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Seminar 1: Ebay

+ Intermediate (Là trung gian giữa người bán và người mua)

+ Không chịu trách nhiệm stock hàng hóa, không chịu trách nhiệm guarantee for quality & quantity

+ Rating system to check seller’s reputation

+ Using paypal to guarantee the payment (for sellers)

+ Suggestion of Ebay for the customers: “Buy first, sell later”. The customer should buy first to grant experience, knowlaged before become the seller.

Business Model of E-Commerce

Seminar 2: Google (Bài này gồm 4 đoạn)

• Problem Statement: + Barriers to enter Chinese Market

+ Localization

+ Business Ethics

• Attributes: (Làm cụ thể hóa hơn tất cả những problem statement đã ghi ở đầu)

+ Goverment Policies -> Censorship: Filtering sensetive information (Chính phủ Trung Quốc sử dụng Cescon, Firewall, Yahoo, Baidu để lọc tất cả các thông tin nhạy cảm)

Trong đó: Censorship is preventing internet users from accessing hidden information (Ngăn cản người dân vào những thông tin chính phủ che dấu)

+ Back Flash: Imprison all users who try to hack and access to sensitive information (jouralists)

Internet polices to control activities of Internet users

+ Ethic principles: “Don’t be evil”

← Google can not follow 100% to Chinese regulation

← 2002: Google.com can’t be accessible in 2 weeks

• Alternatives/ Solutions:

+ Google.com (USA); Google.cn (N) cho thị trường Trung Quốc; nhưng Google.com vẫn giữ lại (Gmail and Blog) để khách hàng giữ lại những thông tin mật.

+ Đến năm 2006, Google.com không vào được và Google.cn chạy châm dó đó gây khó chịu cho thị trường TQ . Và họ bán 5% cổ phần của Baidu cho Yahoo.

+ Đến năm 2010, Google quyết định rời khỏi TQ

• Recommendations:

Seminar 3: Business Model

• Business Model: Là cách mà một doanh nghiệp tổ chức những nguồn lực của đó để đưa vào 9 yếu tố chính (customers relation, activity...)

• Business Model: -> (1) Choices -> + Assets (tài sản đi thuê hoặc đi mua)

+ Policies (chính sách tài chính, chiến lược, mareketing)

+ Government

(2) Consequence -> + Rigid (là những thứ rất khó để bắt chước)

+ Flexible

• 3 Characteristics: + Goal aligning

+ Re-inforced (Có củng cố được các chiến lược của công ty)

+ Robust (Có vững chắc hay không)

• Competing by Business Model

+ Streghthen its virtous cycle (Vòng tròn hiệu quả, và sẽ được lặp đi lặp lại nhiều lần)

+ Weaken Competitors virtouscycle (Nhìn thằng đối thủ đang làm hiệu quả với cái gì để đánh vào nó)

+ Turn competitors into company components (Biến những thằng đối thủ cạnh tranh thành 1 phần trong dây truyền của mình)

• Business Model (Một cty sinh ra phải có mục tiêu, có tầm nhìn) - Strategy (có chiến lược )

Seminar 4: Virgin Group

• Problem Statement: Management/ Leadership Style

• Attributes:

- Organization Structure: + Keiretsu (mô hình quản lý của các công ty Nhật)

Diễn tả về mô hình: Một công ty mẹ sẽ quản lý nhiều công ty con bên dưới. Và điều hành những công ty con sẽ là liewnants.

+ Subsidaries listed in the stock market

+Công ty mẹ Virgin Group không niêm yết trên sàn chứng khoán để dễ dàng mua bán, sát nhập rất nhiều những công ty con.

- Rreachd Brand’s communication/ management style: Marketing (Vì Virgin góp vôn với các công ty = thương hiệu, do đó chỉ cần làm marketing tốt)

• Solution/ Alternatives:

- International/ Expansion

+ Đầu tư vào những lĩnh vực mới hoặc chưa có đối thủ cạch tranh

+ Sẵn sàng spin-off các doanh nghiệp làm ăn kém hay bị bão hòa với thị trường

- Brandname of Virgin Group is the biggest asset to coperate with other companies

← Không cần set-up công ty ngay từ đầu, tuy nhiên mua bán quá nhiều công ty ảnh hưởng đến niềm tin từ khách hàng của Virgin

Seminar 5: Lego

• Problem Statement: Confliceted Business Model in coperation

• Attritubes:

