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Planning

This activity is the first of the five that consist on the functions of management, these activities are important to the company because they should capitalize its strengths and improve its weak areas.

Planning is based on the future... That is not certain in any case, we only know that it would have changes.

The essential bridge of planning is between present and future, that if they are well done, they increase the achieve of results. A process to attempt a task and is the most effective way to reach all the things that are plan on the future.

This activity is the best investment that an organization can do for their future to success. However this process must involve managers and employees this will take from two to five years to top level managers and less than six months to all the lower level managers.

On the organization all the managers of the company should do this process or activity, in terms to facilitate all the works and labors of the employees. It not only help the company, they actually help their employees to have a positive impact on both performances.

On The Book Lover Company, we plan our future by different strategies and formulate it on the top level of the organization.
Planning Process:

1. Actual Situation: We need to analyze external forces of the market which can affect or benefit our company, such as:

a. Economics Forces: Inflation, devaluation, people acquisition power, Country GDP etc. This factors will tell us how is the economical environment we are going to face.
b. Social Forces: We have to study education level of our target market, georeferenced, etc
c. Technology Forces: What kind of platforms, developments, apps are there already offered in the market, benefits, problems, easy to use, etc.
d. Customers: We have to analyze offer and demand. Are the customer willing to try new ways to get a

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