...SUPPORT@ACTIVITYMODE.COM MGT 505 WK 4 ASSIGNMENT 2 MGT 505 WK 4 Assignment 2 - In Depth Audience Analysis of Manhattan Chamber of Commerce Locate your local Chamber of Commerce’s community profile either online or in printed material that describes your local community. Write a three to four (3-4) pages paper on the following: Illustrate the message’s view of the audience and stakeholders based on the written profile. Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter...... More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MGT 505 WK 4 Assignment 2 in order to ace their studies. MGT 505 WK 4 ASSIGNMENT 2 To purchase this visit here: http://www.activitymode.com/product/mgt-505-wk-4-assignment-2/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 505 WK 4 ASSIGNMENT 2 MGT 505 WK 4 Assignment 2 - In Depth Audience Analysis of Manhattan Chamber of Commerce Locate your local Chamber of Commerce’s community profile either online or in printed material that describes your local community. Write a three to four (3-4) pages paper on the following: Illustrate the message’s view of the audience and stakeholders based on the written profile. Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics...
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...substantiate your claims with research evidence preferably from both primary and secondary sources. Be THOROUGH in your ANALYSIS and EVALUATION Analyse and evaluate the extent to which your idea is effective, feasible and manageable in addressing the root causes of the problem. Show how they achieve your project aim. You should also preferably think of a prototype which you can test the feasibility of your ideas with credible experts or authorities. Please indicate your word count at the end of your Preliminary Idea (PI). The word limit for PI is 500, excluding footnotes. Please use Arial Font type and size 12 in typing out your PI. Task: | Expansion | STEP 1: PROJECT CHOICE | Topic Title: | Lack of expansion of seats in food centres | Reasons for choice of topic: | As Singapore’s population is constantly increasing, there is an increase in the lack of seats in food centres such as hawker centres and food courts. Footnote evidences of population increasing and lack of seats at food centres? During lunch and dinner timings, many are unable to find a seat as soon as they reach the food centres and thus they are forced to wait until there is a vacant seat. The impatient ones may then choose not to eat and leave the food centre. As such, during those peak hours, many of those who manage to get a seat would use their belongings such as their tissue paper and umbrellas to reserve their seats. This would thus cause foreigners who visit the food centres to think that Singapore...
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...British Telecom’s Aims and Objectives • Social aims • Profit as an aim • Commercial aims • Service as an aim • Increase product awareness among the target audience by 30 percent in one year. • Inform target audience about features and benefits of our product. • Plans can then be made to achieve these targets. • Motivate the employees. It • Measure the progress towards to its stated aims. Marketing strategy of the company. Marketing strategy is a process that can allow an organisation to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be around the key concept that customer satisfaction is the main goal. The 3C's Model is a business model, which offers a strategical look at the factors needed for success. The 3C’s model points out that a strategist should focus on three key factors for success. In the construction of a business strategy, three main players must be taken into account: 1. The Corporation 2. The Customer 3. The Competitors The Corporation The Corporation needs strategies aiming to maximize the corporation’s strengths relative to the competition in the functional areas that are critical to achieve success in the industry The Customer Target a wider audience by offering promotions and freebies. The Competitors Competitor based strategies can be constructed by looking at possible...
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...Audience Analysis Paper Lucy Kerley COM 285 September 6, 2010 Michelle Maldonado Audience Analysis Paper The paper I have composed consists of various important components of a successful business meeting if used in the correct manner. This paper gives detail aspects of a business presentation of a report of quarterly sales, which has an audience in the following fields. The customers, stakeholders, salespersons and managers are those in this paper I will address as the audience. In this paper I will identify how the audience of different diversity backgrounds would be addressed in a business presentation, and how one would consider their knowledge to further one’s own business organization through analysis. You must consider the audience of communication when constructing a presentation. In order for a meeting to have the full potential one deserves, you must take regard to the structure of writing, and the creation of the design that would uphold the presentation’s foundation. When designing a presentation one must first consider the audience one is presenting. Effective communication will win over the most skeptical in the business world if one has the audience’s interest in mind. When one conducts a meeting consisting of quarterly sales information to more than one audience, one should be aware of how it will affect certain specifics in any given field. The audience will be more concerned about how the detail information would affect his specific business. Business...
