Free Essay

Abc the Just-in-Time Consumer

In: English and Literature

Submitted By longteo
Words 2120
Pages 9
BUSINESS
NOVEMBER 23, 2010
The Just-in-Time Consumer
By ELLEN BYRON
Julia Robinson for The Wall Street Journal
Rebecca Seabern in her destocked pantry. She is using groceries that she already has before buying more. Executives peddling wares from canned goods to cashmere say the shift in consumption habits is prompting them to change how they produce, package, price and deliver their goods.
When the economy sank two years ago, Rebecca Seabern realized she could shrink her grocery bill just by eating into her crammed kitchen pantry.
"I had eight boxes of lasagna in there and a year's worth of paper towels," says Ms. Seabern, a 31-year-old accountant and married mother of two in San Antonio. Today, Ms. Seabern still has her job, but her antipathy to hoarding hasn't changed. "I've stopped purchasing things just to have them on hand," she says, preferring to make bigger mortgage payments instead.
The Great Depression replaced a spendthrift culture with a generation of frugal savers. The recent recession, too, has left in its wake a deeply changed shopper: the just-in-time consumer.
Access thousands of business sources not available on the free web. Learn More
For over two decades, Americans bought big, bought more and stocked up, confident that bulk shopping, often on credit, provided the best value for their money. But the long recession—with its high unemployment, plummeting home values and depleted savings accounts—altered the way many people think about the future. Manufacturers and retailers report that people are buying less, more frequently, and are determined to keep cash on hand.
"Consumers are saying, 'I'm going to buy what I need for a specific period of time,' rather than loading up and buying two or three extra units just because they can get a good price on it," says Richard Wolford, CEO of Del Monte Foods Co. He calls the phenomenon "need it now."
Executives peddling wares from canned goods to cashmere say the shift in consumption habits is prompting them to change how they produce, package, price and deliver their goods.
Food and household-product manufacturers, including Del Monte and Kimberly-Clark Corp., are rolling out smaller package sizes for consumers who would rather buy a week's worth of toilet paper or dog food than stock up for a month.
Grocers are trying to accommodate smaller but more frequent shopping trips. Supervalu Inc. is changing displays more often. BJ's Wholesale Club Inc. is going after a new clientele of families and individuals by selling eggs and margarine in smaller lots.
Journal Community
Apparel makers and retailers such as Elie Tahari and Net-a-Porter.com are changing their production and selling schedules for shoppers who increasingly want to buy their clothes in season rather than ahead of time.
The new buying behavior is expected to be on full display this holiday season, which kicks into high gear the day after Thanksgiving, known as "Black Friday."
Shoppers are further behind in holiday shopping compared with previous years, with just 15.7% of their holiday shopping completed as of the week ended Nov. 14, compared with 20.5% completed during the same period last year and 28.3% in 2008, according to trade group International Council of Shopping Centers.
"There's going to be a pause before purchase: Consumers will ask themselves, 'Do I really need this, can I really afford this?'" says Thom Blischok, president of global innovation and strategy for SymphonyIRI Group, a market research firm. He expects a U-shaped purchase cycle, with big sales at the start and the end of this holiday season. "If I shop on Black Friday, I'll get a helluva deal, and if I wait a couple of weeks, I'm going to get another helluva deal."

So far, the impact of just-in-time buying on the corporate bottom line is mixed. Smaller unit sizes, for example, generally mean higher prices—and therefore higher profit margins for manufacturers.
Still, the phenomenon is so new it hasn't shown up broadly in earnings. A Kimberly-Clark spokeswoman notes that potentially higher profits on smaller packages can be offset by higher manufacturing costs.
And companies are still reeling from lower sales volumes that began in 2008 with what some dub "pantry deloading." Over the past two years, the number of items kept in American pantries has fallen about 20%, according to a recent SymphonyIRI survey. Consumers are also cutting back on the range of goods they stock.The average household had 369 unique items in its medicine cabinets, pantries and cosmetics bags this year, compared with 404 in 2006, the survey found.
Procter & Gamble Co. has been tracking consumers' pantries since mid-2008, believing them to be a reliable gauge of how the recession has changed shoppers' behavior. About one-third of consumers are changing their pantry levels, P&G's research indicates, with about 75% of those cutting back on inventory.
P&G expects consumers' leaner, pickier shopping habits to last. "There's almost a confidence and pride in the ability to make tailored choices for themselves," says Joan Lewis, P&G's global consumer and market knowledge officer.

