...Bobby Lynch Professor LaPointe English Composition I 14 February 2016 New, Again: The Power of Packaging and its Effect on Consumer Expectations The package containing the video game Madden NFL ’16 contains a single striking image on the front and a plethora of words and pictures on the back. The front contains an action shot of wide receiver Odell Beckham Junior making a one-handed grab, set against the backdrop of a full stadium almost drowned out by the bright lights illuminating it. It has the EA Sports logo in almost the dead center, covering part of Beckham’s body, under which the title is printed across the image in shiny silver lettering. The NFL logo appears four times in this one image; twice on patches on the uniform of Odell Beckham, once in the title of the game, and a final time on a holographic sticker stuck to the front of the game. In the top left corner there is a small image advertising a new game mode called Draft Champions. It contains the Draft Champions logo with the words “All-New Fantasy Mode” surrounding it. On the bottom left is the ESRB rating, E for everyone. All of this is within the parameters of the box, which contains green trim and says Xbox One at the top. The back is much busier, with three separate action shots of football players in various positions. The largest image is a cornerback in a celebratory pose, under which it says, “Your Draft. Your Fantasy.” It then goes on to describe the all new Draft Champions mode, highlighting...
Words: 815 - Pages: 4
...Subject: Company Profile The company I am researching will be EA Games and its implementation of a $10 fee charged to gamers. EA develops, publishes, and distributes software for a variety of consoles that range from computer games to mobile software . EA was founded in 1982 and holds popular titles under its name such as Madden, FIFA, The Sims, and Battlefield, among others. EA has held a favorable market share over a 15-year period, and in an industry where software companies frequently enter and exit because of growing competition that can come from amateur developers to other well financed companies, only shows that this market share position is evidence of the popularity and quality of their products. Since the early 2000’s the internet has emerged and is becoming integrated with everything we use, as an industry software companies, including EA, have evolved multiplayer gaming into online entities that carry their own experiences past the story line assigned with each game. The Issue Originally games were simple and once played to the end, there was little left. Since the introduction of online multiplayer features, software companies have found ways to market new products. EA and many other developers found that by users would pay for virtual perks and advantages and that these virtual purchases created significant revenue for their company . EA however, took it a step further and charged users a $10 fee to access the games online features if the user was not the...
Words: 605 - Pages: 3
...SWOT Analysis on Electronic Arts Sports [] [Name of Instructor] [Course Title] [Date] Background of the Company Electronic Arts (EA) are an international organization that deals with the development, marketing, publishing and distribution of video games all over the world. US census bureau identified electronic arts as software publishers industry. EA is well-established and independent producers of video games and according to the study by Thompson (2007), EA made global market up to $35 billion. In 2005, it was observed that the US made sales up to $7 billion along with the video games made by EA, and this amount was predicted to grow more in order, to set a record. The prediction was made on the analysis that retailers would be purchasing an Xbox 360, Sony’s new play station and Nintendo Wii in bulk. But, unfortunately, the originality of new consoles tapered off and a decline in sale was observed by 2010. There are various factors that contribute to progress the popularity and demands of video games among masses. Likewise, these video games were made, themed and styled to satisfy needs of all age groups specifically youth. Secondly, graphics play an important part in expanding the fame and demand of video games. EA showed a tremendous growth in the global market by meeting the needs of customers and by marketed the items properly, exactly according to the increasing budgets, sale promotions and advertisement levels. The growth of the company is evidenced...
Words: 2787 - Pages: 12
...depending on the complexity of the purchase and the buyer's behavior. With the rise of the Internet, it has never been easier for buyers to research their purchase. Make sure your small business is in the game by providing educational material on your website. After research is completed, the customer will evaluate all the available options. Options include but not limited to wanted features, pricing, and company credibility. This is the moment when the customer makes his decision to purchase or not. 2. Strictly from memory, write down six commercials or ads you remember seeing recently. What do you remember about them? Do you remember what they were advertising? Did you have an emotional response to any of them? Would they cause you to purchase the product? Write a paragraph or two about each one. 1. McDonald’s Filet of Fish commercial – I don’t remember anything about the commercial except for the jingle. “Give me that fish…” I know that I don’t like fish sandwiches so it didn’t make me want to get a filet of fish sandwich but the jingle is definitely burned into my head. 2. Nike Soccer commercial during the World Cup – The commercial has a really catchy and upbeat digital soundtrack and a ton of soccer all stars in it. My favorite part is that it isn’t plugging a specific product; it’s just advertising Nike Soccer in...
