful wife and house. Bill had come from the tough streets of New York armed only with what many competitors called “cunning street smarts” and a propensity to bully and intimidate. He was lauded by the press as a pioneer in the “new economy” expanding his company into new exotic financial products and business lines as well as moving his firm into geographic locations not entered by foreigners before. However, that was all about to change as his life’s work began to crumble and fall all around him in the autumn of 2008. His days of enormous risk-taking and swaggering bravado was about to lead him and some 50,000 employees down a precipitous path to eventual destruction. “How had it come to this?” It was an unseasonably warm evening on the 5th of September 2008 when the lights of Bill Wrinkle’s midnight blue Mercedes lit up the forecourt of his expansive Greenwich, Connecticut home. Of all the palatial mansions that lined the treehugged streets of this part of the world, Bills was by far the most spectacular – a 12 bedroom oasis with tennis court, indoor squash court (which the talented player used almost daily), a 50metre infinity pool, and, enough land to host some of the more grander social gatherings of New Yorks...
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