- Problems of Lego before coopreation with Flextronics

+ Expansion (mở rộng các ngành nghề kinh doanh): Apart from brick – traditional products, games, TV shows

+ Economic crisis (Khủng hoảng kinh tế toàn cầu 2006 – 2008) -> Ảnh hưởng đến kinh doanhcủa Lego

← Cooperated with Flextronics: 80% outsourced, 20% in house (Molding & Pre – pack)

- Problems after cooperation with Flextronics:

+ Flex: Stable -> yêu cầu phải có Pix Plan

+ Lego: Seasonal -> yêu cầu phải có flexible Plan

• Solution

- Quit Cooperation

- Sale & Oporation Planning document (bộ tiêu chuẩn về kế hoạch bán hàng và sản xuất)

Seminar 6: Amway

• Problem Statement: + Barries to enter Chineses marketing

+ Localization

• Attributes:

- Direct selling: Focus on distributionship, products, bring about benefits for customersdfg

- IBO problem:

+ Can’t control Independent Business Owners

+ IBO take use of their rights to hold meeting & sell other products (tự tổ chức hội nghị khách hàng, bán các sản phẩm khác)

← Pyramid Scheme: Focus on membership & network expension with entry fee, bad effects on society

← Chinese Government regulated: + Ban Direct Sellingd

+ Ban some type of professional to join direct selling

• Solution:

- Whole sale & retailer stores. IBOs comes to those places to buy product

- 6 Lessons of Amway in China

Seminar 7: P&G

• Problem Statement: + Management after Merge & Aquisition (M&A)

+ Change Management

• Attributes:

- Different culture:

+ P&G: the company as a family -> mang lại value cho employeee

+ Gillette: the company as a team -> mang lại value cho customer

← Quan điểm chung là nhân viên có thỏa mãn với công ty thì mới làm việc và phục vụ được tốt

- 2 persons in a position: Khi sát nhập thì có 2 thằng trưởng phòng marketing, 2 trưởng phòng kế toán, 2 trưởng phòng tài chính....

- Different performance appraisal: Mỗi công ty có 1 hệ thống đánh giá, nhưng khi sát nhập lại không biết sử dụng cái nào

• Solutions:

- Internal communication:

- Steering the Integration of people:

+ Clean team: Chỉ giữ lại những người chung thành

+ Transition team:

+ Fielding the best team:

+ Senior managers; Co-position:

• Recommendations:

- Change management: (search – Kotter)

Seminar 8: Vedan

• Problem Statement: CSR/ Business Ethics

• Attributes:

- 2nd manufacturing factory without pipelines for waste water in order to cut cost

- Low compensation for fishers compared to its damage to Thi Vai river (đưa kèm số liệu)

- Avoid media to announce the situation

• Solutions:

- Increase compensation to $11 milions

- Resolve the damage & let fisher to come back to their daily works

• Recommentdations

- CSR and business ethics

Seminar 12: Dove

Problem: Outdated Brand Image & Increasing competition

• Atrributes:

- Obselete products –Lack of customers trust

- Old – Fashioned Brand Name

- Old Model of Marketing

• Alternatives:

- Website + Survey

- Advertisment: “No Model – but firm curves”

- Direct Survey

• Recomment

Functional Marketing and Emotional Marketing

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...This is nothing Spongebob Spongebonb Aaaaaaaaaaaaaaaaaaaaaaa Aaaaaaaaaaaaaa Aaaaaaaaa Aaaaaaaaa A A A A A A A A A A A A A A a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a This is nothing Spongebob Spongebonb Aaaaaaaaaaaaaaaaaaaaaaa Aaaaaaaaaaaaaa Aaaaaaaaa Aaaaaaaaa A A A A A A A A A A A A A A a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a This is nothing Spongebob Spongebonb Aaaaaaaaaaaaaaaaaaaaaaa Aaaaaaaaaaaaaa Aaaaaaaaa Aaaaaaaaa A A A A A A A A A A A A A A a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a This is nothing Spongebob Spongebonb Aaaaaaaaaaaaaaaaaaaaaaa Aaaaaaaaaaaaaa Aaaaaaaaa Aaaaaaaaa A A A A A A A A A A A A A A a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a This is nothing Spongebob Spongebonb Aaaaaaaaaaaaaaaaaaaaaaa Aaaaaaaaaaaaaa Aaaaaaaaa Aaaaaaaaa A A A A A A A A A A A A A A a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a...

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