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...CHAPTER I INTRODUCTION This chapter deals with the foundation and general overview of the research undertaken. It consists of the background of the study, the research questions, the aims of the study, the significance of the study, the research method, the data source, the data collecting and analyzing techniques, the clarification of key terms and the organization of the paper. 1.1 Background Human language is human’s potential as a mean of intentional communication (Yule, 1996: 20). People use language to communicate with each other. Thus, the use of language plays a very important role in people’s communication. There are various languages in this world and those languages are used by people in different nations and ethnics. Different languages used by people in different places and communities are defined as language varieties (Hudson, as cited in Wardhaugh, 1992: 21). People not only need to communicate with other people in one nation or ethnic who use the same language, but they also need to communicate with other people in other nations or ethnics who use different languages. Understanding people’s languages in the language varieties is the way to make a good communication. Therefore, a good understanding is required by people whose languages are different, in order to make a successful communication. 1 There are many ways that can be used to understand different languages and one of them is translation. Translation is the process of rendering the meaning of a text...
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...Table of Content 1. Company Description and Location ……………………………………………………………………………..3 2. Strategic Plan and Focus ……………………………………………………………………………………..……....2 2.1 Mission Statement 2.2 Product Mission Statement 2.3 Corporate Goals 2.4 Core Competency and Sustainable Competitive Advantage 3. Situation Analysis ……………………………………………………………………………….………….…………….5 3.1 SWOT Analysis 3.2 Industry Analysis 3.3 Competitor Analysis 3.4 Company Analysis 4. Marketing Mix ………………………………………………………………………………………………………..…….............9 Product Strategy Price Strategy Place Strategy Promotion Strategy 5. Marketing Product Focus ……………………………………………………………………….…………………….13 Segmentation Targeting Positioning 6. Marketing Program …………………….…………………………………………………………………………………16 7. Nivea Marketing Survey…………………………………………………………………………………………………21 8. Conclusion………………………………………………………………………………………………………………………. 9. Resources ………………………………………………………………………………………………….………………….25 Company Description and Location ▪ The Times of India (TOI) is an Indian English-language daily newspaper. ▪ The Times of India is published by the media group Bennett, Coleman & Co. Ltd. ▪ According to Audit Bureau of Circulations, it has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). ▪ According to the Indian Readership Survey (IRS) 2012...
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...Steps to writing a proper white paper… Use a Linear, Logical Approach: a white paper must be educational, not promotional in tone. And should posses the following objectives: It must attract the right audience. White papers are highly audience specific, it is better to write white papers tailored toward different groups of stakeholders. Must engage the reader; engage by showing them that you understand their problem and that you can “relate”. Or by quickly showing mastery of the subject, through good clear writing. It must inform your reader. Written more like an objective magazine article than a sales brochure. they should objectively present a problem, the business case for solving the problem, and alternative ways of solving the problem. Therefore, the reader gains knowledge from having invested the time to read the paper. Ultimately the reader feels informed, not sold. It must convince your reader; to convince reader to give your organisation consideration based information that you have presented. Example, if your product has a high up-front cost but lower maintenance costs, your paper might include an analysis of ongoing “hidden” costs and a ROI model that shows how a high initial investment might actually be more cost-effective over the life of the purchase. Your Title Is Key to Success of Paper: A creative, meaningful title drives readership, whether you promote your paper online, distribute it at a conference, or pitch it to trade magazine editors. The content...
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...In your paper, you will analyze the visual relationship between modernism, class and gender, considering both the formal characteristics and subject matter of the paintings you will examine. While attending to the formal characteristics of each work, analyze the ways in which gender and class may play a role in relation to subject matter, composition, and the intended audience. How are the spaces of modernity depicted in these scenes? If the flânuer is the quintessential modern artist, but cannot be embodied by a woman, what is the role of gender in these works? How does the representation of gender factor into the aims of these artists? Construct your argument based on a visual analysis of these two paintings, paying particular attention to how the artist constructs the spaces of modernity, who is depicted and in what way, and how the viewer is, or is not, accounted for. In your a conclusion, consider the impact of the museum space in framing your experience, discussing and analyzing the placement of these works in the museum – what dialogue might be facilitated by these works’ proximity to each other? What relationship might the curators have been considering when they hung these works? Note that this is not a research paper. You will be graded on your analysis of the visual material, and the conclusions you can draw from your analysis. Some background information will be necessary to relay, but the majority of the paper should be based on your own observation and analysis...
