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Strategi Dalam Siklus Hidup Produk
Dalam keempat tahap dari analisa Siklus Hidup Produk (Product Life Cycle) ini mempunyai beberapa strategi yakni :
1) Tahap Perkenalan (Introduction) Strategi peluncuran cepat (rapid skimming strategy)
Peluncuran suatu produk baru pada harga tinggi untuk memperoleh laba kotor per unit sebanyak mungkin dengan melalui tingkat promosi yang tinggi. Cara ini biasanya dipakai untuk mempercepat laju penerobosan pasar. Strategi peluncuran lambat (slow skimming strategy) adalah suatu peluncuran produk baru dengan harga tinggi untuk memperoleh laba kotor per unit sebanyak mungkin dengan sedikit promosi agar biaya pemasaran tidak terlalu tinggi. Strategi penetrasi cepat (rapid penetration strategy) adalah suatu peluncuran produk pada harga yang rendah dengan biaya promosi yang besar. Tujuan dari strategi ini adalah memperoleh penerimaan pasar yang cepat dan memperoleh pangsa pasar yang besar. Strategi penetrasi lambat (slow penetration strategy) adalah suatu peluncuran produk baru dengan tingkat promosi yang rendah agar biaya pemasaran tidak membengkak serta juga harga rendah untuk memperoleh penerimaan yang besar.

2) Tahap Pertumbuhan (Growth)
Selama dalam tahap pertumbuhan perusahaan tersebut menggunakan beberapa strategi untuk dapat mempertahankan pertumbuhan pasar yang pesat selama mungkin dengan cara sebagai berikut: Meningkatkan kualitas pada produk dan juga menambahkan keistimewaan pada produk baru serta gaya yang lebih baik. Perusahaan tersebut harus menambahkan model-model baru serta produk-produk penyerta (yakni, produk dengan berbagai ukuran, rasa, dan lain-lain yang dapat melindungi produk utama) Perusahaan itu harus memasuki segmen pasar baru. Perusahaan itu harus meningkatkan cakupan distribusinya serta juga memasuki saluran distribusi yang baru. Perusahaan tersebut beralih dari iklan yang dapat membuat orang menyadari produk ke arah iklan yang membuat orang menunjuk (memilih) produk anda. Perusahaan tersebut menurunkan harga untuk dapat menarik pembeli yang sensitif terhadap suatu harga pada tiap lapisan .

3) Tahap Kedewasaan (Maturity) Perusahaan tersebut menghilangkan produk yang kurang kuat serta juga lebih berkonsentrasi kepada sumber daya pada produk yang lebih menguntungkan serta juga pada produk baru. Dengan Memodifikasi pasar yang mana perusahaan tersebut berusaha untuk dapat memperluas pasar untuk merek yang sudah mapan. Perusahaan tersebut mencoba menarik konsumen yang merupakan pemakai produknya. Dengan Menggunakan strategi peningkatan keistimewaan yakni yang memiliki tujuan untuk dapat menambah keistimewaan baru dan yang memperluas keanekagunaan, keamanan maupun kenyaman dalam produk. Dengan Strategi defensif yang mana untuk mempertahankan produk pasar yang mana hasil dari strategi tersebut akan memodifikasi bauran dalam pemasaran. Dengan Strategi peningkatkan mutu yang bertujuan untuk dapat meningkatkan kemampuan suatu produk, misalnya daya tahan, kecepetan, serta jugakinerja produk. Dengan Strategi perbaikan model yang bertujuan untuk dapat menambah daya tarik estetika dalam produk seperti model, warna, kemasan dan lain sebagainya. Dengan Menggunakan take-off strategy dimana merupakan salah satu strategi yang digunakan untuk dapat mencapai fase penerimaan konsumen yanag baru, strategi ini bisa memperbaharui pertumbuhan disaat produk masuk dalam proses kematangan.

4) Tahap Penurunan (Decline)
Ada beberapa alternatif yang dapat dilakukan pada tahap akhir daur hidup produk. Namun alternative yang harus ditempuh haruslah didasarkan pada kekuatan dan kelemahan perusahaan serta daya tarik industry bagi perusahaan. Alternative-alternatif tersebut diantaranya adalah: Menambah investasi supaya dapat mendominasi atau juga menempati posisi persaingan yang baik. Mengubah produk tersebut atau juga mencari penggunaan atau manfaat baru dalam produk Mencari pasar yang baru Tetap ditingkat investasi perusahaan saat ini sampai dengan ketidakpastian didalam industri dapat diatasi Mengurangi investasi pada perusahaan dengan secara selesktif dengan cara meninggalkan konsumenyang kurang menguntungkan. Dengan Harvesting strategy untuk dapat mewujudkan pengembalian uang tunai dengan secara cepat Dengan Meninggalkan bisnis tersebut serta juga menjual aset perusahaan. Sifat Siklus Hidup Produk
Gambaran siklus hidup produk mempunyai sifat-sifat sebagai berikut: Suatu produk memiliki kehidupan terbatas Sejarah penjualan pada akhirnya akan menurun Titik infleksi dalam sejarah penjualan menunjukan tahap-tahap yang dikenal sebagai perkenalan, pertumbuhan, kematangan (kedewasaan), dan penurunan Kehidupan produk dapat di perpanjang dengan inovasi dan repositioning Rata-rata laba per unit naik, kemudian turun dalam siklus kehidupan.
Dengan memperhatikan sifat-sifat diatas, manejemen di tuntut untuk selalu mempersiapkan secara matang dan seksama berbagai strategi pemasaran guna mempertahankan kelangsungan hidup perusahaan melalui produk yang dihasilkan dalam jangka panjang. Daftar pustaka http://www.gurupendidikan.com/pengertian-siklus-hidup-produk-terlengkap/ http://repository.uinjkt.ac.id/dspace/bitstream/123456789/15215/1/CONITA-FSH.pdf

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