...including this one: | 9 | Word Count: | 2339 | RMIT International University Vietnam Bachelor of Business Program Assignment Cover Page GOOGLE STRUGLING TO SURVIDE THE ETHICAL ISSUSES IN CHINA I. Introduction Google is the company who provide a wide range of services to both normal consumers and business. They are best known from their search engine while incorporating with other online technologies such as Gmail and Google chrome. While being one of the top company in the world, Google seem to be struggling when operating in China – the country with the largest number of internet user. Though Google is popular with their motto “Don’t be evil”, they were struggling to adapt with Chinese policy toward certain areas such as censorship and certain actions from the government toward Google prevented it from competing with Baidu –their local competitors. Consequently, Google officially leave china and redirect to Hong Kong in order to escape from the censorship of Chinese government in 2010. This report will analyze certain ethical issues occurred between Google.cn and the government of china. II. Ethics and its impact In order to coexist with society businesses require to satisfy the society’s increasing demand of ethically responsible business practices (Joyner and Payne, 2002). Google has always put ethics in high priority during their business and it seem that their firm kept their promises with their...
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...GOOGLE, INC. Google Company History Meaning of Google There are many meanings to the name Google. Google originally comes from the word googol, which was coined by a guy name Milton Sirotta. Googol refers to the number represented by the numeral 1 followed by 100 zeros. A googol is considered to be a very large number. There isn’t a googol of anything in the universe. Not stars, not dust particles, not atoms. Google’s use of the term reflects the company’s mission to organize the massive, endless amounts of information available on the web. Before Google’s Time Back in the mid-1990s, company founders Larry Page and Sergey Bin were not too fond of each other when they first met at Stanford University as graduate students in computer science in 1995. Every conversation Larry and Sergey had it was always a debate about every topic that was discussed. Eventually all their strong views and different viewpoints would find some kind of common ground in a distinctive approach to solving one of computing’s biggest challenges; recovering information from an immense set of data. Towards the end of January in 1996, Larry and Sergey began a search engine by the name of BackRub. It was named BackRub because of its unique ability to analyze the “back links” pointing to different websites. A year later, their approach to link analysis was getting BackRub a growing reputation among those who had seen it. The word about the website had spread around campus faster than they expected. ...
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...business so big and popular, well google is the place to be. Google is a search engine that are specialized in internet-related services and products. Google has a lot of things they do worldwide. Including online advertising, technologies, search, cloud computing, and software. Google was placed MBA students as ideal place to work in 2006. Google is the top technology web search engine in the world. In 2007 and 2008 Fortune Magazine named Google the number 1 employer in their annual 100 best companies to work. Google mission is to organize the world’s information and make it universally accessible and useful. Google has served millions of people around the world. Google business model is to provide free services to the users to use the internet. Google also make the revenue for advertisers who like to reach out to online users. Google make money from advertising. You get all kind of people who work at Google, from different diverse back grounds, and different regions. Google has offices internationally in Africa, Asia, Europe and the Americas. You also have people in the United States that work for Google. You have all kinds of people who work at Google that are very creative and innovative. The people who work at google always happy, smart, and driven people who provide the best environment at Google. You have people who is just happy to be working at google. When defining a leader at Google, you got to lead people on. Helping people with google products. You don’t have to know...
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...Why Google Employees Quit In 2008 Google HR set up a private Google Group to ask former employees why they left the company. We’ve been forwarded what appears to be authentic posts to the thread by a number of ex-Googlers, which we reprint below minus identifying information other than their first names. The thread shows a brutal honesty about what it’s like to work at Google, at least from the point of view of employees who were unhappy enough to resign. Top amongst the complaints is low pay relative to what they could earn elsewhere, and disappearing fringe benefits seemed to elevate the concern. Other popular gripes – too much bureaucracy, poor management, poor mentoring, and a hiring process that took months. A few of the posts are more positive, and frankly there isn’t a whole lot here that you don’t see in other big companies. One message stands out though in most of the posts – employees thought they were entering the promised land when they joined Google, and most of them were disappointed. Some of them wondered if it meant they were somehow lacking. One person sums it all up nicely: Those of us who failed to thrive at Google are faced with some pretty serious questions about ourselves. Just seeing that other people ran into the same issues is a huge relief. Google is supposed to be some kind of Nirvana, so if you can’t be happy there how will you ever be happy? It’s supposed to be the ultimate font of technical resources, so if you can’t be productive there how will you...