The new shopping behavior is having a big effect on club stores, the ultimate pantry-filling destinations, which offer low prices but require bulk purchases. Some, including Costco Wholesale Corp. and BJ's, have reported increased shopping-trip frequency and decreased transaction sizes. To adjust, some discounters are rethinking their businesses.
BJ's, based in Natick, Mass., began courting new customers two years ago to expand its membership, including smaller households and empty-nesters. It began shrinking its package sizes, in part to lure shoppers more interested in weekly purchases than monthly stock-ups. Now, the chain of 191 stores sells cartons of 18 eggs, instead of only five-dozen egg packages. It offers two containers of margarine of nearly two pounds each instead of only five-pound buckets.
The margarine change alone resulted in 46% more members who bought margarine, the company says. BJ's credits the shift to smaller package sizes with driving an increase in membership fees of 6% in the quarter ended Oct. 30.
"This concept that club stores are only for the stock-up visit—I don't think that's true anymore," says Bruce Graham, BJ's senior vice president of food.
More
* Needing Black Friday More Than Most
BJ's is trying to make its stores more attractive and change promoted items to encourage more frequent visits. For example, it is including more seasonal products into its wall of featured items at the entrance of the store, including pumpkins, fresh flowers and amaryllis bulbs.
The changes at retail are often prompted by manufacturers. This summer, Del Monte began reducing the number of canned fruits and vegetables in multi-packs sold at club stores—and advising other retailers to reduce the number of cans required to qualify for a discount. The company realized consumers were more worried about overall cost, even if it meant a higher cost per can.
"There is a much lower incidence of pantry stock-up shopping trips and a much increased incidence of quick trips," says Del Monte's Mr. Wolford. Del Monte won't comment on whether smaller package sizes have boosted its bottom line. Analysts say profit margins could rise slightly over time. But the bigger advantage may be capturing a sale from an otherwise-wary consumer.
With the smaller package size, "you don't lose sales and you stem the profit erosion," says Bill Chappell, an analyst at SunTrust Robinson Humphrey. "But you don't necessarily recoup" the lost sales and profits.
Just-in-time consumption is also disrupting long-established purchase cycles, including the annual back-to-school shopping ritual. Normally, demand for school supplies begins in early July and runs through mid-August. But this year, the prime season shifted to late July through September, says Mark Ketchum, chief executive of Newell Rubbermaid Inc. He says the company's Paper Mate and Uni-ball pens and Sharpie markers sold well, albeit three to four weeks later than normal.
Delayed purchases affected the entire pen market. "The total market waited until later in the year and seemed to shift behind a shopper desire not to make a mistake," Mr. Ketchum says. He adds that the premium-pen category, thanks to new-product introductions, grew in sales at the expense of the low-end market.
As a result of delayed buying, Newell overhauled its manufacturing process and simplified its product portfolio. This will enable it to better handle last-minute surges in demand for popular Christmas gifts like its Irwin pliers and Calphalon cookware. "It's better for our inventory situation and our manufacturing to be able to produce and ship in a more even pattern, rather than all at once," Mr. Ketchum says.
Shoppers of high-end discretionary products are shifting to just-in-time buying as well.
Kathi Toll, a 49-year-old business consultant in Chicago, used to enjoy browsing beauty counters and indulging in new products as a pick-me-up. Last year she decided to use up what she already had—piles of La Mer, Clinique and Estée Lauder products—as a way to save cash while she pursues an advanced degree. "I have boatloads of this stuff, and it's time I used it up," she says.
Beauty brands are taking note. Before the economic downturn, loyal users of luxury skin-care line La Prairie used to buy multiple bottles of skin creams at a time, even though the products can top $500 apiece. But two years ago, "they started waiting until their jar was empty before they bought another, about every 90 to 120 days," says Lynne Florio, president at La Prairie, owned by Beiersdorf AG.
Noting that some consumers seemed to want to buy even less at a time, last year La Prairie began selling half-sizes of moisturizers, eye creams and serums. The smaller sizes, which cost about 20% less than full-size counterparts and are only sold for limited periods each year, help draw new and longtime users to the line when they're not ready to invest $1,000 or more on the complete regimen.
"Did we lose customers during the economic crisis? No," says Ms. Florio. "They're just coming more often and buying a little less replenishment at a time." La Prairie's business year-to-date is up compared with 2009, and the company says it expects to see a gain next year.
Shoppers have long groused that the clothing and shoes in stores are often out of step with the weather outside. Now, they're protesting with their wallets. "It was around April of this year when we really started to realize that consumers are willing to spend cautiously on things they need to have, but only when they need it," says Mike Berry, director of industry research for MasterCard Advisors SpendingPulse, a unit of MasterCard Inc.
From 2003 to 2008, women's apparel sales tended to peak in September, Mr. Berry notes. "When the economy is sailing high...people buy new fashions as soon as they're on the shelf, rather than buying a sweater to stay warm," Mr. Berry says.
But this fall, that habit changed. In September, when new fall fashions hit stores, sales of women's apparel fell 0.2% compared with the year before, while footwear was up just 0.7% according to MasterCard. By October, when cooler weather hit, apparel and footwear sales rose 5.3% and 5.9%, respectively. Markdowns didn't play a role in the uptick, Mr. Berry says.
To better accommodate women who want to buy now, wear now, Net-a-Porter has changed tack: It stopped heavily discounting seasonal items like boots and coats a few months after they shipped—as many other retailers do—to make sure it has goods in stock to match the weather. "There's the challenge that other retailers are marking those items down, but it's a risk we're willing to take," says Holli Rogers, Net-a-Porter's buying director.
To maintain a steady supply of new fashions throughout each season, Net-a-Porter has been inking deals with designers for exclusive collections with later delivery dates. This summer, British label Issa will offer a line of bright, summery lace dresses on Net-a-Porter in April or May, instead of the typical delivery in February. "You want to make these purchases when you need it, not way in advance," Ms. Rogers says.
Write to Ellen Byron at ellen.byron@wsj.com

