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About Nokia in China

In: Business and Management

Submitted By shalini92
Words 19174
Pages 77
BUSINESS ORGANIZATION MANAGEMENT
NOKIA

NAME: SHALINI DEVI A/P MANOHARAN
ID NUM: DCA 07-04101148
LEC NAME: MR SELVAMATHAN
SUBMISSION DATE: 28 MAY 2012
TABLE OF CONTENT

INTODUCTION

Nokia is a multinational corporation engaged in the manufacturing of mobile phones devices, in converging internet and communication industries, having about 132,000 employees working worldwide. The organization is the World’s largest mobile manufacturing company and is operational is 150 different countries having an approximate global annual sales revenue of ¼ 42 billion and operating profit of ¼ 2 billion in the preceding year 2010. The organization has a market share of about 28.9% as of the preceding year 2010 and is still the market leader in the world of mobile phones. Nokia Corporation has a history of 146 years and it wasn't the way it is today, it took Nokia decades to reach at this point. The first Nokia century began with Fredrik Ides tam’s paper mill on the banks of the Nokian virtual River. Between 1865 and 1967, the company would become a major industrial force, but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics. From 1968-91, the newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products. In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history. As adoption of the GSM standard grew, the CEO put Nokia at the head of the mobile telephone industry’s global boom and made it the world leader before the end of the decade. And in the current century Nokia’s story continues with 3G, mobile multiplayer gaming, multimedia...

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