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...How to be a Leading Finance Magazine— A Case Study of Caijing By Lin Hong GRADUATION PAPER May 19, 2010 Paper submitted to the School of Magazineism and Communication of Xiamen University in partial fulfillment of requirements for the bachelors degree. Zhuang Hongming was faculty adviser. ABSTRACT Wang Shuo, the deputy editor of Caijing, a famous finance magazine for its specific editing style in China, said: “We are doing everything possible while the main line has never changed. We report events we think readers should focus on, and stories we consider to be important but not completely to follow market rules. It is not a magazine that simply caters to readers’ taste, but one that is of enlightenment, and of elitist thoughts. " "Independent, exclusive, original" is always the rule that Caijing has been following. Then how the magazine implements the rule successfully is what this research is concerned about, because in today’s chaotic magazine market, manage a magazine in a specific way is a problem related to survival and development. Therefore, the hints from the study of Caijing are significant to the magazine industry. That is the purpose of this paper. Key Words: news professionalism, quality, preciseness, styles, deepness 摘要 《财经》杂志常务副主编王烁曾在接受访问时全面、细致地定位了《财经》杂志办刊以来的风格。他说：“我们什么都在做，但主线没变过。我们报道的是我们认为读者应该看的东西，我们认为重要的事情，而不是完全听从市场发出的信号。并不是读者爱看什么我们就报什么，我们办的杂志，有一种启蒙、灌输的精英色彩。” “独立、独家、独到”始终是《财经》奉行的自我定位标准。在金融危机背景下，《财经》杂志保持和发展其“以我为主”的办刊理...
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...A study into the use of sponsorship as a marketing tool for sports organisations and its importance in the marketing communication mix Ralph Cartwright 10338648 Abstract Over the last few decades, the viewing of sport has continued to gather attention and be targeted and integrated by marketers as a part of the communication mix for organisations and brands. Therefore, the aim of this research project is to analyse the effectiveness of sport Sponsorship for Companies as a marketing tool. Supported by examples the researcher will explore an array of factors concerning the issues facing companies that invest large amounts of money into sports events, teams and athletes hoping for a return on investment each year. This project will also inform the reader of the strategies of selection sponsors go through when identifying which team, athlete or event to choose based on their objectives and type of industry. From this information, the project will then identify the positives and negatives of sport sponsorship, as it is obvious that not all organisations will benefit from this type of communication tool. Various examples and case studies concerning sponsorship and organisations will be identified and examined throughout. Contents Page Chapter 1 – Introduction of Study 5 1.1 Background 5 1.2 Study Purpose 6 1.3 Study Objective 7 1.4 Study Structure 7 1.5 Rationale of the research 8 Chapter 2 - Literature Review 9 2.1...
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...Referred/Deferred Coursework Critique: The Effects of Social Media Marketing on Online Consumer Behaviour Table of Contents Summary 2 Main Critique 2 Research Approaches 5 Conclusion 7 Reference 8 Summary The paper is providing a critical review of “The Effects of Social Media Marketing on Online Consumer Behaviour” by Simona Vinerean, Iuliana Cetina, Luigi Dumitrescu,and Mihai Tichindelean. The article is reviewing the communication of brand with consumers (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). Internet and social media is proved to be the most effective platform for consumers and businesses to socialize or communicate. Organizations can access a wide array of consumers throughout the globe, as social media is a platform to publicize the personal evaluation of consumers. The article is focusing on 236 social media users to examine different measures reflecting positive influence of networking websites on the consumers’ perception about advertising through this platform (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). It is found in the paper that the social media marketing provides the evidence of virtual presence of online consumers for organization reflecting the positive outlook on sales and reputation. The aim of this research is to empirically investigate, determine the communication with social media marketing, and have a positive outlook regarding advertising on social networking websites (Vinerean, Cetina, Dumitrescu, & Tichindelean...