Similar Documents

Premium Essay

Kuddus

...ABC PR AGENCY [Document subtitle] | Public Service Announcement (PSA) Campaign Plan For: Partex Group | ABC PR AGENCY [Document subtitle] | Public Service Announcement (PSA) Campaign Plan For: Partex Group | Course Code & Course Title: MSJ 11345 Created Private Media Term & Year : Fall 2016 Submitted To : Mohammad Shazzad Hossain Lecturer, MSJ Department Submitted By : Muctadir Imam – 131012032 Abdullah All Mamun - 131012056 Sadman Hasan – 131012073 Submission Date: 15th March, 2016 PSA Campaign Proposal CONDUCTED BY ABC PR Agency March 15, 2016 Please direct all of your questions or comments at Contact: 02-9554251 E-mail: abc.pr.agency@outlook.com Block: B; Road: 3; House: 73 2 no. Gulshan, Dhaka – 1212 March 15, 2016 To, The Chairman Partex Group 74 Bir Uttam A.K. Khandaker Sarak, Mohakhali C/A, Dhaka - 1212, Bangladesh. Phone: +8802 8822888 Fax: +880 2 8821888 E-mail: mailbox@partex.net Subject: Proposal for running a PSA campaign for the company Dear Sir, With the due respect we are introducing ourselves ABC PR is an integrated agency with offices in Gulshan, driven by 120 creative, smart and sassy brainiest. We have come to know that, this year your company declared......

