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Academic Project

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ACADEMIC PROJECT PROPOSITION

The reason why I chose to do an Msc Program in Project Management & Business development is, on a first hand, to get all the knowledge and theories to drive and handle a project from its beginning to its end and, on a second hand to make it grow and durable. I entered this school with the idea to develop my own project in Morocco after my graduation.

I have a background in Hospitality Management & Business Administration and my project is specialized on the field of events and events organization. With my family we own a huge site on which we already built two venues where we organize events such as weddings, seminars, congresses, small festivals and small fashion shows. This is a totally new project, which is just opening and I will be in charge to develop it. I will have to do the advertising of the venues and to canvass different companies in order to make my business more known and to start earning money, which will be reinvested on it to develop it and to acquire all the equipment it needs. However, I would like to become more specialized in the organization of the events that will take place in our venues, by totally taking care of them (event organization, scheduling, decoration, audio-video system, food catering…). It means that our clients will be proposed either to rent only the venues, or to give us some parts of their events to organize while they are taking care and organizing the others or finally to take care totally of their events “key hand event”, signifying that they will just attend their event without having all the stress and issues of organization.

This is my personal project that is already taking place today, and I would like to develop it as an academic project because I am persuaded that by developing the theories and studying how to develop it in the market of Morocco, it will

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