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...Unit Title: Communications in Business 100 Assessment: Critical Essay Company: Google Essay Title: Corporate Social Responsibility: An examination of the performance of Google Student Name: Fan Yang Student Number: 17597379 Student E-mail: 605711967@qq.com Campus: Bentley Tutor’s Name: Valencia Lo Tutorial Day and Time: Wednesday 4:00pm-6:00pm (Word Count: 1566 words) Corporate Social Responsibility : An examination of the performance of Google With the fast development of Internet and vast spread of digital technology, people begin to usher the era of surplus information. Search engine has become indispensable tool for people to acquire information in social life, achieving its economic value while helping people to find the valuable information needed from the ocean of the information (Yu, 2012). Controlling information makes a search engine have the quality of mass media. Therefore, search engine must take the double responsibilities of an enterprise and a medium. Google is an online search engine which was founded by two Stanford University doctoral students Larry Page and Sergey Brin in September 1998(Gary J, 2009). From its inception, no one can expect such a small company contains much of the market potential. However, after a few years, Google ushered in the great opportunity of Internet information explosion and made brilliant achievements. On August 19, 2004, Google's stock listed on Nasdaq and has become...
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...European University | Googles HR Dilemma | Management Skills – Case 02 | | Sousan Shabi, Benazzouz Zouhair & Lukas Fischer | 11/2/2014 | | During his last interview the Human resources director of Google told the world that we have only 0,2% chances to get hired in his company, he stated that each year Google receives 3 millions job applies and that they hire only 7000 out of the 3 millions. Everybody wants to work for Google, the video posted on internet on the work conditions there make us all dream, but why ? In this part we are going to analyze that corporate culture of Google envies by all. Let us first talk about the first aspects of this culture, which shows up in the text through the eyes of Mister Schmitt who discovered that each Friday the co founders Larry and Sergey would organize meetings to share the company progress with all the employees and that on some occasion they would share detailed financial analysis with them. This shows a spirit of transparency and a need of sharing all details giving to all employees enough data to see how they would make this progression even bigger. Most companies don’t do that or at least they stop at a certain hierarchal level, showing those kind of progress to only top managers and the board. This was not the case of Google since the very beginning, it became in the early stages of the company part of it culture, so much that Schmitt could not do anything about it. This founders action leaded to the organization...
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...Compensation Pratice: Google Compensation Practice Tiyauna Walden Lezlie Banks Compensation Management February 5, 2013 Abstract Google operates on having competitive pay amongst its competitors. As well as being paying at the highest levels within its markets. With Google making the decision to invest all of this money into its employees a lot of time and research had to be put into the investment. Although, the time and research was thought out there are always pros and cons to the decision. The company can be positively impacted and or negatively impacted. As well, as the employees themselves. Introduction All organizations have a compensation plan, written or unwritten, formal or informal. For some organizations, the purpose of that plan may be merely to meet compliance requirements. For other organizations, the goal of the compensation plan may be to attract qualified employees, to retain those employees, and to motivate employees to direct their efforts towards achieving the goals of the organization. Regardless of the goal, size and complexity of a compensation plan, there are generally many easily-identified elements to any compensation plan. Before an organization actually develops a compensation plan, there are several questions that need to be answered. Taking the time to consider and answer these questions will make the both the process of developing and administering a compensation plan much easier and will result in the development of a compensation...
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...reveals the story of Marissa Mayer’s life and work experiences at Google and how she dealt with different challenges confronting Google, specifically the gender issue which is the crucial point of the case. She was able to identify the problems and offered creative solutions. She was striving to bring more females into the field of technology and to Google in order to balance the working atmosphere and to create an environment where women and men can equally share their ideas. We will point out and analyze the major issues presented in the Marissa Mayer’s case, and evaluate how effective her ideas were and how the need for integrating women into the workforce will become beneficial to Google. She said, “…I think you build a better product for a mixed gender audience if you have a mixed gender team.” Marissa Mayer was also very successful at advocating the empowerment of women inside and outside of Google. She was calling all the young girls to embrace their inner geek, and promising them that they can stay “feminine” working in the technology field. Identification Google is one of the fastest-growing companies in the world which had turned a $1.5 million investment into $209 billion and had never encountered any problems recruiting the best of the best, but what appeared to be a major problem at Google is the small fraction of women engineers. Marissa Mayer, who holds a very important position at Google, believed it was a missed opportunity and that it was a recruitment...