Words: 1624 - Pages: 7

Premium Essay

Just in Time Manufacturing

...011-0839 Just-In-Time Manufacturing - By Design or By Default Dr. Shellyanne Wilson The University of Trinidad and Tobago O’Meara Campus 78-94 O’Meara Industrial Park, Arima, Trinidad, West Indies. shellyanne.wilson@utt.edu.tt Telephone: 868-685-8744 POMS 20th Annual Conference Orlando, Florida U.S.A. May 1 to May 4, 2009 Just-In-Time Manufacturing – By Design or By Default ABSTRACT Just-In-Time (JIT) manufacturing implementation in small manufacturing companies is often not a sophisticated exercise, following a series of well-prescribed steps. Instead, JIT implementation can involve a series of incremental steps, and missteps, before the desired outcome is achieved. In some cases, JIT is less of a conscious design and more of a default position. This paper will examine the role of a company’s resource configuration in leading to the use of JIT manufacturing. The research paper reports on a single case study of a small manufacturer that altered its resource configuration from a producer – consumer relationship separated by a buffer, to a simultaneity constraint. The results of the case study show that the removal of the buffer system increased the manufacturing system’s need for mix flexibility, and the final implementation required unplanned structural and infrastructural changes to adequately meet marketing requirements. 1. INTRODUCTION Just-In-Time (JIT) is a system that focuses on waste reduction and continuous improvement to achieve operational......

Words: 2969 - Pages: 12

Premium Essay

Cover Letter

...statement of who you are and why you are a strong fit for the position. Your middle paragraph (or two) should consist of specific examples from your background that would be of greatest interest to the company and consequently create the “notion of fit.” Do not just make broad generalizations about your skill set – any assertions about your skills have to be backed up with specific examples of how/why you have developed those skills. Focus on your skills and accomplishments and how they could contribute to the company, but do not simply restate what is on your resume. Demonstrate that you know about the organization and the industry. If you are a career changer, it is essential to clearly state your transferable skills from previous experience that directly relates to the skills required in the position you are interested in. Your closing paragraph represents your summation and should outline the key next steps. For example, state that you would like to discuss employment opportunities or other information with the person and that you plan on contacting them on a specific date. If the company has a specific position available, ask for an opportunity to interview. Thank the addressee for his or her time and consideration. Include your telephone and email address in case the cover letter gets separated from your resume. Sincerely, (signature) Your Name Enclosure(s) (If you send resume or other materials.) Student Name 123 Riverside Drive Philadelphia,......

Words: 4257 - Pages: 18

Free Essay

Internet Marketing

...Zeff & Aronson (1999) write that, advertising on the internet spreads the information in order to affect buyers. To purchase the product, consumers can click on the ads to access more information and take the next step to purchase a product. Internet advertising gives advertisers the opportunity to target exactly an audience and customize their ads to each user’s interest, and tastes. As an advertising environment, the web stands in front of other venues like traditional print, broadcast, and direct-mail. It is less expensive and is a fast method of message delivering and available in a second anywhere in the world. Although, there is a difference in other way like older people have low interest to buy a product on online because of they have low interest in use of modern technology, some poor people also have some lack interest because of their financial situation is not good as opposed to younger people highly attract by spending more money on desired products. 1.2 ONLINE ADVERTISING AND TRADITIONAL ADVERTISING VEHICLES In a newspaper or magazine all advertisement are clearly shown in printed way. It’s very costly and doesn’t allow us to truly target of our market. One of the most widely used advertising media is television which allows advertisers to deliver full colour, sound, movement with advertisements to targeted consumers but it doesn’t allow viewers to buy the product instantly, due to this limitation now a days online advertising is becoming......

Words: 3123 - Pages: 13

Premium Essay

Walt Disney.Doc

...ventures: -Studio Entertainment -Parks and Resorts -Consumer Products -Media Networks SLIDE 6. Walter Elias Disney SLIDE 7. • Walter Elias Disney was born on December 5, 1901. • In 1911 at school he met Walter Pfeiffer who came from a family of theatre aficionados, and introduced Walt to the world of vaudeville and motion pictures. • In 1917, Elias acquired shares in the O-Zell jelly factory in Chicago and moved his family back to the city, where in the fall Disney began his freshman year at McKinley High School and took night courses at the Chicago Art Institute. • He became the cartoonist for the school newspaper, drawing patriotic topics and focusing on World War I. Despite dropping out of high school at the age of sixteen to join the army, Disney was rejected for being underage. • After his rejection by the army, Walt and a friend decided to join the Red Cross. Soon after joining he was sent to France for a year, where he drove an ambulance, but only after the armistice was signed on November 11, 1918. SLIDE 8. • Hoping to find work outside the Chicago O-Zell factory, in 1919 Walt moved back to Kansas City to begin his artistic career. His brother Roy, then working in a local bank, got Walt a temporary job through a bank colleague at the Pesmen-Rubin Art Studio where he created advertisements for newspapers, magazines, and movie theaters. At Pesmen-Rubin he met cartoonist Ubbe Iwerks and when their time at the studio expired, they decided......

