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1. The company I have chosen for this assignment is Netflix. Netflix was able to distinguish itself from other companies such as Blockbuster by providing consumers an easy way to select movies they wanted and have them mailed to their homes without having to wait in lines at the traditional brick and mortar stores. Netflix was able to create a niche in DVD rental market by competing based on
Pricing Behavior, Netflix offered a flat rate per month for their movies compared to Blockbuster that was currently based on pay per title.
Sales Promotion, Netflix advertises online as well as traditional media such as Television and magazines.
As the growth of broadband throughout the United States Netflix was able to leverage this new infrastructure and offer instant streaming of movies to its subscribers. With the success of Netflix currently holding an estimated 61% of the online streaming market share other Competitors such as amazon have entered the market to compete. Netflix is able to benefit by creating the online streaming model as they extend a flat fee per month for subscribers to have access to their streaming library. Netflix has applications that allow a lot of networked devices such as smartphones, game consoles and tablets to be able to allow subscribers to access movies anytime they wish all they require is a stable internet connection. As Netflix progresses they have entered the markets been able to gain market share from many companies and become close a monopoly in their offerings of service, over time they have to adapt to competition from other companies such as Red box for DVD rentals and Amazon for their streaming subscription service, currently Netflix holds over 61% of the online streaming market share.
2. During the operation of a business many of the decisions are fixed in the short run because the company cannot quickly increase the amount

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