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...Google Ashley Storey Bess White BUS 520 November 30, 2014 Google was merely a simple idea that became a 382 billion plus dollar corporation, which was founded in 1998 by Larry Page and Sergey Brin. They met each other at Stanford University. Google has more than 42,000 employees. Google employees are referred to as Googlers and are responsible for every aspect of google. Googlers are the force behind the search features, chrome browser, and everything in between. “Google’s mission is to organize the world’s information and make it universally accessible and useful,” (Google, 2014). Google started off as a search engine that made information accessible across the world, but google has grown into something far more impressive that just being a search engine. Google has added new services and products like Gmail, chrome, google cloud, and google maps, but that is only the beginning, because google is even trying to create its own internet connection called google fiber. Google fiber is already implemented in Kansas City. This is just a couple of service that has made google into a multibillion dollar corporation and a leader out of the different search engines. Google has a free and relaxed work culture. Google employs people from all around the world and have a vast amount of education and abilities that they desire for employment. The goal for google, regarding its employees, is to have well rounded people that can think for themselves and could push new ideas and innovations...
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...Organizing Paper; Google MGT/330 Management Theory, Practice, and Application Preface Google is one of largest search engine organizations in the world. What began as a small search engine within Stanford University grew into the multi-million dollar company Google. The company began as the brainchild of two Stanford Computer Science student, Larry Page and Sergey Brin. Originally, the search engine was named Backrub (Google, 2011). After graduating, the pair changed the company name to Google. In 1998 the first Google website went live. Aside from the relatively quick rise of the company, the organizational structure of the company is impressive. Google is number four on Fortune’s “100 Best Companies to Work For” in 2010 (CNN, 2010). Two areas in which Google’s leadership has succeeded are technology and human resources. The following is an in-depth look at how Google has organized the human resources aspect and how this organization has affected the company’s culture and employees. In addition, the company’s use of technology is analyzed and how this use has contributed to the success of the organization. Organizing People There are four functions of management: Planning, organizing, leading, and controlling (Bateman and Snell, 2009). The way an organization organizes the people it employs and how the company’s human resource department deals with the employees is a huge portion of the organizing function of management. Without people there would likely not be a company...
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...4 1.1. GOOGLE EXPANSION IN BRIEF… 4 1.2. HOW GOOGLE BENEFIT US? GOOGLE PRODUCTS… 4 2. GOOGLE IS INNOVATION & COMPETITIVE FORCE 5 3. GOOGLE TRANSNATIONAL GLOBALIZATION 6 3.1. GOOGLE ADAPTING “FLAT WORLD” 6 3.2. GLOBALIZATION CHALLENGES 6 3.3. GOOGLE VS. GLOBAL ECONOMY 6 4. GOOGLE SERVICES SECURITY 7 5. REFERENCES 8 Abstract In the following report I analyzed the case study in discussion – Google Inc. – from the prospective of Information Systems related topics studied during this semester. These data represented in order to reach for better understanding of the relation between the success of Google & the Information system setup, infrastructure & strategy implemented in Google. 1. Introduction 1.1. Google expansion in brief… Founded by to colleagues “Larry Page & Sergey Brin” Google started in 1996 with the name of “BackRub”, it was a search engine that meant to use links to determine the importance of an individual webpages. (Google Mission 2012) In 1998; this search engine that they built was renamed to “Google” which is extracted from the word “googol,” the mathematical terminology for the number “one” followed by hundred zeros! And from that time it was registered as Google Inc. (Google Mission 2012) This company stated mission is “to organize the world’s information and make it universally accessible and useful”. (Google Mission 2012) 1.2. How Google benefit...