Words: 6473 - Pages: 26

Free Essay

Abc Facing Challenges

...Title : Opportunities and Challenges that ABC Corporation is Facing Executive Summary Different strategies that key executives deliver to his/her sub-ordinates could make totally different cultures and business models of the company. ABC Corporation, a US listed chemical company is now under this transformation from a simple reporting hierarchy company to a matrix organization. Its aggressive vision till 2020 would amaze lots of the outsiders including shareholders and external analysts by boosting its double digit EBIT growth year over year. Behind this fantastic financial performance, ABC Corporation is actually facing its own internal challenges which make ABC staff feeling heavy in workload and low morale in the office. However, I don’t believe that this phenomenon will last long as lots of statistics and comments are showing that, ABC Corporation is running out the blue. Company Overview ABC Corporation is a diversified chemical company serving agricultural, industrial, environmental, and consumer markets globally for more than a century with innovative solutions, applications and quality products. ABC Corporation was listed US Stock Exchange in 2000. In 2013, ABC had annual sales of approximately $3.9 billion. The company employs approximately 5,600 people throughout the world, and operates its businesses in three segments: ABC Agricultural Solutions, ABC Health and Nutrition, and ABC Minerals. Company Strategy “Feeding the world, protecting health, and......

Words: 1794 - Pages: 8

Premium Essay

Case Study

...stale. Today he's holding a four-hour brainstorming session about Mickey Mouse, looking for ways to keep the 71-year-old rodent relevant. (One idea: a skateboarding Mickey.) Later, he'll watch Peter Jennings' newscast on Disney-owned ABC and surf the Internet to see how the company's Websites stack up. Is this any way to run the world's most troubled entertainment giant? After all, as Eisner sweats the details, earnings are dropping, top executives are defecting, and Disney stock is plunging like a ride down Splash Mountain. "Maybe I'm crazy," Eisner says, "but I don't consider this a crisis. I don't think our problems are in the fabric of our company. And I don't have my head in the sand." Sitting down for a two-hour interview, he admits mistakes. He says, for instance, that he should have settled former studio chief Jeffrey Katzenberg's suit against the company earlier to avoid a "parade of horrors" (see box). And he concedes that the company has sustained real damage: "It's like a train wreck, only nobody got killed." But Eisner denies that he has lost his touch. "The criticisms of me and Disney today," says the 57-year-old chief executive, "are as shortsighted as were the praises of me and Disney in the high economic times." Sunday nights on ABC, Michael Eisner--celebrated CEO, business magazine cover boy, and author of his own life story--still hosts The Wonderful World of Disney. The rest of the week, life is not so sweet in the Magic Kingdom. Certainly shareholders......

Words: 4705 - Pages: 19

Premium Essay

Chapter 4 Questions

...products is responsible for less overhead cost per period, where overhead allocation to low volume products under a traditional costing system is responsible for more overhead cost per unit than the high-volume. 5. Activity based costing (ABC) is an overhead cost allocation system that allocates overhead to multiple activity pools and assigns the activity cost pool to products or services. Traditional product costing is determined through overhead cost. 6. Activity-Based Overhead Rates = Overhead/ Direct Labor Hours 7. The steps involved in developing an activity based costing system are identify and classify the activities, identify the cost driver, compute the activity based overhead rate, and assign overhead costs to production. 8. A value-added/non-value added flowchart is based on an analysis of all the activities preformed to manufacture a product. The flow chart will record each activity done and the time correlating to the activity. 9. Activity cost pool is the overhead cost attributed to a distinct type of activity like ordering materials. Gathering/pooling of all the cost in one activity. 10. A cost driver is any factor or activity that has a direct cause and effect relationship with the resource consumer. 11. A cost driver is accurate and appropriate when you have a high degree of correlations that must exist between the cost driver and the actual consumption of the overhead costs in the cost pool. 12. The formula for assigning......