Words: 908 - Pages: 4
...Make Sure You Have Deleted The Folder Called "EA SPORTS(TM) Cricket 07" Which Is Located In My Documents, because that way when this finsihes installing, you can make sure you only have one roster. YOU NEED TO READ THIS READ ME AFTER INSTALLING, TO FIND OUT HOW THE TOURNAMENTS WORK, YOU HAVE TO LOAD TOURNAMENTS INSTEAD OF CREATE THEM. THERE ARE SPECIAL PROGRAMS THAT COME WITH THIS PATCH, YOU NEED TO READ TO KNOW HOW TO WORK THEM 1.1 ----------------------------------- IPL Roster + Lineups This Part of the patch includes - IPL Roster | Black Magic, Shantanu Rooney - IPL Lineups For Lineup Editor | Black Magic - International Lineups For Lineup Editor | Black Magic - New Players in Bats.xml | Black Magic - IPL Tournament With 8 Teams | Black Magic, Harrypotter_fan Please Read This Read Me Carefully 1. Before Everything please Install Gaurav Indian's Asian Windies Face Pack. The Download Link is Below. Please Only Put in His And Faces. DO NOT PUT IN THE ROSTER FROM THE ASIAN WINDIES PACK, USE ONLY THE FACES FROM THERE http://www.planetcricket.net/modules.php?name=Links&file=viewarticle&op=visit&id=921 2. The Roster Installation is simple, just let the setup do the work. Make sure you are only running one roster. ------------------------------------------------ 3. To Play An IPL Tournament, you need to open the tournament folder E.G - IPLT20.tmt which will be located in the folder "My Documents/EA SPORTS(TM) Cricket 07". Then in there there will...
Words: 413 - Pages: 2
...these, are visually satisfying reality altering objects that are finding their way into households across the globe more and more each day via internet and cable television. The reason for this I believe is the diversity of the game developers today. They are targeting audiences of all ages, races, genders, and so much more when they produce and create their games. Electronic Arts is an American game publisher and developer that has perfected over 30 years the art by creating a thriving company basing all of its games off the targeted audience, providing immersing gameplay, as well as the means to get the games out and into the world. This will be my criteria for the 3 game advertisements; Battlefield 3, Madden NFL 25, and Create developed by EA that I will be evaluating. Battlefield 3; a first person shooter produced by Digital Illusions Creative Entertainment also known as “DICE” portrays large scale military firefights and battles, electrifying story mode gameplay, all the while being enhanced by the technological leaps in graphic design. All three of these things can meet the criteria of targeted audiences and the immersing gameplay. Just by watching the very brief launch trailer for the game it is clear that the target audience is young adult males, even more respectfully retired and active duty military. As a former active duty service member, I understand that veterans sometimes feel that rush of adrenaline by firing an M240 Bravo machine gun, throwing a grenade, or maybe...
Words: 865 - Pages: 4
...There has been stiff competition going on between 2K Sports and EA Sports in the development of their latest NBA video game, bound to be released later in 2014. In a report by Dime Magazine, 2K Sports, the company behind "NBA 2K15", was very busy in Las Vegas adding more detail to their game. The game developer sent facial-capture experts to the Las Vegas summer league to make sure that they have all the necessary details of every player and rookie. Getting the facial features right for each player will ultimately improve their player database and ensure that each one will be easily recognizable in the video game. 2K Sports previously shared how it aimed to make players' faces and other details clearer and more vivid in the upcoming 2015 version of the game. Like Us on Facebook A representative from 2K Sports said, "Most players come in and say 'whoa that's a lot of cameras'...but it's a static process. They just do a couple of facial expressions and from those expressions we can build movement from that." For several years, 2K has been the leading game developer in terms of creating a video game focusing on the NBA. EA Sports officially announced its comeback by developing a highly anticipated version of the game called "NBA Live 14". An now with "NBA Live 15", previews have revealed how EA Sports put a lot of effort to make player profiles more defined and realistic than ever. EA Sports spent a lot of time improving the environment and other details of the game so that...
Words: 440 - Pages: 2
...Film Review of ”About a Boy” Cast: Hugh Grant, Rachel Weisz, Toni Collette and Nicholas Hoult Director: Chris and Paul Weitz Novel written by: Nick Hornby Script writer: Peter Hedges, Chris and Paul Weitz Rating: PG-13 Genre: Romance, Comedy and Drama Running time: 105min. Review: The movie is mainly about 36 year old Will Freeman and 12 year old Marcus Brewer. Will is a so called island which means that he wants nothing to do with family related things; all he really wants is relationships without any form of commitment, he therefore goes to a club for single parents called S.P.A.T. There he meets a woman that he likes, but to be with her he makes up that he has a two-year old son named Ted. When he revels that it was a lie to get close to her, she immediately breaks up with him. Will's keeps on courting and the woman (Suzie) takes him to one of the group's picnics where he meets Marcus the son of Suzie's friend, Fiona. At the picnic, Marcus accidentally kills a duck with piece of bread while he is trying to feed it. When a park ranger asks him about it, Will defends Marcus by saying that the bird was already dead. Afterward, when Will and Suzie take Marcus home, they find Fiona, his mother, in the living room, on a pill-overdose trying to commit suicide. Marcus gets uncomfortable with being at home with his mother; therefore he tries to get Will to date her. After only one date this plan fails so Marcus starts following Will around and discovers that Will...
