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Name:_Xing Li _____________

FINAL EXAM
PRINCPLES of MARKITING Winter 2012

1. A lifestyle center is a? D

A) pedestrian center B) psychographic centric segment C) family centric segment D) shopping center E) upscale center segment

2. Industries often have an established company that is a price leader. When competitors “meet” the leader’s price, the competitor is pursuing a ______?_____ strategy? B

A) price war B) pull C) maximization D) status quo E) elasticity

3. All of the following statements about branding are true except? C

A) Branding facilitates buying. B) Branding may provide psychological benefits for the buyer. C) Branding differentiates a firm's products from competitors. D) Branding helps focus and facilitate marketing efforts. E) Branding guarantees that the consumer will be satisfied with the product's quality.

4. The goal of follow-up of sales by a salesperson is to build customer? E

A) knowledge B) competence C) differentiation D) technical expertise E) loyalty

5. According to the traditional demand curve, a low price will result in: D

A) a reduction in the quantity demanded. B) a reduction in the quantity produced. C) an increase derived demand. D) an increase in the quantity demanded. E) no impact upon the quantity demanded.

6. What is the basic goal/purpose of relationship selling?

To build customer loyalty and Profits and continued financial gain

7. Why might a company pursue repositioning rather than other marketing strategies?

Because the new strategy is more suitable for the new company.

8.…...

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