Words: 557 - Pages: 3

Premium Essay

Social Media

...Strategic Communication Consultants COMM/470 New Media Tools There are many social media tools that may be used to distribute messages to consumers and clients, the question is, which is would best hit the targeted market. There is Social Media Campaign Managements, which enable users to manage centrally social accounts, organize activities by business objective, schedule conversations for maximum reach, participate in real-time conversations and report on key performance indicators (KPIs).  With this functionality, social marketers reach larger audiences and create higher impact social engagements (Emailvision Powering Smarter Marketing, 2012). There is the SocialOomph, which will allow one to manage the Facebook pages, Twitter accounts, and any other networking media one may have (SocialOomph, 2012). There are 11 features consisting of 63 different functions for manipulating the account even to the point of discovery, which followers have the most clout. Social media is truly a resource to providing connectivity directly to potential customers and clients via e-commerce and networking. As of February 2012, Facebook has more than 845 million active users and continues to be ranked as the most used social networking services by worldwide monthly active users according to Compete.com; an analysis service, which operates in the United States and publishes the approximate number of global visitors to the top 1,000,000 web sites in the world (Wikipedia, 2012). Facebook...

Words: 2906 - Pages: 12

Premium Essay

Human Resources Task 1

...offfice to: | CEO of ABC Toy’s | from: | Brandon Pope (Division Manager) | subject: | Religious discrimination claim | date: | April 19, 2014 | | | Religious Discrimination Claim: The ABC Toy’s lawyer recently notified me in regards to a past employee who put forth an alleged claim against our toy company, utilizing Title VII of the Civil Rights Act of 1964. The former employee is also saying that constructive discharge has taken place, stating that he was forced to leave the company due to his religious beliefs. From this point forward I will provide adequate information from multiple sources in efforts to make educated recommendations to ABC Toy’s. A. Constructive discharge. As of January 1, ABC Toy’s implemented an updated work schedule to assist with the company growth in efforts to meet the consumer demands. ABC Toy’s required employees to work a rotating schedule that included 12 hours of work time daily, but only 48 hours a week. Those 48 hours may be scheduled any day of the week, Monday through Sunday. This policy was put in effect for the production staff, requiring all production staff members to work this rotating shift, and consequently some of those rotating days happened to be a day of religion for the disgruntled former employee. The former employee resigned, shortly, after the work schedule was put in place. As a result of this schedule change the former employee is alleging that constructive discharge took place at ABC Toy’s. ......

Words: 2649 - Pages: 11

Premium Essay

Information Systems Usages

...Analysis of ABC Bank’s Information Systems Rufino Prensa-Feliz IST/710 Foundations of Information Systems Management Phillip Davidson, Ph.D. University of Phoenix – Online School of Advanced Studies January 22, 2007 Analysis of ABC Bank’s Information Systems Information systems (IS) are of paramount importance for developing or maintaining products and services as well as for managing today’s organizations. Effective use of information systems is undeniably essential for business organizations to achieve a competitive advantage in turbulent times. “With organizations having to become increasingly competitive, it is becoming critical that individuals and organizations be equipped to absorb, integrate and assimilate information technology (IT) in ways that will foster such competitiveness” (Kanungo, Sanjay, & Yadlapati, 1999, p.1). Organizations are constantly exploring new ways to lower cost, improve quality, and enhance customer service. Therefore, information systems are the most viable alternative to reach the desired organizational performance. Today’s organizations face challenges they never had before and have to do more with less. Kanungo et al (1999) state that, “with increasing competition, shrinking market shares and profit margins, the trend is toward increasing value for money and reducing costs” (p.1). The purpose of this paper is to analyze the information systems and major constituents implemented by ABC Bank. The banking industry......