Words: 714 - Pages: 3
...Jenny Smith November 28, 2011 Dr. Min Young Lee English 121 sec 28 The Coming of Age of the Male Characters in About a Boy About a boy is a contemporary novel written by the British author Nick Hornby. It incorporates constructs of post-modern writing by bringing into focus the artists, and styles, and prose of the vernacular. The setting of the novel takes place in London in the mid 1990s. About a boy gives a unique perspective of a coming of age story. It follows the coming of age of two boys of two very different ages; Will Freeman 36 years old and Marcus 12. This novel shows the contrast between consumerism and materialism with real interpersonal connections. Will Freeman made the decision to pursue materialism rather than personal friendships, and to live in self-imposed isolation. Will had the ability to buy “cool” clothes, and sunglasses and sneakers, and so was never at a loss for acquaintances. Marcus, on the other hand, felt isolation due to a lack of materialism. Marcus was an outsider in his school in London since he could not have the best “coolest” clothes, shoes, and haircuts and thus was always the target of bullying. However, as the plot progresses, Marcus and Will undergo transformational experiences together to become more connected to the people around them. The transformational experiences of Fiona’s suicide, falling in love, and Marcus’ arrest all culminate in the maturation of Will and Marcus’ and the genesis of interpersonal connections between...
Words: 1488 - Pages: 6
...of my patients. Streams of people are constantly flooding into our hospital, their legs and necks covered in swollen bumps that blacken within hours; goose bumps rise upon their skin as they shiver with exceedingly high fevers, and many are violently throwing up blood. Nurses are madly dashing around from person to person, trying to aid them as much as possible, while our top doctors are desperately racing against time to find some sort of remedy; the hospital is in mass chaos I tell you, mass chaos! I just can’t take it anymore, seeing so many faces that were once smiling and laughing all of twenty-four hours ago to now being masked with such desolate fear and misery. I want to leave this place, just like Dr. Kamish and Dr. Maveroh and about ten more of our staff members that deserted our hospital did. It would be better than hiding in this old closet that I’m in now, which reeks of must and unused cleaning supplies. Although, the stench of dirt and Windex couldn’t possibly smell as bad as the vile odor of the sick and decaying people outside; I don’t want to go out there. I’m petrified. If I go back out there, I could get sick myself, and leave behind my husband and kids. But I can’t stay in here. It’s wrong. I’m going to go out there right now and try to do my best to help the people that have fallen ill during this grave time, the grimmest time of my life. -Sue * * * Dear Journal March 20, 1348 Yesterday at work was one of the most horrifying sights...
Words: 1210 - Pages: 5
...is Home? In Joan Didion’s essay “On Going Home” she writes about leading a double life. She feels like one person when she’s with her husband and daughter in Los Angeles, and a completely different person when back “home” surrounded by her childhood family in the Central Valley of California. During this particular trip, she begins to reflect on her life in Los Angeles. Didion contemplates the fact that she often feels uneasy around her husband, just like he feels uneasy being around her family. At a crossroad, she must decide not only who she is, and the life she wants, but also the kind of life she wants for her daughter. Her life in Los Angeles has cleansed her from her youth—one that was dusty and full of useless trinkets. She ponders the time her husband wrote the word “D-U-S-T” on those useless trinkets and she remembers her feelings of sadness and indignation. She says, “We live in dusty houses…filled with mementos quite without value to him” (139-40). The dust-covered trinkets signify what is important to her, or what needs to be addressed in her marriage. Yet, these objects just lay there waiting for someone to see them—for someone to dust them off and care for them—not unlike how Didion wishes her husband would see her and nurture her in their marriage. Didion wonders which of her two homes is normal or if they are both flawed. When she and her husband are with her family, he becomes apprehensive about her behavior, “…because once there I fall into their ways, which...