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...FACE OF STRONG COMPETITORS Department of Business Administration, Faculty of Management sciences University of Ado Ekiti, P.M.B 5363, Ekiti State Nigeria. Email: yommysun@yahoo.com Adebisi Sunday A., Babatunde Bayode O. 343 Adebisi Sunday. A (Ph.D) Department of Business Administration, College of Management and Social Sciences, Osun State University, P.M.B 2008, Okuku, Osun State, Nigeria Email: bayoogoga@yahoo.com Babatunde Bayode .O Abstract This paper aim at study strategic influence of promotional mix on organisation sale turnover in manufacturing organisation. The research data were gathered through the use of secondary data and primary data, secondary data included 6years annual report comprising the sales turnover (2005-2009) and questionnaire which is an instrument of primary data collection. The questionnaires were administered to the workers of 7up Company and some customers in Solebo Estate in Lagos. The researcher adopted the simple percentage and regression model for the analysis of the collected data.. The result of the findings revealed that strategic promotional mix influences the sale turnover with little 25% while other variable not included in the variable tested takes the larger 75% that will rapidly lead to organisation growth. Since promotional mix constitute few % of variable that can push an organisation to the highest level, therefore other factors of marketing mix such as product development, effective pricing, distribution of right...
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...Paper Assignment II Art and Society: Renaissance to Modern Art University of Houston Dr. Sandra Zalman Due: November 13 by midnight via turnitin on Blackboard - http://www.uh.edu/blackboard/ This paper asks you to compare two works of art at the Museum of Fine Arts, Houston, to consider how nineteenth-century artists departed from past academic works to take interest in the new urban spaces of modernity. Go the MFAH and find the following two paintings: Berthe Morisot, The Basket Chair, 1885 (Room 222) Gustave Caillebotte, The Orange Trees, 1878 (Room 222) In your paper, you will analyze the visual relationship between modernism, class and gender, considering both the formal characteristics and subject matter of the paintings you will examine. While attending to the formal characteristics of each work, analyze the ways in which gender and class may play a role in relation to subject matter, composition, and the intended audience. How are the spaces of modernity depicted in these scenes? If the flânuer is the quintessential modern artist, but cannot be embodied by a woman, what is the role of gender in these works? How does the representation of gender factor into the aims of these artists? Construct your argument based on a visual analysis of these two paintings, paying particular attention to how the artist constructs the spaces of modernity, who is depicted and in what way, and how the viewer is, or is not, accounted for. In your a conclusion, consider...
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...Messages Basics of business writing • Business messages are different from college essays, term papers, and messages to friends. • Conciseness and clarity count. The Writing Process • Planning and prewriting • Composing • Revising and editing Effective Business Messages • Have a purpose – General – Specific • Are clear and concise • Consider the needs of the audience Outlining • Define the main idea • State the three to five major points • Support with evidence Audience Analysis • • • • • • Primary audience Secondary audience Reaction of audience Knowledge level of audience Relationship to audience Expectations of audience Factors To Consider • • • • • • • Importance of the message Richness of the channel Formality of message Urgency and cost Need for a permanent record Immediacy of feedback required Organizational and audience preferences Approach: Direct or Indirect? • Direct – – – – Main idea first, followed by evidence Routine messages Positive messages Some negative messages • Indirect – Evidence first, build case towards main idea – Most negative messages Connect With Your Audience 1. 2. 3. 4. 5. 6. Adopt a “you” attitude Be sincere, respectful, polite Stress audience benefits Emphasize the positive Use plain, simple language Use bias-free language Use Plain, Simple Language • Use short, familiar words • Don’t confuse your audience or try to be purposefully vague • Minimize jargon Use Bias-Free Language • Avoid – – – –...
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...Direct, straightforward communication is valued by all cultures. 6. _______ Electronic communication is replacing paper documents in the workplace. Complete the following statement. 7. A computer can transmit data, but it cannot give ___________________ to the information. In items 8–10, choose the letter of the expression that best completes each statement. 8. _______ A technical document focuses on (a) the needs of the audience, (b) the writer’s feelings, (c) both the needs of the audience and the writer’s feelings, (d) marketing, or (e) none of these. 9. _______ An effective technical document is based on (a) intuition, (b) usable information, (c) the writer’s deepest impressions, (d) inspiration, or (e) none of these. 10. _______ The information in a technical document must be (a) entertaining, (b) accessible, (c) confidently judgmental, (d) prosaic, or (e) none of these. Chapter 2 Quiz Indicate whether statements 1–7 are TRUE or FALSE by writing T or F in the blank. 1. _______ Primary and secondary audiences read technical documents for different reasons. 2. _______ When unable to identify all members of an audience, you should aim at the least specialized members. 3. _______ Primary audiences usually expect a semi technical message. 4. _______ Information needs may be culturally determined. 5. _______ Audience analysis is only necessary when the document...
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