Words: 2291 - Pages: 10

Premium Essay

Online E-Business

...Running head: ABC Corporation Online e-Business Growth Plan Online e-Business Growth Plan for ABC Corporation Valerian Coutinho Western Governors University Abstract ABC Corporation needs a new strategy to expand market penetration and grow annual revenues. This document details some of the strategies which can be utilized to build upon the current business model. The new e-business model will help the company build on the product differentiation strategy and also enable the company to create value added dependency for the current and new customers. The e-business model can also be used to improve the company’s product branding across the globe and can be used as a stepping stone into moving aggressively into new emerging markets as well as maintain and increase current market share in North America. Introduction ABC Corporation is a US based publically traded Discrete Manufacturer. ABC manufactures wheels and wheel-end components for the Commercial Vehicle Industry. Some of the products the company makes are Aluminum and Steel Wheels, Brake Drums, Hubs, Rotors and Slack Adjusters. Most of the products are used in the Class 5 to Class 8 Trucks, agricultural, specialty and military trucks. The company operates mostly in the North American (USA, Canada and Mexico) market with limited sales outside of North America. 55% of existing ABC sales come from the top 4 truck Original Equipment Manufacturer (OEM). The rest of the sales come from OES (Original Equipment......

Words: 3643 - Pages: 15

Premium Essay

Disney Marketing Plan

...divisions focused upon theater, radio, music, publishing, and online media. In addition, Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. The company is best known for the products of its film studio, the Walt Disney Studios, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN,A+E Networks, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is a primary symbol of The Walt Disney Company. About The company name Disney Enterprises, Inc. / The Walt Disney Company The Business Line Manufacturer, Retailer and Services Provider The Market Ultimate consumer The Names of the CEO Level Executives Robert Allen Iger is the President and Chief Executive Officer of The Walt Disney Company. Brief Company History Walter Elias "Walt" Disney (December 5, 1901 – December 15, 1966) was an American business magnate, animator, cartoonist, producer, director, screenwriter, philanthropist and voice actor. A major figure within the American animation industry and throughout......

Words: 5092 - Pages: 21

Premium Essay

Consumer Driven Changes for the Abc Health Options Clinic

...Consumer Driven Changes for the ABC Health Options Clinic Jennifer Smothers HCA300 After reading the case for the ABC Health Options Clinic, I feel the key problems that needed to be addressed were those the director felt would make the clinic more "Consumer Friendly". This included issues such as mandatory electronic records, Saturday office hours, hence the question were they going to be able to find those willing to dedicate their time on a Saturday, and the opening of new satellite minor emergency and primary clinics. These problems of course carried concern of outcome they would have on the clinic. Some of the concerns are the possibility of decreasing their fiscal solvency and increasing their liability. This stemming from opening the clinic up to treat uninsured and underinsured patients, but in essence by opening the new satellite clinics to those patients that are uninsured and underinsured would be a definite increase in patients. As a result of the increase of patients the company would grow while improving the mission the clinic is striving for, which is to aid in the lack of access to care and to provide quality health care to all. Another point being the offering of Saturday hours at the clinic again can increase the number of patients. Keeping in mind people have to work during the week and children have to attend school, by opening during the weekend you are enabling those people access to proper medical care that otherwise they would not receive.......

Words: 448 - Pages: 2

Premium Essay

Kartoon

...not just Disneyland! OUTLINE Introduction and Overview  Internal Assessment  External Assessment  Strategy  Implementation and Financing  Conclusion  MISSION AND VISION "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." INTERNAL ASSESSMENT FINANCES Ratio 2008 2007 Current Ratio 1.0 0.99 Gross Profit Margin 0.20 0.19 Return on Stockholder Equity 1.36 1.52 Sales 7% 5% ORGANIZATIONAL STRUCTURE Walt Disney Company Disney Consumer Products • • • • • • Disney Hard Lines Disney Soft Lines Disney Toys Disney Publishing Disney Press Disney Editions Studio Entertainment Walt Disney Pictures Miramax Films Buena Vista Home Entertainment • Buena Vista Theatrical Productions • Walt Disney Records • Buena Vista Records • Hollywood Records • Lyric Street Studios • Pixar Studios • • • Source: David, F (2011). Strategic Management. Parks and Resorts • • • • • • • Walt Disney World Disneyland Tokyo Disney Disneyland Paris Hong Kong Disneyland Disney Cruise Line Disney Vacation Club Media......

Words: 1849 - Pages: 8