Words: 1042 - Pages: 5
...Name: Joel Sanguinetti Title: All About Eve Year: 1950 Director: Joseph L. Mankiewicz Producer: Darryl F. Zanuck Three Performers: Bette Davis, Anne Baxter, George Sanders Costume/Wardrobe: Edith Head, Charles LE Maire, Sam Benson, Josephine Brown, Ann Landers, Merle Williams Hair and Make-up: Ben Nye, Bunny Gardel, Franz Prehoda, Kay Reed, Gene Roemer, Gladys Witten Set and Stage Design: Thomas Little, Walter M. Scott Musical Score Composer: Alfred Newman Cinematographer/Photographer: Milton R. Krasner Screenplay: Joseph L. Mankiewicz Original Novel, Play, or Story: Mary Orr – The Wisdom of Eve Academy Awards (Oscars) Won: 1. Best Actor in a Supporting Role – George Sanders 2. Best Costume Design, Black-and-White – Edith Head & Charles LE Maire 3. Best Director – Joseph L. Mankiewicz 4. Best Picture – 20th Century Fox 5. Best Sound, Recording – 20th Century-Fox Sound Dept. 6. Best Writing, Screenplay – Joseph L. Mankiewicz Joel Sanguinetti Mr. Skillings English 101-B4N December 19, 2011 All About Theatre Theatre has evolved in many ways throughout history. Theatre goes back to the 6th century BCE and develops its origins from Greece. Around 1750, theatre was introduced to New York, and eventually became what we now know as Broadway theatre. All About Eve, directed and written by Joseph L. Mankiewicz, is a movie based on the novel The Wisdom of Eve, written by Mary Orr. All About Eve is a movie about Broadway theatre and the harsh...
Words: 999 - Pages: 4
...My colleague presented a case to me involving a man named “Bob”. The patient “Bob” is an only child that grew up in a religious household. His father was a warm and kind man that worked all the time. Bob only saw his father on the weekends when he was a child due to his father’s work schedule. Bob’s father died about a year ago. Bob’s mother was the disciplinarian and she was very strict. She worked as a janitor initially at his Elementary School and then she became his high school librarian. Bob seems to have a strained relationship with his mother. Bob attended college and studied psychology. He worked as a psych tech for 14 years. Bob seems cooperative at the session and admits to having no medical problems, but drinks occasionally with...
Words: 379 - Pages: 2
... Bob, was an extremely wealthy man in his early forties, just won another million dollars from the state lotto. Bob was on a hot streak winning almost every ticket. Bob also like to bet on the horses. Bob has an addiction. One day bob lost, Bob was mad, He lost a lot of money on a sure fire horse.. Bob bet everything on this horse, The horse broke its leg out of the gate, Game over. Bob was broke, he had no money, just his car and nice house. Bob sold his house and his car, he bought a old ugly beater car. He again bet everything on another horse, and he lost again. Bob lives in his car, Bob is now in this fifties and still living in his car, Bob never reached out for help. Would you of helped Bob if he asked? Gambling is very addictive, there should be more publicly known programs, like AA, to help the people who have an addiction. The lotto should be harder to get tickets. More than a million adolescents are already addicted to gambling, starting at a young age (Grey). People with gambling addictions have problems, But it’s their own problems, They need to better manage their money, and not make everyone else feel bad for their mistakes. In stores and gas stations all around the united states there are machines just sitting there, filled with instant scratch off lotto tickets, All you do is put money in and pick the ticket you want. In gas stations where you have to ask the clerk to grab your ticket, have lower sales than the machines, The machines are convenient, you're...
Words: 701 - Pages: 3
...Major Themes in 'Much Ado About Nothing' Shakespeare’s treatment of love in Much Ado About Nothing differs from his other romantic comedies. Sure, it shares the same stagy plot, which finishes with the lovers finally getting back together, but Shakespeare also mocks the conventions of courtly love which was popular at the time. Although Claudio and Hero’s courtly marriage is central to the plot, their relationship is the least interesting thing in the play. Instead, our attention is drawn to Benedick and Beatrice’s unromantic backbiting – it is this relationship that seems more believable and enduring. By contrasting these two different types of love, Shakespeare manages to poke fun at the conventions of courtly, romantic love. Claudio uses highly contrived language when speaking of love, which is undermined by Benedick and Beatrice’s banter: “Can the world buy such a Jewel?” says Claudio of Hero. “My dear Lady disdain! Are you yet living?” says Benedick of Beatrice. As an audience, we are supposed to share Benedick’s frustration with Claudio’s transparent, pompous rhetoric of love: “He was wont to speak plain and to the purpose, like an honest man and a soldier … His words are a very fantastical banquet, just so many strange dishes.” Deception As the title suggests, there is a lot of fuss over very little in the play – after all, if Claudio wasn’t so impetuous, Don John’s rather weak plan wouldn’t have worked at all! What makes the plot so intricate is the use of deception...
Words: 491 - Pages: 2