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...Taking A Closer Look at Google Students today have a much more convenient and timesaving methods of research. Thanks to Internet Information Providers, you have all the libraries you need located on the World Wide Web. By typing in a question or a few key words in a search engine, you have hundreds of thousands of search results with all the answers you need. Engines like Google, Yahoo, and Bing are now enveloped into people’s everyday lives. Here are a few numbers to show us how important this industry has become (2010): * Google: 34,000 searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month) * Yahoo: 3,200 searches per second (194,000 per minute; 12 million per hour; 280 million per day; 8.4 billion per month) * Bing: 927 searches per second (56,000 per minute; 3 million per hour; 80 million per day; 2.4 billion per month) (Mcgee, 2010). According to Yahoo Finance, on June 17, 2011 the market capitalization of the industry is $558 billion, Price/Earnings is 22.4, Price/Book is 4.6, Net Profit Margin is 23.1%, Return on Equity is 17.5%, Total Debt/Equity is 26.3, and the dividend yield is 1.2% (Yahoo! Inc., 2011). One of the biggest leaders of this industry is Google Inc. Google Stands Strong In 1998, Google was launched with about 25 million pages. Today Google index is billions and billions of pages, which is roughly around 100 million gigabytes (Google, Inc, 2011). Google not only provides a top search...
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...company and it can’t be faked” (Schawbel, 2013, Cultural research section, para. 1). For the purpose of this paper, I will be investigating the corporate culture of Google Incorporated. Google was founded in 1998 by Larry Page and Sergey Brin who met at Stanford University in 1995 (Google Company website). What is Google’s organizational culture? Google’s organizational culture is represented in several ways which include their management structure, and their public transparency, their treatment of employees, etc. Below is an excerpt from an article in Business Insider: Employees are offered free cafeteria food and there’s a flat management structure. They have also made their company’s core values public. The company founders still do busy work, including keeping the cereal fresh in the cafeteria. Google is constantly getting feedback from employees and even has their own tool called Google-O-Meter to gauge the popularity of employee suggestions. In addition, they have “culture clubs”, which are groups of employees who come together to talk about culture issues within their country or office and how to improve things. Google is a special place to work because the way they design their office spaces and groups is that you feel like you’re still working at a startup but within a major company. (Schawbel, 2013, Google section, para. 1) According to DuBrin (2011), “A flat organizational structure acts less bureaucratically for two reasons. First, fewer available mangers review...
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...Google: My Champion | Current Sustainability Management Leaders | Dylan Burkley | When it comes to leaders in sustainability, I cannot think of anyone who has done more for their company and society then my champion, Google. Whether it be their data centers that use fifty percent less energy than other corporations on average or the fact that they have been carbon neutral since 2007, Googlers not only lead the pack in sustainability, but share their knowledge with society and other companies as well. Google is a search engine first and foremost, but they also provide other internet services such as web browsing (Google Chrome), and e-mail (Gmail). They also provide a variety of tools to help businesses succeed on and off the web and build products that make the web better and faster, such as Android and Chrome. One thing that has not changed since Google’s first appearance on the internet scene is the possibilities of the web itself. Google was founded in 1998 by two Stanford students, Larry Page and Sergey Brin and was initially a search engine named “Backrub” of all things. They are headquartered in Mountain View, California, this is known as “the Googleplex”, but they have 70 offices total in more than 40 countries around the world and over 40,000 employees worldwide. To have a company as large as Google does and to be carbon neutral is extremely impressive to me and made me want to know more, so that is why I chose Google as my champion. I was not able to...
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...The Academy of Economic Studies Marketing strategy of Aura Scarlat Elena Nichifor Ioana Carmen Mechis Ioana Petric Magda Ungureanu TABEL OF CONTENT Introduction …………………………………………………………………..…………….….… 3 1. Situation analysis ………………………………………………………….…………….……4 2.1. Industry analysis …………………………………………….……………….4 2.2. Sales analysis . …………………………………………….…………………5 2.3. Competition analysis ………………………………………………………...6 2.4. SWAT analysis ………………………………………………………............7 2.5. Analysis of marketing strategy …………………………………………….8 2. Marketing strategy . ………………………………………………………..............................9 3.6. Marketing segmentation strategy …………………………………………… 9 3.7. Targeting strategy and position in map ……………………………...……...12 3.8. Product life cycle ……………………………………………………….......14 3. Marketing programs ………………………………………………….…….............................16 3.1. Marketing mix ……………………………………….………………...........16 3.2. Loyalty programs ……………………………………………………….......18 3.3. Customer service and support ………………………………………………20 3.4. Market research ………………………………………………………..........22 3.5. Trust & Credibility ……………………………………………………….....25 4. Implementation plan ………………………………………………………...........................28 4.1. Product design and development . ………………………………………….28 4.2. Marketing and sales ………………………………………………………...29 4.3. Scheduling Gantt ………………………………………….…………….......30 5. Financial information …………………………………………………….…... …………….32 5.1....
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